Hootsuite vs. Travel Media Group (Custom Social Media Content):
Which Is Right for You?

The Decision

Choosing between Hootsuite and Travel Media Group for your hotel’s social media needs hinges on the specific challenge you want to solve. Hootsuite offers a widely used social media management platform, while Travel Media Group provides tailored content creation and strategic social advertising. Both aim to boost your hotel’s online presence, but their approaches and strengths differ. So, which platform aligns better with your hotel’s goals and capabilities?

Is Hootsuite or Travel Media Group Better for Hotels?

Hootsuite is a broad social media management tool designed to coordinate multiple platforms from a single dashboard. Travel Media Group, on the other hand, focuses exclusively on creating custom content and strategic advertising specifically for hotels.

Hootsuite’s strengths include scheduling, analytics, and collaboration features, but it scores poorly in customer support (1.67/5) and recent reviews, with no recent feedback in the last six months, making it less reliable for hotel teams needing ongoing support. Travel Media Group boasts a 5/5 overall rating based on 10 reviews, all recent, and a perfect 10/10 Net Promoter Score, indicating high satisfaction. Do you need a versatile platform or a dedicated content partner?

Hootsuite vs Travel Media Group: Which Should Your Hotel Choose?

If your hotel requires a comprehensive, all-in-one social media management solution capable of scheduling, monitoring, and analyzing multiple accounts, Hootsuite might seem attractive. However, its limited customer support and lack of recent reviews raise concerns about its ongoing reliability and service quality.

If your hotel needs high-quality, tailored social media content combined with strategic advertising designed specifically for hospitality, Travel Media Group is clearly the better choice. It has a proven track record with hotels, especially in the Branded Hotel segment (30%), and offers a personalized approach backed by recent, positive reviews. For hotels seeking consistent, professionally created content that directly drives occupancy, Travel Media Group’s focus makes it the stronger pick.

Is Hootsuite or Travel Media Group Easier to Use?

Hootsuite’s UI has a high rating of 4.67/5, and onboarding is rated 4.33/5, indicating a user-friendly platform that most hotel teams can adopt quickly. However, some reviews mention weak onboarding and limited platform support, which might hinder staff adoption in less tech-savvy teams.

Travel Media Group’s platform is rated even higher at 4.95/5, with onboarding rated 4.89/5. Its dedicated support team is highly praised for responsiveness and personalized service, making it easier for your team to get started and stay engaged. Edge: Travel Media Group.

Which Has Better Features: Hootsuite or Travel Media Group?

Hootsuite offers no unique features beyond its core social media management capabilities, with zero verified integrations. Its strengths lie in scheduling, monitoring, and analytics across multiple networks, but it lacks specialized content or advertising tools.

Travel Media Group provides three verified integrations, including OpenHotel, Stayntouch, and its own platform, along with custom content marketing and strategic advertising. Its focus on the hospitality sector means its features are more aligned with hotel needs. Edge: Travel Media Group.

Which Has Better Customer Support: Hootsuite or Travel Media Group?

Hootsuite’s customer support is rated just 1.67/5, with reviews citing poor responsiveness and weak onboarding. One reviewer mentioned, “Helpful, but could do without,” reflecting dissatisfaction with ongoing support.

Travel Media Group’s customer support scores a perfect 5/5, with multiple reviews praising their responsiveness, helpfulness, and personalized service. Guests note that their team is “very helpful, informative, and friendly,” making it easier to implement and maintain effective social media strategies. Edge: Travel Media Group.

Which Has More Integrations: Hootsuite or Travel Media Group?

Hootsuite has no verified integrations, limiting its ability to connect with hotel property management systems or other tools. This can restrict automation and streamline workflows.

Travel Media Group offers three verified integrations, including OpenHotel, Stayntouch, and its own content platform, enabling smoother workflows and content synchronization. This makes it more suitable for hotels wanting integrated solutions. Edge: Travel Media Group.

Which Do Hoteliers Rate Higher: Hootsuite or Travel Media Group?

Hootsuite’s recent reviews are sparse, with a score of 3/5 and only one review in the last six months, giving limited insight. Its overall rating of 3.33/5 reflects mixed perceptions, especially in ease of use.

Travel Media Group’s 5/5 average rating is based on 10 recent reviews, all within the last six months, and a 100% likelihood to recommend. Hotels of various segments, especially branded hotels and inns, consistently praise its content quality and support. Clearly, hoteliers favor Travel Media Group’s dedicated hospitality focus and recent positive feedback. Edge: Travel Media Group.

How Much Do Hootsuite and Travel Media Group Cost?

Hootsuite does not publicly list pricing; it offers a freemium model with limited features, with enterprise plans typically customized. This makes budgeting unpredictable for hotels seeking transparent costs.

Travel Media Group’s pricing is also not publicly available, but the platform emphasizes value, with high customer satisfaction and strong ROI ratings of 4.8/5. Its focus on delivering professional content at an affordable price suggests competitive rates, especially considering the quality of service provided. Confirming exact costs may require direct inquiry.

What Type of Hotel Should Use Hootsuite?

• Hotels that require an all-in-one social media management tool capable of scheduling, monitoring, and analytics.
• Teams that want a platform with broad network support, including Facebook, Twitter, Instagram, and Google+.
• Hotels with some in-house social media expertise and the capacity to manage multiple platforms.
• Properties with simple needs for social engagement without a focus on custom content or advertising.

Not ideal if your hotel relies heavily on personalized content, strategic advertising, or needs dedicated hospitality support.

What Type of Hotel Should Use Travel Media Group?

• Hotels seeking professionally created, custom social media content tailored for their property and target market.
• Hotels that want strategic social advertising to increase occupancy and brand visibility.
• Properties that prefer working with a dedicated team providing ongoing support and industry-specific expertise.
• Hotels in various segments, especially branded hotels, inns, resorts, and boutique properties aiming for a consistent, engaging online presence.

Not ideal if your hotel prefers managing social media entirely in-house without external content creation or if you need a broad management platform with scheduling tools.

Travel Media Group vs Hootsuite: The Bottom Line for Hotels

Hootsuite is a broad social media management platform ideal for hotels with the internal capacity to handle multiple networks and analytics. Its lack of recent reviews, support issues, and limited integrations make it less appealing for hotels seeking a more tailored, service-oriented solution.

Travel Media Group offers a focused, hospitality-specific approach with high-rated customer support, custom content, and strategic advertising. Its recent reviews and superior ratings make it the stronger choice for most hotels looking to elevate their social media presence effectively.

If your hotel needs a comprehensive social management system with extensive analytics and platform support, Hootsuite might suffice. However, for hotels that prioritize high-quality, tailored content and dedicated support, Travel Media Group is the clear winner.