Plusgrade vs. Upgreats: Which Is Right for You?

Updated May 16, 2026  ·  30 verified reviews analyzed

TLDR

We analyzed 30 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Plusgrade shines in ease of use and customer support , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).

Upgreats shines , with exclusive features like Digital Acceptance & Payment Capture.

See the full breakdown below ↓

How Does Plusgrade Compare to Upgreats?

Side-by-side ratings based on 30 verified hotelier reviews on HTR.

HTScore
72
0
Likelihood to Recommend
93%
0%
Ease of Use
4.8/5
0.0/5
Customer Support
4.8/5
0.0/5
Value for Money
4.5/5
0.0/5
Starting Price From $400/mo Contact sales
Verified Reviews 30 0

What Are the Pros and Cons of Plusgrade vs Upgreats?

After analyzing 30 verified reviews, Plusgrade users most value its increased revenue, customer experience, automated upselling, while Upgreats users highlight . Click any theme to see what reviewers say.

Plusgrade Plusgrade Upgreats Upgreats
Pros
+ Increased Revenue
+ Customer Experience
+ Automated Upselling
+ Additional Upselling Options
Cons
Manual Upgrades and Errors
User Interface
Integration with PMS and Other Systems

Plusgrade vs Upgreats: Rankings by Hotel Segment

How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Plusgrade Plusgrade Upgreats Upgreats
Small (10-24 rooms) #16 2 reviews
Mid-Size (25-74 rooms) #12 16 reviews
Large (75-199 rooms) #10 9 reviews
X-Large (200+ rooms) #10 3 reviews

By Property Type

Segment Plusgrade Plusgrade Upgreats Upgreats
Boutique #12 14 reviews
Luxury #14 15 reviews
Branded / Chain #14 7 reviews
Extended Stay #17 1 reviews

By Region

Segment Plusgrade Plusgrade Upgreats Upgreats
North America #12 4 reviews
Europe #15 12 reviews
Middle East #4 10 reviews

The Decision

Choosing the right upselling software for your hotel hinges on your specific needs, operational preferences, and strategic goals. Both Plusgrade and Upgreats aim to enhance ancillary revenue, but they do so with different approaches and feature sets. Plusgrade offers a more mature, globally recognized platform with extensive integrations and a proven track record of boosting revenue, especially in luxury and resort segments. Upgreats, while newer, emphasizes simple, personalized pre-arrival communication to increase revenue through tailored offers. How do these differences play out in your hotel’s context?

Is Plusgrade or Upgreats Better for Hotels?

Both products focus on increasing guest spend through pre-arrival upselling, but Plusgrade has a broader scope, including multiple channels and advanced segmentation, making it suitable for hotels with complex operations or larger portfolios. Upgreats, however, centers on a straightforward, personalized email approach, which works well for hotels seeking a lightweight solution that can be easily customized. Given Plusgrade’s comprehensive feature set and large market presence, it’s better suited for hotels aiming for a sophisticated, multi-channel upsell strategy.

The key difference is market maturity: Plusgrade boasts 29 recent reviews with an overall 5-star rating, indicating high customer satisfaction and ongoing product refinement. Upgreats, with no recent reviews or ratings, lacks the same validation. Are you ready for a platform with proven results and extensive support, or are you seeking a simple, quick-to-implement tool?

Plusgrade vs Upgreats: Which Should Your Hotel Choose?

If your hotel needs a comprehensive upselling system with advanced segmentation, multi-channel delivery, and proven ROI, go with Plusgrade. Its extensive feature set, including Room Upgrade Merchandising, Offer Templates, and Offer Orchestration, makes it ideal for larger properties or chains aiming to maximize revenue across multiple touchpoints. Conversely, if your hotel prioritizes personalized pre-arrival communication with minimal setup and costs, Upgreats might be suitable—though its lack of recent reviews and limited features should be considered.

For properties targeting luxury, resorts, or extensive portfolios, Plusgrade’s large integration network and market presence make it the safer choice. Smaller hotels or those new to digital upselling, seeking a straightforward, low-maintenance solution, may find Upgreats appealing—if it can meet their needs.

