The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 66 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hapi shines in ease of use and customer support , with exclusive features like Pace, Sales Activity, and GRC Reporting and Email Newsletters.
HospitalitySoft 365 shines .
Side-by-side ratings based on 66 verified hotelier reviews on HTR.
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| Starting Price | From $1,400/mo | Contact sales |
| Verified Reviews | 66 | 0 |
After analyzing 66 verified reviews, Hapi users most value its specific system connectivities, implementation & support, integration simplification, while HospitalitySoft 365 users highlight . Click any theme to see what reviewers say.
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Specific System Connectivities
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Implementation & Support
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Integration Simplification
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Negative Feedback on Custom Development
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #14 5 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #10 22 reviews | — |
| Large (75-199 rooms) ▾ | #4 32 reviews | — |
| X-Large (200+ rooms) ▾ | #8 5 reviews | — |
By Property Type
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| Boutique ▾ | #8 33 reviews | — |
| Luxury ▾ | #6 45 reviews | — |
| Branded / Chain ▾ | #6 38 reviews | — |
| Extended Stay | #12 3 reviews | — |
By Region
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| North America ▾ | #2 38 reviews | — |
| Europe ▾ | #13 15 reviews | — |
| Asia Pacific ▾ | #3 12 reviews | — |
| Middle East | #8 0 reviews | — |
Choosing between Hapi Guest by Hapi and Hospitality Suite CRM by HospitalitySoft 365 hinges on your hotel's specific needs and existing technology infrastructure. Both products aim to improve guest relationship management and marketing, but they do so through different approaches: Hapi via its extensive integration capabilities and broader feature set, and HospitalitySoft through its tight linkage with Microsoft Dynamics 365. Your decision should depend on your priorities—whether you value robust integrations or a tailored CRM environment.
Hapi Guest boasts a high user rating and a significant review count, making it the clear leader in recent feedback. HospitalitySoft, with no reviews or ratings, cannot currently match the confidence level of Hapi based on available data. Do you want a product with proven hotel-specific performance and ongoing support? Or are you still exploring options?
Hapi Guest and HospitalitySoft 365 both aim to enhance guest engagement through CRM and marketing tools, but their core approaches differ. Hapi emphasizes system integrations, unifying guest data from multiple sources like PMS, POS, and spa systems, facilitating a comprehensive guest profile. HospitalitySoft, built on Dynamics 365, focuses on creating a 360-degree view of guests within that ecosystem, with an emphasis on targeted marketing and complaint management.
Hapi’s strength lies in reducing operational complexity through its 66 verified integrations, allowing hotels to connect disparate systems effortlessly. Conversely, HospitalitySoft’s connection to Microsoft Dynamics offers a familiar environment for hotels already invested in Microsoft products, but lacks verified integration data or reviews to confirm its performance. Do you prioritize seamless data connections or a native CRM experience?
If your hotel needs to simplify complex system integrations and unlock data from various sources, go with Hapi. Its ability to connect to 66 verified partners, including major PMS and third-party applications, makes it ideal for hotels with diverse technology stacks aiming to unify guest data.
If your team already relies heavily on Microsoft tools and seeks a CRM designed specifically for hospitality with features like complaint management and targeted e-marketing, HospitalitySoft could be a better fit—though its lack of reviews makes confirmation difficult. For hotels prioritizing integration and real-time data, Hapi’s proven track record makes it the stronger choice.
Hapi Guest scores a 4.64 out of 5 for ease of use, reflecting positive reviews about its straightforward setup, quick deployment, and user-friendly interface. Many hoteliers mention that trained staff adopt Hapi easily, especially because of the support during onboarding, which averages 4.67 out of 5.
HospitalitySoft, with no available ratings or reviews, cannot be confidently assessed for usability. Given Hapi’s high scores and extensive user feedback, the edge clearly goes to Hapi in terms of simplicity and user-friendliness.
