The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 12 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Internet Marketing Expert Group shines .
Neobookings shines in ease of use and customer support .
Side-by-side ratings based on 12 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 12 |
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
Internet Marketing Expert Group
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| Small (10-24 rooms) | — | #13 3 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #14 6 reviews |
| Large (75-199 rooms) | — | #10 3 reviews |
| X-Large (200+ rooms) | — | #22 0 reviews |
By Property Type
| Segment |
Internet Marketing Expert Group
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| Boutique ▾ | — | #15 6 reviews |
| Luxury ▾ | — | #14 7 reviews |
| Branded / Chain | — | #19 1 reviews |
| Extended Stay | — | #10 3 reviews |
By Region
| Segment |
Internet Marketing Expert Group
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|---|---|---|
| Europe | — | #17 2 reviews |
| Asia Pacific | — | #21 0 reviews |
When selecting a digital marketing partner for your hotel, the core challenge is finding a service that offers proven results, ease of use, and comprehensive support. Both Internet Marketing Expert Group and Neobookings aim to improve your online visibility and booking performance, but they approach this goal quite differently. While Internet Marketing Expert Group covers a broad scope of online marketing services, Neobookings specializes in tailored hotel digital marketing strategies backed by substantial industry experience. Which aligns best with your hotel's needs?
Internet Marketing Expert Group focuses on offering extensive online marketing services, including SEO, PPC, link building, and analytics, with a broad consulting scope. In contrast, Neobookings specializes solely in hotel-centric digital marketing, emphasizing personalized strategies and direct support to drive bookings and visibility. The core difference lies in scope versus specialization—does your hotel need a broad marketing management solution or a targeted, hospitality-specific approach?
Most hotel operators are heavily influenced by recent reviews and proven outcomes; however, Internet Marketing Expert Group has no recent reviews or ratings, making its credibility uncertain. Meanwhile, Neobookings boasts 12 reviews, all from the last six months, with a 9.92 NPS score—indicating a very high likelihood of recommendation. This recent feedback suggests more reliable, current performance data. Given the absence of recent feedback for the Internet Marketing Expert Group, Neobookings appears to be the more trustworthy choice for hotels seeking measurable results today.
If your hotel needs a dedicated digital marketing partner with proven hospitality experience, go with Neobookings. Their focus on hotels, personalized approach, and extensive positive reviews make them ideal for chains or independent properties seeking direct booking growth, especially in South America and Europe.
On the other hand, if your hotel requires a broad, all-encompassing online marketing agency capable of handling multiple aspects like SEO, social media, and print, and you’re comfortable with an unreviewed provider, Internet Marketing Expert Group might appeal. However, be aware their lack of recent ratings raises questions about current performance.
Most hoteliers prioritizing recent, trustworthy feedback should lean towards Neobookings, which has built a strong reputation in recent months. Its reviews emphasize quick support, intuitive platform, and strategic effectiveness—key qualities for hotels aiming for tangible growth.
Neobookings clearly outperforms in user experience, holding a perfect 5/5 ease of use rating based on recent reviews. Users praise its intuitive interface, simple configuration, and the speed at which support resolves issues. Their onboarding process scores 4.64/5, reflecting a smooth experience for new clients, with many reviews emphasizing how easy it is to manage campaigns.
In contrast, Internet Marketing Expert Group has an unknown or unreported ease of use, with a score of 0/5, suggesting no current data or reviews to support its user experience. Without recent feedback or ratings, it’s impossible to evaluate how accessible or user-friendly their services are today.
Edge: Neobookings.
Neobookings offers a robust lineup of integrations, with 20 verified partners including SiteMinder, Stripe, and RateGain—making it highly adaptable to hotel systems. They also have tailored digital marketing services, from campaign management to analytics and direct support, focusing specifically on hotel needs.
In contrast, Internet Marketing Expert Group currently has no documented features, integrations, or service specifics available in recent reviews or data. Its broad consulting scope suggests potential, but without concrete features or recent updates, it’s difficult to assess its capabilities.
Edge: Neobookings.
Neobookings consistently receives 5/5 ratings for customer support and onboarding, with reviews highlighting their attentive, quick, and friendly service. Guests describe their team as knowledgeable, proactive, and highly responsive—factors that matter when troubleshooting or refining marketing strategies.
Internet Marketing Expert Group offers no recent support or onboarding ratings, making it impossible to evaluate their customer service quality today. The absence of recent reviews suggests they may lack current support or that their service levels aren’t actively vetted.
Edge: Neobookings.
Neobookings clearly leads with 20 verified partners, including major players like SiteMinder, Stripe, and RateGain. This extensive integration ecosystem allows your hotel to connect seamlessly with reservation systems, payment platforms, and analytics tools, streamlining your marketing efforts.
Internet Marketing Expert Group has no documented integrations or partnerships, limiting its ability to connect with your existing systems. Without verified integrations, its practical utility for hotel operations is uncertain.
Edge: Neobookings.
Neobookings has accumulated 12 recent reviews, all emphasizing high satisfaction, an intuitive platform, and tangible results like increased direct bookings. Its NPS score of 9.92 indicates an extremely high likelihood that hoteliers would recommend it, especially among medium to large hotels in Europe and South America.
Internet Marketing Expert Group has no recent reviews or ratings, making it impossible to gauge current hoteliers’ satisfaction. Its lack of feedback diminishes confidence in its effectiveness and support.
Edge: Neobookings.
Both products lack publicly available pricing details, which is common in customized marketing services. Since no pricing or trial information is provided for either, your decision should focus on performance and reviews rather than cost.
Not ideal if:
Not ideal if:
The core difference is that Neobookings specializes exclusively in hotel digital marketing, with recent, positive reviews, high client satisfaction, and extensive integrations. Its focus on hotel-specific strategies makes it a compelling choice for properties aiming to increase direct bookings and online visibility.
If your hotel needs a reliable, user-friendly platform with proven support and measurable results, Neobookings is the clear winner. It’s especially suited for mid to large hotels in Europe and South America, looking for a dedicated partner that understands the hospitality industry.
Conversely, Internet Marketing Expert Group offers a broader marketing management scope but lacks recent evidence of effective support or features. If your hotel requires a comprehensive, multi-channel marketing service and is comfortable with unverified current performance, it might still be worth considering—but caution is advised.
Ultimately, for hotels seeking recent, proven results with strong client endorsements, Neobookings is the recommended choice. Its recent reviews, high NPS, and extensive integrations make it the more dependable partner in today’s competitive hotel landscape.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
Internet Marketing Expert Group
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We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
Internet Marketing Expert Group
No published case study for this goal yet.
"Neobookings really cares about our business, and their 360 solutions are very convenient for us since we don't have to deal with many different people/vendors for the various servi..."
Where the ratings diverge most
It depends on your requirements. Internet Marketing Expert Group and Neobookings Digital Marketing Strategies share many core Digital Marketing Agencies features, but each has unique capabilities. Internet Marketing Expert Group offers 0 verified integration partners, while Neobookings Digital Marketing Strategies offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Neobookings Digital Marketing Strategies leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Internet Marketing Expert Group: No. Neobookings Digital Marketing Strategies: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Internet Marketing Expert Group has an HT Score of 0 and Neobookings has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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