GuestRevu (Surveys) vs. Medallia: Which Is Right for You?

Updated May 20, 2026  ·  581 verified reviews analyzed

TLDR

We analyzed 581 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

GuestRevu shines in customer support and ROI — especially for independent properties (4.8/5) , with exclusive features like Guest satisfaction surveys and Email.

Medallia shines in onboarding , with exclusive features like In app call back.

See the full breakdown below ↓

How Does GuestRevu (Surveys) Compare to Medallia?

Side-by-side ratings based on 581 verified hotelier reviews on HTR.

HTScore
100
0
Likelihood to Recommend
95%
96%
Ease of Use
4.7/5
4.6/5
Customer Support
4.8/5
4.8/5
Value for Money
4.7/5
4.5/5
Starting Price From $100/mo Contact sales
Verified Reviews 573 8

What Are the Pros and Cons of GuestRevu (Surveys) vs Medallia?

After analyzing 581 verified reviews, GuestRevu users most value its survey reach and efficiency, dashboard and analytics, automated reporting, while Medallia users highlight . Click any theme to see what reviewers say.

GuestRevu GuestRevu Medallia Medallia
Pros
+ Survey Reach and Efficiency
+ Dashboard and Analytics
+ Automated Reporting
+ Customization Options
Cons
Integration Capabilities
Mobile Experience

GuestRevu vs Medallia: Rankings by Hotel Segment

How each product ranks among Guest Survey Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment GuestRevu GuestRevu Medallia Medallia
Small (10-24 rooms) #1 203 reviews #5 1 reviews
Mid-Size (25-74 rooms) #1 246 reviews #10 1 reviews
Large (75-199 rooms) #2 31 reviews #7 1 reviews
X-Large (200+ rooms) #1 22 reviews #5 3 reviews

By Property Type

Segment GuestRevu GuestRevu Medallia Medallia
Boutique #1 254 reviews #9 1 reviews
Luxury #1 281 reviews #5 3 reviews
Branded / Chain #1 119 reviews #5 6 reviews
Extended Stay #1 51 reviews

By Region

Segment GuestRevu GuestRevu Medallia Medallia
North America #2 45 reviews #4 6 reviews
Europe #1 120 reviews
Asia Pacific #1 23 reviews
Middle East #1 5 reviews

The Decision

Choosing between GuestRevu and Medallia hinges on your hotel’s specific needs and scale. GuestRevu is a dedicated guest feedback tool tailored for the hospitality industry, offering extensive customization and direct integration with hotel systems. Medallia, on the other hand, is a broad customer experience platform trusted by global brands, providing multi-channel feedback collection and enterprise-level analytics. Which solution aligns more closely with your hotel’s size, customer engagement goals, and operational complexity?

GuestRevu focuses on improving guest satisfaction through targeted surveys and reputation management, whereas Medallia aims to deliver a comprehensive customer experience across all touchpoints. Your decision should consider whether your hotel needs a specialized, easy-to-implement survey platform or a scalable, multi-channel feedback system. Are you ready to prioritize depth in guest insights or breadth across customer interactions?

Quick Verdict: GuestRevu or Medallia — Which Is More Suitable for Hotels?

GuestRevu outperforms Medallia in recent reviews and total user feedback, making it the more proven choice for hotels. With 491 reviews and a 4.62-star overall rating — compared to Medallia’s 8 reviews and 4.75 — GuestRevu has demonstrated consistent user satisfaction and ongoing support. Its strong presence in multiple regions and higher recent activity make it a safer bet for hotel operators seeking actionable guest insights.

While Medallia boasts higher overall ratings, its limited review count and absence of recent feedback mean its user experience and satisfaction levels are less transparent. For a hotel looking for a reliable, well-supported survey solution with extensive integration options, GuestRevu remains the clear choice. Do you want a platform with proven hotel-specific features and community backing?

Is GuestRevu or Medallia Easier to Use?

GuestRevu’s ease of use is rated at 4.68/5, with a user-friendly interface praised for its simplicity and quick onboarding—users describe it as “intuitive” and “easy to understand.” Recent reviews indicate that hotel teams find it straightforward to implement surveys, monitor feedback, and respond promptly, even without prior experience in guest feedback tools.

Medallia’s UX rates slightly lower at 4.56/5, with some users mentioning a steeper learning curve due to its extensive features designed for enterprise clients. Although its interface is described as “fairly intuitive,” some older staff members find it overwhelming, especially when managing feedback across multiple channels. Edge: GuestRevu.

Which Has Better Features: GuestRevu or Medallia?

GuestRevu offers 12 features exclusive to its platform, including on-site surveys, customizable questions, conditional logic, segmented surveys, real-time alerts, and sentiment analysis—allowing detailed, targeted guest feedback. Its analytics and micro-segmentation tools are specifically tailored for hotel needs, giving your team actionable insights.

