The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 120 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HelloShift shines in ease of use and customer support — especially for independent properties (5.0/5) , with exclusive features like Mobile Friendly and Mobile access on any device.
Loopon AB shines .
Side-by-side ratings based on 120 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $200/mo | Contact sales |
| Verified Reviews | 120 | 0 |
After analyzing 120 verified reviews, HelloShift users most value its guest communication, task management, support and training, while Loopon AB users highlight . Click any theme to see what reviewers say.
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Loopon AB |
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Guest Communication
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Task Management
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Support and Training
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Guest Engagement Tools
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Mobile App Usability
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Customization and Flexibility
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Real-Time Notifications
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Loopon AB |
|---|---|---|
| Small (10-24 rooms) ▾ | #11 11 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #7 81 reviews | — |
| Large (75-199 rooms) ▾ | #6 24 reviews | — |
| X-Large (200+ rooms) | #15 3 reviews | — |
By Property Type
| Segment |
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Loopon AB |
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| Boutique ▾ | #7 78 reviews | — |
| Luxury ▾ | #10 32 reviews | — |
| Branded / Chain ▾ | #6 47 reviews | — |
| Extended Stay ▾ | #8 12 reviews | — |
By Region
| Segment |
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Loopon AB |
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| North America ▾ | #4 112 reviews | — |
| Europe | #20 0 reviews | — |
| Asia Pacific | #9 2 reviews | — |
Choosing between HelloShift and Loopon AB hinges on what your hotel needs most. HelloShift is a guest messaging platform that automates and streamlines communication between your staff and guests, boosting operational efficiency and guest satisfaction. Loopon AB, on the other hand, is a customer feedback management system focusing on collecting and analyzing guest reviews to guide service improvements. Will your hotel benefit more from direct guest interactions or from understanding and acting on feedback?
While both products aim to improve guest experiences, HelloShift's core strength lies in real-time communication and task management, whereas Loopon AB excels at aggregating guest opinions to inform strategic decisions. Which approach aligns better with your current hotel priorities?
HelloShift boasts a high overall rating of 4.75/5 based on 104 recent reviews, with a strong emphasis on ease of use (4.68/5) and customer support (4.61/5). Its reviews highlight significant improvements in staff communication, guest satisfaction, and operational oversight, with hoteliers praising its ability to handle routine inquiries via AI-driven messaging that automates 70-82% of guest questions.
Loopon AB, despite having no recent reviews or ratings, appears to serve a different purpose—centrally managing guest feedback rather than direct communication. Its lack of user feedback makes it less reliable for immediate operational insights, especially when compared to the proven performance and recent review activity of HelloShift. Given the recent data and extensive user feedback, HelloShift is the more dependable choice for hotels seeking immediate communication improvements.
If your hotel needs to enhance guest communication through automation, reduce staff workload, and improve internal coordination, HelloShift is the clear winner. Its suite of features—including AI-driven messaging, task management, in-app translation, and integrations with over 40 PMS systems—makes it ideal for hotels looking to modernize guest interactions.
If your primary goal is to gather and analyze guest feedback for strategic service improvements without necessarily automating guest communication, Loopon AB might suit you better. However, the absence of recent reviews or a measurable user base suggests it may not yet provide the same actionable insights or reliability as HelloShift.
For hoteliers aiming for more direct impact on guest experience and staff efficiency, HelloShift’s extensive feature set and proven user satisfaction make it the recommended choice.
HelloShift’s user interface earns a high ease of use score (4.68/5) based on detailed reviews, with users praising its accessibility across departments and straightforward communication flow. The onboarding process also scores well (4.67/5), although some users note a learning curve, particularly around customization and advanced features.
Loopon AB’s interface and usability data are unavailable, and with no recent reviews to gauge user satisfaction, it’s difficult to assess how easily staff can adopt and integrate it into daily operations. Given HelloShift’s strong positive reviews and high usability rating, it clearly offers a more user-friendly experience.
Edge: HelloShift
HelloShift offers 38 distinct features, including AI-driven guest messaging, real-time task tracking, in-app translation, asset and lost & found management, and integrations with 40+ PMS systems. It also includes modules for deep cleaning, preventative maintenance, and service recovery, enabling comprehensive operational management.
Loopon AB provides no explicit features in the available data, instead focusing on feedback collection and analysis. While valuable for strategic review management, it lacks the operational tools and automation capabilities that make HelloShift a more versatile solution.
Edge: HelloShift
HelloShift’s support ratings, at 4.61/5, reflect consistent positive feedback, with users appreciating responsive assistance and helpful onboarding. Review snippets mention that support has been instrumental in helping staff leverage the platform effectively, despite some initial learning challenges.
