Revinate (Marketing) vs. Thynk Hotel CRM:
Which Is Right for You?

Is Revinate (Marketing) or Thynk Hotel CRM Better for Hotels?

Revinate and Thynk serve overlapping but distinct hotel CRM and marketing needs. Revinate excels in guest engagement through advanced email marketing and guest feedback capabilities, with 33 features unique to its platform that enhance segmentation, reputation management, and upsell opportunities. Thynk, built on Salesforce, focuses on sales, account management, and operational CRM integration, providing seamless synchronization with PMS and POS systems and workflow automation.

Both platforms address the challenge of managing guest data and driving direct revenue through personalized communication. Revinate targets hotels aiming to increase bookings and upsell revenue via highly segmented email campaigns and guest feedback analytics. Thynk suits hotels prioritizing streamlined sales processes, account visibility, and multi-property data integration to boost team productivity and operational efficiency.

Revinate (Marketing) vs Thynk Hotel CRM: Which Should Your Hotel Choose?

If your property operates in North America or Europe with a focus on boutique, luxury, or resort segments, Revinate's 196 reviews averaging 4.6/5—including strong 4.6 ratings for boutique hotels (98 reviews) and resorts (83 reviews)—indicate it is a proven fit. Its sophisticated segmentation and reputation management tools support hotels prioritizing targeted marketing and guest satisfaction insights. However, Revinate’s higher price point ($600 base) and initial setup complexity suggest it fits hotels with dedicated marketing resources.

If you manage a branded or luxury hotel portfolio seeking to unify sales and guest management across multiple properties, especially with Salesforce familiarity, Thynk’s integration of sales CRM, MICE, and account management is compelling. Though it has fewer reviews (31) and a slightly lower overall rating (4.4/5), its user-friendly interface and robust PMS/POS synchronization support operational teams effectively. Thynk’s $500 base price and flexibility favor medium-sized portfolios needing streamlined workflows over advanced marketing segmentation. Data for vacation rentals and small independents is limited for both platforms.

Is Revinate (Marketing) or Thynk Hotel CRM Easier to Use?

Revinate and Thynk rate similarly on ease of use and onboarding, with Revinate at 4.6/5 ease of use and 4.4/5 onboarding, and Thynk close behind at 4.5/5 and 4.3/5 respectively. Revinate users praise its intuitive marketing tools and easy campaign setup, though some note navigation challenges and technical complexity during initial setup. Thynk reviewers emphasize its user-friendly interface and quick onboarding, highlighting the simplicity for sales and operations teams to adopt.

Both products require some learning curve but deliver interfaces that support daily hotel workflows effectively. Revinate’s complexity is offset by its rich feature set; Thynk’s simplicity benefits teams focused on sales and CRM rather than deep marketing segmentation.

Edge: Even.

Which Has Better Features: Revinate (Marketing) or Thynk Hotel CRM?

Revinate has a decisive edge with 33 unique hotel-relevant features absent from Thynk, including A/B testing, mobile access, social review tracking, in-app email response, SMS surveys, and a comprehensive guest feedback module. These features enable front desk and marketing teams to engage guests with personalized surveys, segment by room type or lead time, and automate event-driven marketing. Revinate’s role-based reporting and TripAdvisor partnership enhance reputation management and departmental alerts, critical for larger hotels managing multiple guest touchpoints.

Thynk offers no unique features beyond the eight shared with Revinate, focusing instead on integration with PMS and POS systems and workflow automation within Salesforce. While strong for sales account and MICE management, Thynk lacks the advanced marketing toolset that drives Revinate’s direct revenue growth.

Edge: Revinate.

Which Has Better Customer Support: Revinate (Marketing) or Thynk Hotel CRM?

Revinate scores 4.6/5 on customer support and onboarding, outperforming Thynk’s 4.3/5 and 4.3/5 respectively. Reviewers frequently commend Revinate for its helpful, knowledgeable support teams and effective training, though some mention inconsistent onboarding experiences and billing challenges. Thynk users highlight responsive, professional support and ongoing product updates but suggest more proactive consulting during implementation would improve the experience.

Both vendors demonstrate commitment to user assistance, but Revinate’s higher rating and volume of positive feedback support a stronger reputation for customer care.

Edge: Revinate.

Which Has More Integrations: Revinate (Marketing) or Thynk Hotel CRM?

