The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 108 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Loopon shines in customer support and ROI .
Zingle shines when it comes to communication — especially for independent properties (4.8/5) , with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 108 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 1 | 107 |
After analyzing 108 verified reviews, Loopon users most value its , while Zingle users highlight communication, ease of use, auto messages. Click any theme to see what reviewers say.
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Communication
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Ease of use
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Auto messages
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Response time
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Customization
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Technical glitches
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Platform integration
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #22 0 reviews | #12 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #17 1 reviews | #11 25 reviews |
| Large (75-199 rooms) ▾ | #13 0 reviews | #3 42 reviews |
| X-Large (200+ rooms) ▾ | #16 0 reviews | #4 25 reviews |
By Property Type
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| Boutique ▾ | #22 0 reviews | #10 44 reviews |
| Luxury ▾ | #25 0 reviews | #8 47 reviews |
| Branded / Chain ▾ | #21 0 reviews | #8 48 reviews |
| Extended Stay ▾ | #26 0 reviews | #11 7 reviews |
By Region
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| North America ▾ | #22 0 reviews | #5 103 reviews |
| Europe | #9 1 reviews | #18 1 reviews |
| Asia Pacific | #14 0 reviews | — |
| Middle East | #8 0 reviews | — |
Choosing a guest messaging platform is critical for elevating your hotel’s guest experience and operational efficiency. Loopon In-Stay and Medallia Zingle both aim to improve communication, but they cater to different hotel types and maturity levels. Loopon offers a single, simple system focused on holistic guest communication, while Zingle provides a feature-rich platform with extensive integrations and automation. Which solution aligns better with your hotel’s needs?
Loopon In-Stay is designed for hotels seeking a straightforward, all-in-one communication system that covers pre-stay, in-stay, and post-stay messaging. It excels at providing a unified experience with minimal complexity, making it ideal for budget or limited-service hotels that prioritize ease of use over advanced features.
Zingle, on the other hand, offers a platform packed with over 21 features, including automation, rich integrations, and multi-channel messaging with SMS, Facebook Messenger, and WhatsApp. Its extensive capabilities make it suitable for hotels that want detailed customization, automation, and a broader communication toolkit.
The core difference is that Loopon simplifies guest communication to improve reliability and user-friendliness, while Zingle aims to deliver a highly customizable, automation-heavy platform. Your choice hinges on whether you prioritize simplicity or sophistication. Are you ready to balance these needs?
If your hotel needs an easy-to-use, reliable system that consolidates guest communication without requiring extensive features, Loopon is the clear choice. It’s perfect for small hotels or properties with limited staff that want a straightforward chat and feedback solution with minimal onboarding.
If you require a feature-rich platform capable of managing complex workflows, automations, and multiple channels, Zingle is ideal. Its high-rated interface and broader integration options appeal to resorts, branded hotels, or properties with a large, tech-savvy staff looking for automation and detailed guest insights.
For hotels that seek simplicity, reliability, and a single conversation flow, Loopon wins. Conversely, if your team values automation, multi-channel engagement, and advanced analytics, Zingle is the better fit. Which profile aligns with your hotel’s operational style?
Loopon’s user interface scores a perfect 5/5 for ease of use, reflecting a simple, intuitive platform that requires minimal training. Its onboarding process is rated 5/5, and users consistently praise its straightforward navigation, making staff adoption smooth and fast.
Zingle, with a 4.73/5 ease-of-use rating, is also highly rated, especially for its mobile-friendly design and clear platform layout. However, some new users report a slight learning curve due to its numerous features and customization options.
Edge: Loopon. Its simplicity and quick onboarding make it the easier option for hotels wanting rapid staff adoption without extensive training.
Zingle offers 21 unique features, including automation, chatbots, guest history, SMS, WhatsApp, Facebook Messenger, analytics dashboards, and API integrations. These tools enable sophisticated automation and multi-channel communication, offering detailed control over guest engagement.
Loopon’s system is limited to chat, feedback, and basic post-stay marketing—only a handful of features, but all focused on seamless guest communication. While it lacks the advanced automation of Zingle, it excels at providing an integrated, easy-to-manage communication flow.
