The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 83 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Neobookings shines in ease of use and onboarding , with exclusive features like Automated reporting.
ROIBACK shines when it comes to support and customer service , with exclusive features like Urgency messaging.
Side-by-side ratings based on 83 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $500/mo | From $500/mo |
| Verified Reviews | 38 | 45 |
After analyzing 83 verified reviews, Neobookings users most value its support and professionalism, continuous improvement, booking engine, while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and Professionalism
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Support and customer service
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Continuous Improvement
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Direct bookings optimization
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Booking Engine
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Technical improvements
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Customization and Flexibility
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Reporting and analytics
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Usability Issues
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #24 9 reviews | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #24 17 reviews | #22 18 reviews |
| Large (75-199 rooms) ▾ | #16 6 reviews | #14 9 reviews |
| X-Large (200+ rooms) ▾ | #24 1 reviews | #10 6 reviews |
By Property Type
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| Boutique ▾ | #26 14 reviews | #24 15 reviews |
| Luxury ▾ | #30 10 reviews | #23 15 reviews |
| Branded / Chain ▾ | #32 4 reviews | #18 13 reviews |
| Extended Stay ▾ | #18 7 reviews | #19 4 reviews |
By Region
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| North America | — | #18 4 reviews |
| Europe ▾ | #16 14 reviews | #20 12 reviews |
| Asia Pacific ▾ | #35 0 reviews | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing between Neobookings by Neobookings and Roiback’s Booking Engine hinges on your hotel’s specific needs. Both platforms aim to boost direct bookings, but they diverge in features, regional presence, and user experience. Neobookings, with its more recent reviews and a higher overall score, currently has a stronger reputation among hoteliers. Your decision should consider your hotel’s size, location, and operational priorities.
Neobookings offers a comprehensive all-in-one platform with more recent customer feedback, making it a compelling choice for hotels seeking integrated management. Roiback excels in flexibility and deep analytics but has fewer recent reviews. Which platform aligns better with your hotel’s growth strategy?
Neobookings and Roiback cater to similar hotel segments, yet their core strengths differ. Neobookings provides a unified platform that combines booking, channel management, payments, and digital marketing, making it ideal for hotels seeking operational simplicity and ongoing product improvements. Its recent reviews emphasize its ease of use, support, and continuous updates, with 37 reviews and a high likelihood to recommend score of 9.84.
Roiback, with 43 reviews and a slightly lower recent review count, focuses on boosting direct revenues via its feature-rich booking engine, detailed analytics, and extensive integrations. It’s favored for its ability to increase conversion rates and its support for complex promotions, although some users note room for speed and UI improvements. Are you prioritizing an all-in-one platform or a specialized revenue-boosting tool?
If your hotel needs a versatile, all-in-one management system that simplifies operations and emphasizes digital marketing, go with Neobookings. Its integrated infrastructure supports direct sales, payments, and website management, which is especially valuable for larger or multi-property operators aiming for streamlined control.
If your focus is on maximizing direct bookings through detailed analytics, sophisticated promotional tools, and native integrations with channel managers, Roiback remains a strong contender. Its 27 verified partners and notable features like loyalty programs and social media booking support make it suitable for hotels aiming for data-driven growth.
For small to mid-sized hotels looking for an easy-to-adopt, well-supported platform, Neobookings offers the advantage of recent, high-rated reviews. Larger hotels or chains prioritizing in-depth analytics and customization might lean toward Roiback.
Neobookings scores a 4.85/5 for ease of use, with reviews highlighting its intuitive interface, straightforward onboarding, and support. Customers repeatedly praise its user-friendly CMS, which simplifies website updates and digital campaigns, even as some mention room for UI improvements for less tech-savvy users.
Roiback, rated at 4.49/5, offers a clean, multi-language interface appreciated for its simplicity. However, some reviews point out occasional speed issues and interface glitches that can hinder usability. For rapid adoption and minimal disruption, Edge: Neobookings.
Neobookings offers 31 shared features plus 5 exclusive ones, including A/B testing, pooled inventory, and automated reporting, giving it a comprehensive toolkit for optimization. Roiback also provides 31 shared features but adds 5 unique options, like urgency messaging, booking abandonment recapture, and social media integration, emphasizing conversion and engagement.
Both platforms have core booking engine features, but Neobookings’ advanced testing and reporting tools cater to hotels seeking ongoing optimization. Roiback’s social and promotional features support aggressive marketing strategies. Edge: Neobookings for feature breadth and innovation.
Neobookings’ customer support earns a perfect 5/5 rating, with reviews praising its personalized, fast, and effective assistance. Hoteliers cite its professional team as a key factor in trust and ongoing success, with clients feeling well-supported through continuous updates and proactive communication.
