The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 593 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
GuestRevu shines in actionable reporting and analytics — especially for motel properties (5.0/5), with exclusive features like In app email response and Mobile Access.
Side-by-side ratings based on 593 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 593 |
After analyzing 593 verified reviews, CustomerCount users most value its , while GuestRevu users highlight actionable reporting and analytics, ease of use and intuitive interface, response workflows and guest follow-up. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Actionable reporting and analytics
▾
|
|
|
+
Ease of use and intuitive interface
▾
|
|
|
+
Response workflows and guest follow-up
▾
|
|
|
+
Customer support and partnership
▾
|
|
| Cons | |
|
−
Sentiment analysis accuracy
▾
|
|
|
−
Customizable surveys and segmentation
▾
|
|
How each product ranks among Guest Survey Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #1 212 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #1 237 reviews |
| Large (75-199 rooms) ▾ | — | #1 40 reviews |
| X-Large (200+ rooms) ▾ | — | #1 20 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | — | #1 260 reviews |
| Luxury ▾ | — | #1 285 reviews |
| Branded / Chain ▾ | — | #1 121 reviews |
| Extended Stay ▾ | — | #1 52 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | — | #2 43 reviews |
| Europe ▾ | — | #1 124 reviews |
| Asia Pacific ▾ | — | #1 24 reviews |
| Middle East ▾ | — | #1 5 reviews |
CustomerCount and GuestRevu serve the same fundamental purpose: collecting guest feedback to measure satisfaction and loyalty. They diverge sharply in capabilities, market presence, and user adoption. CustomerCount is narrowly focused on Net Promoter Score (NPS) surveys, aiming to quantify customer loyalty with just two questions. GuestRevu offers a comprehensive guest feedback platform tailored to hospitality with multi-channel surveys, reputation management, and advanced analytics.
GuestRevu fits hotels seeking a full-featured, operationally integrated solution that supports multiple survey types, automates feedback collection, and provides actionable insights. CustomerCount targets businesses wanting a simple loyalty metric but lacks the hotel-specific workflows, integrations, and proven user base. Both aim to make guest feedback actionable but GuestRevu’s broader scope better supports daily hotel operations and reputation management.
If your property is a small to medium hotel or a boutique brand that needs in-depth guest feedback, multi-source review aggregation, and automated reputation management, GuestRevu is the clear choice. It has 591 reviews averaging 4.8/5 overall with 24 fresh reviews in the last six months rated 4.9/5, signaling strong recent satisfaction despite a 57% drop in review volume compared to the prior two years. This robustness reflects GuestRevu’s maturity and global reach across 63 countries.
If you are a hotel or hospitality group prioritizing a simple NPS score with a lightweight tool to benchmark loyalty, CustomerCount may seem relevant. However, CustomerCount has no publicly available reviews, features, or integrations verified in Hotel Tech Report data, and no recent user feedback to confirm operational value or hotel fit. Its limited scope and lack of verified adoption make it a less compelling choice for hotels needing actionable guest feedback beyond loyalty metrics.
GuestRevu scores 4.7/5 for ease of use and onboarding across nearly 600 reviews, with users describing the interface as straightforward and intuitive. Reviewers note staff adoption is smooth, reducing training time and enabling quick feedback monitoring. Despite occasional onboarding complexities, users report GuestRevu’s support mitigates these challenges effectively.
CustomerCount has no review data on ease of use or onboarding, so its usability remains unverified within hospitality. Without operational feedback, it is impossible to gauge how hotel staff would adapt to the platform compared to GuestRevu’s proven usability.
Edge: Even.
GuestRevu monopolizes feature presence with 19 hotel-relevant capabilities that CustomerCount lacks entirely. These include:
CustomerCount offers none of these features or a comparable feature list, limiting its operational impact and ability to support hotel teams across departments. GuestRevu’s comprehensive toolkit changes how hotels collect, analyze, and act on guest feedback, enabling real-time service recovery and strategic decision-making.
Edge: GuestRevu.
GuestRevu maintains a customer support rating of 4.8/5 with onboarding rated 4.7/5 based on 591 reviews. Reviewers frequently praise its support team as fast, friendly, and proactive, often describing them as an extension of the hotel team during onboarding and issue resolution. Users highlight responsiveness and willingness to assist as key differentiators.
CustomerCount has no customer support or onboarding ratings available, leaving its support quality unverified in the hotel context. Without reviews, it is impossible to assess how well CustomerCount assists users or addresses operational challenges.
Edge: Even.
GuestRevu offers 42 verified integrations, including critical connections to PMS providers like Criton, RoomRaccoon, HOTELTIME, apaleo GmbH, and NewBook, plus OTAs and reputation platforms such as Bookassist and SHR Group. These integrations automate data flow, consolidate reviews, and enable seamless feedback collection within existing hotel workflows.
CustomerCount has zero verified integrations, which limits its ability to embed into hotel operations or automate guest contact and review solicitation. Hotels relying on PMS integrations for operational efficiency will find GuestRevu’s ecosystem indispensable.
Edge: GuestRevu.
