Medallia Zingle vs. Viqal Virtual Concierge:
Which Is Right for You?

The Decision

Choosing between Medallia Zingle and Viqal Virtual Concierge hinges on your hotel’s specific communication needs and operational priorities. Both products aim to improve guest engagement, but Zingle offers a broader, more feature-rich platform with extensive integrations and proven hotel success. Viqal, meanwhile, provides a streamlined, WhatsApp-centric automation tool best suited for hotels prioritizing automated messaging on a popular guest channel. Which solution aligns more with your hotel's guest experience goals?

Is Medallia Zingle or Viqal Better for Hotels?

Both Zingle and Viqal target hotel guest communication, but Zingle’s extensive feature set and larger review base make it the more proven choice. Zingle’s ability to handle multi-channel messaging, automation, and integrations with property management systems positions it as a comprehensive solution for larger or more complex hotels. Viqal’s specialization in WhatsApp automation makes it more suited for hotels seeking simple, automated guest interactions on a single channel. Are you looking for a versatile platform or a specialized messaging tool?

Medallia Zingle vs Viqal: Which Should Your Hotel Choose?

If your hotel needs a flexible, multi-channel messaging platform capable of integrating with existing PMS systems, choose Zingle. Its 107 reviews and a 4.68/5 rating reflect strong hotel confidence, especially among resorts and branded properties, emphasizing operational efficiency and guest engagement. Conversely, if your hotel primarily relies on WhatsApp for guest communication and wants automation without extensive integrations, Viqal’s $200/month model could be more appealing, though it lacks the extensive review data Zingle boasts.

Is Medallia Zingle or Viqal Easier to Use?

Zingle’s 4.73/5 ease-of-use rating, backed by its intuitive interface and mobile app, makes staff adoption straightforward. It’s praised for managing all conversations on one screen, reducing training time, and improving response efficiency. Viqal’s interface isn’t rated or reviewed in detail, but its focus on automating WhatsApp interactions suggests simplicity. However, without the extensive user feedback Zingle enjoys, it’s harder to gauge ease of adoption. Edge: Zingle.

Which Has Better Features: Medallia Zingle or Viqal?

Zingle offers 21 unique features, including SMS, Facebook Messenger, WhatsApp integration, automated replies, chatbots, photo sharing, analytics, and guest surveys, making it a versatile platform. Viqal provides automation specifically for WhatsApp, but lacks the broader feature set and integrations Zingle offers. If your hotel needs multi-channel communication and detailed reporting, Zingle’s richer features give it a clear edge. Edge: Zingle.

Which Has Better Customer Support: Medallia Zingle or Viqal?

Zingle’s 4.58/5 customer support rating reflects highly positive reviews, with hoteliers praising its responsiveness and dedicated success team. One reviewer said, “Their customer service is legendary, they answer almost instantly,” emphasizing reliable support. There’s no available support or onboarding data for Viqal, but its small team and limited reviews suggest less established support infrastructure. Edge: Zingle.

Which Has More Integrations: Medallia Zingle or Viqal?

Zingle integrates with 16 verified partners, including major PMS systems like Opera, HotSOS, and SiteMinder, offering extensive operational connectivity. Viqal’s four verified integrations, including Mews and SabeeApp, are fewer and less comprehensive. If your hotel depends on diverse system connectivity, Zingle’s broader integration ecosystem makes it the smarter choice. Edge: Zingle.

Which Do Hoteliers Rate Higher: Medallia Zingle or Viqal?

Zingle’s 4.68/5 rating, based on 107 reviews, indicates strong hotel confidence, especially among resorts (4.72/5). Its reviews highlight improvements in guest engagement and operational efficiency. Viqal, with no available reviews, cannot match this level of validated hotel satisfaction. Given the recent review activity, Zingle’s reputation is more trustworthy. Edge: Zingle.

How Much Do Medallia Zingle and Viqal Cost?

Zingle does not publicly list its pricing, but it’s typically offered as a custom enterprise solution, often with a higher price point reflecting its extensive features. Viqal charges $200 per month, with no free tier or setup fees, positioning it as a more affordable, straightforward option. Your choice will depend on whether your hotel values comprehensive features and integrations (Zingle) or prefers a simpler, budget-friendly automation tool (Viqual).

What Type of Hotel Should Use Medallia Zingle?

• Hotels that serve a diverse, international clientele needing multi-channel engagement, including SMS, Facebook Messenger, and WhatsApp.
• Hotels seeking to integrate guest messaging with existing property management systems for streamlined operations.
• Resorts and branded hotels aiming to boost operational efficiency and guest satisfaction through automation.
• Staff looking for a user-friendly platform that consolidates conversations and analytics.
• Hotels that want to automate guest surveys and pre-arrival/post-departure communications for better feedback.
• Not ideal if your hotel is small with limited budget or only needs simple WhatsApp automation without extensive integrations.
• Not ideal if your hotel prefers open-source or highly customizable platforms without vendor support.

What Type of Hotel Should Use Viqual?

• Hotels that primarily communicate with guests through WhatsApp and want to automate their messaging process.
• Small to mid-sized properties looking for an affordable, straightforward automation solution.
• Hotels that do not require multi-channel messaging or deep integrations with property systems.
• Hotels aiming to increase booking upsells and handle inquiries without manual response.
• Teams that prioritize simplicity and automation over comprehensive communication features.
• Not ideal if your hotel needs multi-channel messaging beyond WhatsApp.
• Not ideal if your hotel relies heavily on other channels like Facebook Messenger or SMS without WhatsApp.

Viqual vs Medallia Zingle: The Bottom Line for Hotels

Zingle’s core strength lies in its extensive feature set, integrations, and proven hotel success, making it ideal for larger hotels or those with complex communication needs. It excels in providing a versatile, multi-channel platform that can boost operational efficiency and guest satisfaction, especially in resorts and branded hotels.

Viqual, on the other hand, offers a focused, automated WhatsApp messaging solution at a lower cost. It’s best suited for hotels that rely heavily on WhatsApp, want simple automation, and have limited need for multi-channel engagement.

If your hotel needs a comprehensive guest messaging system that integrates with existing tools and offers advanced features, Zingle is the clear choice. For hotels prioritizing budget-friendly, easy-to-use automation on WhatsApp, Viqual may suffice — but at the expense of broader capabilities.