The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 82 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Hostaway shines in ease of use and customer support , with exclusive features like Financial Reporting and Guest Portal.
smoobu shines .
Side-by-side ratings based on 82 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 82 | 0 |
After analyzing 82 verified reviews, Hostaway users most value its customer support quality, onboarding experience, automation and efficiency, while smoobu users highlight . Click any theme to see what reviewers say.
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Customer Support Quality
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Onboarding Experience
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Automation and Efficiency
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Third-party Software Integrations
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Customization and User Control
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Financial and Payment Processing
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Integration Challenges
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How each product ranks among Vacation Rental Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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smoobu |
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| Small (10-24 rooms) ▾ | #2 23 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #1 19 reviews | — |
| Large (75-199 rooms) | #2 4 reviews | — |
| X-Large (200+ rooms) | #1 3 reviews | — |
By Property Type
| Segment |
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smoobu |
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| Boutique ▾ | #2 14 reviews | — |
| Luxury ▾ | #2 9 reviews | — |
| Branded / Chain ▾ | #2 6 reviews | — |
| Extended Stay ▾ | #2 8 reviews | — |
By Region
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smoobu |
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| North America ▾ | #1 47 reviews | — |
| Europe ▾ | #2 17 reviews | — |
| Asia Pacific ▾ | #1 7 reviews | — |
| Middle East | #1 2 reviews | — |
Choosing between Hostaway and Smoobu boils down to your property's needs, scale, and your priorities. While both platforms aim to streamline vacation rental management, Hostaway’s extensive features and proven track record give it a clear edge for most professional operators. Smoobu, on the other hand, offers a simpler, more limited solution, primarily suited for individual owners or small portfolios.
If you're looking for a comprehensive, scalable management system supported by a broad integration network and robust customer support, Hostaway is the stronger choice. But if simplicity and basic functionality suffice, Smoobu might still be worth considering.
Both Hostaway and Smoobu are designed for vacation rental management, but they diverge significantly in scope and maturity. Hostaway, trusted by over 20,000 property managers worldwide, offers a well-rounded platform with detailed reporting, owner portals, and a large partner network. Its features facilitate managing multiple properties across various channels with automation that saves time and increases revenue.
Smoobu, by contrast, has no reviews or ratings, indicating limited market presence and a lack of proven features or customer feedback. It provides core functionalities like calendar synchronization and guest communication but lacks the depth of Hostaway’s toolset.
For a hotelier, the key question is: do you need a solution that scales and integrates deeply, or will a simple, straightforward platform meet your needs? The lack of recent reviews for Smoobu suggests it may not be reliable for complex operations.
If your hotel needs a feature-rich system with advanced automation, dynamic pricing, and extensive integrations, go with Hostaway. Its capabilities support scaling, team collaboration, and detailed financial reporting—ideal for larger or growing properties.
If your hotel is small or just starting out, and you prioritize simplicity over depth, Smoobu might be enough. However, with no recent reviews or proven market presence, its suitability for more demanding hotel operations remains questionable.
Given Hostaway’s high overall ratings, recent review activity, and wide feature set, it’s the safer bet for hotels aiming for growth and efficiency.
Hostaway scores 4.63 out of 5 for ease of use, with many users praising its intuitive interface and helpful onboarding. Customers highlight that the platform is accessible for both beginners and experienced users, with a well-designed mobile app and strong support resources.
Smoobu, with no available ratings or reviews, offers an unknown user experience. Without feedback, it's impossible to gauge how user-friendly or reliable the platform is, especially for teams unfamiliar with vacation rental management.
Edge: Hostaway.
Hostaway leads with 10 unique features, including financial reporting, owner portals, a guest portal, promotional rates, a mobile app, trust accounting, CRM tools, and a dedicated app marketplace. These features support complex operations, revenue optimization, and professional management.
Smoobu does not list additional features beyond basic calendar synchronization, guest messaging, and analytics, lacking advanced tools or integrations. Its limited feature set makes it less suitable for professional or multi-property management.
Edge: Hostaway.
Hostaway boasts a customer support rating of 4.75 out of 5, with many reviews praising its quick, helpful responses and 24/7 phone support. Customers appreciate dedicated onboarding, detailed help resources, and the availability of live support when needed.