GuestRevu has 591 reviews averaging 4.8/5 overall and 4.9/5 in the last six months, though recent review volume has dropped 57% from an average of 56.3 per six months to 24. This decrease may signal emerging issues or changes not yet reflected in the rating. Ratings by segment show consistent satisfaction across luxury (4.8/5, 291 reviews), boutique (4.8/5, 262 reviews), resorts (4.8/5, 207 reviews), and bed & breakfasts (4.8/5, 218 reviews).
CustomerCount has no reviews on Hotel Tech Report, so no rating comparison is possible. This lack of feedback data means GuestRevu’s ratings remain the only validated measure of product quality and user satisfaction.
Edge: Even.
CustomerCount does not publish pricing or trial information; no base price, freemium, monthly flat, or per-room pricing is available. This opacity makes budgeting difficult.
GuestRevu publishes a starting base price of $100, with no freemium or per-room pricing and no implementation fees. No trial is available, but the transparent pricing allows hotels to evaluate cost against features and support.
Not ideal if:
Not ideal if:
CustomerCount offers a narrow, NPS-focused tool with little operational integration or hotel-specific features, while GuestRevu delivers a comprehensive guest feedback and reputation management platform with rich survey customization, robust analytics, and extensive integrations. CustomerCount’s lack of verified reviews, features, and integrations leaves its hotel suitability unproven.
Choose GuestRevu if you want a hotel-tailored solution that automates survey delivery, consolidates reviews, provides AI insights, and supports operational workflows through 42 verified integrations and a global user base spanning 63 countries. Its documented benefits include increased review volume, higher guest satisfaction, and streamlined reputation management.
Choose CustomerCount only if your sole priority is a simple Net Promoter Score survey without the need for automated feedback, multi-source review management, or hotel-specific operational tools. Note that no user reviews or case studies validate its effectiveness in hotel settings, increasing purchase risk.
Guest Survey Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | — | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature |
|
|
|---|---|---|
|
▾
Survey Builder
|
|
|
| On-site/In-Stay Surveys | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| Responsive surveys | ||
| Net Promoter Score (NPS) | ||
| Guest satisfaction surveys | ||
|
▾
Delivery Channels
|
|
|
| SMS Text Based Surveys | ||
| On-site/In-Stay Surveys | ||
| Pre-arrival Surveys | ||
| Mobile Access | ||
| Guest room TV or tablets | ||
|
▾
Review Generation
|
|
|
| Review Routing | ||
| Certified TripAdvisor Review Collection Partner | ||
| Social review tracking | ||
| SMS text review collection | ||
|
▾
Follow-up & Resolution
|
|
|
| Case Management/Ticketing System | ||
| Real Time Alerts | ||
| Assign alerts to departments | ||
| In app email response | ||
| In app call back | ||
|
▾
Reporting, Analytics & Insights
|
|
|
| Analytics & Sentiment Analysis | ||
| Flexible role based reporting | ||
| Social review tracking |
We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"GuestRevu has helped us so much over the past two years as we see our small business growing – the reviews from guests are like gold, and most of our bookings have been made becaus..."
No published case study for this goal yet.
"Since implementing GuestRevu, our complaints have actually come down, because of the fact that we have so many repeat guests and now we can interact with them in much more detail...."
What hoteliers love
A major theme is that GuestRevu turns raw feedback into clear reports, dashboards, trends, and summaries that help hotels make operational decisions.... A major theme is that GuestRevu turns raw feedback into clear reports, dashboards, trends, and summaries that help hotels make operational decisions. Users rely on it to identify recurring issues, measure performance over time, and translate guest comments into service improvements and better training decisions.
Many reviewers describe GuestRevu as straightforward, intuitive, and easy for staff to adopt day to day. The simplicity appears to reduce training bur... Many reviewers describe GuestRevu as straightforward, intuitive, and easy for staff to adopt day to day. The simplicity appears to reduce training burden and make it practical for hotel teams to review feedback quickly, monitor issues, and act without added complexity.
Many reviews highlight the operational value of replying to guests quickly and following up on negative feedback, complaints, or review alerts. The pl... Many reviews highlight the operational value of replying to guests quickly and following up on negative feedback, complaints, or review alerts. The platform helps teams close the loop by making it easier to contact guests, address issues promptly, and protect the property’s online reputation.
Where hoteliers push back
Sentiment scoring is one of the most debated areas in the reviews. While users value keyword and sentiment insights, many note that the scoring can be... Sentiment scoring is one of the most debated areas in the reviews. While users value keyword and sentiment insights, many note that the scoring can be misleading when neutral words or negatives in context distort results, and they want the analysis to better reflect the true meaning of guest comments.
Users want GuestRevu to better support tailored survey design, more flexible question sets, and segmentation by outlet, guest type, or property use ca... Users want GuestRevu to better support tailored survey design, more flexible question sets, and segmentation by outlet, guest type, or property use case. Reviewers say customization matters because hotels often serve different guest segments and need feedback that is more specific to each stay type or department.
Unique capabilities
It depends on your requirements. CustomerCount Surveys and GuestRevu (Surveys) share many core Guest Survey Software features, but each has unique capabilities. CustomerCount Surveys offers 0 verified integration partners, while GuestRevu (Surveys) offers 42. Review the feature comparison above to see where they differ before switching.
CustomerCount Surveys: No. GuestRevu (Surveys): No. Neither product currently offers a free tier. Most Guest Survey Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. CustomerCount has an HT Score of 0 and GuestRevu has 100. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property