Is Plusgrade or Upgreats Easier to Use?

Plusgrade’s UI scores a 4.75 out of 5, reflecting an intuitive, well-designed platform that most users find easy to navigate. Its onboarding process averages 4.39 out of 5, with many reviews praising prompt support and straightforward setup, especially for larger hotel groups. Upgreats offers a full 2-way integration with a simple setup process, but without recent user feedback, it's difficult to assess usability fully.

Given Plusgrade’s high ratings, extensive experience, and active support, it’s clearly more user-friendly for teams managing multiple properties or complex operations. Edge: Plusgrade.

Which Has Better Features: Plusgrade or Upgreats?

Plusgrade leads significantly in feature depth, offering 9 unique functionalities like Segmentation, Multi-Channel Delivery, Dynamic Upgrade Pricing, Offer Templates, and Offer Orchestration. These allow for sophisticated, targeted upselling campaigns across multiple customer journey points. Upgreats provides a key feature—Digital Acceptance & Payment Capture—but only has one exclusive feature, limiting its scope.

If your hotel requires granular control over offers, testing options, and multi-channel campaigns, Plusgrade’s feature set is unmatched. Upgreats may suit simpler needs but lacks the comprehensive tools necessary for larger-scale upselling. Edge: Plusgrade.

Which Has Better Customer Support: Plusgrade or Upgreats?

Plusgrade’s support scores 4.79 out of 5, with reviews highlighting their prompt, helpful assistance and active onboarding. Customers appreciate the responsiveness and clarity, especially when integrating with complex PMS systems. Upgreats has no recent reviews to assess their support quality, which raises questions about ongoing service and responsiveness.

Given the importance of support in optimizing upselling campaigns, Plusgrade’s established reputation makes it the clear leader here. Edge: Plusgrade.

Which Has More Integrations: Plusgrade or Upgreats?

Plusgrade boasts 16 verified partners, including industry leaders like Winhotel, SiteMinder, RMS, and Oracle Hospitality, making it highly adaptable to diverse property management systems. Upgreats has only four verified partners, including major players like Cloudbeds and SnapShot, limiting its integration scope.

For hotels with existing tech stacks or complex distribution channels, Plusgrade’s extensive integration network ensures smoother implementation. Upgreats’ limited integrations may require additional customization. Edge: Plusgrade.

Which Do Hoteliers Rate Higher: Plusgrade or Upgreats?

Plusgrade’s ratings are outstanding: 5/5 overall, 4.75/5 in ease of use, and 4.79/5 in support, based on 29 recent reviews. Hoteliers praise its contribution to revenue and operational efficiency, especially in luxury and resort segments. Upgreats lacks recent reviews and ratings, making it impossible to gauge user satisfaction or property type preferences.

Given the data, hoteliers clearly rate Plusgrade higher, especially in critical areas like support, usability, and overall value. Edge: Plusgrade.

How Much Do Plusgrade and Upgreats Cost?

Plusgrade charges a base price of $400, with no freemium model, monthly flat fees, or per-room charges. Its pricing is straightforward, but additional costs might depend on deployment scale or integration complexity. Upgreats does not disclose pricing details, which may indicate customized quotes or a less transparent model, possibly higher or variable.

If predictable, transparent costs matter to you, Plusgrade offers clarity. Upgreats’ pricing may require direct inquiry, making budgeting more uncertain.

What Type of Hotel Should Use Plusgrade?

  • Hotels that operate large portfolios or chains seeking to maximize ancillary revenue through multiple channels.
  • Properties in luxury, resort, or city center segments targeting high-value upgrades.
  • Hotels with existing tech infrastructure needing deep integration and segmentation.
  • Teams that want detailed A/B testing and offer experimentation.
  • Hotels looking for a proven, scalable solution with extensive support.

Not ideal if your hotel is small, just starting out, or prefers a very simple, low-cost upselling approach.

What Type of Hotel Should Use Upgreats?

