The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 899 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Canary Technologies shines in onboarding — especially for brand properties (5.0/5) , with exclusive features like Digital Acceptance & Payment Capture.
Plusgrade shines when it comes to increased revenue .
Side-by-side ratings based on 899 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $300/mo | From $400/mo |
| Verified Reviews | 869 | 30 |
After analyzing 899 verified reviews, Canary Technologies users most value its upselling effectiveness, guest messaging, contactless check-in, while Plusgrade users highlight increased revenue, customer experience, automated upselling. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Upselling Effectiveness
▾
|
+
Increased Revenue
▾
|
|
+
Guest Messaging
▾
|
+
Customer Experience
▾
|
|
+
Contactless Check-In
▾
|
+
Automated Upselling
▾
|
|
+
Digital Tipping
▾
|
+
Additional Upselling Options
▾
|
| Cons | |
|
−
Customization Options
▾
|
−
Manual Upgrades and Errors
▾
|
|
−
PMS Integration
▾
|
−
User Interface
▾
|
|
−
AI Functionality
▾
|
−
Integration with PMS and Other Systems
▾
|
How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #1 79 reviews | #16 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 584 reviews | #12 16 reviews |
| Large (75-199 rooms) ▾ | #2 129 reviews | #10 9 reviews |
| X-Large (200+ rooms) ▾ | #1 60 reviews | #10 3 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #1 406 reviews | #12 14 reviews |
| Luxury ▾ | #1 325 reviews | #14 15 reviews |
| Branded / Chain ▾ | #1 397 reviews | #14 7 reviews |
| Extended Stay ▾ | #1 69 reviews | #17 1 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #1 733 reviews | #12 4 reviews |
| Europe ▾ | #6 42 reviews | #15 12 reviews |
| Asia Pacific ▾ | #4 18 reviews | — |
| Middle East ▾ | #5 10 reviews | #4 10 reviews |
When considering upselling software, Canary Upsells and Plusgrade are two notable options designed to boost revenue and improve guest experiences. Both platforms aim to automate ancillary sales, but their focus and execution differ significantly. Canary emphasizes comprehensive guest management, contactless check-in, and automation, while Plusgrade centers on maximizing revenue through upgrades and tailored offers. Which solution aligns better with your property’s goals?
Your team needs to decide if a broad guest engagement platform with varied features or a specialized revenue booster fits your strategy. Do you want a flexible system that handles multiple aspects of guest management, or a dedicated upselling engine optimized for incremental income? Let’s compare these tools in detail.
Canary Upsells and Plusgrade both target revenue growth by offering pre-arrival and in-stay upgrades, but they serve different hotel types and operational priorities. Canary is integrated with a broader guest management system, including contactless check-in, messaging, and fraud prevention. Plusgrade focuses solely on revenue enhancement through automated upselling, with a strong emphasis on room upgrades and ancillary sales.
Canary’s platform is more comprehensive, supporting digital check-in, payment capture, gift vouchers, and ancillary merchandising, making it suitable for hotels seeking operational streamlining. Conversely, Plusgrade is tailored for properties that want to maximize revenue from unsold inventory with a straightforward upsell approach. Do you need a full guest experience platform or a targeted revenue tool?
If your hotel requires a unified platform that enhances guest communication, contactless check-in, and operational automation, Canary is the better fit. Its extensive feature set, including digital acceptance, gift vouchers, and automated fulfillment, supports hotels aiming for a seamless guest journey.
On the other hand, if your priority is increasing revenue specifically through automated room upgrades and ancillary sales with minimal operational complexity, Plusgrade is ideal. Its focus on upselling, proven success in boosting RevPAR, and straightforward setup make it suitable for properties looking to maximize income with ease. Which goals match your property’s needs?
Canary scores highly on ease of use, with a user rating of 4.85/5 and over 790 reviews, many emphasizing its intuitive interface and quick onboarding. Its platform’s design has garnered praise for simplicity, reducing staff training time and facilitating rapid adoption.
Plusgrade, rated at 4.75/5 with fewer reviews, is also user-friendly but with a narrower scope. Hotels appreciate its straightforward approach for revenue-focused upselling, though some mention the setup can be less flexible. Edge: Canary.
Canary offers 14 unique features, including digital acceptance & payment capture, gift vouchers, ancillary product merchandising, and automated task routing—capabilities that support broader guest management. Plusgrade, with a core focus on upselling, provides a streamlined platform for room upgrades and ancillary offers without additional features.
Canary’s diverse feature set allows for more customization and operational automation, while Plusgrade’s strength lies in its proven upsell algorithms and simplicity. For comprehensive guest engagement, Canary is ahead. Edge: Canary.
Canary’s support ratings are slightly below Plusgrade’s, at 4.71/5 versus 4.79/5, but both platforms consistently receive positive feedback. Canary users highlight fast response times and effective onboarding, while Plusgrade’s customers praise their proactive service and effective training.
Both companies are responsive, but Plusgrade’s slightly higher rating and fewer recent complaints suggest marginally better support. When support quality matters, Edge: Plusgrade.
Canary boasts 54 verified integration partners, including PMS, RMS, and online travel agencies, offering broad system compatibility. Plusgrade has 16 verified partners, with shared integrations including Winhotel, SiteMinder, and RMS, but fewer total options.
The extensive integration network of Canary makes it more adaptable for hotels with complex tech stacks or specific PMS requirements. Edge: Canary.
