The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 58 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Maestro PMS shines in ease of use and customer support — especially for independent properties (3.8/5) , with exclusive features like Revenue management module and Payment processing.
Selfie shines .
Side-by-side ratings based on 58 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 58 | 0 |
After analyzing 58 verified reviews, Maestro PMS users most value its customer support, reporting flexibility, customizable features, while Selfie users highlight . Click any theme to see what reviewers say.
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Customer Support
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Reporting Flexibility
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Customizable Features
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Selfie |
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| Small (10-24 rooms) ▾ | #41 7 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #18 35 reviews | — |
| Large (75-199 rooms) ▾ | #12 11 reviews | — |
| X-Large (200+ rooms) | #10 4 reviews | — |
By Property Type
| Segment |
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Selfie |
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| Boutique ▾ | #25 26 reviews | — |
| Luxury ▾ | #20 31 reviews | — |
| Branded / Chain ▾ | #38 5 reviews | — |
| Extended Stay | #38 2 reviews | — |
By Region
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Selfie |
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| North America ▾ | #12 53 reviews | — |
Choosing between Maestro PMS and Selfie for your hotel hinges on what core needs you prioritize. Maestro PMS offers a full-fledged property management system with extensive features, while Selfie specializes in review analysis and customer insights. Both aim to improve your hotel’s operations, but their approaches diverge sharply—Maestro streamlines operations directly, and Selfie enhances your understanding of customer feedback. Which aligns better with your current priorities?
Maestro PMS and Selfie serve different but overlapping functions in the hotel industry. Maestro PMS provides an all-in-one property management platform, handling bookings, billing, housekeeping, and more, making it essential for operational control. In contrast, Selfie focuses on analyzing guest reviews and feedback, offering insights to improve service quality. Since your hotel needs a system to manage operations or gather customer insights, the choice depends on your immediate pain points.
Maestro PMS is rated 4.36/5 with 56 recent reviews, reflecting a well-established presence and ongoing user engagement. Selfie, by comparison, has no current reviews or ratings, indicating limited recent user feedback or market penetration. If your priority is operational management with proven support, Maestro stands out; if customer review insights are your focus, Selfie's lack of recent reviews makes it less compelling now.
If your hotel needs a comprehensive management system that covers reservations, billing, housekeeping, and integrated modules, Maestro PMS is the clear choice. It’s well-suited for independent hotels, resorts, and multi-property groups seeking operational efficiency, with over 20 integrated modules, including channel management, POS, and guest relationship management.
If your primary goal is to analyze customer reviews and gather actionable insights without needing a full PMS, Selfie might seem appealing. However, with no recent reviews or feature set outlined, Maestro’s proven track record and extensive functionalities make it the stronger option for hotels looking to optimize operations and guest engagement simultaneously.
Maestro PMS boasts a user rating of 4.04/5 for ease of use, with reviews indicating a system that is functional but somewhat cumbersome—users mention "too many clicks" and a UI that feels slightly dated. Its onboarding score of 4.36/5 suggests decent initial support, but some users find navigating the modules challenging, especially for newer staff.
Selfie, lacking any review data, cannot be assessed for usability. Based on available information, it’s likely less complex than a full PMS platform. Given Maestro’s established user base, the edge goes to Maestro PMS, particularly if your hotel’s staff requires a system with comprehensive training and onboarding support.
Maestro PMS offers a detailed suite of 58 unique features, including a Spa & Wellness Module, Channel Manager, EPoS, Revenue Management, and integrated CRS. It supports online check-in, mobile apps, guest messaging, automated reminders, group functionality, and more—covering nearly every operational need.
Selfie, with no listed features, does not provide operational tools but focuses solely on review analysis. Therefore, Maestro’s broad feature set gives it a decisive advantage for hotels seeking an integrated management platform. If operational depth matters, Maestro wins this comparison.
Maestro PMS’s customer support ratings are high, at 4.78/5, with reviews emphasizing quick responses and helpful support staff. Users say, “Support is always available via phone or online chat, quick to respond,” and appreciate the 24/7 availability. Support issues are often resolved on first contact, fostering confidence in their service.
Selfie has no recent reviews or support ratings available, making it impossible to determine support quality. Given Maestro’s strong support reputation, the edge clearly goes to Maestro PMS, especially if your hotel values reliable, responsive assistance for operational issues.