  • Hotels prioritizing a lightweight, easy-to-implement upselling tool focused on pre-arrival communication.
  • Properties looking for personalized, email-based offers without extensive technical setup.
  • Small hotels or boutique properties with limited resources for complex integrations.
  • Teams seeking a cost-effective solution that can be quickly deployed and customized.
  • Hotels willing to accept fewer features and less proven market presence.

Not ideal if your hotel needs multi-channel campaigns, advanced segmentation, or integration with multiple PMS systems.

The Bottom Line for Hotels

Plusgrade stands out as the more mature, feature-rich, and well-rated platform, making it the safer choice for most hotels aiming to maximize revenue through upselling. Its extensive integrations, proven support, and broad market presence make it well-suited for large or complex operations.

Upgreats offers a simple, personalized communication tool ideal for small hotels or those just starting with pre-arrival upselling, but it’s limited by its lack of recent reviews, integrations, and advanced features. It may serve as an entry-level option, but for long-term growth, Plusgrade’s comprehensive capabilities are more compelling.

In summary, choose Plusgrade if your hotel needs a scalable, proven system with extensive support and features. Opt for Upgreats only if your focus is on a straightforward, low-cost, personalized email campaign without the demand for advanced functionality.

How Much Do Plusgrade and Upgreats Cost?

Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Plusgrade Plusgrade Upgreats Upgreats
Starting Price From $400/mo

Which Features Does Plusgrade Have That Upgreats Doesn't (and Vice Versa)?

According to HTR's product database, Plusgrade and Upgreats share 1 features. Here are the key differences — features one has that the other lacks.

Feature Plusgrade Plusgrade Upgreats Upgreats
Digital Acceptance & Payment Capture
Dynamic Upgrade Pricing
Multi-Channel Delivery (Email, SMS, WhatsApp, Chat)
Multi-Property/Chain Dashboard
Offer Templates Library
Room Upgrade Merchandising
Segmentation

Real-World Results: Plusgrade vs Upgreats by Business Goal

We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Plusgrade Nomade People Small
+ 4x more upgrade revenue
+ Improved visibility and uptake of premium rooms and add-ons
+ Seamless implementation with support and training across all locations

"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."

Daniela Figuerola
Daniela Figuerola
Global Director of Revenue Management an...
Upgreats Upgreats

No published case study for this goal yet.

Improve Guest Experience
Plusgrade Lark Hotels Large
+ Guests who used Plusgrade products spent 15% more on average.
+ 70% of room upgrades were driven by guest-submitted bids.
+ Individual purchases reached up to $500 for early check-in or $300 for curated amenities like beach bags.

"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."

Isabelle Walker
Isabelle Walker
Area Revenue Manager
Upgreats Upgreats

No published case study for this goal yet.

Plusgrade vs Upgreats: The Bottom Line

Plusgrade
Plusgrade
4.7/5 from 30 reviews

What hoteliers love

Increased Revenue 100% positive

Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.

Customer Experience 100% positive

The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.

Automated Upselling 100% positive

UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.

Where hoteliers push back

Manual Upgrades and Errors 100% negative

Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.

User Interface 40% negative

Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.

Unique capabilities

Segmentation Room Upgrade Merchandising Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) Dynamic Upgrade Pricing Offer Templates Library
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile
Upgreats
Upgreats
0.0/5 from 0 reviews

Unique capabilities

Digital Acceptance & Payment Capture
0.0/5 ease of use 0.0/5 support 4 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Plusgrade 5.0 vs 0.0 (+5)
Ease of Use Plusgrade 4.8 vs 0.0 (+4.8)
Customer Support Plusgrade 4.8 vs 0.0 (+4.8)
Value for Money Plusgrade 4.5 vs 0.0 (+4.5)
Onboarding Plusgrade 4.4 vs 0.0 (+4.4)

Frequently Asked Questions About Plusgrade vs Upgreats

Can Plusgrade replace Upgreats?

It depends on your requirements. Plusgrade and Upgreats share many core Upselling Software features, but each has unique capabilities. Plusgrade offers 16 verified integration partners, while Upgreats offers 4. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Plusgrade or Upgreats offer a free plan?

Plusgrade: No. Upgreats: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Plusgrade and Upgreats?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Plusgrade has an HT Score of 72 and Upgreats has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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