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Plusgrade
4.7 (25 REVIEWS)
HT Score
25 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Plusgrade
Ranked 11 (out of 64) in Upselling Software
Maximize revenue & guest satisfaction with smarter upsells
94% recommended by 26 hotels
Marriott, IHG Hotels, Lark Hotels & 23 others
What is Plusgrade?
Founded in 2009 | Headquarters in Montreal (Canada) | 750 employees
Plusgrade is a revenue management system specifically designed to enhance ancillary revenue for the hospitality industry. By providing an automated, user-friendly platform, it enables hoteliers to offer guests room upgrades and additional services pre-arrival, thereby increasing RevPAR and maximizing room utilization. Its fully automated approach significantly reduces manual work, boosting operational efficiency. Plusgrade not only elevates guest satisfaction through tailored offers but also seamlessly integrates into existing operations, making it a valuable asset for any hotel seeking to optimize revenue and enhance guest experiences.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Plusgrade products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Plusgrade Reviews Analyzed: 25
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Plusgrade Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Plusgrade
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Plusgrade's Provided Description:
"We’re redefining the guest experience, offering the ultimate platform for delivering hospitality excellence. Our comprehensive solution is built to elevate guest satisfaction, drive revenue, and seamlessly digitize and automate your operations."
FAQs
Capabilities
Premium Room Upgrades
Premium Room Upgrades
Boost TRevPAR and guest satisfaction with personalized pre-arrival upgrade offers. Guests can bid or buy better rooms through a branded, automated experience. Paid upgrades help hotels monetize premium inventory, give guests more control over their stay, and deliver high-margin revenue with minimal effort from staff.
Early Check-in, Late Check-out & More
Early Check-in, Late Check-out & More
Monetize flexible stay options like early check-in, late check-out, and added nights. StayExtend boosts NOI while improving guest convenience. Offers are delivered based on occupancy and demand, and fulfilled seamlessly via PMS integration.
Monetize Add-Ons & Experiences
Monetize Add-Ons & Experiences
Offer tailored add-ons like spa, dining, experiences, or in-room extras. StayPlus delivers highly personalized post-booking offers, increasing guest engagement and driving new, high-margin revenue.
Bid for Upgrades
Bid for Upgrades
Plusgrade pioneered the bidding model for hospitality, giving guests the flexibility to set their own price for room upgrades. This approach creates a more personalized, engaging experience while helping hotels unlock additional revenue without relying on discounts.
Pay with Points
Pay with Points
Plusgrade is the only upselling platform that enables guests to pay with loyalty points. Integrate with your program to create more flexibility for travelers and turn points into incremental revenue.
Front Desk Upselling Tools
Front Desk Upselling Tools
Equip your front desk team with smart tools and guest insights to offer the right upgrade at check-in. Hotels can choose to incentivize staff performance, helping keep teams motivated and aligned with revenue goals.
Seamless PMS Integration
Seamless PMS Integration
Plusgrade connects with 25+ leading hospitality systems, including PMS, CRS, channel managers, and booking engines—so you can start offering upsells without changing your tools. Room upgrades are fulfilled automatically, while other offers are delivered through streamlined workflows. Setup is quick, with minimal lift for your team, and everything is designed to work within your existing operations.
Optimization & Intelligence Engine
Optimization & Intelligence Engine
Our platform continuously tests and adapts using insights from 250+ travel partners. From offer timing to price elasticity, every element is optimized to drive long-term revenue and engagement.
Features
Content Management
4/5 features
Customer Profiles
4/5 features
Guest Communication
4/5 features
Fulfillment & Payments
4/5 features
Analytics/Reporting
4/5 features
Multi-Prop Management
4/5 features
Other
0/1 features
Available Add-ons & Modules
Analytics & Reporting Dashboard
Upselling Software
Get full visibility into offer performance, revenue contribution, and team activity with Plusgrade’s intuitive data dashboards.
Custom Branding
Upselling Software
White-label the entire guest experience to reflect your property's voice, tone, and design—from emails to upsell pages.
