The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 30 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Plusgrade shines in ease of use and customer support , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Upgreats shines , with exclusive features like Digital Acceptance & Payment Capture.
Side-by-side ratings based on 30 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 30 | 0 |
After analyzing 30 verified reviews, Plusgrade users most value its increased revenue, customer experience, automated upselling, while Upgreats users highlight . Click any theme to see what reviewers say.
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Increased Revenue
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Customer Experience
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Automated Upselling
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Additional Upselling Options
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Manual Upgrades and Errors
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User Interface
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Integration with PMS and Other Systems
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #16 2 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #12 16 reviews | — |
| Large (75-199 rooms) ▾ | #10 9 reviews | — |
| X-Large (200+ rooms) | #10 3 reviews | — |
By Property Type
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| Boutique ▾ | #12 14 reviews | — |
| Luxury ▾ | #14 15 reviews | — |
| Branded / Chain ▾ | #14 7 reviews | — |
| Extended Stay | #17 1 reviews | — |
By Region
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| North America | #12 4 reviews | — |
| Europe ▾ | #15 12 reviews | — |
| Middle East ▾ | #4 10 reviews | — |
Choosing the right upselling software for your hotel hinges on your specific needs, operational preferences, and strategic goals. Both Plusgrade and Upgreats aim to enhance ancillary revenue, but they do so with different approaches and feature sets. Plusgrade offers a more mature, globally recognized platform with extensive integrations and a proven track record of boosting revenue, especially in luxury and resort segments. Upgreats, while newer, emphasizes simple, personalized pre-arrival communication to increase revenue through tailored offers. How do these differences play out in your hotel’s context?
Both products focus on increasing guest spend through pre-arrival upselling, but Plusgrade has a broader scope, including multiple channels and advanced segmentation, making it suitable for hotels with complex operations or larger portfolios. Upgreats, however, centers on a straightforward, personalized email approach, which works well for hotels seeking a lightweight solution that can be easily customized. Given Plusgrade’s comprehensive feature set and large market presence, it’s better suited for hotels aiming for a sophisticated, multi-channel upsell strategy.
The key difference is market maturity: Plusgrade boasts 29 recent reviews with an overall 5-star rating, indicating high customer satisfaction and ongoing product refinement. Upgreats, with no recent reviews or ratings, lacks the same validation. Are you ready for a platform with proven results and extensive support, or are you seeking a simple, quick-to-implement tool?
If your hotel needs a comprehensive upselling system with advanced segmentation, multi-channel delivery, and proven ROI, go with Plusgrade. Its extensive feature set, including Room Upgrade Merchandising, Offer Templates, and Offer Orchestration, makes it ideal for larger properties or chains aiming to maximize revenue across multiple touchpoints. Conversely, if your hotel prioritizes personalized pre-arrival communication with minimal setup and costs, Upgreats might be suitable—though its lack of recent reviews and limited features should be considered.
For properties targeting luxury, resorts, or extensive portfolios, Plusgrade’s large integration network and market presence make it the safer choice. Smaller hotels or those new to digital upselling, seeking a straightforward, low-maintenance solution, may find Upgreats appealing—if it can meet their needs.
Plusgrade’s UI scores a 4.75 out of 5, reflecting an intuitive, well-designed platform that most users find easy to navigate. Its onboarding process averages 4.39 out of 5, with many reviews praising prompt support and straightforward setup, especially for larger hotel groups. Upgreats offers a full 2-way integration with a simple setup process, but without recent user feedback, it's difficult to assess usability fully.
Given Plusgrade’s high ratings, extensive experience, and active support, it’s clearly more user-friendly for teams managing multiple properties or complex operations. Edge: Plusgrade.
Plusgrade leads significantly in feature depth, offering 9 unique functionalities like Segmentation, Multi-Channel Delivery, Dynamic Upgrade Pricing, Offer Templates, and Offer Orchestration. These allow for sophisticated, targeted upselling campaigns across multiple customer journey points. Upgreats provides a key feature—Digital Acceptance & Payment Capture—but only has one exclusive feature, limiting its scope.
If your hotel requires granular control over offers, testing options, and multi-channel campaigns, Plusgrade’s feature set is unmatched. Upgreats may suit simpler needs but lacks the comprehensive tools necessary for larger-scale upselling. Edge: Plusgrade.
Plusgrade’s support scores 4.79 out of 5, with reviews highlighting their prompt, helpful assistance and active onboarding. Customers appreciate the responsiveness and clarity, especially when integrating with complex PMS systems. Upgreats has no recent reviews to assess their support quality, which raises questions about ongoing service and responsiveness.
Given the importance of support in optimizing upselling campaigns, Plusgrade’s established reputation makes it the clear leader here. Edge: Plusgrade.
Plusgrade boasts 16 verified partners, including industry leaders like Winhotel, SiteMinder, RMS, and Oracle Hospitality, making it highly adaptable to diverse property management systems. Upgreats has only four verified partners, including major players like Cloudbeds and SnapShot, limiting its integration scope.
For hotels with existing tech stacks or complex distribution channels, Plusgrade’s extensive integration network ensures smoother implementation. Upgreats’ limited integrations may require additional customization. Edge: Plusgrade.
Plusgrade’s ratings are outstanding: 5/5 overall, 4.75/5 in ease of use, and 4.79/5 in support, based on 29 recent reviews. Hoteliers praise its contribution to revenue and operational efficiency, especially in luxury and resort segments. Upgreats lacks recent reviews and ratings, making it impossible to gauge user satisfaction or property type preferences.
Given the data, hoteliers clearly rate Plusgrade higher, especially in critical areas like support, usability, and overall value. Edge: Plusgrade.
Plusgrade charges a base price of $400, with no freemium model, monthly flat fees, or per-room charges. Its pricing is straightforward, but additional costs might depend on deployment scale or integration complexity. Upgreats does not disclose pricing details, which may indicate customized quotes or a less transparent model, possibly higher or variable.
If predictable, transparent costs matter to you, Plusgrade offers clarity. Upgreats’ pricing may require direct inquiry, making budgeting more uncertain.
Not ideal if your hotel is small, just starting out, or prefers a very simple, low-cost upselling approach.
Not ideal if your hotel needs multi-channel campaigns, advanced segmentation, or integration with multiple PMS systems.
Plusgrade stands out as the more mature, feature-rich, and well-rated platform, making it the safer choice for most hotels aiming to maximize revenue through upselling. Its extensive integrations, proven support, and broad market presence make it well-suited for large or complex operations.
Upgreats offers a simple, personalized communication tool ideal for small hotels or those just starting with pre-arrival upselling, but it’s limited by its lack of recent reviews, integrations, and advanced features. It may serve as an entry-level option, but for long-term growth, Plusgrade’s comprehensive capabilities are more compelling.
In summary, choose Plusgrade if your hotel needs a scalable, proven system with extensive support and features. Opt for Upgreats only if your focus is on a straightforward, low-cost, personalized email campaign without the demand for advanced functionality.
According to HTR's product database, Plusgrade and Upgreats share 1 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Dynamic Upgrade Pricing | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Multi-Property/Chain Dashboard | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising | ||
| Segmentation |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."
No published case study for this goal yet.
"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."
No published case study for this goal yet.
What hoteliers love
Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.
The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.
UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.
Where hoteliers push back
Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.
Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Plusgrade and Upgreats share many core Upselling Software features, but each has unique capabilities. Plusgrade offers 16 verified integration partners, while Upgreats offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Plusgrade leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Plusgrade: No. Upgreats: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Plusgrade has an HT Score of 72 and Upgreats has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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