Roiback’s support is highly rated at 4.72/5. Customers appreciate responsiveness and personalized consulting, especially in strategic efforts to increase direct sales. However, some users note minor delays in technical support. Edge: Neobookings, given the recent review volume and perfect ratings.
Neobookings integrates with 20 verified partners, including notable names like Hotelchamp and Stripe, enabling essential hotel tech connections. Roiback boasts 27 verified partners, including major players like SiteMinder, D-Edge, and GuestCentric, with more extensive global coverage, especially in North America and Asia Pacific.
Both platforms support vital integrations, but Roiback’s broader partner network may offer more flexibility for hotels with complex or regional-specific system needs. Edge: Roiback, for its wider ecosystem.
Neobookings, with its 37 reviews and recent positive feedback, has a high likelihood to recommend of 98%. Hotels across various segments, especially larger chains and those emphasizing digital marketing, praise its support, ease of use, and continuous product improvements.
Roiback’s 43 reviews show a 90% likelihood to recommend, with hospitality professionals appreciating its revenue tools and analytics. Smaller or boutique hotels often value Neobookings’ recent updates and support, leading to a slight edge for Neobookings in overall satisfaction.
Both platforms are priced at a base rate of $500 per month, with no additional implementation fees or trial period available. Since pricing models are similar, your decision should focus on value and features rather than cost, considering the different strengths each platform offers.
Not ideal if you prefer a highly specialized booking engine without broader management tools or are seeking extensive global reach outside Europe and the Americas.
Not ideal if your primary goal is an all-in-one management platform without specific focus on analytics or if your hotel operates solely in regions with limited Roiback support.
Neobookings and Roiback both serve the core purpose of increasing direct bookings, but their approaches differ. Neobookings emphasizes an integrated, easy-to-use platform with recent positive reviews and a high customer satisfaction rate. Roiback offers a feature-rich environment geared toward data-driven revenue growth and extensive integrations.
Choose Neobookings if you want a unified platform with a strong support track record, especially if your hotel operates in Europe or the Americas. Opt for Roiback if your hotel benefits from advanced analytics, multi-region support, and tailored marketing campaigns to drive direct sales.
For hotels prioritizing operational simplicity, recent positive reviews, and ongoing support, Neobookings is the recommended choice. If your focus is on detailed insights, complex promotions, and regional flexibility, Roiback remains a strong contender.
Final note: Given the higher review count, more recent feedback, and superior overall ratings, Neobookings currently holds the edge. It’s the safer, more proven option for hotels looking to improve direct bookings and streamline operations.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $500/mo | From $500/mo |
According to HTR's product database, Neobookings and Roiback | Booking Engine share 31 features. Here are the key differences — features one has that the other lacks.
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| A/B testing & optimization | ||
| Automated reporting | ||
| Booking abandonment recapture | ||
| Flat, floating and discounted rates | ||
| PayU | ||
| Pooled inventory | ||
| Price comparison widget | ||
| Room substitutions | ||
| Social Media Integration/Bookings | ||
| Urgency messaging |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Neobookings really cares about our business, and their 360 solutions are very convenient for us since we don't have to deal with many different people/vendors for the various servi..."
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Users repeatedly commend the professional and dedicated support team at Neobookings, noting their availability, responsiveness, and ability to address... Users repeatedly commend the professional and dedicated support team at Neobookings, noting their availability, responsiveness, and ability to address issues promptly. This aspect significantly enhances the user experience and trust in the product.
Continuous improvement is highlighted as a key strength. Neobookings' frequent updates and commitment to evolving their products ensure the solution r... Continuous improvement is highlighted as a key strength. Neobookings' frequent updates and commitment to evolving their products ensure the solution remains competitive and effective for hotel operations.
Users emphasize the powerful, versatile, and intuitive nature of Neobookings' booking engine. It helps increase direct bookings and facilitates straig... Users emphasize the powerful, versatile, and intuitive nature of Neobookings' booking engine. It helps increase direct bookings and facilitates straightforward management, with mentions of significant sales boosts and positive user experience.
Where hoteliers push back
Some users point out usability issues within the CMS and other features, suggesting that enhancements in user interface and additional functionalities... Some users point out usability issues within the CMS and other features, suggesting that enhancements in user interface and additional functionalities, like a comprehensive loyalty program and easier automation, would be beneficial.
Ranks higher for
Unique capabilities
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Neobookings and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. Neobookings offers 20 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Neobookings leads in ease of use at 4.8/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Neobookings: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Neobookings has an HT Score of 75 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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