Pay with Points Integration
Upselling Software
Allow guests to use loyalty points for room upgrades and ancillary purchases—exclusive to Plusgrade’s loyalty commerce capabilities.
Bidding Feature
Upselling Software
Let guests name their price for upgrades and add-ons. Plusgrade’s unique bidding feature boosts engagement and helps capture more revenue without discounting or added complexity.
Front Desk Upsell Module
Upselling Software
Empower agents with a guided, real-time tool that surfaces guest intent signals and performance dashboards to drive upgrades at check-in.
StayPlus Module
Upselling Software
Offer personalized, post-booking add-ons like spa treatments, dining, experiences, parking, and more—configured to your hotel’s unique services.
StayExtend Module
Upselling Software
Enable early check-in, late check-out, and extended stays to drive incremental revenue from flexible inventory.
Plusgrade Reviews Summary
Ease of Use
4.8/5
Customer Support
4.8/5
ROI
4.5/5
Implementation
4.4/5
Recommended by
Achievements
This vendor's trending score is rising, Plusgrade is the #8 most trending product in the Upselling Software category (out of 64) and the #518 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn morePlusgrade’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Plusgrade Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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Plusgrade Case Studies
Plusgrade doesn’t have any case studies available
References
"In a time when occupancy has decreased and booking rates are lower, [Plusgrade] helps us to expedite recovery by increasing revenue through upsell transactions. The company uses proprietary technologies including its unique Bid-For-Upgrade solution to meet guests’ demand for upgraded rooms and services."
Idit Haham Keren
Revenue Manager @
Fattal Hotels Qmh GmbH & Co. KG
"[Plusgrade] helps us provide our guests with an amazing value for their money based on our unsold inventory. The solution quickly generated consistent conversions and revenue from the very first moment it went live in our hotel."
Ilan Levy
General Manager @
Herods Hotel Dead Sea
Featured Customers
Hotelier Rating
Looking for specific info?
10
Excelent tool to improve upsell and revenue
Revenue & Channel Manager from 200 to 499 room Bed & Breakfast & Inn in Marbella (Spain)
Verified
18 months ago
It is a simple to use and very effective programme to increase sales of superior rooms and extra services. The offer method is very attractive to customers. And in my opinion, receiving a pre-arrival upgrade offer increases the chances of a sale because the customer is more receptive. We would like to highlight the support of the commercial...
Spain
Spain
Revenue & Channel Manager
X-Large Hotel
10
Upsell
Revenue & Reservations Manager from 100 to 199 room Boutique in Sounio (Greece)
Verified
2 years ago
The programme can be set-up in such a way that it requires very minimal manual work from the resort's side. The platform performs online shopping for rooms AND rates, so the guests always have a nice option to be upgraded to and also a good offer, in case the hotels has last-minute packages to boost sales. Additionally, it provides the oppo...
Greece
Greece
Revenue & Reservations Manager
Large Hotel
7
1st time experience
Front office Manager from 100 to 199 room City Center Hotel in Corfu Town (Ionian Islands)
Verified
2 years ago
I liked the extra revenues from upselling software during high demand periods from Guests, as now the upgrades were paid by guests as a wish for a better stay.
Ionian Islands
Ionian Islands
Front office Manager
Large Hotel
10
REVENUE , UPSELL ,
YIELD & REVENUE MANAGER from 200 to 499 room Boutique in Acharavi (Ionian Islands)
Verified
2 years ago
Highly accessible to clientele, providing an easy way of making an upgrade, very useful to last minute bookings , value formoney app,
Ionian Islands
Ionian Islands
YIELD & REVENUE MANAGER
X-Large Hotel
5
Manual Upgrade
Reservations Executive from 75-99 room Boutique in Hurghada (Egypt)
Verified
2 years ago
The possibility of making room upgrades prior to the arrival s a plus for our customers. very much appreciated. thank you
Egypt
Egypt
Reservations Executive
Large Hotel
10
Easy way to upsell
Revenue & Yield Manager from 200 to 499 room Boutique in Kommeno Bay (Ionian Islands)
Verified
2 years ago
The set up of the whole process and the emails that guests receive is something that creates the need for the guest at least to consider to pay for upgrade
Ionian Islands
Ionian Islands
Revenue & Yield Manager
X-Large Hotel
10
Great way to maximize revenue and great support team
General Manager from 100 to 199 room Branded Hotel in Dusseldorf (Germany)
Verified
3 years ago
The program helps us a lot to upsell our rooms. Guests automatically get upgrade options my email and frequently use this option. Also it is great working with the team, they offer constant and fast support if I have any questions. They also assist when I have any connectivity issues and fix those quickly.
