The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
HotelXsell shines .
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 528 |
After analyzing 528 verified reviews, HotelXsell users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 263 reviews |
| Large (75-199 rooms) ▾ | — | #1 141 reviews |
| X-Large (200+ rooms) ▾ | — | #2 57 reviews |
By Property Type
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| Boutique ▾ | — | #2 216 reviews |
| Luxury ▾ | — | #2 278 reviews |
| Branded / Chain ▾ | — | #2 208 reviews |
| Extended Stay ▾ | — | #3 33 reviews |
By Region
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| North America ▾ | — | #7 29 reviews |
| Europe ▾ | — | #1 315 reviews |
| Asia Pacific ▾ | — | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
Choosing the right upselling software can significantly impact your hotel’s revenue and guest experience. HotelXsell and Oaky by Plusgrade both aim to boost ancillary revenue, but they do so through different approaches and levels of maturity. While HotelXsell offers a broad guest engagement platform, Oaky specializes in targeted, automated upselling throughout the guest journey. Which solution aligns better with your hotel’s specific needs and operational capabilities?
HotelXsell and Oaky both seek to enhance guest engagement and revenue, yet their core focus diverges. HotelXsell’s platform emphasizes building direct relationships with guests through reviews, personalized promotions, and AI-driven recommendations, aiming to increase direct bookings and loyalty. Oaky, however, concentrates on automating and personalizing upsell offers at key moments—pre-arrival, in-stay, and post-stay—to maximize revenue per guest.
HotelXsell’s less mature review base (zero reviews in recent months) makes its current impact harder to quantify, whereas Oaky’s recent surge in reviews (443 reviews in the last six months) and high ratings (4.84/5 overall) demonstrate strong industry confidence. Do you prioritize a flexible guest engagement platform or a proven, revenue-focused upsell tool?
If your hotel needs a proven upselling engine that integrates well with existing PMS and offers extensive customization, go with Oaky. It’s ideal for mid to large hotels seeking automation, segmentation, and dynamic pricing to drive incremental revenue. If your team aims to foster deeper guest relationships, collect reviews, and focus on direct sales, HotelXsell’s AI-driven engagement tools might suit you better, though its lack of recent reviews raises questions about current effectiveness.
For hotels with active revenue teams looking for measurable results and rapid ROI, Oaky’s 4.84/5 rating, 443 recent reviews, and 96% likelihood to recommend make it the clearer choice. Conversely, HotelXsell might appeal if your focus is on holistic guest engagement, but its limited review data makes it less compelling at present.
Oaky’s user interface has a 4.84/5 rating based on recent reviews, with customers praising its intuitive design and ease of onboarding. Users highlight that onboarding is quick, and staff find the platform straightforward, requiring minimal training to start generating revenue. HotelXsell, on the other hand, receives no recent reviews or ratings, making its usability assessment uncertain; the lack of current user feedback suggests it may not be as optimized or widely adopted.
Edge: Oaky.
Oaky offers 12 unique features, including guest segmentation, offer A/B testing, multi-channel delivery, dynamic pricing, and extensive offer orchestration—features critical for fine-tuning upselling strategies. HotelXsell, with no exclusive features listed, appears to lack the breadth of functionality that Oaky provides for targeted, multi-channel, and automated upselling.
Given the feature gap and the industry’s positive reception of Oaky’s capabilities, it’s clear that Oaky’s feature set gives it an edge in delivering advanced upselling tools that can adapt to complex hotel operations.
Edge: Oaky.
Oaky’s recent reviews (4.87/5 support rating, 9.65/5 NPS score) demonstrate high customer satisfaction, with comments emphasizing quick, helpful responses and proactive support teams. Many users praise Oaky’s onboarding process and ongoing assistance, which helps hotels maximize platform value. HotelXsell, lacking recent review data, offers no current insights into support quality, leaving its service reputation uncertain.
Edge: Oaky.
Oaky boasts 54 verified integrations with various PMS, channel managers, and hotel tech solutions, enabling smooth data synchronization and operational consistency. HotelXsell reports no verified integrations, which could hinder its ability to fit seamlessly into your existing tech stack.
Oaky’s broad integration ecosystem facilitates rapid deployment and ease of use, making it more adaptable for hotels relying on multiple systems.
Edge: Oaky.
Oaky’s recent reviews show an average rating of 4.84/5 with a 96% likelihood to recommend, reflecting widespread satisfaction among diverse hotel segments. HotelXsell has no recent reviews or ratings, making it impossible to assess current user sentiment.
Considering the volume and recency of Oaky’s reviews, it’s evident that hoteliers value its functionality and support. HotelXsell’s lack of recent feedback suggests it does not currently hold the same confidence level.
Edge: Oaky.
HotelXsell does not publicly disclose its pricing model, which could imply a custom quote or a premium tier not suited for smaller hotels. Oaky’s transparent pricing starts at $300 per month, with no implementation or setup fees, making it easier to budget for.
Oaky’s straightforward pricing and proven ROI make it more accessible for a range of hotel sizes, especially those seeking predictable expenses.
Hotels that prioritize guest relationship management, reputation building, and direct engagement will find HotelXsell’s features valuable. Teams focused on collecting reviews, personalized guest communication, and establishing long-term loyalty should consider HotelXsell.
Not ideal if your hotel relies heavily on automated revenue generation without a strong emphasis on guest relationships. Smaller properties with limited tech infrastructure or those seeking immediate ROI from upselling might find HotelXsell’s current offering less practical.
Oaky suits hotels seeking to maximize revenue through automation, segmentation, and personalized offers. It’s especially suitable for mid-sized and larger hotels, chains, or properties with existing PMS integrations, looking for a scalable solution that boosts ancillary revenue with minimal manual effort.
Not ideal if your hotel has minimal tech infrastructure or prefers manual, less integrated upselling processes. Smaller boutique hotels with less focus on automation or sophisticated segmentation might find Oaky’s extensive feature set overwhelming or unnecessary.
Oaky is the more established, widely reviewed upselling platform with a proven track record and high user satisfaction. It’s best suited for hoteliers seeking a robust, automation-driven tool to increase guest spend and streamline operations.
If your hotel needs a flexible, feature-rich upsell engine with seamless PMS integrations, go with Oaky for its demonstrated ROI, support, and industry presence. HotelXsell may appeal for broader guest engagement strategies, but its current lack of recent reviews and features makes it less compelling for revenue-oriented hotels today.
In summary, Oaky’s extensive reviews, recent positive feedback, and advanced features position it as the clear leader for hotels aiming to boost revenue through targeted, automated upselling. HotelXsell’s focus on guest relationships and reviews could be valuable for certain segments, but its lack of current data makes it a less certain choice now. Your decision should hinge on whether your priority is proven revenue growth or building deeper guest engagement.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, HotelXsell and Oaky by Plusgrade share 0 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. HotelXsell and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. HotelXsell offers 0 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
HotelXsell: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. HotelXsell has an HT Score of 0 and Oaky by Plusgrade has 94. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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