Smoobu offers no publicly available support ratings or recent reviews, making it difficult to assess its support quality. Given Hostaway’s strong support ratings and active customer feedback, it clearly outperforms in this area.
Edge: Hostaway.
Hostaway connects with 14 verified partners, including major platforms like Airbnb, Vrbo, Booking.com, and additional tools such as PriceLabs, Stripe, and Duve. Its extensive integrations support automation, accounting, and marketing efforts.
Smoobu has no verified partners, limiting its connectivity and automation potential. The absence of integrations could hinder workflows and data management for larger operations.
Edge: Hostaway.
Hostaway’s reviews, totaling 80 with 51 recent in the last six months, reflect a 5/5 overall rating and 95% likelihood to recommend. Users across diverse property types, especially larger operations, consistently praise its functionality, support, and automation.
Smoobu has no reviews or ratings, indicating a lack of proven user satisfaction or presence in the industry. For hotels seeking confidence backed by user feedback, Hostaway is the clear leader.
Edge: Hostaway.
Hostaway does not publicly list pricing, but it operates on custom quotes based on property count and features, with no free plan or trial. Its value proposition involves a significant investment but offers extensive features for the price.
Smoobu also lacks transparent pricing details, and with no reviews or user feedback, its cost-effectiveness remains uncertain. For clarity and value, Hostaway’s transparent feature-based approach offers better insight into potential ROI.
Hostaway is a comprehensive, well-supported platform built for scalable, multi-property management. Its extensive feature set, integrations, and recent positive reviews make it an ideal choice for hotels aiming for growth and efficiency.
Smoobu offers a minimal, basic solution lacking proven customer feedback or advanced features. It may serve small operators with simple needs but falls short for larger or more complex hotel operations.
If you want a solution backed by recent reviews and a proven track record, Hostaway is the clear winner. For those with very limited needs, Smoobu might suffice, but caution is advised due to its limited market presence and lack of review data.
According to HTR's product database, Hostaway and Smoobu share 0 features. Here are the key differences — features one has that the other lacks.
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smoobu |
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| Financial Reporting | ||
| Guest Portal | ||
| Mobile App | ||
| Owner Statements | ||
| Promotional & Negotiated Rates | ||
| Responsive Design |
What hoteliers love
Overall, customers are pleased with customer support, highlighting quick, effective responses and personal attention from service agents. Nonetheless,... Overall, customers are pleased with customer support, highlighting quick, effective responses and personal attention from service agents. Nonetheless, some mention long hold times or the need for more real-time support options.
Hostaway's onboarding support is widely commended, with consultants like Ramon, Jeriko, and others praised for their dedication and expertise. Users a... Hostaway's onboarding support is widely commended, with consultants like Ramon, Jeriko, and others praised for their dedication and expertise. Users appreciate their patience and detailed walkthroughs, making complex integrations feel seamless. However, some suggest extending the duration of onboarding calls for more comprehensive support.
The platform's automation capabilities, including central reservation management and automated communication tools, are recognized for saving time and... The platform's automation capabilities, including central reservation management and automated communication tools, are recognized for saving time and reducing manual errors. These features improve overall operational efficiency and help manage multiple properties with ease.
Where hoteliers push back
Users appreciate the intuitive nature of the interface but seek more customization options, particularly for mobile management, message templates, and... Users appreciate the intuitive nature of the interface but seek more customization options, particularly for mobile management, message templates, and website flexibility. There's a call for improvements in tools that allow better tailored user experiences.
Integrated payment systems are generally satisfactory, but limitations with processors like Stripe, lack of direct invoicing, and complexity in financ... Integrated payment systems are generally satisfactory, but limitations with processors like Stripe, lack of direct invoicing, and complexity in financial reporting are notable downsides. Users suggest expanding payment options and simplifying financial operations.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Hostaway and Smoobu share many core Vacation Rental Software features, but each has unique capabilities. Hostaway offers 14 verified integration partners, while Smoobu offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Hostaway leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Hostaway: No. Smoobu: No. Neither product currently offers a free tier. Most Vacation Rental Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hostaway has an HT Score of 93 and smoobu has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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