Plusgrade vs. VoucherCart:
Which Is Right for You?

The Decision

When evaluating upselling software for your hotel, the choice often boils down to the specific needs of your property, your operational priorities, and the features that drive revenue. Plusgrade by Plusgrade and VoucherCart by VoucherCart Ltd both aim to boost ancillary revenue but serve different functions within the hospitality ecosystem. Your decision hinges on whether you need a dedicated upselling platform with advanced guest segmentation or a broader voucher and gift card solution.

Both products are designed to generate incremental revenue, but they approach this goal differently. Plusgrade focuses on upselling room upgrades and ancillary services pre-arrival, while VoucherCart emphasizes creating, managing, and selling vouchers, gift cards, and memberships across multiple channels. Which one aligns better with your hotel's revenue strategies?

Is Plusgrade or VoucherCart Better for Hotels?

Plusgrade is tailored specifically for hotels seeking to maximize revenue through targeted upselling, particularly room upgrades and ancillary services. It automates the process, allowing your team to offer personalized upgrade options via multiple channels, with a proven track record of increasing RevPAR and guest satisfaction.

VoucherCart, on the other hand, provides a flexible platform for creating and selling vouchers, gift cards, and memberships that can be used across various service categories. It’s ideal if your hotel wants to expand into gift sales, promotions, or loyalty programs, and if multi-channel voucher distribution is a priority.

The key divergence is that Plusgrade has more extensive features aimed at dynamic upselling, while VoucherCart offers broader voucher management and sales automation. Your choice depends on whether your focus is on upselling during the booking process or on creating a diversified sales channel for vouchers and gift cards.

Plusgrade vs VoucherCart Ltd: Which Should Your Hotel Choose?

If your hotel needs to maximize revenue from pre-arrival upsells—like room upgrades, spa packages, or other ancillary services—Plusgrade is the clear choice. Its dedicated features, including guest segmentation, dynamic pricing, and multi-channel delivery, make it an excellent fit for properties looking to increase RevPAR and guest spend.

In contrast, if your hotel aims to develop a flexible voucher or gift card program that can be promoted across multiple channels, VoucherCart is the better fit. Its platform supports creating branded vouchers, memberships, and tickets, with an easy-to-use interface that appeals to properties wanting predictable, sustained revenue growth.

For boutique or luxury hotels focused on personalized upselling, Plusgrade’s robust feature set is ideal. Conversely, properties prioritizing gift card sales, loyalty initiatives, or promotional campaigns should lean toward VoucherCart.

Is Plusgrade or VoucherCart Easier to Use?

Plusgrade boasts a high ease-of-use rating of 4.75/5, with reviews highlighting its user-friendly interface and straightforward onboarding process. Hoteliers appreciate how quickly their teams adopt the platform, with many citing minimal training requirements and prompt support.

VoucherCart scores slightly higher at 5/5, with users praising its intuitive design and simple setup for creating vouchers and promotions. Its interface is described as visually appealing and straightforward, enabling teams to launch campaigns rapidly and with little friction.

In terms of onboarding, VoucherCart’s slightly higher rating reflects its emphasis on ease of use for small teams and those new to voucher management. Edge: VoucherCart.

Which Has Better Features: Plusgrade or VoucherCart?

Plusgrade offers 6 features exclusive to its platform, including guest segmentation & targeting, room upgrade merchandising, multi-channel delivery, dynamic upgrade pricing, Type 2 SOC 2 data security certification, and offer experimentation & A/B testing. These tools are designed to optimize targeted upselling in real-time, increasing transaction value.

VoucherCart’s unique features include the ability to create gift vouchers, pre-paid experiences, memberships, and tickets—allowing a versatile approach to revenue generation. Its features support branding, instant payments, and multi-channel sharing, totaling 2 exclusive features.

While Plusgrade’s features are more tailored for dynamic, personalized upselling, VoucherCart excels in broad voucher and gift card management. Edge: Plusgrade.

Which Has Better Customer Support: Plusgrade or VoucherCart?

Plusgrade receives a customer support rating of 4.79/5, with reviews emphasizing prompt, knowledgeable service and effective problem resolution. Users frequently mention that the support team helps optimize the platform to suit their revenue goals, which enhances overall satisfaction.

VoucherCart’s support scores slightly higher at 4.92/5, with reviewers describing their experience as "exceptional" and "supportive." Customers appreciate the quick responses and the proactive approach that helps them maximize the platform’s potential.

