Hostaway vs. Smoobu: Which Is Right for You?

Updated May 15, 2026  ·  82 verified reviews analyzed

TLDR

We analyzed 82 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Hostaway shines in ease of use and customer support , with exclusive features like Financial Reporting and Guest Portal.

smoobu shines .

See the full breakdown below ↓

How Does Hostaway Compare to Smoobu?

Side-by-side ratings based on 82 verified hotelier reviews on HTR.

HTScore
93
0
Likelihood to Recommend
95%
0%
Ease of Use
4.6/5
0.0/5
Customer Support
4.8/5
0.0/5
Value for Money
4.5/5
0.0/5
Starting Price Contact sales Contact sales
Verified Reviews 82 0

What Are the Pros and Cons of Hostaway vs Smoobu?

After analyzing 82 verified reviews, Hostaway users most value its customer support quality, onboarding experience, automation and efficiency, while smoobu users highlight . Click any theme to see what reviewers say.

Hostaway Hostaway smoobu
Pros
+ Customer Support Quality
+ Onboarding Experience
+ Automation and Efficiency
+ Third-party Software Integrations
Cons
Customization and User Control
Financial and Payment Processing
Integration Challenges

Hostaway vs smoobu: Rankings by Hotel Segment

How each product ranks among Vacation Rental Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Hostaway Hostaway smoobu
Small (10-24 rooms) #2 23 reviews
Mid-Size (25-74 rooms) #1 19 reviews
Large (75-199 rooms) #2 4 reviews
X-Large (200+ rooms) #1 3 reviews

By Property Type

Segment Hostaway Hostaway smoobu
Boutique #2 14 reviews
Luxury #2 9 reviews
Branded / Chain #2 6 reviews
Extended Stay #2 8 reviews

By Region

Segment Hostaway Hostaway smoobu
North America #1 47 reviews
Europe #2 17 reviews
Asia Pacific #1 7 reviews
Middle East #1 2 reviews

The Decision

Choosing between Hostaway and Smoobu boils down to your property's needs, scale, and your priorities. While both platforms aim to streamline vacation rental management, Hostaway’s extensive features and proven track record give it a clear edge for most professional operators. Smoobu, on the other hand, offers a simpler, more limited solution, primarily suited for individual owners or small portfolios.

If you're looking for a comprehensive, scalable management system supported by a broad integration network and robust customer support, Hostaway is the stronger choice. But if simplicity and basic functionality suffice, Smoobu might still be worth considering.

Is Hostaway or Smoobu Better for Hotels?

Both Hostaway and Smoobu are designed for vacation rental management, but they diverge significantly in scope and maturity. Hostaway, trusted by over 20,000 property managers worldwide, offers a well-rounded platform with detailed reporting, owner portals, and a large partner network. Its features facilitate managing multiple properties across various channels with automation that saves time and increases revenue.

Smoobu, by contrast, has no reviews or ratings, indicating limited market presence and a lack of proven features or customer feedback. It provides core functionalities like calendar synchronization and guest communication but lacks the depth of Hostaway’s toolset.

For a hotelier, the key question is: do you need a solution that scales and integrates deeply, or will a simple, straightforward platform meet your needs? The lack of recent reviews for Smoobu suggests it may not be reliable for complex operations.

Hostaway vs Smoobu: Which Should Your Hotel Choose?

If your hotel needs a feature-rich system with advanced automation, dynamic pricing, and extensive integrations, go with Hostaway. Its capabilities support scaling, team collaboration, and detailed financial reporting—ideal for larger or growing properties.

If your hotel is small or just starting out, and you prioritize simplicity over depth, Smoobu might be enough. However, with no recent reviews or proven market presence, its suitability for more demanding hotel operations remains questionable.

Given Hostaway’s high overall ratings, recent review activity, and wide feature set, it’s the safer bet for hotels aiming for growth and efficiency.

Is Hostaway or Smoobu Easier to Use?

Hostaway scores 4.63 out of 5 for ease of use, with many users praising its intuitive interface and helpful onboarding. Customers highlight that the platform is accessible for both beginners and experienced users, with a well-designed mobile app and strong support resources.

Smoobu, with no available ratings or reviews, offers an unknown user experience. Without feedback, it's impossible to gauge how user-friendly or reliable the platform is, especially for teams unfamiliar with vacation rental management.

Edge: Hostaway.

Which Has Better Features: Hostaway or Smoobu?

Hostaway leads with 10 unique features, including financial reporting, owner portals, a guest portal, promotional rates, a mobile app, trust accounting, CRM tools, and a dedicated app marketplace. These features support complex operations, revenue optimization, and professional management.

Smoobu does not list additional features beyond basic calendar synchronization, guest messaging, and analytics, lacking advanced tools or integrations. Its limited feature set makes it less suitable for professional or multi-property management.

Edge: Hostaway.

Which Has Better Customer Support: Hostaway or Smoobu?

Hostaway boasts a customer support rating of 4.75 out of 5, with many reviews praising its quick, helpful responses and 24/7 phone support. Customers appreciate dedicated onboarding, detailed help resources, and the availability of live support when needed.

Smoobu offers no publicly available support ratings or recent reviews, making it difficult to assess its support quality. Given Hostaway’s strong support ratings and active customer feedback, it clearly outperforms in this area.

Edge: Hostaway.

Which Has More Integrations: Hostaway or Smoobu?

Hostaway connects with 14 verified partners, including major platforms like Airbnb, Vrbo, Booking.com, and additional tools such as PriceLabs, Stripe, and Duve. Its extensive integrations support automation, accounting, and marketing efforts.

Smoobu has no verified partners, limiting its connectivity and automation potential. The absence of integrations could hinder workflows and data management for larger operations.

Edge: Hostaway.