Hapi stands out with 22 features exclusive to its platform, including Data Migration Services, Contact Management, A/B Testing, Open API, Email Newsletters, GDPR and CCPA compliance, Transactional Templates, Loyalty and Attribute-Based Segmentation, and more. These features support advanced marketing, segmentation, and data management capabilities that HospitalitySoft, with only shared features, does not currently match.
HospitalitySoft is built around core CRM functionalities aligned with Dynamics 365, but without unique features listed. Given the broader feature set and customization options available through Hapi, it has the edge for hotels seeking a versatile, feature-rich platform.
Hapi’s customer support scores a 4.83 out of 5, with reviews praising knowledgeable, responsive, and helpful support teams. Users highlight that Hapi's team actively guides through onboarding and supports system integration challenges effectively.
HospitalitySoft, with no review data available, cannot be rated in this area. Based on current evidence, Hapi’s support quality is superior—hotels can expect reliable assistance with their technology and onboarding.
Hapi offers 66 verified integration partners, including major PMS brands like 4SUITES and Volo, and third-party solutions such as Juyo Analytics and WebRezPro. This breadth allows hotels to connect critical operational systems easily.
HospitalitySoft provides no verified integrations, which limits its ability to connect with other hotel systems. For hotels needing a flexible, connected technology environment, Hapi’s extensive partner network is a clear advantage.
Hapi enjoys a 4.8/5 overall rating from 60 reviews, with a Net Promoter Score (NPS) of 9.58/10 and a 96% likelihood to recommend. Hotels across segments—especially branded and independent properties—praise its ease of use, support, and integration capabilities.
HospitalitySoft has no reviews or ratings, making it impossible to gauge user satisfaction. Given Hapi’s high ratings and recent positive feedback, it is the preferred choice for hoteliers valuing proven performance.
Hapi’s base price is $1,400 per month, with no freemium or trial options available. The pricing model suggests a predictable investment for hotels seeking a comprehensive integration and CRM platform.
Information about HospitalitySoft’s pricing is not publicly available, which may indicate custom quotes or variable costs. The transparency and established pricing of Hapi make it more accessible for hotels planning their budgets.
Not ideal if:
Not ideal if:
Hapi Guest excels at integrating multiple systems and providing a broad suite of features that support data-driven marketing and operational efficiency. Its high ratings, extensive partner network, and recent positive reviews make it a safe, reliable choice for most hotels.
HospitalitySoft 365, while tailored for the hospitality industry through Microsoft Dynamics, lacks available reviews and verified integrations. It may suit hotels already invested in Microsoft ecosystems but cannot currently match Hapi’s proven performance.
If your hotel prioritizes system integration, user satisfaction, and ongoing support, Hapi is the clear leader. For properties with existing Microsoft infrastructure and specific CRM needs, HospitalitySoft could be considered once more data becomes available.
This comprehensive comparison aims to help your team make an informed decision based on current evidence. Given the review data and feature set, Hapi Guest stands out as the more reliable, well-supported platform for most hotels today.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,400/mo | — |
According to HTR's product database, Hapi Guest and Hospitality Suite CRM share 8 features. Here are the key differences — features one has that the other lacks.
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| A/B Testing | ||
| Contact Management | ||
| Data Migration Services | ||
| Open API | ||
| Pace, Sales Activity, and GRC Reporting | ||
| Segmentation |
Showing top differences. 10 more features differ between these products.
What hoteliers love
Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CR... Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CRM, POS, and Spa systems.
Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making t... Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making the integration process smooth and stress-free. However, some suggest areas for improvement in custom development.
Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time... Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time and cost associated with integration tasks. It provides a unified data repository and allows hotels to deploy technology faster and more efficiently.
Where hoteliers push back
Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requi... Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requirements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hapi Guest and Hospitality Suite CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Hapi Guest offers 65 verified integration partners, while Hospitality Suite CRM offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hapi Guest leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hapi Guest: No. Hospitality Suite CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hapi has an HT Score of 31 and HospitalitySoft 365 has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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