The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 194 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
loqate shines .
Revinate shines in ease of use and customer support — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 194 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 194 |
After analyzing 194 verified reviews, loqate users most value its , while Revinate users highlight email marketing campaigns, guest feedback and surveys, training and implementation support. Click any theme to see what reviewers say.
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Email Marketing Campaigns
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Guest Feedback and Surveys
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Training and Implementation Support
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PMS Integration
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Cost and Value Perception
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | loqate |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #7 19 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 101 reviews |
| Large (75-199 rooms) ▾ | — | #1 44 reviews |
| X-Large (200+ rooms) ▾ | — | #2 22 reviews |
By Property Type
| Segment | loqate |
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| Boutique ▾ | — | #3 94 reviews |
| Luxury ▾ | — | #3 113 reviews |
| Branded / Chain ▾ | — | #2 69 reviews |
| Extended Stay ▾ | — | #8 6 reviews |
By Region
| Segment | loqate |
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|---|---|---|
| North America ▾ | — | #1 90 reviews |
| Europe ▾ | — | #8 53 reviews |
| Asia Pacific ▾ | — | #2 18 reviews |
| Middle East | — | #5 4 reviews |
Choosing between loqate by loqate and Revinate (Marketing) comes down to your hotel's specific needs in CRM and email marketing. Both aim to help you better engage guests and increase revenue, but they approach this differently. loqate offers no recent reviews or detailed feature sets, making it difficult to evaluate its current capabilities or suitability. Revinate, on the other hand, boasts a significant review count with recent feedback, giving you more confidence in its performance.
Revinate’s higher ratings and active user base suggest it’s more refined and trusted in the market. Are you prepared to opt for the more tested and reviewed platform?
loqate and Revinate both target hotel customer relationship management and email marketing, but their strengths diverge sharply. loqate, with zero reviews or recent feedback, provides no clear evidence of current performance or feature depth, making it harder for your team to assess its fit.
Revinate clearly stands out with over 149 reviews, all recent within the last six months, and a high overall rating of 4.67 out of 5. Its extensive feature set includes advanced segmentation, analytics, reputation management, and automation, making it a more comprehensive tool for medium to large hotels looking to grow their direct bookings.
Are you comfortable choosing a platform with no recent reviews, or do you prefer a proven solution like Revinate?
If your hotel needs a mature, well-supported marketing platform with extensive integrations, go with Revinate. Its robust feature set—including A/B testing, social review tracking, guest profiles, and targeted automation—is ideal for hotels aiming to scale personalized campaigns and directly impact revenue.
If, however, your hotel prioritizes a simple CRM with basic email functionalities and less emphasis on advanced marketing, loqate might seem appealing—but note the absence of recent reviews or clear feature details. Given the lack of current customer feedback, Revinate’s proven track record makes it the safer choice for hotels seeking measurable results.
Would your team benefit more from in-depth segmentation and analytics or a basic CRM?
Revinate boasts a 4.62/5 ease of use rating from 149 recent reviews, with users praising its intuitive interface and straightforward onboarding process. Reviewers mention that it’s easy to configure campaigns without technical help and that the platform’s design is user-friendly.
loqate, with no reviews or ratings available, provides no insight into its usability or onboarding experience. Without current feedback, you cannot confidently gauge how simple or complex it is for your team to adopt.
Edge: Revinate.
Revinate offers 41 features, including A/B testing, social review management, automated segmentation, in-app email responses, surveys, analytics, and guest profiles—none of which are available in loqate. Its diverse toolkit supports complex campaigns and data-driven marketing strategies.
loqate provides no publicly available feature list or recent updates, leaving its capabilities uncertain. Based on current data, Revinate’s comprehensive feature set clearly surpasses any unverified offerings from loqate.
Edge: Revinate.
Revinate’s customer support scores 4.6/5 from 149 recent reviews, with hoteliers highlighting its quick, knowledgeable service and consistent upgrades. Many reviewers appreciate its responsive support and helpful onboarding resources.
loqate’s support experience is not documented or rated publicly, making it impossible to compare. Without recent feedback, Revinate’s established support reputation gives it a decisive advantage.
Edge: Revinate.
Revinate boasts 98 verified integrations, including popular PMS, review platforms, and marketing tools like Incite Response, Priority Software, and TripAdvisor. These integrations facilitate seamless data flow and streamline your marketing efforts.
loqate has no verified partners or integrations available publicly, raising concerns about its connectivity and scalability. For a hotel aiming for smooth system interoperability, Revinate’s extensive integrations make it the clear winner.
Edge: Revinate.
Currently, Revinate’s overall rating of 4.67/5 is based on 149 recent reviews, with high marks from various hotel segments including independent, boutique, and resorts. Hoteliers praise its ease of use, automation, and ROI impact.
loqate’s rating is unavailable or unreviewed, so there’s no data to suggest how it’s perceived by users. Given Revinate’s strong, recent feedback, it holds the higher confidence among hoteliers.
Edge: Revinate.
loqate’s pricing details are not publicly available, but as a platform with no recent reviews or confirmed features, it’s difficult to determine its value. Revinate charges $600 per month, with no free tier or trial, making it a premium-priced option.
Hotels should consider whether the investment in Revinate aligns with their expected ROI, given its extensive capabilities, or if loqate’s nebulous offering justifies the lack of transparency.
Not ideal if:
Not ideal if:
Revinate’s extensive recent reviews, high ratings, and proven track record make it the more reliable choice for hotels seeking to enhance guest engagement and marketing ROI. Its feature-rich platform supports detailed segmentation, reputation management, and seamless integrations, which are critical for scaling your efforts.
loqate’s lack of recent feedback, unclear feature set, and no verified integrations make it unsuitable for hotels that want measurable results and system interoperability. If your hotel’s goal is to leverage a mature, supported marketing platform, Revinate is the clear winner.
Choose Revinate if you want a trusted, feature-packed tool with a proven reputation. Opt for loqate only if your needs are extremely basic, and you’re willing to accept the risk of unverified performance.
In conclusion, Revinate’s comprehensive feature set, strong recent reviews, and extensive integrations position it as the top choice for hotels wanting to drive revenue through smarter guest engagement. Its proven ability to support complex campaigns and provide actionable insights makes it the safer, smarter investment. If you’re ready to elevate your hotel’s marketing, Revinate offers the confidence and capabilities to do so effectively.
According to HTR's product database, loqate and Revinate (Marketing) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | loqate |
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| A/B Testing | ||
| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| Mobile Access | ||
| Social review tracking |
Showing top differences. 29 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we m..."
No published case study for this goal yet.
"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."
What hoteliers love
Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This... Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This helps hotels create personalized campaigns that drive direct revenue. However, some users mention the need for more customization options in email design.
Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing cr... Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing critical insights for service improvement. Direct response capabilities save time and demonstrate responsiveness to guests.
While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during... While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during the implementation phase, particularly if they lack a strong IT background.
Where hoteliers push back
A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the ov... A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the overall user experience. Users hope for more consistency and timely updates to address these problems.
Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but sugge... Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but suggest that a lower cost or more flexible pricing model would better suit smaller properties.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. loqate and Revinate (Marketing) share many core Hotel CRM & Email Marketing features, but each has unique capabilities. loqate offers 0 verified integration partners, while Revinate (Marketing) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Revinate (Marketing) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
loqate: No. Revinate (Marketing): No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. loqate has an HT Score of 0 and Revinate has 78. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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