Maestro PMS boasts 89 verified partners, including Criton, Curacity, and Zaplox, offering extensive integrations like POS systems, payment gateways, and third-party booking engines. Its broad partner network facilitates seamless connectivity across your hotel’s tech stack.
Selfie currently has no verified integrations or partner count, limiting its ability to connect with existing systems. For hotels seeking a connected ecosystem, Maestro’s integrations provide significant value. The edge here goes to Maestro PMS for its extensive integration options.
Maestro PMS’s reviews, with recent ratings and 56 total, paint a picture of a well-regarded system. Hotels highlight its flexibility, support, and extensive modules, with an 88% likelihood to recommend. Hotels across segments, especially resorts and boutique hotels, appreciate its customizability, despite some UI concerns.
No recent reviews are available for Selfie, making it impossible to gauge hoteliers’ satisfaction. Based on the data, Maestro PMS is rated much higher by users, with recent feedback confirming its value. The clear choice for hotels valuing peer validation is Maestro PMS.
Maestro PMS requires a base price of $900, with no mention of ongoing subscription fees or additional costs. It is a one-time fee, which can be advantageous for hotels seeking predictable expenses.
Selfie’s pricing is not provided, suggesting it may operate on a different model, possibly subscription-based or custom quotes. Since Maestro’s pricing is transparent, and Selfie’s is not, the clear comparison favors Maestro for budget clarity, especially for hotels on a tight budget.
Not ideal if you:
Not ideal if you:
Maestro PMS is a comprehensive property management system designed for hotels needing operational control, extensive features, and proven support. Its broad module set, integration capabilities, and recent positive reviews make it a reliable choice for many hotel types, especially resorts and independent hotels.
Selfie, meanwhile, specializes in review analysis but lacks recent user feedback or a feature set that supports daily hotel management directly. For properties seeking an all-in-one platform to run their operations smoothly, Maestro remains the stronger, more validated choice.
If your hotel requires a dependable, feature-rich PMS with active user validation, Maestro PMS is the clear recommendation. However, if your main goal is gathering customer insights and reputation management, Selfie may serve as a supplementary tool—yet it doesn’t replace a comprehensive management system.
In conclusion, for most hotels with operational needs, Maestro PMS offers a more immediate, extensive, and supported solution. Its proven track record makes it the safer choice for hotels ready to invest in their management infrastructure.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Selfie | |
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| Starting Price | From $900/mo | — |
According to HTR's product database, Maestro PMS (Northwind) and Selfie share 0 features. Here are the key differences — features one has that the other lacks.
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Selfie |
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| Channel Manager | ||
| EPoS | ||
| Integrated CRS | ||
| Payment processing | ||
| Revenue management module | ||
| Spa & Wellness Module |
Showing top differences. 46 more features differ between these products.
What hoteliers love
Maestro PMS provides excellent customer support, with many users praising the quick and effective assistance available via various channels. This supp... Maestro PMS provides excellent customer support, with many users praising the quick and effective assistance available via various channels. This supportive culture is beneficial for resolving issues promptly.
Users appreciate Maestro PMS's flexibility in generating custom reports, which helps in making data-driven decisions. However, some have noted the nee... Users appreciate Maestro PMS's flexibility in generating custom reports, which helps in making data-driven decisions. However, some have noted the need for more detailed help menus and easier access to specific types of reports.
Customization is a key advantage, whether it's in reports, modules for specific property needs, or operational flexibility. Maestro PMS allows for sig... Customization is a key advantage, whether it's in reports, modules for specific property needs, or operational flexibility. Maestro PMS allows for significant tailoring, which aids in meeting unique business requirements efficiently.
Where hoteliers push back
While the system offers robust functionality, several users pointed out that the UI is slightly dated and could benefit from modernization to improve... While the system offers robust functionality, several users pointed out that the UI is slightly dated and could benefit from modernization to improve user experience, particularly for new staff members.
Security is a strong feature with options for on-premise solutions and adherence to regulations like GDPR. Enhancements like 2FA and reverse proxies a... Security is a strong feature with options for on-premise solutions and adherence to regulations like GDPR. Enhancements like 2FA and reverse proxies are also suggested by users for improved online security.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Maestro PMS (Northwind) and Selfie share many core Property Management Systems features, but each has unique capabilities. Maestro PMS (Northwind) offers 89 verified integration partners, while Selfie offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Maestro PMS (Northwind) leads in ease of use at 4.1/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Maestro PMS (Northwind): No. Selfie: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Maestro PMS has an HT Score of 70 and Selfie has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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