The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 32 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Porter shines , with exclusive features like Mobile Optimized/Responsive.
ThinkReservations shines .
Side-by-side ratings based on 32 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 10 | 22 |
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #16 4 reviews | #1 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #20 5 reviews | #7 0 reviews |
| Large (75-199 rooms) | — | #3 0 reviews |
| X-Large (200+ rooms) | — | #2 0 reviews |
By Property Type
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| Boutique ▾ | #21 5 reviews | #5 6 reviews |
| Luxury | #20 3 reviews | #5 0 reviews |
| Branded / Chain | #21 2 reviews | #3 1 reviews |
| Extended Stay | #13 1 reviews | #5 0 reviews |
By Region
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| North America ▾ | #24 0 reviews | #1 15 reviews |
| Europe ▾ | #9 9 reviews | #12 0 reviews |
| Asia Pacific | — | #8 0 reviews |
| Middle East | — | #10 0 reviews |
Choosing between Porter and ThinkReservations for your hotel website design involves understanding their core strengths and limitations. Porter focuses on creating visually appealing, high-conversion websites that encourage direct bookings, while ThinkReservations offers a broader digital marketing partnership designed to amplify your online presence. Both aim to support your reservation goals but do so through different approaches: one through design and functionality, the other through marketing support.
Your decision hinges on whether your hotel prioritizes a highly attractive website optimized for direct bookings or seeks a comprehensive digital marketing partnership. Are you looking for a website that looks great and converts visitors immediately, or do you want ongoing marketing support that maximizes your online exposure?
Porter and ThinkReservations serve different hotel needs, though they both aim to improve your online presence. Porter specializes in website design with 15 unique features that boost visual appeal and conversion, making it ideal if your hotel needs a stunning, highly functional website that promotes direct bookings. ThinkReservations, on the other hand, offers a marketing partnership with 16 verified integrations, focusing on strategic online visibility and revenue growth.
The most notable difference is that Porter emphasizes website aesthetics, responsiveness, and customization, whereas ThinkReservations excels in marketing integrations and ongoing digital support. Porter has only 10 reviews, none in the last six months, with a slightly lower NPS score (9.4/5), indicating less recent feedback. ThinkReservations, with two recent reviews and a perfect 10/10 NPS score, offers more current insights and higher confidence in satisfaction.
Do you want a website that emphasizes design and direct booking functionality, or a platform that acts as a marketing partner to boost overall online performance?
If your hotel needs a visually engaging, customizable website designed to maximize direct bookings, Porter is the clear choice. Its 15 exclusive features, such as whitelabel capability, multi-lingual support, and SEO plugins, help your property stand out and convert visitors effectively. Porter's clients frequently praise their design flexibility and hospitality knowledge, making it ideal for boutique, resort, or city-center hotels seeking a premium look.
Conversely, if your hotel prioritizes ongoing marketing support, integrations, and digital strategy, ThinkReservations is better suited. Its 16 verified partners, including Triptease, TripAdvisor, and Airbnb, facilitate extensive online exposure. The two recent reviews highlight their exceptional support, tailored guidance, and continuous upgrades, making it an excellent fit for hotels that want a comprehensive marketing approach combined with website functionality.
Decide based on whether your hotel’s main goal is a visually stunning website (Porter) or a well-supported, integrated marketing platform (ThinkReservations).
Porter scores a 4.9/5 for ease of use, with reviews emphasizing the platform’s intuitive design and straightforward content management system. Users find it simple to update text, photos, and content themselves, appreciating the quick communication lines and flexibility. Onboarding is rated 4.7/5, indicating a smooth start, though some desire more customization options beyond templates.
ThinkReservations achieves a perfect 5/5 rating for ease of use, with recent reviews praising the platform’s user-friendly interface and exceptional support. Their dedicated marketing managers walk clients through strategies, making digital growth manageable even for less tech-savvy teams. Support quality is consistently lauded, with reviews emphasizing their quick, efficient responses.
Edge: ThinkReservations.
Porter provides 15 unique features tailored for website performance, such as whitelabel capabilities, multi-lingual support, Google Analytics, SEO plugins, and fully customizable themes. These features help your hotel craft a highly personalized, high-converting website optimized for search and booking.
