The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 49 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Internet Marketing Expert Group shines .
Screen Pilot shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Data Analysis & Reporting and Email Marketing.
Side-by-side ratings based on 49 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 49 |
After analyzing 49 verified reviews, Internet Marketing Expert Group users most value its , while Screen Pilot users highlight customer service and team integration, innovation and proactive recommendations, expertise in digital marketing. Click any theme to see what reviewers say.
Internet Marketing Expert Group
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Customer Service and Team Integration
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Innovation and Proactive Recommendations
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Expertise in Digital Marketing
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Data Reporting and Insights
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Platform and Technical Integration
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
Internet Marketing Expert Group
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| Small (10-24 rooms) | — | #18 2 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 20 reviews |
| Large (75-199 rooms) ▾ | — | #6 9 reviews |
| X-Large (200+ rooms) ▾ | — | #3 12 reviews |
By Property Type
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Internet Marketing Expert Group
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| Boutique ▾ | — | #10 20 reviews |
| Luxury ▾ | — | #7 28 reviews |
| Branded / Chain ▾ | — | #6 19 reviews |
By Region
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Internet Marketing Expert Group
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| North America ▾ | — | #3 46 reviews |
Choosing between Internet Marketing Expert Group (Product A) and Screen Pilot (Product B) hinges on your hotel’s specific marketing needs. Both aim to boost your online visibility and revenue, but they diverge significantly in scope, focus, and proven results. While Internet Marketing Expert Group offers a broad, consultancy-led approach, Screen Pilot specializes in targeted digital marketing strategies tailored for hospitality brands. Do you want a comprehensive management platform or a specialized agency?
Your team’s priorities—whether deep industry expertise or extensive marketing services—will determine the ideal fit. Because Screen Pilot has more recent reviews, higher ratings, and a broader feature set, it currently stands out as the stronger option. Are you ready to select the platform that aligns best with your goals?
Internet Marketing Expert Group and Screen Pilot both serve the hotel industry, but they approach marketing differently. The former is a full-service online marketing consultancy offering services across SEO, PPC, email marketing, and more, with a focus on strategic management. The latter is a digital marketing agency that combines data analytics, creative content, and campaign execution specifically for hospitality brands.
Screen Pilot outperforms in recent reviews, boasting a 4.91/5 overall rating from 44 reviews, compared to Internet Marketing Expert Group’s 0/5 from no reviews. The absence of recent feedback and a zero on the HTR Score make the Expert Group less reliable for current performance insights. Does your hotel need a dedicated agency with proven execution, or are you seeking a broad, consultative platform?
If your hotel prioritizes hands-on digital marketing strategies with measurable results, go with Screen Pilot. It offers 28 unique features, including SEO, PPC, content creation, social media advertising, and marketing automation—tools necessary for active campaign management. Its recent reviews highlight personalized service, industry expertise, and a high likelihood of recommending (9.66/10).
If, however, your team requires an all-encompassing online marketing management platform with extensive consultation across multiple channels, Internet Marketing Expert Group might seem appealing. But, given its lack of recent reviews and a zero rating, it’s difficult to evaluate its current effectiveness or customer satisfaction. For most hotels, active campaign execution and recent validation favor Screen Pilot.
Screen Pilot scores a 4.8/5 for ease of use, with recent reviews praising their user-friendly dashboards, clear reporting, and onboarding process averaging 4.71/5. Hotel teams find them accessible, with responsive support and helpful, straightforward communication, making adoption smoother.
In stark contrast, Internet Marketing Expert Group has a 0/5 rating for ease of use, with no recent reviews or data available. Its lack of publicly available customer feedback and unclear onboarding process make it difficult to assess how easily your team might adopt their services or platform.
Edge: Screen Pilot.
Screen Pilot offers 28 distinct features, including SEO, PPC, web design, content strategy, social media management, marketing automation, and more—covering the full digital marketing spectrum. Its features integrate data analysis and tracking to optimize campaigns and improve ROI, providing a comprehensive toolkit.
Internet Marketing Expert Group, on the other hand, offers no specific features listed, only broad consultation services across SEO, social media, email marketing, and analytics. With no detailed feature set or recent validation, it cannot match Screen Pilot’s extensive capabilities.
Edge: Screen Pilot.