Edge: Zingle. Its extensive feature set provides more options for automation, customization, and multi-channel engagement, ideal for larger or more complex operations.
Loopon’s customer support scores a perfect 5/5, with reviews emphasizing rapid, reliable assistance and helpful support staff. Users say support is “always easy to get support when needed,” and praise the support for reliability and responsiveness.
Zingle’s support, rated 4.58/5, is also highly regarded, with reviews highlighting quick responses and a dedicated customer success team. Some users have experienced occasional technical glitches and wish for more seamless support during complex integrations.
Edge: Loopon. With the highest support ratings and consistently positive customer reviews, Loopon’s support is slightly more reliable and responsive.
Zingle has a significantly higher review count (107 reviews) versus Loopon’s single review, with recent reviews indicating sustained satisfaction. Hotel segments like independent hotels and resorts rate Zingle above 4.7/5, praising its easy interface and automation capabilities.
Loopon, with only one review, cannot be meaningfully ranked but has received high praise for simplicity and reliability from that reviewer. Given the volume and recency of Zingle reviews, it holds a higher reputation among hoteliers.
Edge: Zingle. Its large volume of recent reviews and high ratings across segments make it the more trusted choice today.
Both products do not publicly disclose specific pricing details. Loopon offers no trial or freemium model, and Zingle’s pricing is also not transparent, likely tailored for each hotel. Expect to request a quote based on your hotel’s size and requirements.
Not ideal if you require advanced automation, multi-channel messaging, or detailed guest data tracking.
Not ideal if your hotel values simplicity or has a small team that prefers a straightforward platform without many bells and whistles.
Loopon In-Stay offers a simple, highly rated platform with a focus on reliability and ease of use. It’s best suited for smaller hotels or those new to digital guest communication that want a straightforward solution.
Zingle provides a feature-rich environment with automation, multi-channel messaging, and extensive integrations, making it the better choice for larger properties or hotels needing detailed customization and operational control.
If your team prioritizes quick onboarding, support, and a unified communication flow, Loopon is the clear pick. However, if you want advanced automation, analytics, and multi-channel engagement, Zingle will serve you better.
Ultimately, your choice depends on your hotel’s size, complexity, and digital maturity. For most hotels seeking a proven, recent, and well-reviewed platform, Zingle is the stronger option.
According to HTR's product database, Loopon In-Stay and Medallia Zingle share 0 features. Here are the key differences — features one has that the other lacks.
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| Guest History | ||
| Mobile Friendly | ||
| Open API | ||
| Photo Sharing | ||
| SMS text messaging | ||
| Secured Data Protection |
Showing top differences. 9 more features differ between these products.
Ranks higher for
What hoteliers love
Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability... Users find Zingle excels in facilitating easy and quick communication with guests, allowing issues to be resolved before escalating. This adaptability has led to elevated guest satisfaction and lessened workload on staff. The ability to handle multiple guest inquiries simultaneously and send mass messages is viewed as a significant strength.
Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of us... Zingle's user-friendly interface is frequently praised, making it easy for hotel staff to learn and efficiently handle guest messages. This ease of use extends to both the web platform and mobile application.
Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not... Auto messaging is appreciated for handling routine communications and improving response times. However, there were critiques about auto responses not always reflecting the current status accurately, which could lead to guest confusion.
Where hoteliers push back
Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to c... Users generally appreciate Zingle's customization options for both messages and the platform itself. However, some new users found it challenging to customize certain features to fit their specific needs, suggesting room for improvement in flexibility.
Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization prob... Although most users are satisfied with Zingle, some have pointed out technical issues such as system crashes, message delays, and synchronization problems with PMS, affecting overall efficiency and user experience.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Loopon In-Stay and Medallia Zingle share many core Guest Messaging Software features, but each has unique capabilities. Loopon In-Stay offers 11 verified integration partners, while Medallia Zingle offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Loopon In-Stay leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Loopon In-Stay: No. Medallia Zingle: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Loopon has an HT Score of 0 and Zingle has 19. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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