Revinate leads with 99 verified integrations compared to Thynk’s 13. Both support major PMS platforms like Oracle Hospitality, Mews, and Stayntouch, but Revinate’s larger ecosystem includes specialized marketing and guest engagement partners such as Incite Response and Orange Hotel Marketing, plus key connectivity to TripAdvisor and FLEXIPASS keyless access. Thynk’s smaller integration list focuses on sales and payment tools like Sertifi by Flywire and Stripe, fitting its sales-centric CRM focus.

Hotels requiring broad marketing ecosystem connectivity and multi-channel data flow benefit from Revinate’s extensive partner network. Properties focused on sales automation with Salesforce may find Thynk’s integrations sufficient.

Edge: Revinate.

Which Do Hoteliers Rate Higher: Revinate (Marketing) or Thynk Hotel CRM?

Revinate and Thynk have close overall ratings: Revinate at 4.6/5 from 196 reviews, Thynk at 4.4/5 from 31 reviews. Revinate’s rating is stabilized by a large volume spanning boutique and luxury hotels with consistent 4.6+ scores across key segments. Thynk’s smaller review base limits confidence in its ratings, though it scores well in branded hotels (4.0/5 from 9 reviews) and resorts (4.4/5 from 10 reviews).

Recent review volume is low for both (Revinate 2 reviews in last 6 months, Thynk 4), insufficient to detect rating trends. Revinate’s 92% likelihood to recommend slightly edges Thynk’s 88%.

Edge: Even.

How Much Do Revinate (Marketing) and Thynk Hotel CRM Cost?

Both products have published base prices without per-room or flat monthly fees. Revinate’s base price is $600 per month, while Thynk starts at $500 monthly. Neither offers freemium or trial options, nor charges implementation fees. This pricing parity suggests budget considerations should focus on feature fit and operational impact rather than cost differences.

What Type of Hotel Should Use Revinate (Marketing)?

• Hotels that require advanced guest segmentation by attributes like lead time, geography, or room type, supported by 33 unique segmentation features.
• Teams focused on email marketing and upselling to increase direct bookings and ancillary revenue via AI-powered campaigns.
• Properties needing comprehensive reputation management, including social review tracking and TripAdvisor integration.
• Hotels with marketing or CRM staff capable of managing a complex but powerful platform and willing to invest in onboarding.
• Boutique, luxury, and resort hotels with multiple guest touchpoints needing detailed reporting and survey feedback collection.

Not ideal if:

• Smaller properties or independents seeking a simple CRM with minimal setup.
• Hotels with limited marketing resources that may struggle with Revinate’s initial complexity.
• Operations primarily focused on sales account management rather than digital marketing.

What Type of Hotel Should Use Thynk Hotel CRM?

• Hotels prioritizing sales pipeline management, account relationships, and MICE event coordination through integrated CRM on Salesforce.
• Properties requiring seamless real-time synchronization with PMS and POS for operational efficiency.
• Multi-property portfolios needing centralized guest and business data with Salesforce automation.
• Teams valuing a user-friendly interface and quick onboarding for sales and operations staff.
• Branded hotels and luxury portfolios seeking streamlined commercial process automation without deep marketing segmentation.

Not ideal if:

• Hotels that rely heavily on email marketing and guest feedback-driven campaigns.
• Properties needing broad marketing integrations and advanced segmentation.
• Hotels lacking Salesforce expertise or preferring standalone marketing CRM solutions.

Revinate (Marketing) vs Thynk Hotel CRM: The Bottom Line for Hotels

The core difference is that Revinate delivers a marketing-centric CRM optimized for guest engagement, reputation management, and revenue-driving email campaigns, while Thynk emphasizes sales-focused CRM, account management, and operational workflow automation built on Salesforce. Revinate’s extensive feature set and integration ecosystem support hotels aiming to boost direct revenue through personalized communications. Thynk streamlines sales and MICE processes, enhancing productivity across multiple properties.

Choose Revinate if your hotel requires deep segmentation capabilities, comprehensive guest feedback tools, and tight PMS integration to drive targeted campaigns and upsells. Its 196 reviews averaging 4.6/5 across boutique, luxury, and resort hotels confirm its market fit. Its broader integration network and stronger customer support ratings reinforce this choice.

Choose Thynk if your operation centers on sales CRM, account visibility, and event management across a portfolio, especially if you use Salesforce. Thynk’s user-friendly interface and robust PMS/POS synchronization enhance team efficiency. Though it has fewer reviews and a slightly lower overall rating, its focus on sales workflows and commercial automation suits branded hotels and multi-property groups seeking streamlined processes.