Hub+ vs. Profitroom Suite:
Which Is Right for You?

The Decision

Choosing between Hub+ by Huazhu and Profitroom Suite hinges on your hotel’s specific needs and priorities. Both promise to streamline reservations and boost direct bookings, but their approaches and maturity differ substantially. Hub+ aims to integrate property management with reservations, while Profitroom focuses on delivering a comprehensive booking experience and marketing tools. Which one aligns better with your hotel’s growth goals?

Is Hub+ or Profitroom Better for Hotels?

Both products address reservations, but they serve different core functions. Hub+ is a property management system (PMS) with reservation features, designed to handle tenant info, maintenance, and rentals, mainly suited for larger or multi-use properties. Profitroom is a Central Reservation System (CRS) optimized for increasing direct bookings and improving guest experience through marketing and booking tools. Given the review data, Profitroom’s focus on reservations and guest marketing is more advanced and better suited for hotels prioritizing direct revenue growth. Would your hotel benefit more from integrated property management or from a reservation-focused platform?

Profitroom Suite vs Hub+ by Huazhu: Which Should Your Hotel Choose?

If your hotel needs a robust, feature-rich reservation system that boosts direct bookings and enhances guest loyalty, Profitroom is the clear choice. Its 42 recent reviews, high ratings (94.2/100 HTR Score, 4.69/5 ease of use), and a 92% likelihood to recommend reflect strong market confidence. Conversely, Hub+ has zero reviews, ratings, or recent user feedback, indicating it’s either untested or not widely adopted outside Huazhu’s internal ecosystem. For most hotels evaluating options today, Profitroom’s proven track record makes it the more reliable choice.

Is Hub+ or Profitroom Easier to Use?

Profitroom’s platform scores 4.69 out of 5 for ease of use, supported by recent reviews praising its intuitive design, straightforward onboarding, and user-friendly interface. Support and onboarding ratings (4.55/5 and 4.58/5) further reinforce its accessibility for staff training. Hub+ has no publicly available ratings or reviews, making it impossible to assess its usability. Based on available data, Profitroom is the easier system for your team to adopt and operate.

Which Has Better Features: Hub+ or Profitroom?

Profitroom offers 20 features, including RMS, PMS, metasearch, call center, dynamic pricing, availability management, booking rules, guest profiles, reporting dashboards, and a full suite of integrations. Hub+ provides no detailed features, only a general management system for rentals and tenant info, likely lacking the depth needed for hotel reservation and marketing needs. The feature gap is significant, with Profitroom’s comprehensive suite clearly superior for reservation and guest engagement functionality. Edge: Profitroom Suite.

Which Has Better Customer Support: Hub+ or Profitroom?

Profitroom’s recent reviews praise its support team for responsiveness, knowledgeable assistance, and personalized help, with a support rating of 4.55/5. Users mention quick resolution of issues and effective onboarding. Hub+ has no publicly available support ratings or reviews, so no comparison can be made. Based on current data, Profitroom’s customer support is the clear leader, ensuring your team can depend on timely help when needed.

Which Has More Integrations: Hub+ or Profitroom?

Profitroom boasts 66 verified partners, including major names like Mirai, HOTELTIME, apaleo GmbH, and Sojern, offering extensive integration options for reservations, PMS, metasearch, and marketing tools. Hub+ has only one verified integration—Duetto—limiting its connectivity potential. For hotels seeking a flexible, interconnected system that can adapt to various technology stacks, Profitroom’s integration network provides a significant advantage. Edge: Profitroom Suite.

Which Do Hoteliers Rate Higher: Hub+ or Profitroom?

Profitroom’s recent reviews reflect strong satisfaction, with a 9.19/5 NPS score and a 92% likelihood to recommend. Hotel segments like resorts, city hotels, and boutique properties frequently praise its ability to increase direct bookings and streamline operations. Hub+ has no ratings or recent reviews available, making it impossible to gauge user satisfaction. Based on current data, hoteliers rate Profitroom higher by a wide margin.

How Much Do Hub+ and Profitroom Cost?

Hub+’s pricing is not publicly disclosed, which suggests it’s likely negotiated internally within Huazhu’s ecosystem or tailored to specific enterprise clients. Profitroom charges a $1,300 monthly base fee, with no additional implementation or per-room charges. For hotels evaluating transparency and predictable costs, Profitroom’s straightforward pricing offers clarity, though the investment may be higher than a typical SaaS startup. The lack of public pricing for Hub+ makes it difficult to compare directly, but the proven performance of Profitroom might justify its cost.

What Type of Hotel Should Use Hub+?

• Hotels that are part of Huazhu’s ecosystem or affiliated networks, seeking tight integration with Huazhu’s internal systems.
• Larger hotel groups managing multiple properties with complex property management needs.
• Hotels prioritizing tenant management or rental operations over direct guest reservations.
• Hotels that prefer an all-in-one property management and reservation system, with the expectation of internal support.
• Not ideal if you require a standalone reservation platform, marketing tools, or broad integrations with third-party systems.

What Type of Hotel Should Use Profitroom?

• Hotels looking to increase direct bookings and reduce reliance on OTAs.
• Hotel groups wanting a centralized reservation system with multi-property management.
• Properties aiming to provide personalized guest experiences through CRM and marketing automation.
• Hotels seeking extensive integrations with channel managers, PMS, and third-party marketing tools.
• Not ideal if your hotel is small, has limited staff capacity for training, or if you prefer a simple booking engine without advanced marketing features.

The Bottom Line for Hotels

Profitroom Suite and Hub+ serve different core needs. Hub+ appears to be an internal property management solution with reservation functions, but it lacks public reviews, detailed features, and recent user feedback. Profitroom, on the other hand, is a well-rated, comprehensive CRS with proven results, extensive integrations, and satisfied hotelier users.

If your hotel seeks to grow direct bookings, improve the guest journey, and access a broad ecosystem of integrations, Profitroom is the clear choice. Its recent reviews and high ratings underscore its reliability and relevance in today’s competitive hotel landscape. Choose Profitroom for a reservation system that’s proven to deliver measurable results and dedicated support.

In summary:

• Choose Profitroom if you want a reservation platform with a strong track record, extensive features, and high user satisfaction.
• Choose Hub+ only if you are a Huazhu-affiliated property or require tight internal property management, and are prepared for limited available data and reviews.

For most hotels looking to maximize direct bookings and guest engagement, Profitroom offers the confidence, features, and support needed to succeed.