Kipsu vs. Medallia Zingle:
Which Is Right for You?

The Decision

Choosing between Kipsu by Kipsu and Medallia Zingle by Zingle hinges on your hotel’s specific communication needs and operational priorities. Both products aim to modernize guest engagement through messaging, but they diverge in execution, depth of features, and support. Your team must evaluate which software aligns better with your current systems, guest expectations, and growth plans.

Kipsu is the more established player with a smaller but highly active user base and recent reviews. Zingle, with a larger footprint and more recent customer feedback, demonstrates a broader feature set and a higher customer satisfaction rating. So, which platform truly suits your hotel?

Is Kipsu or Zingle Better for Hotels?

Kipsu and Zingle both serve the core function of facilitating two-way guest messaging, reducing phone calls, and streamlining communication. However, Kipsu emphasizes real-time texting, social messaging, and automation, while Zingle extends its reach through integrations with WhatsApp, Facebook Messenger, and AI-driven automation. Zingle’s larger review base (107 reviews compared to Kipsu’s 25) and higher recent ratings suggest it is more trusted and better supported today.

Both platforms aim to enhance guest satisfaction, but Zingle’s broader channel support and automation options give it an edge. Your team must consider whether you want a dedicated hotel messaging platform or one integrated with a wider array of guest communication channels.

Kipsu vs Zingle: Which Should Your Hotel Choose?

If your hotel needs straightforward, reliable guest messaging with a focus on SMS and in-app chat, Kipsu is a solid choice, especially if you value its simple onboarding process and highly rated support. It’s ideal for properties prioritizing guest engagement through mobile texting, with features like broadcast messaging, workflows, and ticketing.

If your hotel requires a flexible, multi-channel platform with automation, AI features, and extensive integrations — including Facebook Messenger and WhatsApp — Zingle is the better fit. It’s suited for hotels aiming to create a contactless, seamless guest experience at scale, particularly larger resorts or branded properties with complex workflows.

Is Kipsu or Zingle Easier to Use?

Kipsu scores a 4.54/5 for ease of use and boasts an onboarding rating of 4.36/5, reflecting its user-friendly interface and straightforward setup. Customer feedback emphasizes its simplicity and smooth communication flow, though some users mention PMS integration delays.

Zingle outperforms slightly with a 4.73/5 ease-of-use rating and a 4.56/5 onboarding score, largely due to its intuitive platform and robust automation features. Customers praise its straightforward management of multiple communication channels and reliable interface.

Edge: Zingle.

Which Has Better Features: Kipsu or Zingle?

Kipsu offers a rich set of features — 17 in total — including a non-web desktop app, broadcast messaging, automated workflows, a ticketing system, and a unified inbox, many of which are absent in Zingle. It also provides custom goal setting, canned responses, assigning agents, unlimited users, and interface personalization.

Zingle provides 4 unique features — secured data protection, open API, Facebook Messenger integration, and chatbot booking agents — but lacks many of the automation and task management capabilities Kipsu offers. With more features tailored to operational management, Kipsu holds a clear advantage.

Edge: Kipsu.

Which Has Better Customer Support: Kipsu or Zingle?

Zingle’s customer support scores 4.58/5, with reviews highlighting their responsiveness and the value of their customer success team. Users frequently mention that support helps them resolve issues quickly and optimize platform use.

Kipsu’s support scores 3.5/5, with some reviews describing support as helpful but others citing delays or inconsistent responses. Several users recommend getting thorough demos and training to maximize its potential.

Edge: Zingle.

Which Has More Integrations: Kipsu or Zingle?

Zingle integrates with 16 verified partners, including major PMS and CRM systems like Opera, HotSOS, SiteMinder, and Maestro PMS. It offers a broader range of integrations, including Open API, Facebook Messenger, and WhatsApp, enabling more seamless workflows.

Kipsu connects with 9 verified partners, including Uniguest, Quore, and WebRezPro, but lacks the extensive reach of Zingle’s ecosystem. If integrations are critical, Zingle’s higher partner count gives it the edge.

Edge: Zingle.

Which Do Hoteliers Rate Higher: Kipsu or Zingle?

Zingle’s overall rating of 4.68/5 surpasses Kipsu’s 4.3/5, supported by a larger and more recent review base (107 reviews vs. 25). Hoteliers in resorts and branded properties — segments where Zingle is heavily used — rate it higher, with reviews emphasizing its ease of use and automation.

Kipsu’s ratings are strong in independent and smaller hotels but are less recent, making Zingle the more confidently recommended platform today.

Edge: Zingle.

How Much Do Kipsu and Zingle Cost?

Both platforms do not publicly disclose detailed pricing, and neither offers a free tier. They typically operate on customized quotes based on hotel size, number of rooms, and required features, so your team will need to request a proposal from each vendor.

Given the lack of transparent pricing, evaluate the value each offers relative to your budget and the potential ROI from increased guest satisfaction and operational efficiencies.

What Type of Hotel Should Use Kipsu?

• Hotels that prioritize SMS and in-app messaging for guest engagement.
• Teams that want a straightforward, easy-to-implement communication platform.
• Properties seeking automation features like workflows and canned responses.
• Hotels with a tech-savvy, guest-centric focus, especially mid-sized or independent hotels.
• Not ideal if your hotel relies heavily on multi-channel communication beyond SMS or needs extensive PMS integrations out-of-the-box.
• Not ideal if your operations depend on deep automation or AI-driven personalization.

What Type of Hotel Should Use Zingle?

• Hotels that want to engage guests across multiple messaging channels, including Facebook Messenger and WhatsApp.
• Large resorts or branded properties with complex workflows and automation needs.
• Teams seeking an open API for custom integrations.
• Hotels aiming to create a contactless, contact-free guest experience.
• Not ideal if your hotel prefers a simple, SMS-only messaging system with minimal automation.
• Not ideal if your team lacks technical resources to customize or troubleshoot integrations.

Zingle vs Kipsu: The Bottom Line for Hotels

The core difference between these two platforms is their scope and flexibility. Kipsu excels with a narrower, more specialized feature set focused on SMS and in-app messaging, while Zingle offers broader channel support, automation, and integration options.

Choose Kipsu if your hotel needs a straightforward, reliable guest messaging system with excellent support and a strong reputation. Opt for Zingle if you require a multi-channel, AI-enabled platform capable of automating complex workflows and integrating deeply with your existing systems.

For properties that value simplicity and proven reliability, Kipsu is an excellent fit. But if you’re looking to scale guest engagement across channels with automation and detailed integrations, Zingle is the better choice.