Medallia provides only one unique feature—In-app call back—focused on direct guest communication within its broader experience management scope. While it does connect with social media review management, its limited feature set for hotels contrasts with GuestRevu’s hospitality-specific capabilities. Edge: GuestRevu.

Which Has Better Customer Support: GuestRevu or Medallia?

GuestRevu’s support ratings stand at 4.76/5, with reviews highlighting prompt, helpful assistance and a dedicated team that aids onboarding and ongoing operations. Users appreciate its responsiveness, often describing the support as “proactive” and “customer-centric,” which is crucial during the initial setup and when troubleshooting.

Medallia’s support scores 4.19/5, with some users citing a slower response time and a more complex onboarding process. While its support is considered effective for large organizations, smaller hotels may find it less personalized. Given the current review activity and recent positive feedback, Edge: GuestRevu.

Which Do Hotels Rate Higher: GuestRevu or Medallia?

GuestRevu’s average rating of 4.62/5 is based on nearly 500 reviews, with particularly strong scores from boutique, resort, and independent hotels. Recent reviews reinforce this, with users praising its ease of use, automation, and actionable analytics.

Medallia’s limited review count and fewer recent reviews mean its higher overall rating of 4.75/5 is less supported by current feedback. Its users are predominantly larger resorts or brands, which may influence their experience differently. For hotels seeking community validation, GuestRevu’s extensive and recent review pool makes it the stronger choice. Edge: GuestRevu.

How Much Do GuestRevu and Medallia Cost?

GuestRevu’s pricing starts at $100/month, with no freemium or trial offers listed, making it transparent and straightforward for hotels on a budget. Its flat-rate model simplifies budgeting, especially for small to medium-sized properties.

Medallia’s pricing is not publicly available, reflecting its enterprise focus. It typically involves custom quotes based on hotel size and channel needs, which can be costly and complex to evaluate for smaller hotels. If budget clarity is important, GuestRevu provides a clear, affordable option. Edge: GuestRevu.

What Type of Hotel Should Use GuestRevu?

  • Hotels that want tailored, customizable guest feedback surveys with detailed analytics.
  • Teams seeking an easy-to-implement platform that integrates with PMS and OTAs.
  • Properties aiming to improve online reputation through consolidated review management.
  • Hotels looking for automation in feedback collection, alerting, and sentiment analysis.
  • Small to mid-sized hotels that need cost-effective, scalable solutions.

Not ideal if your hotel requires enterprise-level multi-channel customer experience management beyond guest surveys or complex in-depth analytics.

What Type of Hotel Should Use Medallia?

  • Large hotel brands or resorts with extensive multi-channel communication needs.
  • Teams that want a broad customer experience platform integrating social media, contact centers, and online reviews.
  • Hotels aiming for enterprise-level analytics, collaboration, and real-time data visualization.
  • Hotels seeking a scalable, multi-touchpoint feedback system across multiple properties.
  • Organizations with robust budgets willing to invest in comprehensive, customizable solutions.

Not ideal if your hotel is smaller, needs quick deployment, or prefers a dedicated guest survey tool over multi-channel enterprise feedback management.

The Bottom Line for Hotels

GuestRevu excels in delivering hotel-specific, customizable, and easy-to-use guest survey solutions. Its extensive recent reviews and higher review count reflect a proven track record of supporting boutique, resort, and independent hotels in improving guest satisfaction and online reputation.

Medallia offers a broader, enterprise-level platform suited for large hotel groups or brands with complex customer engagement strategies. While it provides rich multi-channel feedback, its higher cost and complexity may be overkill for smaller hotels seeking straightforward guest insights.

If your priority is a dedicated, cost-effective guest survey tool with proven hotel industry support, GuestRevu is the clear choice. For large, multi-property operations requiring deep, enterprise-wide customer experience management, Medallia remains a strong contender.


This comprehensive comparison should help your team make a confident decision aligned with your hotel’s size, needs, and growth ambitions.

How Much Do GuestRevu (Surveys) and Medallia Cost?

Guest Survey Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

GuestRevu GuestRevu Medallia Medallia
Starting Price From $100/mo

Which Features Does GuestRevu (Surveys) Have That Medallia Doesn't (and Vice Versa)?

According to HTR's product database, GuestRevu (Surveys) and Medallia share 7 features. Here are the key differences — features one has that the other lacks.

Feature GuestRevu GuestRevu Medallia Medallia
Conditional logic
Customizable questions
In app call back
Net Promoter Score (NPS)
On-site/In-Stay Surveys
Responsive surveys
Segmented surveys

Showing top differences. 1 more features differ between these products.

