The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 373 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelRunner shines when it comes to customer support , with exclusive features like Price comparison widget and Tripadvisor Bookings.
Simplotel shines when it comes to service and support — especially for brand properties (5.0/5) , with exclusive features like Urgency messaging.
Side-by-side ratings based on 373 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $100/mo | From $500/mo |
| Verified Reviews | 41 | 332 |
After analyzing 373 verified reviews, HotelRunner users most value its customer support, ease of use, channel management, while Simplotel users highlight service and support, user-friendly interface and design, customer experience enhancement. Click any theme to see what reviewers say.
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Customer Support
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Service and Support
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Ease of Use
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User-friendly interface and design
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Channel Management
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Customer experience enhancement
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Integration with OTAs
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Integration and Optimization
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Booking Engine
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Customization and Flexibility
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Reporting Features
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Analytics and Reporting
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #19 16 reviews | #5 127 reviews |
| Mid-Size (25-74 rooms) ▾ | #29 9 reviews | #6 163 reviews |
| Large (75-199 rooms) ▾ | #31 0 reviews | #9 20 reviews |
| X-Large (200+ rooms) | #25 1 reviews | #14 3 reviews |
By Property Type
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| Boutique ▾ | #18 22 reviews | #6 139 reviews |
| Luxury ▾ | #28 9 reviews | #4 187 reviews |
| Branded / Chain ▾ | #31 3 reviews | #4 101 reviews |
| Extended Stay ▾ | #33 1 reviews | #9 15 reviews |
By Region
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| North America ▾ | #26 1 reviews | #13 11 reviews |
| Europe ▾ | #22 12 reviews | #35 2 reviews |
| Asia Pacific ▾ | #20 3 reviews | #2 307 reviews |
| Middle East ▾ | #1 16 reviews | #15 3 reviews |
Choosing the right booking engine is crucial for your hotel's online revenue and guest experience. Both HotelRunner and Simplotel aim to streamline bookings and reduce reliance on OTAs, but they differ significantly in user feedback, features, and scalability. While HotelRunner boasts a larger, more recent review base and a solid overall rating, Simplotel's higher review count and recent positive feedback position it as the more established and trusted option. So, which platform aligns better with your hotel’s needs?
HotelRunner and Simplotel both tackle the challenge of increasing direct bookings and managing online distribution. HotelRunner offers a comprehensive platform with extensive integrations, high customization, and a strong focus on channel management, but some reviews mention occasional system reliability issues. Simplotel, meanwhile, emphasizes website design, conversion, and analytics, garnering more recent reviews and a higher overall rating, which indicates more current user satisfaction. Do you need a platform with broader channel coverage or one focused on conversion optimization?
If your hotel primarily needs a robust channel management system combined with a flexible booking engine, HotelRunner is the clear choice. It caters well to boutique hotels and B&Bs, especially those looking for extensive OTA integration and detailed customization, supported by a better-established user base. Conversely, if your hotel prioritizes direct booking conversion, website design, and advanced analytics—particularly if you're aiming to reduce OTA dependency—Simplotel’s higher recent ratings and detailed marketing tools make it the better fit. Consider your property type, size, and strategic priorities when choosing.
HotelRunner scores higher in ease of use with a rating of 4.73/5 versus Simplotel’s 4.65/5, and boasts a slightly better onboarding rating of 4.79/5 compared to 4.58/5. HotelRunner users highlight its user-friendly interface and straightforward setup, with comments praising the platform’s intuitive design and support responsiveness. Simplotel's interface is also praised for simplicity, but some reviews mention a learning curve during initial setup. Edge: HotelRunner.
HotelRunner offers 34 shared features plus 6 exclusive ones, including Tripadvisor bookings, Google Pay, and dynamic content management, which are absent in Simplotel. Simplotel, meanwhile, provides 3 unique features like urgency messaging, loyalty integrations, and Facebook conversion tracking—useful for targeted marketing but fewer in number. HotelRunner’s broader feature set supports complex property needs, while Simplotel emphasizes conversion and marketing tools. Edge: HotelRunner.
HotelRunner's support ratings (4.8/5) surpass Simplotel’s (4.69/5), with reviewers frequently praising its quick, helpful responses and multilingual support. Many reviews mention responsive support via WhatsApp and email, especially during onboarding. Simplotel support is described as good but with occasional concerns about consistency and proactive communication. Overall, HotelRunner’s support seems more reliable and faster. Edge: HotelRunner.
