Hotelinking | WiFi Captive Portal vs. ReGuest:
Which Is Right for You?

The Decision

Choosing between Hotelinking’s WiFi Captive Portal and ReGuest’s direct booking tools hinges on your hotel’s specific needs. Hotelinking emphasizes capturing guest data through Wi-Fi, enhancing CRM integration, and boosting direct bookings. ReGuest focuses on elevating guest communication, increasing sales, and streamlining marketing efforts. Both products aim to improve revenue, but they tackle different parts of the guest journey.

With more recent reviews and a higher review count, ReGuest’s reputation is stronger and more reflective of current user experiences. Are you prioritizing data capture and CRM integration or guest engagement and sales automation?

Is Hotelinking or ReGuest Better for Hotels?

Hotelinking specializes in capturing guest data via Wi-Fi, ensuring a minimum of 70% guest profile collection, including those sharing Wi-Fi with reservation owners. Its main strength lies in integrating this data with PMS and CRMs, allowing your team to personalize marketing and increase direct bookings.

ReGuest, on the other hand, offers a comprehensive CRM and guest communication platform, with tools like automated messaging, real-time chat, and personalized offers. It’s designed to boost sales and improve guest engagement throughout their stay.

Both products aim to enhance revenue but approach from different angles. Hotelinking focuses on data collection and integration, while ReGuest emphasizes personalized communication and upselling. Which approach aligns better with your hotel’s priorities?

Hotelinking vs ReGuest: Which Should Your Hotel Choose?

If your hotel needs to gather high-quality guest data from Wi-Fi connections, particularly in markets where data privacy and CRM integration are critical, Hotelinking is the better fit. Its ability to automatically enhance guest profiles and seamlessly sync with CRMs makes it ideal for data-driven marketing.

If your team requires a tool to actively boost revenue through guest communication, personalized offers, and automated sales processes, ReGuest is the superior choice. Its features like Messenger, real-time chat, and automation are designed to maximize direct bookings and increase revenue.

For resorts or hotels aiming to leverage detailed guest data for personalized marketing, Hotelinking offers a clear advantage. Conversely, if your hotel seeks an all-in-one guest communication and sales platform to improve guest experience and upsell opportunities, ReGuest is the recommended option.

Is Hotelinking or ReGuest Easier to Use?

Hotelinking’s average ease-of-use rating is 4.33/5, with users noting it is “easy to implement” and “simple to operate,” but some mention needing more filters for data downloads. Its onboarding is rated 4.17/5, and reviews describe the platform as “very easy to use and implement” with “regular feature improvements.”

ReGuest outperforms with a 4.8/5 ease-of-use rating, with reviews highlighting its “intuitive interface” and “quick setup,” making it accessible even for less tech-savvy staff. Its onboarding process is rated 4.84/5, and users often mention the platform’s “user-friendly” design.

Edge: ReGuest.

Which Has Better Features: Hotelinking or ReGuest?

Hotelinking offers four unique features, including SMS reminders, instant redeemable rewards, surge alerts, and a review compilation widget. These tools focus on guest engagement and data collection, making it a robust solution for loyalty and reputation management.

ReGuest provides six core features, including automated messaging, real-time chat, personalized offers, and detailed messaging analytics. Its ability to automate and personalize guest communication is particularly strong, with more features dedicated to sales and marketing automation.

While Hotelinking’s features are focused on data capture and basic engagement, ReGuest’s suite is geared toward maximizing revenue through targeted communication. For a hotel prioritizing direct sales and guest engagement, ReGuest has the advantage.

Edge: ReGuest.

Which Has Better Customer Support: Hotelinking or ReGuest?

Hotelinking’s customer support is rated 4.67/5, with users praising its “excellent support” and “regular updates.” Some reviews mention the need for more filtering options in data exports, but overall, support responsiveness is well-regarded.

ReGuest’s support scores even higher at 4.84/5, with reviews emphasizing “helpful and quick responses” and “dedicated support team.” Users appreciate how support helps optimize the platform and address minor technical issues promptly.

Edge: ReGuest.

Which Has More Integrations: Hotelinking or ReGuest?

Hotelinking has 19 verified partners, including RoomRaccoon, GuestCentric, and SiteMinder. Its integrations span PMS, booking engines, and reputation tools, providing a broad connectivity range.

ReGuest boasts 20 verified partners, including FLEXIPASS, Vertical Booking, and TourOnline. Its integrations cover key booking, PMS, and channel management platforms, with some exclusive partnerships.

Both products offer extensive integrations, but ReGuest’s slightly higher count and broader partner diversity give it a slight edge.

Edge: ReGuest.

Which Do Hoteliers Rate Higher: Hotelinking or ReGuest?

ReGuest’s review count of 44 in the past six months and a 98% likelihood to recommend indicate a stronger, more current reputation. Its reviews highlight increased sales, ease of use, and excellent support.

Hotelinking’s 3 reviews, none recent, and an 80% recommendation rate reflect a smaller, less current user base. Hoteliers seem to rate ReGuest higher, especially in terms of reliability and support.

Edge: ReGuest.

How Much Do Hotelinking and ReGuest Cost?

Hotelinking charges a flat $400 per month, with no free tier or trial, making it relatively affordable for data-focused hotels. ReGuest’s base price is $900 per month, with no free tier or trial, positioning it as the premium option.

Pricing reflects their feature sets: Hotelinking offers a more straightforward, lower-cost solution. ReGuest’s higher price aligns with its broader automation and marketing features.

What Type of Hotel Should Use Hotelinking?

• Hotels that want to capture detailed guest data via Wi-Fi, especially in markets prioritizing CRM integration.
• Resorts and larger establishments with a focus on loyalty programs and guest profiling.
• Teams seeking a cost-effective way to enhance direct booking channels.
• Hotels comfortable with Wi-Fi-based data collection and integration.
• Not ideal if you need extensive guest communication or automation tools.

What Type of Hotel Should Use ReGuest?

• Hotels aiming to maximize direct bookings through personalized offers.
• Properties looking to automate guest communication and increase operational efficiency.
• Boutique, city center, or luxury hotels that want a visually appealing, flexible CRM.
• Teams wanting advanced marketing automation and real-time chat features.
• Not ideal if your focus is solely on guest data collection from Wi-Fi or if your budget is limited.

ReGuest vs Hotelinking: The Bottom Line for Hotels

ReGuest’s core strength lies in guest communication, sales automation, and ongoing marketing efforts, making it primary for revenue growth. It’s particularly suited for hotels that want to actively engage guests and boost direct bookings through personalized interaction.

Hotelinking excels at capturing high-quality guest data through Wi-Fi, perfect for hotels that want to improve CRM integration and personalize marketing based on detailed profiles. Its data-driven approach is better suited for properties committed to data collection and backend automation.

If your hotel’s focus is on data-driven marketing and CRM depth, Hotelinking provides a solid foundation, but ReGuest’s broader suite makes it the more versatile choice for increasing revenue through direct engagement. For active guest communication and upselling, ReGuest’s current user reviews and recent high ratings make it the recommended pick.