Hub+ vs. SHR Central Reservation System (CRS):
Which Is Right for You?

The Decision

Choosing the right hotel reservations software hinges on your hotel’s specific needs, operational scale, and technological maturity. Both Hub+ by Huazhu and SHR Central Reservation System (CRS) aim to streamline reservations, distribution, and guest management, but they serve markedly different markets and feature sets. While Huazhu’s Hub+ is less documented and has no recent reviews, SHR Group’s CRS boasts extensive features, a broad market presence, and recent positive feedback. Which software will truly support your hotel’s growth?

Is Hub+ or SHR CRS Better for Hotels?

Hub+ by Huazhu seems designed for internal hotel management, focusing on property operations, tenant relations, and maintenance, with an emphasis on automation and efficiency. In contrast, SHR CRS specializes in distribution control, channel management, and revenue optimization, offering a suite of tools tailored to multi-property and global hotel operations. Given the absence of recent reviews for Hub+, it’s challenging to gauge its current effectiveness or user satisfaction, whereas SHR’s actively reviewed platform demonstrates consistent performance.

If your hotel needs a centralized system to manage internal property operations, tenant relations, and internal workflows, Hub+ might be the consideration. However, if your priority is managing distribution channels, maximizing occupancy through OTA integration, and leveraging revenue management, SHR CRS is the more proven choice. Are you looking for a system that enhances external distribution or one that streamlines internal property management?

SHR CRS vs Hub+ by Huazhu: Which Should Your Hotel Choose?

If your hotel operates across multiple locations, targets diverse markets, or depends heavily on OTA and GDS channels, SHR CRS is the clear pick. It boasts 81 verified integrations—including partners like Duetto—and a broad international presence, with reviews from North America, Europe, Asia Pacific, and beyond. SHR’s focus on distribution, revenue management, and multi-property oversight makes it ideal for brands, resorts, casinos, and boutique hotels seeking to optimize revenue streams.

Conversely, if your hotel is a single property, a long-term Huazhu partner, or primarily interested in tenant management and property operations, Hub+ might be suitable. Yet, with no recent reviews or ratings, its current capabilities and user satisfaction remain unverified. For most hotels seeking an active, well-supported system, SHR’s proven track record and recent reviews favor it. Which set of functionalities aligns best with your hotel’s strategic goals?

Is SHR CRS or Hub+ Easier to Use?

SHR CRS scores highly for ease of use, with a 4.61/5 rating and recent reviews praising its user-friendly interface and reliable onboarding process. Users highlight the platform’s intuitive navigation, responsive support, and ease of integration, despite some noting room for UI improvements in certain modules. Its onboarding experience is rated 4.61/5, underscoring its accessible design and support infrastructure.

In contrast, there are no recent reviews or ratings for Hub+, making it impossible to assess its usability or staff adoption success today. The absence of recent feedback suggests it may lack the current market engagement or user-centric improvements that SHR offers. Edge: SHR CRS.

Which Has Better Features: Hub+ or SHR CRS?

SHR CRS offers an extensive feature set with 20 unique functionalities, including a reporting dashboard, guest profiles, channel management, metasearch connectivity, PMS and RMS integrations, dynamic pricing, and booking rules. Its comprehensive toolkit supports multi-property management and distribution control, giving hoteliers the flexibility to tailor their operations across channels.

Hub+ by Huazhu has no documented exclusive features or detailed feature counts, leaving its capability set uncertain. Its focus appears more internal and operational, lacking the breadth SHR provides for distribution and revenue management. Given the detailed feature list and recent positive reviews, SHR’s feature advantage is clear. Edge: SHR CRS.

Which Has Better Customer Support: Hub+ or SHR CRS?

SHR Group’s support receives high praise, with a 4.76/5 rating and recent reviews emphasizing prompt, dedicated service. Hoteliers describe SHR’s support as top-notch, helpful in onboarding, troubleshooting, and implementing new features, frequently quoting “the team is very helpful” and “outstanding support.”

Hub+ by Huazhu has no recent reviews or ratings available, leaving its support quality unverified. The lack of recent feedback raises concerns about ongoing support and innovation. For now, SHR’s consistently high support ratings give it the edge. Edge: SHR CRS.

Which Has More Integrations: Hub+ or SHR CRS?

SHR CRS offers 81 verified partner integrations, including major players like Duetto, Criton, and PMS providers such as Visual Matrix PMS and OpenHotel. Its broad ecosystem enables seamless connection with revenue management, PMS, CRM, GDS, and OTA platforms, facilitating smooth operations and data consistency.

Hub+ has only one verified integration—no further details are available. This severely limits its ability to connect with other hotel systems or adapt to complex tech environments. Most hotels require extensive integrations to operate efficiently at scale, making SHR’s extensive partner network the clear winner. Edge: SHR CRS.

Which Do Hoteliers Rate Higher: Hub+ or SHR CRS?

SHR CRS’s recent reviews highlight a high satisfaction level, with an overall rating of 4.77/5 and a 93% likelihood to recommend among users. Hotels of various segments, from boutique to resorts, consistently praise the platform’s functionality, support, and ease of use. The recent reviews underscore SHR’s active engagement and ongoing product improvements.

No recent reviews or ratings exist for Hub+, making it impossible to determine user sentiment or satisfaction. The absence of current feedback suggests it does not yet have a proven track record in today’s market. Based on available data, SHR is the preferred choice for high-rated performance. Edge: SHR CRS.

How Much Do Hub+ and SHR CRS Cost?

Both products do not disclose pricing details publicly, indicating they may offer customized quotes based on hotel size, property count, or specific needs. Given the lack of transparent pricing, your team should expect to request a tailored quote from each vendor.

What Type of Hotel Should Use Hub+?

• Hotels that primarily focus on internal property operations, tenant management, or maintenance tracking.
• Teams seeking a system for managing rentals, tenant info, and routine property tasks.
• Hotels that do not need extensive external distribution or channel management.
• Smaller properties or those with a strong existing property management system.

Not ideal if:

• Your hotel relies heavily on OTA distribution, GDS, or revenue management.
• You require multi-property oversight or global distribution capabilities.
• Your team values active support, frequent updates, or advanced integrations.

What Type of Hotel Should Use SHR CRS?

• Hotels operating across multiple locations, regions, or markets.
• Property owners who depend on OTA, GDS, or online booking engines.
• Hotels looking for a comprehensive revenue management and distribution platform.
• Brands that require extensive integrations with PMS, RMS, CRM, and payment systems.
• Resorts, casinos, boutique hotels, and chains aiming to optimize RevPAR and occupancy.

Not ideal if:

• Your hotel is a single property with minimal distribution needs.
• You prefer a simple, internal management system without distribution focus.
• Your team is seeking a lightweight or less feature-intensive solution.

SHR CRS vs Hub+: The Bottom Line for Hotels

The core difference lies in their market focus: SHR CRS specializes in distribution, revenue, and multi-property management with a feature-rich platform and recent, high reviews. Hub+ appears oriented toward internal property management, but its current capabilities and user feedback are unverified.

If your hotel needs a scalable, integration-heavy system with proven support and active user satisfaction, SHR CRS is the clear choice. It offers better features, support, and recent validation through reviews and market presence.

Choose SHR if your goal is to maximize distribution, revenue, and operational efficiency at scale. Opt for Hub+ only if your focus is internal property management, tenant relations, or maintenance, and your hotel is less dependent on external channels.