The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 66 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hapi shines in ease of use and customer support , with exclusive features like Pace, Sales Activity, and GRC Reporting and Guest profiles.
loqate shines .
Side-by-side ratings based on 66 verified hotelier reviews on HTR.
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| Starting Price | From $1,400/mo | Contact sales |
| Verified Reviews | 66 | 0 |
After analyzing 66 verified reviews, Hapi users most value its specific system connectivities, implementation & support, integration simplification, while loqate users highlight . Click any theme to see what reviewers say.
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Specific System Connectivities
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Implementation & Support
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Integration Simplification
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Negative Feedback on Custom Development
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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loqate |
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| Small (10-24 rooms) ▾ | #14 5 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #10 22 reviews | — |
| Large (75-199 rooms) ▾ | #4 32 reviews | — |
| X-Large (200+ rooms) ▾ | #8 5 reviews | — |
By Property Type
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loqate |
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| Boutique ▾ | #8 33 reviews | — |
| Luxury ▾ | #6 45 reviews | — |
| Branded / Chain ▾ | #6 38 reviews | — |
| Extended Stay | #12 3 reviews | — |
By Region
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loqate |
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| North America ▾ | #2 38 reviews | — |
| Europe ▾ | #13 15 reviews | — |
| Asia Pacific ▾ | #3 12 reviews | — |
| Middle East | #8 0 reviews | — |
Choosing between Hapi Guest by Hapi and loqate for your hotel’s CRM and email marketing needs hinges on your priorities. Hapi excels as a comprehensive data integration platform designed specifically for hospitality, while loqate remains largely undefined in the market, with no available reviews or features. For hotels seeking a proven, highly-rated solution with extensive capabilities, Hapi stands out as the clearer choice.
Hapi Guest offers an established, well-reviewed platform with 60 recent reviews and a 4.8/5 overall rating, emphasizing ease of use, support, and rich features. loqate, by contrast, has no reviews or ratings available, making its performance and suitability uncertain. The absence of recent feedback on loqate makes it difficult to assess its effectiveness or reliability. Would you prefer a platform with verifiable user satisfaction and proven results?
If your hotel needs a robust CRM and email marketing platform with deep integration capabilities, go with Hapi. Its extensive suite of 30+ features, including guest profiles, automation, segmentation, and GDPR compliance, make it ideal for mid-to-large hotels looking to enhance guest relationships and operational data. Conversely, if your hotel is looking for a simple, possibly less expensive solution without proven reviews or features, loqate might seem appealing—but the lack of available data makes this a risky choice.
For hoteliers requiring comprehensive data management, quick deployment, and ongoing support, Hapi’s proven track record speaks for itself. If you prioritize reliability, user satisfaction, and feature depth, Hapi is the clear winner.
Hapi’s user-friendly interface scores a 4.64/5, with most reviews praising its intuitive design and smooth onboarding process rated at 4.67/5. Support staff are highly rated at 4.83/5, with many users describing their onboarding as straightforward and responsive. In contrast, loqate offers no ratings, reviews, or feedback, leaving its ease of use completely unknown. Based on available data, Hapi’s ease of use is well established.
Edge: Hapi Guest.
Hapi provides over 30 unique features, including guest profiles, data migration, segmentation, A/B testing, email templates, open API, GDPR compliance, and transactional templates. It also offers a centralized multi-hotel solution and a dedicated data warehouse. loqate has no listed features or comparable functionalities, making it impossible to assess its capabilities. The depth and breadth of Hapi’s features set a clear standard.
Edge: Hapi Guest.
Hapi’s support team is rated at 4.83/5, with reviews highlighting their knowledgeable, responsive service during onboarding and ongoing support. Users frequently mention the team’s expertise and partnership approach as key strengths. loqate, lacking reviews or support ratings, provides no data to compare support quality. For dependable, highly-rated support, Hapi is the proven choice.
Edge: Hapi Guest.
Hapi offers connections to 66 verified partners, including major systems like Suites, Juyo Analytics, WebRezPro, and others. It also supports integrations with several third-party applications, giving your hotel flexibility. loqate does not list any integrations or partnerships, making its connectivity capabilities uncertain. If integrations are crucial to your tech stack, Hapi clearly leads.
Edge: Hapi Guest.
Hapi’s reviews, totaling 60 in the last six months, consistently rate it at 4.8/5, with an NPS of 9.58/10 and 96% likelihood to recommend. Hotels across segments, especially branded and independent properties, praise its ease of use, support, and feature set. loqate has no reviews, ratings, or recent feedback, so its user satisfaction remains unknown. For proven customer approval, Hapi is the clear winner.
Edge: Hapi Guest.
Hapi charges a base price of $1,400 per month, with no freemium or trial options. Pricing details for loqate are unavailable, which complicates comparison. Given Hapi’s transparent pricing and proven value, it offers clarity for budget planning.
Hapi Guest by Hapi is a comprehensive, well-reviewed CRM and email marketing platform tailored for hotels seeking robust integration, automation, and guest data management. Its extensive feature set, high customer satisfaction, and proven track record make it the preferred choice for hotels aiming to improve guest relationships and operational efficiency.
If your hotel needs reliable integration with multiple systems, detailed guest profiles, and responsive support, Hapi is the clear winner. Its superior ratings and extensive integrations stand out in a crowded market.
Conversely, loqate offers no reviews or measurable features, making it a high-risk choice without proven performance. If you’re considering an unknown vendor with no customer feedback, loqate might be worth exploring, but it’s unlikely to match the reliability and sophistication of Hapi.
In conclusion, for hotels wanting a trusted, feature-rich solution backed by recent reviews and high ratings, Hapi Guest remains the definitive choice.
According to HTR's product database, Hapi Guest and loqate share 0 features. Here are the key differences — features one has that the other lacks.
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loqate |
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| Centralized data warehouse | ||
| Centralized multi-hotel/multi-brand solution | ||
| Contact Management | ||
| Data Migration Services | ||
| Guest profiles | ||
| Pace, Sales Activity, and GRC Reporting |
Showing top differences. 18 more features differ between these products.
What hoteliers love
Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CR... Some critical feedback revolves around the need for Hapi to expand connectivity to more operational systems beyond PMS, including table management, CRM, POS, and Spa systems.
Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making t... Many users appreciate the prompt and efficient support during the implementation phase. They find the Hapi team knowledgeable and responsive, making the integration process smooth and stress-free. However, some suggest areas for improvement in custom development.
Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time... Most users highlight that Hapi simplifies integrations between different property management systems and third-party applications, reducing both time and cost associated with integration tasks. It provides a unified data repository and allows hotels to deploy technology faster and more efficiently.
Where hoteliers push back
Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requi... Some users expressed that Hapi tends to shy away from custom development work, which may be a limitation depending on specific hotel integration requirements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hapi Guest and loqate share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Hapi Guest offers 65 verified integration partners, while loqate offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hapi Guest leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hapi Guest: No. loqate: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hapi has an HT Score of 31 and loqate has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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