Given the data, VoucherCart’s support is marginally better, especially for small teams or properties new to voucher sales. Edge: VoucherCart.

Which Has More Integrations: Plusgrade or VoucherCart?

Plusgrade integrates with 16 verified partners, including major PMS and distribution systems like RMS, Oracle Hospitality, Mews, and SiteMinder. Its broader partner ecosystem allows for more seamless integration into existing hotel tech stacks.

VoucherCart has 8 verified integrations, including M3, Cloudbeds, Adyen, Stripe, and Epos Now. While fewer, these cover essential payment and booking platforms, and many hoteliers find them sufficient for their needs.

If extensive integration options are critical for your operations, Plusgrade’s larger partner network offers an advantage. Edge: Plusgrade.

Which Do Hoteliers Rate Higher: Plusgrade or VoucherCart?

Plusgrade’s reviews are recent and plentiful, with 29 reviews in the last six months, and an overall rating of 5/5. Hoteliers across various segments—especially luxury, resorts, and city-center hotels—praise its ability to drive revenue and improve guest satisfaction.

VoucherCart, with only 13 reviews, has a slightly higher likelihood to recommend at 97%, but its ratings are less recent. Users emphasize ease of use and support but haven't provided the same volume of recent feedback.

Considering review recency and volume, Plusgrade’s ratings are more robust and representative. Edge: Plusgrade.

How Much Do Plusgrade and VoucherCart Cost?

Plusgrade charges a base price of $400, with no freemium, monthly flat, or per-room fees, and no implementation costs. Its pricing reflects its enterprise focus, suitable for properties seeking a dedicated upsell platform.

VoucherCart costs $100 as a base price, without additional monthly or setup fees, making it more accessible for smaller properties or those testing voucher programs. However, it lacks detailed tiered pricing options, which may matter for larger hotels.

Your decision should consider whether a higher investment in Plusgrade’s platform aligns with your revenue goals or if VoucherCart’s lower cost suits a smaller scale operation.

What Type of Hotel Should Use Plusgrade?

Hotels that should consider Plusgrade:

• Hotels focusing on maximizing revenue through targeted upselling.
• Properties with sophisticated revenue management needs.
• Hotels offering multiple ancillary services like spa, dining, or experiences.
• Properties with a sizable guest base seeking personalized upgrade offers.
• Hotels with existing PMS integrations and a desire for automation.
• Hotels aiming to improve RevPAR and guest satisfaction simultaneously.

Not ideal if:

• Your hotel relies primarily on gift card sales or promotions.
• You operate in a niche with limited upselling opportunities.
• Your team prefers a simple voucher or gift card platform over a dedicated upsell system.

In summary: Plusgrade suits larger, revenue-driven hotels with a focus on pre-arrival upselling and ancillary revenue growth.

What Type of Hotel Should Use VoucherCart?

Hotels that should consider VoucherCart:

• Smaller hotels or boutique properties seeking flexible voucher sales.
• Hotels wanting to diversify revenue streams via gift cards, memberships, or tickets.
• Properties with limited budgets seeking an affordable, easy-to-use platform.
• Hotels aiming to run promotional campaigns across multiple channels.
• Hotels that value instant payments and detailed order tracking.
• Properties with a focus on loyalty programs and repeat business.

Not ideal if:

• Your main focus is on dynamic pre-arrival upselling.
• Your hotel requires advanced features like guest segmentation or A/B testing.
• You need extensive PMS integrations beyond basic payment processing.

In summary: VoucherCart is ideal for properties looking for a broad, easy-to-manage voucher and gift card platform that can support multiple sales channels.

The Bottom Line for Hotels: Which Platform Should You Pick?

Plusgrade is designed for hotels that want to generate more revenue through targeted, automated upselling of rooms and ancillary services. Its extensive features support dynamic pricing, segmentation, and multi-channel delivery, making it suitable for larger, revenue-focused properties.

VoucherCart offers a straightforward platform to create, manage, and sell vouchers, memberships, and tickets. Its lower cost, ease of use, and focus on multi-channel sales make it attractive for smaller properties or those expanding into gift and promotional sales.

If your hotel seeks sophisticated upselling tools to increase RevPAR and guest satisfaction, Plusgrade is the superior choice. If you prioritize voucher sales, gift cards, or memberships across multiple channels with minimal complexity, VoucherCart will meet your needs effectively.