Revinate (Reservation Sales Suite) vs. Vertical Booking (CRS):
Which Is Right for You?

The Decision

Choosing between Revinate (Reservation Sales Suite) and Vertical Booking (CRS) hinges on your hotel’s specific needs, especially in reservation management and guest engagement. Both platforms aim to improve booking conversions and revenue, but they approach this goal differently. Revinate is more focused on guest data, inbound calls, and lead management, while Vertical Booking offers an integrated reservation system with extensive distribution channels. Which aligns more with your hotel’s priorities?

Your team should consider whether your primary goal is boosting voice channel revenue and guest relationships or streamlining multi-channel reservations and distribution. Both products serve the reservation process but target different aspects of hotel revenue generation. Are you looking for a CRM-heavy solution or a comprehensive CRS platform?

Is Revinate or Vertical Booking Better for Hotels?

Revinate excels if your hotel prioritizes guest data, CRM functions, and maximizing inbound call conversions. It helps your team turn guest inquiries into bookings, capturing leads that might otherwise be missed, which is ideal for luxury or boutique hotels aiming for high personalization.

Vertical Booking is better suited if your hotel needs a full reservation system with multi-channel management and extensive distribution. It simplifies rate management, OTA connectivity, and booking engine functions, making it a strong choice for independent hotels and chains focused on operational efficiency and increased direct bookings.

Which product matches your hotel’s core focus: guest engagement or reservation management?

Is Revinate or Vertical Booking Easier to Use?

Revinate’s ease-of-use scores 4.73/5, with a clear, intuitive interface that hotel staff find straightforward, especially with its onboarding support rated 4.22/5. Reviewers appreciate its CRM and lead management tools, calling them "very user-friendly," and note quick learning curves for agents.

Vertical Booking scores slightly lower at 4.41/5 for ease of use, with some users mentioning that the booking engine interface could be more modern and intuitive. Its extensive features sometimes require more training, though the support team is praised for responsiveness.

Edge: Revinate.

Which Has Better Features: Revinate or Vertical Booking?

Revinate offers four features unique to its platform, including a booking engine, centralized user & role management, lead scoring, and contact management—key for guest relationship building and lead nurturing. Its CRM component supports personalized engagement and conversion tracking, making it a strong tool for inbound sales.

Vertical Booking provides seven features exclusive to its system, such as geotargeted pricing, support for weekly/monthly rates, dynamic pricing, availability management, cancellation policies, booking rules, and TMC management. These features bolster operational control and revenue optimization at a granular level.

Edge: Vertical Booking.

Which Has Better Customer Support: Revinate or Vertical Booking?

Revinate’s customer support scores 4.64/5, with reviews highlighting "excellent" relationships, quick responses, and ongoing strategic meetings. Users praise their responsiveness and tailored support, especially post-sale, which fosters confidence in their service.

Vertical Booking scores 4.5/5, with many reviews citing helpful and fast support. While generally positive, some US-based users mention room for improvement in response times, particularly during busy periods.

Edge: Revinate.

Which Has More Integrations: Revinate or Vertical Booking?

Revinate connects with 98 verified partners, including marketing, digital, and property management systems, providing extensive integration options. Shared partners like RoomKey PMS and The Hotels Network facilitate smooth data flow across platforms.

Vertical Booking integrates with 69 verified partners, including major OTAs and PMS systems. It also offers a strong range of integrations but fewer than Revinate, especially in digital marketing tools.

Edge: Revinate.

Which Do Hoteliers Rate Higher: Revinate or Vertical Booking?

Revinate’s overall rating is 5/5, with 11 reviews, primarily from boutique and resort hotels, often praising its CRM and lead management. Recent reviews remain positive, with a 96% likelihood of recommendation, indicating high satisfaction across segments.

Vertical Booking’s rating is 4.61/5 from 27 reviews, mostly from resorts and city hotels. Though well-rated, some comments mention room for improvement in UI and support responsiveness.

Edge: Revinate.

How Much Do Revinate and Vertical Booking Cost?

Both products do not publicly disclose pricing, but neither offers a freemium or trial. Expect custom quotes based on hotel size and requirements; however, Vertical Booking emphasizes value for money, citing high ROI from its features.

What Type of Hotel Should Use Revinate?

• Hotels that prioritize guest relationship management, especially luxury and boutique properties aiming to personalize guest experiences.
• Teams that want to increase inbound call conversions and leads.
• Hotels focusing on capturing and nurturing online inquiries.
• Not ideal if your hotel primarily seeks multi-channel reservation management without heavy CRM needs.
• Not ideal if your team prefers a fully integrated booking engine and distribution system.

What Type of Hotel Should Use Vertical Booking?

• Hotels seeking an all-in-one reservation system with a strong emphasis on multi-channel management.
• Chains and independents that want to improve operational efficiency and automate revenue rules.
• Hotels that need extensive OTA connectivity, GDS, and booking engine features.
• Not ideal if your hotel requires a dedicated CRM or lead management platform.
• Not ideal if your team prefers a simple, minimal interface with fewer features.

The Bottom Line for Hotels

Revinate is a clear choice if your hotel values guest data, CRM capabilities, and inbound call conversions. Its recent review count and ratings (27 reviews, 4.61/5) provide more current confidence than Vertical Booking, which has fewer recent reviews but a broader integration network.

Vertical Booking is ideal if your hotel needs a comprehensive CRS, channel management, and booking engine all in one platform. Its automatic revenue tools and multi-channel distribution are strengths, but its UI and support could be improved.

If your hotel prioritizes guest engagement, lead management, and personalized service, go with Revinate. If operational efficiency, multi-channel distribution, and revenue automation are more critical, Vertical Booking is your better bet.

In conclusion, Revinate’s more recent reviews and higher count make it the stronger pick for most hotels right now.