HotelRunner connects with 17 verified partners, including major OTAs and channel managers like Airbnb, Expedia, and Agoda, plus unique integrations like Tripadvisor Bookings. Simplotel boasts 22 verified integrations, including popular systems like Cloudbeds, RezNext, and RateGain, with some overlap. However, HotelRunner’s broader regional presence and more extensive partner network give it an edge for hotels needing diverse and extensive integrations. Edge: HotelRunner.
Simplotel’s reviews are overwhelmingly positive, with a high rating of 4.75/5 based on 297 reviews—far outpacing HotelRunner’s 4.5/5 from just 40 reviews. Recent reviews (14 in the last 6 months) emphasize its ease of use, effectiveness, and support, especially among independent and resort hotels. HotelRunner’s ratings, while strong, are based on a smaller sample size with older reviews. The volume and recency of Simplotel reviews lend it greater credibility. Edge: Simplotel.
HotelRunner charges a base fee of $100/month, with no freemium or trial options noted, making it straightforward but potentially limiting for small hotels. Simplotel starts at $500/month, reflecting its focus on larger properties and advanced features, with no trial or freemium offerings. Pricing reflects different target markets; HotelRunner is more affordable for smaller hotels, while Simplotel offers more comprehensive solutions at a higher price point.
Not ideal if your hotel operates with a very limited online presence or has simple booking needs, as the platform’s breadth might be more than necessary.
Not ideal if you require extensive channel management or integrations beyond what Simplotel offers, as its focus is primarily on website and booking conversion.
At its core, HotelRunner is a versatile, broad-feature booking platform that excels in channel management and customization. It suits hotels needing extensive distribution, reliable support, and operational control, especially if budget allows.
Simplotel, with its higher recent ratings and focus on direct bookings and website conversion, is better suited for properties prioritizing online sales, branding, and analytics. Its ease of use and customer satisfaction make it a compelling choice for hotels aiming to reduce OTA reliance and enhance guest engagement.
If your hotel needs a comprehensive distribution tool with broad integrations, HotelRunner is the safer pick. For hotels targeting higher direct bookings with a focus on website experience and analytics, Simplotel is the clearer choice.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $500/mo |
According to HTR's product database, Booking Engine by HotelRunner and Simplotel Booking Engine share 34 features. Here are the key differences — features one has that the other lacks.
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| Availability block | ||
| Facebook conversion tracking | ||
| Flexible dates | ||
| Google Pay | ||
| Loyalty program integration | ||
| Meal plans | ||
| Price comparison widget | ||
| Tripadvisor Bookings | ||
| Urgency messaging |
What hoteliers love
Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, inc... Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, including WhatsApp.
The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied tec... The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied technical expertise.
Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double... Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double bookings and simplifies inventory management.
Where hoteliers push back
The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of... The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of creating OTAs listings, contributing to increased occupancy and revenues.
Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future imp... Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future improvement.
Ranks higher for
Unique capabilities
What hoteliers love
Although customer support is generally rated as responsive and helpful, there are calls for more proactive communication. Monthly check-ins and traini... Although customer support is generally rated as responsive and helpful, there are calls for more proactive communication. Monthly check-ins and training materials are suggested for enhanced service.
Simplotel's booking engine stands out for its intuitive and user-friendly design, simplifying navigation for guests and hoteliers. Reviews consistentl... Simplotel's booking engine stands out for its intuitive and user-friendly design, simplifying navigation for guests and hoteliers. Reviews consistently mention improved booking experience and engagement, translating to increased bookings and customer satisfaction.
The platform enhances guest experiences by streamlining booking processes and supporting upselling and cross-selling services. This feature is cited f... The platform enhances guest experiences by streamlining booking processes and supporting upselling and cross-selling services. This feature is cited for adding value and contributing to increased revenue.
Where hoteliers push back
Many users appreciate the potential for customizing brand-specific templates and designs but express a demand for more flexibility. There is feedback... Many users appreciate the potential for customizing brand-specific templates and designs but express a demand for more flexibility. There is feedback on limited options for personalizing website layouts and dynamic content.
Simplotel provides robust analytics and reporting features aiding in data-driven decision-making and marketing strategies. Users find these insights b... Simplotel provides robust analytics and reporting features aiding in data-driven decision-making and marketing strategies. Users find these insights beneficial for optimizing bookings, although some suggest further advancements in analytics tools.
Ranks higher for
Unique capabilities
It depends on your requirements. Booking Engine by HotelRunner and Simplotel Booking Engine share many core Booking Engine features, but each has unique capabilities. Booking Engine by HotelRunner offers 17 verified integration partners, while Simplotel Booking Engine offers 22. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Engine by HotelRunner leads in ease of use at 4.7/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Engine by HotelRunner: No. Simplotel Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelRunner has an HT Score of 74 and Simplotel has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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