Canary’s review ratings are 4.8/5 with 794 reviews, making it the more heavily reviewed and contemporary solution. Plusgrade, with a perfect 5/5 rating from fewer reviews, indicates strong satisfaction but less recent data.
Hotels across segments, especially at luxury and boutique properties, rate Canary higher for its versatility and support. Given the volume and recency of reviews, Edge: Canary.
Canary’s pricing starts at $300 per month without a free tier or trial, with no implementation fee. Plusgrade charges $400 per month, also without free trials or setup costs. Exact total costs depend on the number of rooms and specific modules.
Both platforms’ pricing models are similar, but Canary’s lower base price offers a slightly better value. However, consider features and support quality over price alone.
Not ideal if your hotel solely needs a simple upsell platform without broader guest management features.
Not ideal if you require a full guest experience platform with extensive operational features.
Canary Upsells excels as a versatile, feature-rich guest management platform that includes upselling as part of its suite. Its broad integration network and extensive feature set make it suitable for hotels seeking operational automation alongside revenue growth.
Plusgrade is a focused, easy-to-implement solution that drives revenue primarily through automated room upgrades and ancillary sales. It’s ideal for properties that want a simple, proven upselling engine to quickly boost RevPAR.
Choose Canary if your hotel benefits from a comprehensive guest management system with upselling. Opt for Plusgrade if your main goal is to rapidly increase revenue with minimal operational complexity.
In conclusion, Canary’s larger review base, recent positive feedback, and extensive features make it the stronger choice for most hotels looking for a broad, integrated approach. However, if your goal is a straightforward revenue boost, Plusgrade remains a reliable, specialized option.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|
|---|---|---|
| Starting Price | From $300/mo | From $400/mo |
According to HTR's product database, Canary Upsells and Plusgrade share 10 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Ancillary Product Merchandising | ||
| Automated Fulfillment Task Routing | ||
| Digital Acceptance & Payment Capture | ||
| Gift Vouchers & Prepaid Experiences |
We analyzed 10 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"In short, we’ve been able to improve the guest experience, eliminate fraud, and drive incremental revenue from upsells."
"Guests can tweak and adjust their trip to exactly what they’re looking for. We’re helping them discover options they might not have known about."
"Anytime a software works well and makes my life easier, I like it and Canary has done exactly that. I absolutely recommend the platform to all other hotel operators."
"I’ve worked with plenty of other systems, and none of them do what Plusgrade does. I would definitely recommend it to other boutique hotels. It opens up new ways to connect with gu..."
What hoteliers love
Many reviews mention that Canary's upselling features have been instrumental in increasing revenue through room upgrades, early check-in, and other ad... Many reviews mention that Canary's upselling features have been instrumental in increasing revenue through room upgrades, early check-in, and other add-ons. The automated system assists in capturing additional revenue by pushing relevant offers to guests at optimal times during their stay.
Reviewers appreciate Canary's guest messaging feature for improving communication efficiency. It enables hotels to address guest inquiries quickly, re... Reviewers appreciate Canary's guest messaging feature for improving communication efficiency. It enables hotels to address guest inquiries quickly, reducing the burden on front desk staff and enhancing guest satisfaction. The integration of AI for automated responses has been beneficial but requires careful tuning to avoid generic interactions.
Canary's contactless check-in feature has been highlighted for improving the check-in experience, making it faster and more convenient for both guests... Canary's contactless check-in feature has been highlighted for improving the check-in experience, making it faster and more convenient for both guests and staff. This functionality is especially appreciated during high-volume periods, allowing smoother operations and enhancing guest arrivals.
Where hoteliers push back
Customization is frequently mentioned as an area for improvement. Users desire more flexibility in customizing automated messages, upselling templates... Customization is frequently mentioned as an area for improvement. Users desire more flexibility in customizing automated messages, upselling templates, and guest communication to better align with their brand and enhance guest personalization.
Several reviews emphasize the smooth integration between Canary and the hotel's PMS, which facilitates real-time data synchronization and reduces manu... Several reviews emphasize the smooth integration between Canary and the hotel's PMS, which facilitates real-time data synchronization and reduces manual errors. However, some users note challenges with initial setup and suggest improvements for deeper system integration.
Ranks higher for
Unique capabilities
What hoteliers love
Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps... Hoteliers report significant revenue gains through UpStay, with conversions from room upgrades and additional services like spa treatments. This helps in boosting RevPAR and making better use of unsold inventory during both high and low demand periods.
The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized email... The platform enhances guest experience by providing attractive pre-arrival upgrade offers. Guests appreciate the bidding system and personalized emails, which make the upgrade process user-friendly and engaging, often resulting in higher satisfaction rates.
UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent perf... UpStay's fully automated system allows hotels to generate ancillary revenue with minimal manual intervention. This automation provides consistent performance in increasing upgrade conversions, even during periods of lower occupancy.
Where hoteliers push back
Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with t... Users reported issues with manual upgrades, citing system errors and delays in receiving feedback. This has occasionally led to dissatisfaction with the service provided.
Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitiv... Some users find the interface limiting and have suggested improvements, such as better tracking of guest emails for future campaigns and more intuitive changes to the setup.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Canary Upsells and Plusgrade share many core Upselling Software features, but each has unique capabilities. Canary Upsells offers 54 verified integration partners, while Plusgrade offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Canary Upsells leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Canary Upsells: No. Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Canary Technologies has an HT Score of 100 and Plusgrade has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor