The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 528 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Mozio shines .
Oaky by Plusgrade shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like Guest Segmentation & Targeting and Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 528 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 0 | 528 |
After analyzing 528 verified reviews, Mozio users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #2 263 reviews |
| Large (75-199 rooms) ▾ | — | #1 141 reviews |
| X-Large (200+ rooms) ▾ | — | #2 57 reviews |
By Property Type
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| Boutique ▾ | — | #2 216 reviews |
| Luxury ▾ | — | #2 278 reviews |
| Branded / Chain ▾ | — | #2 208 reviews |
| Extended Stay ▾ | — | #3 33 reviews |
By Region
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| North America ▾ | — | #7 29 reviews |
| Europe ▾ | — | #1 315 reviews |
| Asia Pacific ▾ | — | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
Choosing the right upselling software for your hotel can significantly impact revenue, guest satisfaction, and operational efficiency. Mozio by Mozio and Oaky by Plusgrade are two solutions targeting this goal but serve very different needs. While Mozio focuses on ground transportation and ancillary bookings, Oaky specializes in upselling room upgrades and services throughout the guest journey. How do these differences influence your choice?
Mozio's niche is ground transportation, integrating local transit options with a focus on simplifying airport transfers. In contrast, Oaky is a comprehensive upselling platform that taps into multiple revenue streams through targeted offers and automation. Are you seeking a transportation partner or a full-scale upselling tool?
Mozio’s platform is tailored to hotels looking to monetize ground transportation and airport transfers, offering a geocoded booking API and a marketplace model that promotes competitive pricing. Its strengths lie in diverse transport options—shared shuttles, taxis, helicopters—and brand separation, allowing your hotel to sell transfers under its own brand identity.
Oaky, on the other hand, is designed for hotels aiming to increase revenue from room upgrades, amenities, and ancillary services by deploying personalized, automated offers across the entire guest journey. With over 440 recent reviews and a 4.84/5 rating, Oaky’s features and satisfaction scores outpace Mozio, which has no recent reviews or ratings. Does your hotel need a ground transportation solution or a comprehensive upselling platform?
If your hotel needs to maximize revenue from post-booking upsells, enhance guest experience through targeted offers, and benefit from extensive automation, go with Oaky. Its robust feature set—including segmentation, dynamic pricing, multi-channel delivery, and a proven track record—makes it ideal for mid-to-large hotels aiming for higher RevPAR.
If your primary goal is to integrate local ground transportation options or airport transfers into your ancillary revenue streams, Mozio might be the right fit. However, with zero recent reviews and no measurable ratings, Mozio’s value is less tangible than Oaky’s proven impact. For most hotels seeking revenue growth from upselling, Oaky’s higher customer satisfaction and recent reviews make it the clear choice.
Oaky boasts a 4.84/5 ease-of-use rating based on recent reviews, with users praising its intuitive interface, quick onboarding, and minimal training needs. Reviewers mention that the platform is straightforward to manage, with many noting that updates and changes can be made at any time without hassle.
Mozio, however, has no available ratings or recent reviews about usability or onboarding. Given the known complexity of ground transportation integrations, it’s unlikely to match Oaky’s ease of use for hotels. Edge: Oaky.
Mozio’s offering is limited to ground transportation booking and API integration, with no specific upselling features or automation tools. Its core advantage is geocoded fare estimates and a marketplace model that promotes competitive rates.
Oaky provides a wide array of 12 exclusive features—including guest segmentation, offer experimentation, multi-channel delivery (email, SMS, WhatsApp), dynamic pricing, offer templates, and in-stay offer orchestration. These features are designed to personalize and automate revenue-generating opportunities at every stage of a guest’s stay.
Given the depth and variety of features, Oaky’s edge is clear for hotels focused on upselling.
Mozio has no recent reviews or ratings regarding customer support, leaving its support quality unverified. Conversely, Oaky’s recent reviews highlight a 4.87/5 rating for support, with many users describing their experience as prompt, knowledgeable, and helpful—often mentioning how support teams help streamline complex integrations.
With a proven track record of responsive service, Oaky’s support offers confidence that your team will be guided effectively through onboarding and ongoing use. Edge: Oaky.
Mozio has no verified integrations, limiting its ability to connect with hotel PMS, channel managers, or other tech stacks. Its focus remains on ground transportation partnerships, not full hotel operations.
Oaky, however, boasts 54 verified integrations, including major PMS platforms like Opera, Maestro, and Fidelio, as well as third-party booking engines and channel managers. This extensive connectivity ensures smoother workflows and richer guest data insights.
Given the integration depth, Oaky clearly has the upper hand for hotels seeking seamless operational integration. Edge: Oaky.
Mozio’s lack of recent reviews prevents any reliable rating assessment. Oaky, with over 443 recent reviews, holds an overall rating of 4.84/5, with high marks across ease of use, support, and value.
In particular, independent hotels and boutique properties praise Oaky’s user-friendliness and revenue results, with some reporting a 381% upsell revenue increase after implementation. For hoteliers to make confident decisions, Oaky’s recent, high-volume review data is a decisive advantage.
Edge: Oaky.
Mozio offers no publicly available pricing information or trial options, suggesting a custom quote based on transportation volume and integration needs. Its lack of transparent pricing makes evaluation difficult.
Oaky charges a flat $300 monthly fee, with no setup or per-room fees, and offers a trial period. Its predictable pricing ensures your hotel can budget for upselling tools without hidden costs.
For clarity and simplicity, Oaky’s transparent pricing model is preferable.
Not ideal if your focus is on digital upselling for room upgrades, amenities, or ancillary services.
Not ideal if your primary need is ground transfer booking or ancillary transportation services.
Oaky and Mozio serve very different purposes, with the former being a comprehensive upselling platform and the latter a ground transportation provider. For hotels eager to boost revenue through targeted, automated upselling, Oaky’s superior ratings, features, and recent reviews make it the clear choice.
If your focus is on integrating airport transfers and ground transportation seamlessly into your ancillary revenue streams, Mozio’s niche may be relevant. However, without recent reviews or detailed feature sets, Mozio’s value remains uncertain.
For most hotels aiming to generate additional revenue, improve guest experience, and streamline operations, Oaky’s proven track record and feature richness position it as the better investment.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
According to HTR's product database, Mozio and Oaky by Plusgrade share 0 features. Here are the key differences — features one has that the other lacks.
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| Dynamic Upgrade Pricing | ||
| Guest Segmentation & Targeting | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Mozio and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. Mozio offers 0 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Oaky by Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Mozio: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Mozio has an HT Score of 0 and Oaky by Plusgrade has 94. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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