Real-World Results: GuestRevu vs Medallia by Business Goal

We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
GuestRevu Pamarah Lodge Small
+ Through GuestRevu
+ �s surveys, Pamarah Lodge discovered that complaints about location were often linked to external activity providers not meeting expectations. This insight enabled the team to refine their recommendations to guests.
+ By addressing specific guest concerns uncovered through detailed feedback, Pamarah Lodge saw a noticeable improvement in satisfaction ratings and received more positive online reviews.

"GuestRevu has helped us so much over the past two years as we see our small business growing – the reviews from guests are like gold, and most of our bookings have been made becaus..."

Medallia Medallia

No published case study for this goal yet.

Improve Guest Experience
GuestRevu MINT Hotels Small
+ A reduction in guest complaints, and a better understanding of guest sentiments, allowing the group to grow rapidly and diversify their product offering in accordance with what their guests are actually asking for, (rather than what management thinks the guests are interested in).
+ Quick and easily digestible data from guest feedback, that can be used in summary format by management at head office, and explored more in-depth by teams on the ground to ensure any issues are tackled quickly and effectively.
+ Between the customised questionnaires tailored to each hotel type, and consolidated information on one easy-to-use dashboard

"Since implementing GuestRevu, our complaints have actually come down, because of the fact that we have so many repeat guests and now we can interact with them in much more detail...."

Adriaan Liebetrau
Adriaan Liebetrau
Head of Hospitality for MINT
Medallia Medallia

No published case study for this goal yet.

GuestRevu vs Medallia: The Bottom Line

GuestRevu
GuestRevu
4.8/5 from 573 reviews

What hoteliers love

Survey Reach and Efficiency 95% positive

GuestRevu’s surveys, sent across multiple channels, effectively capture guest feedback. Users note that the tool helps in maintaining high response ra... GuestRevu’s surveys, sent across multiple channels, effectively capture guest feedback. Users note that the tool helps in maintaining high response rates and tailoring questions to gather valuable insights, although further refinement in survey design capabilities is suggested.

Dashboard and Analytics 77% positive

The platform's user-friendly dashboards offer clear visual insights, helping hotels track performance and identify service improvement areas. Users ap... The platform's user-friendly dashboards offer clear visual insights, helping hotels track performance and identify service improvement areas. Users appreciate the ease of navigation, although deeper analytical features could provide even richer data insights.

Automated Reporting 82% positive

GuestRevu's automated reporting feature is highly valued for providing clear, actionable insights that aid in decision-making and efficiency. The syst... GuestRevu's automated reporting feature is highly valued for providing clear, actionable insights that aid in decision-making and efficiency. The system generates comprehensive reports that help hotels identify trends and areas needing attention, saving time in data interpretation to improve guest experiences.

Where hoteliers push back

Integration Capabilities 58% negative

Users appreciate GuestRevu's integration with existing systems like PMS and CRM, which streamlines feedback management. However, there are calls for m... Users appreciate GuestRevu's integration with existing systems like PMS and CRM, which streamlines feedback management. However, there are calls for more PMS/OTA partnerships and deeper integration options to expand compatibility and improve workflows, highlighting a gap in its current offering.

Mobile Experience 60% negative

The lack of a dedicated mobile app is noted by users looking for real-time, on-the-go access to feedback and reporting. While the desktop experience i... The lack of a dedicated mobile app is noted by users looking for real-time, on-the-go access to feedback and reporting. While the desktop experience is praised, improvements in mobile functionality are desired to enhance convenience.

Ranks higher for

Large (75-199 rooms) #2 vs #7
Mid-Size (25-74 rooms) #1 vs #10
Small (10-24 rooms) #1 vs #5
X-Large (200+ rooms) #1 vs #5

Unique capabilities

On-site/In-Stay Surveys Customizable questions Conditional logic Segmented surveys Responsive surveys
4.7/5 ease of use 4.8/5 support 40 integrations
Visit Profile
Medallia
Medallia
4.8/5 from 8 reviews

Unique capabilities

In app call back
4.6/5 ease of use 4.2/5 support 4 integrations
Visit Profile

Where the ratings diverge most

Customer Support GuestRevu 4.8 vs 4.2 (+0.6)
Value for Money GuestRevu 4.6 vs 3.9 (+0.7)
Onboarding Medallia 4.9 vs 4.6 (+0.3)

Frequently Asked Questions About GuestRevu (Surveys) vs Medallia

Can GuestRevu (Surveys) replace Medallia?

It depends on your requirements. GuestRevu (Surveys) and Medallia share many core Guest Survey Software features, but each has unique capabilities. GuestRevu (Surveys) offers 40 verified integration partners, while Medallia offers 4. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. GuestRevu (Surveys) leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do GuestRevu (Surveys) or Medallia offer a free plan?

GuestRevu (Surveys): No. Medallia: No. Neither product currently offers a free tier. Most Guest Survey Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank GuestRevu (Surveys) and Medallia?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. GuestRevu has an HT Score of 100 and Medallia has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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