The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
iSeatz shines .
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 528 |
After analyzing 528 verified reviews, iSeatz users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 263 reviews |
| Large (75-199 rooms) ▾ | — | #1 141 reviews |
| X-Large (200+ rooms) ▾ | — | #2 57 reviews |
By Property Type
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| Boutique ▾ | — | #2 216 reviews |
| Luxury ▾ | — | #2 278 reviews |
| Branded / Chain ▾ | — | #2 208 reviews |
| Extended Stay ▾ | — | #3 33 reviews |
By Region
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| North America ▾ | — | #7 29 reviews |
| Europe ▾ | — | #1 315 reviews |
| Asia Pacific ▾ | — | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
Choosing between iSeatz and Oaky hinges on your hotel’s specific needs, revenue goals, and operational capabilities. Both products aim to enhance ancillary revenue, but they approach the challenge very differently. iSeatz offers a fully customizable booking engine for travel add-ons, while Oaky focuses on targeted upselling throughout the guest journey. Which aligns better with your hotel’s strategy?
iSeatz has a long history serving major airlines and brands with thousands of bookings, yet it has no recent reviews or active user feedback. Conversely, Oaky boasts over 440 recent reviews and a 4.84/5 rating, making it the clear leader in current customer satisfaction. Are you prepared to trust more recent, positive feedback?
iSeatz, founded in 1999, emphasizes a customized shopping experience that drives incremental revenue through ancillary bookings. It’s best suited for large brands seeking tailored solutions and high-volume travel add-on sales. Yet, it has zero reviews in the last six months, offering little current insight into its performance or user satisfaction.
Oaky, established in 2013, specializes in upselling tools that target guests at various touchpoints, from pre-arrival to post-stay. With 443 recent reviews, it demonstrates consistent satisfaction, especially with its automation and segmentation features. Given the more recent reviews and high NPS score, Oaky’s reputation appears more reliable today.
Is your focus on booking engine customization or targeted guest upselling? Both solve revenue challenges but diverge in execution and user experience. Do you prefer a robust booking platform or a dynamic upselling system?
If your hotel is seeking a straightforward, highly rated upselling platform with extensive automation, segmentation, and multi-channel delivery, go with Oaky. Its broad integration capabilities, proven effectiveness, and recent positive reviews make it ideal for mid-sized to large hotels wanting to increase ancillary revenue without added complexity.
If, however, your hotel needs a fully customized booking engine for ancillary purchases with a focus on building brand loyalty and high-volume transactions, iSeatz could be a fit. Keep in mind, it has no recent reviews, and its effectiveness in today’s market remains unverified. Are you ready to rely on a vendor without current customer feedback?
Oaky scores a 4.84/5 for ease of use, with reviews praising its intuitive interface, quick onboarding, and minimal staff training. Many users highlight how simple it is to manage campaigns and analyze results, with a focus on automation and segmentation.
iSeatz, with a score of 0, provides no recent usability feedback, leaving uncertainty about its user experience. Given its complex, highly customizable nature, it might require significant setup and training. Edge: Oaky.
Oaky offers 12 unique features, including guest segmentation, multi-channel delivery (email, SMS, WhatsApp), offer experimentation, dynamic pricing, and offer orchestration. These tools enable highly targeted, personalized upselling campaigns with automation, boosting conversion rates.
In contrast, iSeatz’s feature set is limited to its core booking engine without specific upselling or segmentation capabilities. Its focus is on building tailored shopping experiences but lacks the breadth of automation and targeted marketing features found in Oaky. Edge: Oaky.
Oaky’s recent reviews consistently praise its customer support, with an average rating of 4.87/5. Users describe the support team as knowledgeable, responsive, and proactive, helping hotels implement and optimize campaigns effectively.
iSeatz offers no recent review data, making it difficult to assess support quality or responsiveness. Given the current feedback landscape, Oaky clearly outperforms in support. Edge: Oaky.
Oaky integrates with 54 verified partners, including major PMS and hotel tech solutions like ManCloud, RoomRaccoon, and Hotelkit. These integrations facilitate smooth operation and real-time data synchronization, critical for effective upselling.
iSeatz, with no verified integrations, appears isolated from current hotel tech ecosystems. Its lack of verified partners limits its scalability and ease of integration with modern hotel systems. Edge: Oaky.
Oaky’s overall rating of 4.84/5 is reinforced by recent reviews from a diverse range of hotel segments, including luxury, boutique, and chain hotels. Its high NPS score of 9.65/10 indicates strong user satisfaction across properties of all sizes.
iSeatz’s rating remains at 0, with no recent feedback to support any positive or negative claims. Given the current data, Oaky’s reputation is clearly superior among active users. Edge: Oaky.
iSeatz does not publicly disclose pricing, and there is no indication of a trial or a flat monthly fee. Its cost structure is likely customized based on the scope, which can be a barrier for smaller hotels.
Oaky’s pricing starts at $300 per month, with no implementation fees and no trial info available. While straightforward, this fee may be a barrier for very small properties but offers predictable budgeting for most hotels. Overall, Oaky’s transparent pricing makes it easier to evaluate value.
Not ideal if your hotel requires ongoing support, rapid deployment, or current user feedback. Small to mid-sized hotels might find the setup and cost prohibitive.
Not ideal if your hotel prefers a fully customized booking engine or has limited budget for monthly fees. Smaller hotels with simple needs might find other solutions better suited.
Oaky and iSeatz address different revenue challenges, with Oaky focusing on in-stay and pre-arrival upselling and iSeatz on booking engine customization. Oaky’s latest reviews and higher user ratings demonstrate its current dominance in the upselling space.
Choose Oaky if your goal is a proven, easy-to-deploy upselling platform that drives revenue and boosts guest satisfaction. If your hotel needs a bespoke booking engine with extensive customization and high transaction volume, and you’re prepared to manage a complex setup, iSeatz might be worth exploring.
However, given the recent active feedback, the clear choice for most hotels today is Oaky, with its proven track record, broad integrations, and positive customer experiences.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, iSeatz and Oaky by Plusgrade share 0 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. iSeatz and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. iSeatz offers 0 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
iSeatz: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. iSeatz has an HT Score of 0 and Oaky by Plusgrade has 95. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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