The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
LodginGO shines .
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 528 |
After analyzing 528 verified reviews, LodginGO users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 263 reviews |
| Large (75-199 rooms) ▾ | — | #1 141 reviews |
| X-Large (200+ rooms) ▾ | — | #2 57 reviews |
By Property Type
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| Boutique ▾ | — | #2 216 reviews |
| Luxury ▾ | — | #2 278 reviews |
| Branded / Chain ▾ | — | #2 208 reviews |
| Extended Stay ▾ | — | #3 33 reviews |
By Region
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| North America ▾ | — | #7 29 reviews |
| Europe ▾ | — | #1 315 reviews |
| Asia Pacific ▾ | — | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
Choosing the right upselling software can significantly impact your hotel’s revenue and guest satisfaction. LodginGO and Oaky by Plusgrade aim to help your team boost ancillary revenues, but they approach this goal very differently. LodginGO promises streamlined operations with AI-driven insights, yet it lacks the extensive features and recent reviews of Oaky, which specializes in targeted, automated upselling campaigns. So, which platform is better suited to your property?
LodginGO positions itself as a simplified property management solution that harnesses AI to analyze reviews and suggest operational improvements. However, it has zero reviews and a rating of zero, suggesting limited market validation or recent user feedback. In contrast, Oaky boasts over 440 reviews with a recent surge—seven reviews in the last six months—giving it a clear advantage in reliability and ongoing support.
While LodginGO emphasizes AI analysis and customer satisfaction insights, it doesn't offer the targeted upselling features that Oaky provides. Oaky’s focus on automation, segmentation, and dynamic pricing has made it a go-to platform for hotels aiming to increase revenue through personalized offers. Are you ready to choose a product with proven, recent hotel success?
If your hotel requires a straightforward platform to understand guest reviews and operational insights, LodginGO may seem appealing. But remember, it has no recent reviews or feature set, making it difficult to assess its effectiveness. Conversely, if your hotel needs a proven upselling solution with extensive features, quick onboarding, and a track record of generating revenue, Oaky is the clear choice.
LodginGO might appeal to properties seeking a basic, AI-driven review summarizer, but Oaky’s 4.84/5 rating from hundreds of recent reviews and its 96% likelihood to recommend make it more trustworthy. For hotels focused on revenue growth through targeted guest engagement, Oaky is the stronger contender.
LodginGO’s usability score is zero, with no recent reviews to provide insight into its interface or onboarding process. Its lack of market presence suggests it may not be as refined or intuitive as needed. Oaky, on the other hand, scores 4.84/5 for ease of use, with recent reviews praising its straightforward management, quick setup, and minimal training requirements.
Reviewers highlight that Oaky’s intuitive interface and quick onboarding—rated 4.74/5—enable staff to adopt the system rapidly, ensuring faster time-to-revenue. Edge: Oaky.
LodginGO offers no unique features or integrations, focusing instead on AI review analysis without any additional tools. Oaky, however, presents 12 distinct features, including guest segmentation, offer experimentation, multi-channel delivery, dynamic pricing, and offer orchestration.
This rich feature set allows your team to tailor offers, optimize revenue, and engage guests across multiple touchpoints. Its comprehensive capabilities have been praised in case studies and reviews, making it the more versatile platform. Edge: Oaky.
LodginGO has no recent reviews or support ratings, casting doubt on its support quality or availability. Conversely, Oaky’s customer support scores 4.87/5, with reviews emphasizing prompt, knowledgeable assistance and smooth onboarding.
Clients praise Oaky’s support team for their responsiveness and ongoing guidance, which is vital when integrating new technology. With a proven support track record, Oaky minimizes implementation risks. Edge: Oaky.
LodginGO has no verified integrations, limiting its ability to connect with other hotel systems. Oaky, with 54 verified partners, integrates with major PMSs like RoomRaccoon, Sirvoy, Hotelkit, and many others.
This broad integration network ensures your hotel can incorporate Oaky into existing tech stacks effortlessly, enhancing automation and data flow. For a scalable, connected upselling system, Oaky leads decisively. Edge: Oaky.
LodginGO has no reviews or ratings, so it's impossible to gauge user sentiment or satisfaction. Oaky, on the other hand, has a 4.84/5 overall rating based on 443 reviews, with recent feedback highlighting revenue increases and ease of use.
Hotels across segments—luxury, boutique, city center—rate Oaky highly, especially for its automation and support. For hotelier confidence and proven results, Oaky is the clear favorite. Edge: Oaky.
LodginGO’s pricing details are unavailable, which may signal a lack of transparency or a less flexible model. Oaky charges a $300 monthly fee, with no free tier or implementation costs, making its pricing straightforward for hotels evaluating ROI.
Given Oaky’s extensive features and proven revenue uplift, its pricing aligns with its value. Unclear costs for LodginGO make it harder to assess its affordability or value proposition.
Not ideal if your hotel wants proven revenue growth, automation, or advanced segmentation.
Not ideal if your hotel has minimal or infrequent guest interactions or prefers manual, low-tech methods.
Oaky is a proven, feature-rich upselling platform with hundreds of recent reviews, strong user satisfaction, and a broad integration network. LodginGO offers AI review insights but lacks recent validation, features, or integrations, making it less suitable for revenue-driven hotels.
Choose LodginGO if you need basic review analysis and operational insights. But if your goal is revenue growth through targeted, automated upselling, Oaky is the clear choice.
Hotels looking for a reliable, well-supported, and feature-packed upselling tool should select Oaky. Its recent reviews, high ratings, and proven case studies confirm it as the industry’s preferred upselling partner.
In summary, Oaky’s extensive feature set, recent positive feedback, and broad integrations make it the superior product for most hotels. LodginGO might serve niche needs but does not compete in the revenue-boosting capacity or market validation of Oaky.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, LodginGO and Oaky by Plusgrade share 0 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. LodginGO and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. LodginGO offers 0 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
LodginGO: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. LodginGO has an HT Score of 0 and Oaky by Plusgrade has 94. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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