Germany
Germany
General Manager
Large Hotel
10
Upstay provides simplicity for users
Central Reservations Manager from 100 to 199 room Bed & Breakfast & Inn in Perdika (Greece)
Verified
3 years ago
Upstay provides simplicity for users. i like that it is not nessesary for us to take control of the day to day
Greece
Greece
Central Reservations Manager
Large Hotel
10
UpStay increased significantly our chain's revenues from room upgrades.
Revenue Manager from 100 to 199 room Boutique in Ein Bokek (Israel)
Verified
3 years ago
UpStay increased significantly our chain's revenues from room upgrades. As it is fully-automated, we don't need to invest any time or resources in the solution - it does it all by itself.
Israel
Israel
Revenue Manager
Large Hotel
10
Best up selling solution
Front desk manager from 10 to 24 room Luxury Hotel in Jaffa (Israel)
Verified
3 years ago
The biding system increases guest experiences pre arrival automatically and high level of satisfaction while increasing hotels revenues during this post pandemic peoros
Israel
Israel
Front desk manager
Small Hotel
- 1
- 2
- 3
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Upstay and the Oracle Hospitality OPERA Suite work in combination to deliver the best experience in up selling for hoteliers. UpStay is a very innovative company and has highly motivated team that is a pleasure to work with.
Showing all answers to: "What does this product or service do well?"
Upstay and the Oracle Hospitality OPERA Suite work in combination to deliver the best experience in up selling for hoteliers. UpStay is a very innovative company and has highly motivated team that is a pleasure to work with.
Question:
What differentiates this product or service from the competition?
Answer:
UpStay is a new company that has made great efforts and progress in the last years to position their solution. They worked promptly with our team to build a strong integration that allows to improve the pricing experience that guests receive all around the world.
Showing all answers to: "What differentiates this product or service from the competition?"
UpStay is a new company that has made great efforts and progress in the last years to position their solution. They worked promptly with our team to build a strong integration that allows to improve the pricing experience that guests receive all around the world.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
UpStay works in combination with the Oracle Hospitality OPERA Integrations Suite to deliver the best experience for hoteliers all around the world. UpStay is innovate and customer focused. We had been working with UpStay several years and we look forward to continuously growth our partnership.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
UpStay works in combination with the Oracle Hospitality OPERA Integrations Suite to deliver the best experience for hoteliers all around the world. UpStay is innovate and customer focused. We had been working with UpStay several years and we look forward to continuously growth our partnership.
Recommended by
Fabricio Titiro
Principal - Partnerships
@
Oracle Hospitality
Fabricio Titiro
Principal - Partnerships
@
Oracle Hospitality
Are you a consultant or vendor that recommends Plusgrade?
Leave a recommendation
News
Plusgrade
2 weeks ago
Plusgrade and Atlantis Dubai Partner to Enhance Guest Experiences with Seamless Upgrade Solutions
Plusgrade
2 years ago
Plusgrade Acquires UpStay to Expand its Portfolio of Upgrade and Ancillary Revenue Solutions for the Hospitality Industry
Plusgrade
2 years ago
UpStay Partners with TOTVS to Provide Latin American Hoteliers With Latest in Upselling Technology Automation
Plusgrade
2 years ago
UpStay Selected by HFTP to Present Advanced Hotel Upselling Solution in 2022 HITEC E20X Competition
Plusgrade
3 years ago
UpStay Continues Global Growth Momentum with Expansion into North American Hospitality Market
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Support
Unverified
Plusgrade has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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