Hub+ vs. Vertical Booking (CRS):
Which Is Right for You?

The Decision

Choosing the right hotel reservations software can significantly impact your property's revenue, operational efficiency, and guest experience. Both Hub+ by Huazhu and Vertical Booking aim to streamline these processes, but they serve different needs and hotel profiles. While Hub+ is a property management-focused system, Vertical Booking emphasizes multi-channel distribution and booking engine capabilities. Which product aligns best with your hotel’s priorities and operational scale?

In this comparison, Vertical Booking outshines in user reviews, features, and recent updates, making it the more reliable choice for most hoteliers today. Are you ready to see which system will better serve your specific hotel needs?

Is Hub+ by Huazhu or Vertical Booking Better for Hotels?

Hub+ by Huazhu is designed primarily as a property management system that consolidates operations like rental management, tenant info, and maintenance tracking. Its core strengths lie in efficiency for property managers and tenant relations, but it lacks dedicated features for distribution and booking management.

Vertical Booking, on the other hand, offers a comprehensive CRS with channels, booking engine, and revenue tools. It is built to manage reservations, rates, and distribution channels from a single interface, supporting hotel groups and independents alike. Do your hotel’s success depend more on internal operational management or on distribution and booking conversion?

Vertical Booking’s review count (27 reviews in the last 6 months) and higher recent ratings suggest it is more trusted and actively used by hoteliers for reservations. Does your hotel need an integrated booking platform or a management tool?

Edge: Vertical Booking.

Vertical Booking vs Hub+ by Huazhu: Which Should Your Hotel Choose?

If your hotel needs a reservation system with strong multi-channel distribution, dynamic pricing, and a user-friendly booking engine, go with Vertical Booking. Its broad integration, automation features, and recent high review scores (4.61/5, NPS 9.15/5) make it a smarter choice for increasing direct bookings and revenue.

If your focus is on property management, tenant relations, or internal operations without complex distribution needs, Hub+ might seem appealing. However, its lack of reviews, features, and recent activity makes it less compelling in today’s competitive hotel tech landscape.

For hotels aiming to boost direct reservations and streamline multi-channel management, Vertical Booking holds the clear edge.

Edge: Vertical Booking.

Is Hub+ or Vertical Booking Easier to Use?

Vertical Booking’s user reviews rate its ease of use at 4.41/5, with users praising its interface and functionality. Customers also highlight quick onboarding and responsiveness, despite some mentions of interface improvements needed for the booking engine.

Hub+ by Huazhu scores a 0/5 in ease of use, with no recent reviews or ratings available to gauge its user experience. With no recent user feedback, it’s impossible to determine how intuitive or adoption-friendly the platform is.

Given the clarity and positive feedback around Vertical Booking’s user experience, it’s the more dependable choice.

Edge: Vertical Booking.

Which Has Better Features: Hub+ or Vertical Booking?

Vertical Booking offers eight unique features absent in Hub+, such as geotargeted pricing, support for weekly/monthly rates, dynamic pricing, and TMC management. These tools are essential for hotels looking to optimize revenue, customize guest offers, and efficiently manage availability across multiple channels.

Hub+ lacks any listed features outside of property management basics, limiting its value for reservations or distribution-focused needs. For hotels prioritizing advanced revenue tools and flexible booking options, Vertical Booking’s feature set is far superior.

Edge: Vertical Booking.

Which Has Better Customer Support: Hub+ or Vertical Booking?

Vertical Booking’s reviews praise its support team (rated 4.5/5), with comments like “quick responses” and “helpful staff” that resolve issues efficiently. While some reviews mention support could improve in speed, overall, hotel staff are satisfied with the responsiveness.

Hub+ has no recent reviews or ratings, making it impossible to evaluate its support quality. The lack of feedback indicates limited market presence or recent customer engagement.

Vertical Booking’s consistently positive support ratings make it the safer choice for hotels requiring reliable assistance.

Edge: Vertical Booking.

Which Has More Integrations: Hub+ or Vertical Booking?

Vertical Booking boasts 69 verified integrations, including industry leaders like Duetto, RateBoard, and WebRezPro, giving your hotel more flexibility in connecting systems. Its broad ecosystem supports seamless rate, inventory, and reservation management across diverse platforms.

Hub+ has only 1 verified partner, with no details on integration scope. For hotels that rely on multiple systems or plan to expand their tech stack, Vertical Booking’s extensive integration options are a decisive advantage.

Edge: Vertical Booking.

Which Do Hoteliers Rate Higher: Hub+ or Vertical Booking?

Vertical Booking’s recent reviews reflect a high rating of 4.61/5, with many hoteliers emphasizing its ease of use, support, and functionality. Its recent reviews and high NPS score (9.15/5) demonstrate strong customer satisfaction and ongoing product relevance.

Hub+ has no recent feedback or reviews, indicating limited user engagement. Without current ratings or recent reviews, its reputation among hoteliers remains uncertain.

Given recent positive reviews, Vertical Booking is clearly the higher-rated system by hoteliers today.

Edge: Vertical Booking.

How Much Do Hub+ and Vertical Booking Cost?

Both products do not publicly disclose specific pricing, suggesting they offer custom quotes based on hotel size and needs. Vertical Booking’s pricing model is based on a monthly fee without implementation or setup charges, but detailed costs are not listed.

Hub+ pricing is unavailable, which complicates direct comparison. For hotels seeking transparent pricing, Vertical Booking’s model provides some clarity, but overall costs are likely tied to individual quotes.

What Type of Hotel Should Use Hub+ by Huazhu?

• Hotels that need an internal property management system focused on rental, tenant, or maintenance management.
• Teams that prioritize operational efficiency in managing long-term rentals or tenant relations.
• Not ideal if your hotel relies heavily on distribution, online bookings, or revenue management tools.
• Not ideal if you seek advanced booking engines or multi-channel distribution capabilities.
• Not ideal if integration with external booking platforms or dynamic pricing is a priority.

Hub+ suits property managers of long-term rentals or tenants but falls short for hotels aiming to optimize reservations and revenue.

What Type of Hotel Should Use Vertical Booking?

• Hotels that prioritize increasing direct bookings and revenue through multi-channel distribution.
• Hotels looking for a customizable booking engine with upselling, rate comparison, and flexible rate management.
• Chains and independents that want a unified platform for reservations, revenue rules, and channel management.
• Hotels in need of GDS distribution and call center services.
• Not ideal if your hotel only manages a few rooms or prefers a simple booking process without extensive distribution.
• Not ideal if your hotel does not require multi-channel management or dynamic pricing tools.

Vertical Booking is best suited for hotels that want to expand their reach and optimize booking conversions.

Vertical Booking vs Hub+ by Huazhu: The Bottom Line for Hotels

Vertical Booking delivers a reservation system that is more aligned with modern hotel needs, especially for increasing direct bookings and managing multiple channels. Its high review scores, extensive features, and strong support make it a more reliable choice.

Choose Vertical Booking if your hotel depends on multi-channel distribution, revenue management, and a user-friendly booking engine. It’s the better fit for hotels seeking growth and operational efficiency.

Hub+ might be suitable for property managers focused solely on internal tenant or rental management, but it’s not designed to meet the demands of a competitive hotel reservation environment today.

In conclusion, Vertical Booking offers a proven, feature-rich, and well-supported platform that can help your hotel grow and streamline operations effectively. It’s the choice that aligns with the needs of most hotels aiming to stay competitive in a digital-first world.