Loopon AB has no available support ratings or recent reviews, making it impossible to assess its support quality. Given the proven and recent positive support experiences with HelloShift, it stands out as the more reliable option for ongoing assistance.
Edge: HelloShift
HelloShift integrates with over 40 PMS and property management tools, including HOTELTIME, Preno, Sirvoy, WebRezPro, and RoomKey PMS, among others. Its extensive API and partner network allow for seamless operation across a variety of hotel tech stacks.
Loopon AB currently shows no verified integrations, limiting its ability to connect with existing hotel systems. For hotels seeking an adaptable, integrated solution, HelloShift’s broad partner ecosystem provides a clear advantage.
Edge: HelloShift
HelloShift’s recent reviews and high ratings—4.75/5 overall and 4.68/5 for ease of use—indicate strong user satisfaction across hotel segments, including boutique, independent, and luxury properties. Its 93% likelihood to recommend and 104 reviews in the last six months demonstrate active, recent positive feedback, especially from hotels prioritizing guest communication.
Loopon AB has no recent reviews or ratings, making it impossible to gauge user satisfaction or property-specific feedback. Based on existing data, HelloShift’s user ratings clearly position it as the preferred product.
Edge: HelloShift
HelloShift charges a flat monthly fee of $200, with no implementation or trial fees. Its straightforward pricing model and available 30-day trial make it accessible for hotels of various sizes.
Loopon AB’s pricing details are not publicly available, and there’s no mention of a trial or flat fee. The lack of transparent pricing and recent user feedback suggests HelloShift offers a clearer, more predictable investment.
Not ideal if:
Not ideal if:
HelloShift is a guest messaging platform that boosts operational efficiency and guest satisfaction through automation and integrated communication tools. Loopon AB, based on available data, appears to be a feedback analysis system, but its lack of recent reviews and features makes it less suitable for immediate hotel operations.
If your hotel prioritizes direct, automated communication and staff collaboration, HelloShift is the clearly superior choice. Its proven track record, extensive features, and recent positive reviews make it the safer investment for hotels aiming to enhance guest experiences now.
Choose Loopon AB only if your focus is on long-term review management and you are prepared to evaluate its capabilities further once more data becomes available. For immediate impact and reliable support, HelloShift stands out as the best choice for your hotel.
Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Loopon AB | |
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| Starting Price | From $200/mo | — |
According to HTR's product database, HelloShift (Guest) and Loopon share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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Loopon AB |
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| Analytics dashboard | ||
| Late checkouts | ||
| Lost & found module | ||
| Mobile Friendly | ||
| Open API | ||
| Team goal setting (e.g. rewards sign-ups, satisfaction) |
Showing top differences. 26 more features differ between these products.
What hoteliers love
HelloShift excels in enabling seamless and instant communication between guests and hotel staff. Reviewers appreciate the ability to send and receive... HelloShift excels in enabling seamless and instant communication between guests and hotel staff. Reviewers appreciate the ability to send and receive messages quickly, which enhances guest satisfaction and operational efficiency. Guests can request services, report issues, and receive timely responses, making their stay more comfortable.
Task assignment and management is another strong suit of HelloShift. Reviews praise the tool's ability to streamline task delegation and tracking, imp... Task assignment and management is another strong suit of HelloShift. Reviews praise the tool's ability to streamline task delegation and tracking, improving accountability among staff and ensuring tasks are completed efficiently. Users found this feature particularly useful for maintenance and housekeeping tasks.
While not highly critical, some reviews have called for improved support and training resources. Users have found the initial learning curve to be cha... While not highly critical, some reviews have called for improved support and training resources. Users have found the initial learning curve to be challenging and suggested more accessible training options would be beneficial.
Where hoteliers push back
The mobile app has received mixed reviews. While the app's portability and convenience are noted positively, several users have mentioned issues with... The mobile app has received mixed reviews. While the app's portability and convenience are noted positively, several users have mentioned issues with the app’s usability and functionality compared to the desktop version. Areas of improvement include better navigation, quicker loading times, and enhanced user interface.
Users appreciate the flexibility in customizing HelloShift to meet specific hotel needs. However, some reviews have mentioned a desire for more custom... Users appreciate the flexibility in customizing HelloShift to meet specific hotel needs. However, some reviews have mentioned a desire for more customization options for tasks, notifications, and department settings.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HelloShift (Guest) and Loopon share many core Guest Messaging Software features, but each has unique capabilities. HelloShift (Guest) offers 23 verified integration partners, while Loopon offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HelloShift (Guest) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HelloShift (Guest): No. Loopon: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HelloShift has an HT Score of 28 and Loopon AB has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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