Hospitality Suite CRM vs. Revinate (Marketing):
Which Is Right for You?

The Decision

Choosing between Hospitality Suite CRM by HospitalitySoft 365 and Revinate (Marketing) hinges on your hotel’s specific needs and priorities. Both products aim to streamline guest relationships and marketing, but they approach these goals differently. HospitalitySoft 365 is built around Dynamics 365 and offers a more traditional CRM experience, while Revinate emphasizes marketing automation, guest engagement, and reputation management. Which solution aligns more closely with your hotel’s strategic goals?

HospitalitySoft 365 boasts a deep integration with Microsoft's ecosystem, promising extensive customization for larger teams that need detailed guest profiles. Revinate, on the other hand, has a significantly larger user base, with more recent reviews and higher ratings, indicating broader adoption and ongoing customer satisfaction. So, do you want a robust CRM built for detailed guest data management or a marketing-centric platform that’s proven in real-world hotel environments?

Is HospitalitySoft 365 or Revinate Better for Hotels?

HospitalitySoft 365 and Revinate serve different core functions, so your choice depends on your hotel’s objectives. HospitalitySoft 365 is primarily a CRM built on Microsoft Dynamics, designed to create detailed guest profiles and manage interactions across multiple departments. It’s suited for hotels that prioritize guest data integration at a corporate level but lacks specific marketing features or recent reviews to support ongoing customer satisfaction.

Revinate, by contrast, specializes in guest engagement through email marketing, surveys, reputation monitoring, and segmentation. It has accumulated over 149 reviews in the last six months, with a high 4.67 out of 5 rating, and a 93% likelihood to recommend, making it the more actively supported and trusted platform. Are you looking for a CRM with advanced marketing tools or a dedicated guest engagement platform? The answer will guide your decision.

Revinate (Marketing) vs HospitalitySoft 365: Which Should Your Hotel Choose?

If your hotel needs a marketing platform that drives guest engagement, boosts revenue through personalized emails, and monitors online reputation, Revinate is the clear choice. Its extensive feature set (33 exclusive features) and proven track record—highlighted by top-tier reviews—make it ideal for mid-sized to larger hotels focused on marketing automation and reputation management.

However, if your hotel requires a detailed guest database, tailored service, and comprehensive interaction tracking at a property or corporate level, HospitalitySoft 365 offers a more traditional CRM approach. It’s better suited for hotels that want a unified guest profile system integrated into their wider operational software. Given the current review data, Revinate’s higher ratings and recent feedback make it the more dependable option for marketing-driven hotel teams.

Is HospitalitySoft 365 or Revinate Easier to Use?

Revinate’s user interface receives a 4.62 out of 5 rating, praised for its intuitive design, straightforward setup, and friendly support, which helps staff adopt the platform quickly. Its onboarding process also scores highly at 4.43 out of 5, with many reviews emphasizing how easy it is to configure and start delivering campaigns.

HospitalitySoft 365, however, scores a 0/5 in ease of use, with no recent reviews or ratings available, suggesting limited user feedback and potentially steeper learning curves. Its reliance on Microsoft Dynamics means it’s more complex to implement and navigate, especially for staff unfamiliar with such enterprise systems. Edge: Revinate.

Which Has Better Features: HospitalitySoft 365 or Revinate?

Revinate outperforms HospitalitySoft 365 significantly in features, with 33 unique capabilities compared to zero in HospitalitySoft. Revinate offers advanced features like A/B testing, mobile access, social review tracking, in-app email responses, SMS surveys, sentiment analysis, case management, and extensive segmentation options—features that support sophisticated marketing and reputation strategies.

HospitalitySoft 365, by contrast, offers only basic CRM functions and focuses on guest interaction management without additional marketing automation tools. For hotels seeking a feature-rich marketing and guest engagement package, Revinate’s extensive capabilities clearly provide the edge.

Which Has Better Customer Support: HospitalitySoft 365 or Revinate?

Revinate’s support ratings are close to 4.6 out of 5, with reviews praising its support team’s responsiveness and ongoing upgrades that serve users well. Customers describe Revinate’s support as “incredibly knowledgeable” and “helpful,” which is crucial during onboarding and troubleshooting.

HospitalitySoft 365 offers no recent support or onboarding reviews, making it difficult to assess its service quality. Given the current data, Revinate’s customer support and onboarding experience are far superior. Edge: Revinate.

Which Has More Integrations: HospitalitySoft 365 or Revinate?

Revinate integrates with nearly 100 partners, including PMS systems, marketing tools, and reputation platforms, offering extensive connectivity. Notable integrations include Incite Response, Juyo Analytics, and TripAdvisor, enhancing its marketing reach and operational efficiency.

HospitalitySoft 365 offers no verified integrations, limiting its interoperability. For hotels prioritizing seamless data flow and multi-platform connectivity, Revinate’s superior integration network offers significant advantages. Edge: Revinate.

Which Do Hoteliers Rate Higher: HospitalitySoft 365 or Revinate?

Revinate’s overall rating of 4.67/5 relies on 149 reviews, with recent feedback consistently positive. Hotels across segments—especially independent, boutique, and resort properties—rate Revinate highly, with some reviews highlighting its impact on revenue and guest engagement.

HospitalitySoft 365, with no recent reviews or ratings, cannot compete on user feedback or confidence. Based on available data, Revinate is clearly the higher-rated platform among hoteliers. Edge: Revinate.

How Much Do HospitalitySoft 365 and Revinate Cost?

HospitalitySoft 365 does not publicly list pricing, but as a Microsoft Dynamics-based platform, costs are typically customized and can be significant. Revinate charges a straightforward $600 per month, with no implementation fee, providing transparent, predictable costs.

For hotels weighing value, Revinate’s clear pricing model and proven ROI make it easier to budget and justify expenses. HospitalitySoft 365’s unclear pricing and lack of recent user feedback are a disadvantage. Edge: Revinate.

What Type of Hotel Should Use HospitalitySoft 365?

• Hotels that need a comprehensive guest profile system integrated into their broader enterprise software.
• Teams seeking detailed interaction tracking across departments.
• Hotels with a strong Microsoft ecosystem and in-house tech support.
• Larger hotels or chains with complex data management needs.

Not ideal if:

• You prefer marketing automation features.
• Your team lacks technical resources for enterprise systems.
• You want quick onboarding and easy-to-use tools.

What Type of Hotel Should Use Revinate?

• Hotels prioritizing guest engagement, reputation management, and targeted marketing campaigns.
• Properties seeking to increase direct bookings through personalized emails.
• Hotels that value detailed analytics and segmentation capabilities.
• Teams wanting a user-friendly interface with high support quality.

Not ideal if:

• Your hotel relies heavily on a detailed CRM beyond marketing and reputation.
• You prefer an all-in-one platform with operational management features.
• Budget constraints make a $600/month investment difficult.

Revinate vs HospitalitySoft 365: The Bottom Line for Hotels

Revinate is a marketing-centric platform with a proven track record and extensive features that address modern hotel marketing needs. Its ease of use, strong support, and recent reviews make it a safer, more reliable choice for most hotels today.

HospitalitySoft 365 offers a traditional CRM approach built on Microsoft Dynamics, suitable for hotels needing detailed guest profiles and multi-department interaction tracking. However, with no recent reviews or data on user satisfaction, its value remains uncertain compared to Revinate’s active, satisfied customer base.

In conclusion, if your hotel’s main goal is targeted marketing, guest engagement, and reputation management, Revinate should be your top choice. For more comprehensive guest data management integrated into enterprise systems, HospitalitySoft 365 may be appropriate—but only if you have the resources to handle its complexity.