Which Do Hoteliers Rate Higher: Hostaway or Smoobu?

Hostaway’s reviews, totaling 80 with 51 recent in the last six months, reflect a 5/5 overall rating and 95% likelihood to recommend. Users across diverse property types, especially larger operations, consistently praise its functionality, support, and automation.

Smoobu has no reviews or ratings, indicating a lack of proven user satisfaction or presence in the industry. For hotels seeking confidence backed by user feedback, Hostaway is the clear leader.

Edge: Hostaway.

How Much Do Hostaway and Smoobu Cost?

Hostaway does not publicly list pricing, but it operates on custom quotes based on property count and features, with no free plan or trial. Its value proposition involves a significant investment but offers extensive features for the price.

Smoobu also lacks transparent pricing details, and with no reviews or user feedback, its cost-effectiveness remains uncertain. For clarity and value, Hostaway’s transparent feature-based approach offers better insight into potential ROI.

What Type of Hotel Should Use Hostaway?

  • Hotels managing 5 or more properties seeking automation and channel management.
  • Teams looking to scale operations across multiple platforms.
  • Hotels that require detailed financial reporting and owner portals.
  • Properties needing extensive integrations with third-party tools.
  • Managers who value dedicated support and onboarding.
  • Not ideal if your hotel operates only one property or prefers very simple management solutions.
  • Not ideal if your team is uncomfortable with complex systems or customization.

What Type of Hotel Should Use Smoobu?

  • Small property owners managing a handful of listings.
  • Hotels just starting in vacation rentals and needing basic tools.
  • Teams seeking a straightforward calendar and guest messaging system.
  • Properties with minimal need for integrations or automation.
  • Hotels that prefer a simple, no-frills management platform.
  • Not ideal if you plan to grow significantly or require advanced features.
  • Not ideal if you need robust support, detailed reporting, or extensive integrations.

The Bottom Line for Hotels

Hostaway is a comprehensive, well-supported platform built for scalable, multi-property management. Its extensive feature set, integrations, and recent positive reviews make it an ideal choice for hotels aiming for growth and efficiency.

Smoobu offers a minimal, basic solution lacking proven customer feedback or advanced features. It may serve small operators with simple needs but falls short for larger or more complex hotel operations.

If you want a solution backed by recent reviews and a proven track record, Hostaway is the clear winner. For those with very limited needs, Smoobu might suffice, but caution is advised due to its limited market presence and lack of review data.

How Much Do Hostaway and Smoobu Cost?

Vacation Rental Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Hostaway Hostaway smoobu

Which Features Does Hostaway Have That Smoobu Doesn't (and Vice Versa)?

According to HTR's product database, Hostaway and Smoobu share 0 features. Here are the key differences — features one has that the other lacks.

Feature Hostaway Hostaway smoobu
Financial Reporting
Guest Portal
Mobile App
Owner Statements
Promotional & Negotiated Rates
Responsive Design

Hostaway vs smoobu: The Bottom Line

Hostaway
Hostaway
4.8/5 from 82 reviews

What hoteliers love

Customer Support Quality 81% positive

Overall, customers are pleased with customer support, highlighting quick, effective responses and personal attention from service agents. Nonetheless,... Overall, customers are pleased with customer support, highlighting quick, effective responses and personal attention from service agents. Nonetheless, some mention long hold times or the need for more real-time support options.

Onboarding Experience 100% positive

Hostaway's onboarding support is widely commended, with consultants like Ramon, Jeriko, and others praised for their dedication and expertise. Users a... Hostaway's onboarding support is widely commended, with consultants like Ramon, Jeriko, and others praised for their dedication and expertise. Users appreciate their patience and detailed walkthroughs, making complex integrations feel seamless. However, some suggest extending the duration of onboarding calls for more comprehensive support.

Automation and Efficiency 92% positive

The platform's automation capabilities, including central reservation management and automated communication tools, are recognized for saving time and... The platform's automation capabilities, including central reservation management and automated communication tools, are recognized for saving time and reducing manual errors. These features improve overall operational efficiency and help manage multiple properties with ease.

Where hoteliers push back

Customization and User Control 60% negative

Users appreciate the intuitive nature of the interface but seek more customization options, particularly for mobile management, message templates, and... Users appreciate the intuitive nature of the interface but seek more customization options, particularly for mobile management, message templates, and website flexibility. There's a call for improvements in tools that allow better tailored user experiences.

Financial and Payment Processing 73% negative

Integrated payment systems are generally satisfactory, but limitations with processors like Stripe, lack of direct invoicing, and complexity in financ... Integrated payment systems are generally satisfactory, but limitations with processors like Stripe, lack of direct invoicing, and complexity in financial reporting are notable downsides. Users suggest expanding payment options and simplifying financial operations.

Unique capabilities

Financial Reporting Owner Statements Guest Portal Responsive Design Promotional & Negotiated Rates
4.6/5 ease of use 4.8/5 support 14 integrations
Visit Profile
smoobu
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 0 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Hostaway 5.0 vs 0.0 (+5)
Ease of Use Hostaway 4.6 vs 0.0 (+4.6)
Customer Support Hostaway 4.8 vs 0.0 (+4.8)
Value for Money Hostaway 4.5 vs 0.0 (+4.5)
Onboarding Hostaway 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Hostaway vs Smoobu

Can Hostaway replace Smoobu?

It depends on your requirements. Hostaway and Smoobu share many core Vacation Rental Software features, but each has unique capabilities. Hostaway offers 14 verified integration partners, while Smoobu offers 0. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Hostaway leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Hostaway or Smoobu offer a free plan?

Hostaway: No. Smoobu: No. Neither product currently offers a free tier. Most Vacation Rental Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Hostaway and Smoobu?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Hostaway has an HT Score of 93 and smoobu has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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