Screen Pilot’s support scores a near-perfect 4.93/5, with recent reviews emphasizing their responsiveness, personalized service, and proactive communication. Guests note that they feel like an extension of their property team, with dedicated, knowledgeable staff.
Internet Marketing Expert Group has no recent reviews or publicly available data on support, making it impossible to assess their responsiveness or quality. The absence of recent feedback leaves their support reputation uncertain.
Edge: Screen Pilot.
Screen Pilot maintains three verified integrations, including The Guestbook, Revinate, and HMA Intelligent Marketing, enhancing their ability to coordinate with hotel systems and data sources. This integration capacity supports more effective campaign tracking and management.
Internet Marketing Expert Group reports no verified integrations, limiting its ability to connect with other hotel systems or data platforms. This restricts potential automation and insight-sharing.
Edge: Screen Pilot.
Screen Pilot’s reviews are all recent, with a 4.91/5 rating from 44 reviews, and a 97% likelihood of recommendation across various hotel segments, including independent and resort properties. Hoteliers praise their industry expertise, proactive approach, and tangible results.
Internet Marketing Expert Group’s rating remains at 0/5 with no recent reviews, making it impossible to determine current hotel satisfaction levels. Its lack of recent feedback significantly diminishes confidence in its effectiveness.
Edge: Screen Pilot.
Both products do not list specific pricing models—no trial, flat fee, or per-room charges are publicly available. As such, your hotel will need to contact each vendor directly for customized quotes based on your size, scope, and goals.
Not ideal if:
Not ideal if:
The core difference between these products lies in their approach: Screen Pilot is a specialized agency delivering active, results-oriented campaigns, while Internet Marketing Expert Group offers a broad, consultancy-driven platform. Screen Pilot’s recent reviews, high satisfaction scores, and extensive feature set solidify its position as the better choice for most hotels today.
Choose Screen Pilot if you want an agency that integrates deeply with your property, provides ongoing campaign management, and has recent, validated success stories. It excels at maximizing digital marketing ROI through tailored strategies and proactive support.
Opt for Internet Marketing Expert Group if your hotel needs comprehensive strategic oversight and is looking for a long-term partnership with a broad online marketing consultancy. But beware—the lack of recent validation makes it a riskier choice now.
In summary, when recent reviews, proven results, and extensive features matter most, Screen Pilot stands out as the clear winner for your hotel’s digital marketing needs.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
Internet Marketing Expert Group
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According to HTR's product database, Internet Marketing Expert Group and Screen Pilot share 0 features. Here are the key differences — features one has that the other lacks.
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| Data Analysis & Reporting | ||
| Meta search marketing | ||
| PPC | ||
| SEO | ||
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Showing top differences. 16 more features differ between these products.
What hoteliers love
Users consistently praise Screen Pilot's team for their proactive, responsive, and personalized service. The integration with the hotel’s property tea... Users consistently praise Screen Pilot's team for their proactive, responsive, and personalized service. The integration with the hotel’s property team is seamless, making them feel like an extension of the hotel's own marketing team. They foster strong relationships, ensuring that they understand the hotel's unique needs and challenges.
Screen Pilot is lauded for its innovative ideas and proactive recommendations. They don't wait for direction but actively seek out new opportunities t... Screen Pilot is lauded for its innovative ideas and proactive recommendations. They don't wait for direction but actively seek out new opportunities to optimize digital marketing efforts and drive campaign success.
Screen Pilot is highly regarded for their deep expertise in digital marketing. Users appreciate their comprehensive understanding of PPC, SEO, and soc... Screen Pilot is highly regarded for their deep expertise in digital marketing. Users appreciate their comprehensive understanding of PPC, SEO, and social media strategies. Their innovative approaches and detailed analytics provide clear value to hotel marketing efforts.
Where hoteliers push back
While effective in their strategies, Screen Pilot's integration with some platforms and tools could be improved. A few users mention the need for more... While effective in their strategies, Screen Pilot's integration with some platforms and tools could be improved. A few users mention the need for more seamless integration with their custom-coded websites and booking engines.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Internet Marketing Expert Group and Screen Pilot share many core Digital Marketing Agencies features, but each has unique capabilities. Internet Marketing Expert Group offers 0 verified integration partners, while Screen Pilot offers 3. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Screen Pilot leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Internet Marketing Expert Group: No. Screen Pilot: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Internet Marketing Expert Group has an HT Score of 0 and Screen Pilot has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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