ThinkReservations, however, does not list specific website features but offers 16 verified integrations—including TripAdvisor, Airbnb, and OpenKey—that support broader marketing and operational needs. While Porter’s features focus on website customization, ThinkReservations excels in connecting with multiple booking channels and management tools, enhancing your overall digital ecosystem.
Edge: Porter.
Both Porter and ThinkReservations boast a perfect 5/5 support rating, with recent reviews praising their responsiveness and personalized guidance. Porter’s clients mention quick, friendly communication and a knowledgeable support team that understands hospitality nuances, making onboarding and ongoing support smooth.
ThinkReservations’ reviews emphasize their strategic support, with clients highlighting the dedication of their marketing managers, who provide tailored recommendations and proactive assistance. Both platforms are highly rated, but ThinkReservations’ recent reviews showcase their support’s exceptional responsiveness and strategic value.
Edge: Tie.
ThinkReservations leads with 16 verified integrations, including key channels like TripAdvisor, Airbnb, Expedia, and TrustYou, which support marketing, reputation management, and distribution. Porter offers 7 verified partners, mainly focusing on website functionalities and digital marketing tools such as SiteMinder, Revinate, and Becurious.
The broader integration ecosystem of ThinkReservations allows your hotel to connect with multiple sales and review channels, streamlining operations and marketing efforts. Porter’s integrations, while fewer, focus on enhancing website features and direct booking capabilities.
Edge: ThinkReservations.
Porter has 10 reviews, but none in the last six months, and an overall rating of 0/5 (likely due to review collection issues). Its NPS score is 9.4/5, indicating high satisfaction among those who reviewed it, but the limited recent feedback weakens confidence.
ThinkReservations, with only 2 recent reviews, boasts a perfect 10/10 NPS score, and both reviews praise the platform’s support, integration, and ongoing upgrades. Despite fewer reviews, recent feedback suggests higher current satisfaction.
Edge: ThinkReservations.
Both Porter and ThinkReservations do not publicly list pricing details, indicating custom quotes based on hotel size and needs. Expect to engage directly with sales teams to get a tailored quote for either platform.
If budget transparency is crucial, note that ThinkReservations’ value for money is rated at 5/5, reflecting perceived strong ROI from its ongoing support and integrations. Porter’s premium positioning suggests a higher-cost, design-focused investment without specific pricing details.
Not ideal if you seek ongoing digital marketing strategy support or prefer a platform with extensive third-party channel integrations.
Not ideal if your primary focus is website aesthetics or customization without a marketing support component.
Porter offers a specialized, visually appealing website platform with 15 features tailored for direct booking success. Its design flexibility and hotel-centric knowledge make it perfect if your goal is a high-converting, attractive website that emphasizes branding.
ThinkReservations provides a broader digital marketing partnership, with 16 verified integrations and recent reviews emphasizing ongoing support and strategic growth. It’s best suited for hotels looking for an all-in-one platform that combines website functionality with extensive channel management and marketing tools.
If your hotel’s priority is a stunning, fully customizable website to boost direct bookings, Porter is the clear pick. For hotels seeking a full-service digital strategy and broad third-party integrations, ThinkReservations is the better choice.
In conclusion, choose Porter if your goal is a high-quality website with rich features for direct booking and guest engagement. Opt for ThinkReservations if your focus is a strategic marketing partner that connects your property to multiple channels and offers ongoing support.
This comparison should help you make an informed decision aligned with your hotel’s growth strategy and operational needs.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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| Multi-lingual | ||
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
| Mobile Optimized/Responsive | ||
| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
| ADA Compliant | ||
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Upselling
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Other
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Ranks higher for
Unique capabilities
Ranks higher for
It depends on your requirements. Porter - Premium Hotel Websites and ThinkWeb Websites share many core Website Design features, but each has unique capabilities. Porter - Premium Hotel Websites offers 7 verified integration partners, while ThinkWeb Websites offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Porter - Premium Hotel Websites leads in ease of use at 4.9/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Porter - Premium Hotel Websites: No. ThinkWeb Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Porter has an HT Score of 0 and ThinkReservations has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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