Mail Relay vs. Thynk Hotel CRM:
Which Is Right for You?

The Decision

Choosing the right hotel CRM and email marketing platform is critical to your property's success. You need a tool that not only manages your guest relationships but also integrates with your existing systems, enhances marketing efforts, and scales as your hotel grows. With Inxmail and Thynk Hotel CRM both in the mix, understanding their differences is essential for your decision. So, which one truly meets your hotel's needs?

Inxmail focuses exclusively on email marketing, providing robust campaign management and deliverability tools. Thynk, on the other hand, offers a comprehensive CRM platform powered by Salesforce, combining email marketing with guest data management and operational automation. But how do they stack up across key hotelier priorities?

Is Mail Relay by Inxmail or Thynk Hotel CRM Better for Hotels?

Mail Relay by Inxmail is designed specifically for email marketing, enabling large-scale campaigns with detailed analytics and automation options. Thynk, however, combines CRM, marketing automation, and multi-property management within a single platform, giving your team a broader scope of tools to grow your guest relationships and operational efficiency.

While Inxmail offers powerful email outreach capabilities, it lacks the advanced customization, guest profiling, and multi-property features that Thynk provides. Conversely, Thynk’s platform supports personalized communication, automation, and guest data centralization, making it a more holistic solution for hotels aiming to improve both marketing and guest experience.

Do you need a dedicated email marketing tool or a full-scale CRM that manages guest data and marketing in one place?

Mail Relay by Inxmail vs Thynk Hotel CRM: Which Should Your Hotel Choose?

If your hotel primarily requires a dedicated email marketing platform to run large, targeted campaigns with detailed analytics, Inxmail’s Mail Relay might suit your needs. It’s ideal for marketing teams focused solely on email outreach, especially if you already have a CRM system in place.

However, if you seek an integrated platform that centralizes guest data, automates workflows, and enhances direct sales, Thynk is the better fit. Its robust features include guest profiles, multi-property management, and extensive integration options, making it suitable for medium to large hotels that want to streamline operations and marketing within one system.

For hotels looking to deepen guest relationships and automate marketing, Thynk offers a more comprehensive solution. But for focused email marketing efforts, Inxmail remains a specialized tool.

Is Mail Relay by Inxmail or Thynk Hotel CRM Easier to Use?

Thynk scores a 4.38 out of 5 for ease of use, with many reviews praising its intuitive interface and simple onboarding process. Users highlight how quickly staff can adopt and benefit from its guest profiles, automation, and reporting features.

In contrast, Inxmail’s user ratings are effectively zero, indicating it either lacks recent reviews or usability feedback. Customers rarely comment on its ease of use, suggesting it may have a steeper learning curve or less friendly interface.

Edge: Thynk.

Which Has Better Features: Mail Relay by Inxmail or Thynk Hotel CRM?

Inxmail offers no unique features beyond standard email marketing capabilities. Thynk, by comparison, boasts eight distinct features such as guest profiles, GDPR compliance, a WYSIWYG editor, automatic de-duplication, and a centralized multi-hotel solution.

Thynk’s features enable more personalized guest communication, better compliance, and multi-property management—capabilities that Inxmail simply doesn’t provide. Its feature set supports both marketing automation and operational workflows, giving your team more versatile tools.

Edge: Thynk.

Which Has Better Customer Support: Mail Relay by Inxmail or Thynk Hotel CRM?

Thynk has a 4.25/5 customer support rating, with recent reviews emphasizing its responsiveness and professionalism. Users frequently mention positive onboarding experiences and proactive support, especially during implementation and training.

Inxmail’s support ratings are nonexistent, implying a lack of recent or accessible customer service feedback. Without recent reviews or ratings, it’s difficult to gauge support quality, but the absence suggests it may not be a priority.

Edge: Thynk.

Which Has More Integrations: Mail Relay by Inxmail or Thynk Hotel CRM?

Thynk integrates with 14 verified partners, including major PMS and POS systems like Stayntouch, Oracle Hospitality, Mews, and others, enabling seamless data flow across your systems. Inxmail, however, shows no verified partners or integrations, limiting its ability to connect with your existing hotel management systems.

For hotels that rely on multi-system integration for smooth operations and guest data consistency, Thynk clearly has the upper hand.

Edge: Thynk.

Which Do Hoteliers Rate Higher: Mail Relay by Inxmail or Thynk Hotel CRM?

Thynk’s recent reviews and 89% likelihood to recommend indicate high customer satisfaction, especially among larger, multi-property hotels. Its overall rating of 80.86 out of 100 underscores its perceived value and effectiveness.

Inexmail has no recent reviews or ratings, so no meaningful comparison exists. Given the recent feedback on Thynk, it’s evident that hoteliers favor its platform.

Edge: Thynk.

How Much Do Mail Relay by Inxmail and Thynk Hotel CRM Cost?

Inxmail’s pricing is not publicly available, possibly indicating custom or enterprise-tier pricing. Thynk charges a flat $500 per month, with no additional implementation or per-room fees, making it transparent and predictable.

For hotels seeking straightforward budgeting, Thynk’s clear pricing provides an advantage. Inxmail’s lack of disclosed costs makes comparison difficult but suggests it might be suited for larger enterprise budgets.

What Type of Hotel Should Use Mail Relay by Inxmail?

• Hotels that primarily need a dedicated email marketing tool to execute large campaigns.
• Marketing teams focused on bulk email delivery with detailed analytics.
• Hotels with existing CRM systems, seeking a specialized outreach platform.
• Properties that value automation in email workflows but don’t require guest profile management.

Not ideal if your hotel needs guest data centralization, automation, multi-property management, or integrated workflows.

What Type of Hotel Should Use Thynk Hotel CRM?

• Hotels seeking to unify guest data across multiple properties or brands.
• Teams looking to automate marketing, operational workflows, and direct sales.
• Medium and large properties that need extensive integration with PMS and POS systems.
• Hotels prioritizing personalized guest experiences, analytics, and compliance.

Not ideal if your hotel solely needs an email marketing platform, or if automation and guest profiling are not priorities.

The Bottom Line for Hotels

Thynk and Inxmail serve different core needs—email marketing versus full CRM solutions. Thynk’s comprehensive features, recent positive reviews, and high user ratings make it the stronger choice for hotels seeking growth and operational efficiency.

If your hotel primarily needs a dedicated email tool, Inxmail might suffice, but its lack of recent reviews and integrations limit its appeal. Thynk’s broader capabilities, especially in guest management and automation, position it as the better long-term investment.

Choosing Thynk means investing in a platform that grows with your hotel, offers extensive support, and has proven industry relevance. For targeted email campaigns alone, Inxmail could work, but it doesn’t match the versatility and recent positive sentiment of Thynk.