The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 43 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Porter stands out with exclusive features like Mobile Optimized/Responsive.
ThinkReservations shines in customer support and account management — especially for bed & breakfast properties (5.0/5).
Side-by-side ratings based on 43 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 10 | 33 |
After analyzing 43 verified reviews, Porter users most value its , while ThinkReservations users highlight customer support and account management, direct bookings and revenue growth, ease of use and simple navigation. Click any theme to see what reviewers say.
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Customer support and account management
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Direct bookings and revenue growth
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Ease of use and simple navigation
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Property operations workflows
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Customization and feature gaps
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Bugs and workflow delays
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #16 4 reviews | #1 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #20 5 reviews | #7 0 reviews |
| Large (75-199 rooms) | — | #3 0 reviews |
| X-Large (200+ rooms) | — | #2 0 reviews |
By Property Type
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| Boutique ▾ | #21 5 reviews | #5 6 reviews |
| Luxury | #20 3 reviews | #5 0 reviews |
| Branded / Chain | #21 2 reviews | #3 1 reviews |
| Extended Stay | #13 1 reviews | #5 0 reviews |
By Region
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| North America ▾ | #24 0 reviews | #1 15 reviews |
| Europe ▾ | #9 9 reviews | #12 0 reviews |
| Asia Pacific | — | #8 0 reviews |
| Middle East | — | #10 0 reviews |
Porter and ThinkReservations serve distinct hotel website needs, with Porter focusing exclusively on premium hotel website design and direct booking optimization, while ThinkReservations offers an integrated website and booking platform combined with property management tools. Porter excels in providing customizable, multi-lingual hotel websites rich with conversion-focused features, suited for hotels prioritizing brand-centric web presence. ThinkReservations fits small inns and bed & breakfasts that seek an all-in-one system uniting website, booking engine, PMS, and guest communications.
Both products address the core challenge of increasing direct bookings and reducing OTA dependence by improving the guest booking experience. They help hotels convert more lookers into bookers through attractive, functional websites connected to booking engines, but their approach and scope differ significantly.
If you run a boutique hotel or resort in Europe or Asia-Pacific aiming for a highly customizable, feature-rich website that supports multiple languages and direct booking benefits, Porter is the better choice. This recommendation rests on Porter’s exclusive features such as white-label capability, SEO plugins, and customizable themes, supported by a strong 4.7/5 rating across 10 reviews including 5-star feedback on marketing knowledge and site speed. However, Porter’s limited recent review volume (no reviews in the last six months) means its current product iteration is less evidenced.
If your property is a small bed and breakfast or inn in North America with a need for an integrated PMS, booking engine, website, and guest communication platform, choose ThinkReservations. It has 33 reviews with 29 in the last six months, all rating it 5/5 recently, indicating strong current performance and user satisfaction. ThinkReservations is especially suited for properties seeking operational consolidation, as evidenced by its user base composed predominantly of bed & breakfasts (9%) and boutique hotels (6%), with glowing reviews highlighting revenue growth and ease of use.
Both platforms reduce OTA reliance, but ThinkReservations provides a broader operational toolset beyond the website, while Porter specializes in driving direct bookings through branded site design.
Porter and ThinkReservations receive identical ease of use ratings of 4.9/5, with onboarding ratings close at 4.7/5 for Porter and 4.8/5 for ThinkReservations. Reviewers of Porter praise the platform for a user-friendly content management system that allows straightforward updates to text and photos without technical expertise, which benefits marketing teams and front desk staff managing site content. ThinkReservations users highlight an uncluttered, intuitive interface that simplifies daily hotel operations and reduces the learning curve for staff.
Onboarding for both is rated highly, with Porter users appreciating professionalism and quick turnaround during website build processes, while ThinkReservations customers note responsive support and continuous updates that ease adoption. Staff adoption should be seamless with either platform, particularly for small to mid-sized hotels with limited technical resources.
Edge: Even.
Porter offers 15 unique hotel website features absent from ThinkReservations, including critical capabilities such as white-labeling, multi-lingual support, full theme customization, SEO plugins, and conversion widgets. These features empower marketing teams to tailor websites extensively to brand identity, optimize search engine ranking, and implement direct booking incentives—all key to boosting direct channel performance. For example, customizable attraction maps and blog post composer help engage guests pre-arrival, supporting both branding and guest experience.
ThinkReservations does not list any exclusive website design features beyond those shared, focusing instead on integration with PMS and booking workflows. While this integration is operationally valuable, it means ThinkReservations lacks the broad range of website customization and marketing tools Porter provides.
Edge: Porter.
Porter scores a perfect 5/5 for customer support, while ThinkReservations follows closely with 4.9/5, both supported by robust onboarding scores. Porter reviewers commend the team’s flexibility, hospitality industry knowledge, and responsiveness, with one remarking, "I really call them our partner," highlighting a collaborative relationship that extends beyond technical support to marketing guidance.
ThinkReservations users value rapid phone support and knowledgeable account managers familiar with innkeeping challenges. However, some reviews mention delays in bug fixes and minor workflow issues, such as messaging lags, indicating occasional friction in support responsiveness for technical problems.
Given the marginal rating difference and positive feedback from both sides emphasizing approachable and expert support, the customer support experience is comparably strong.
Edge: Even.
ThinkReservations has 17 verified integrations, more than double Porter’s 7, with no overlap between their partner lists. ThinkReservations connects to major OTAs like Airbnb and Expedia, guest experience platforms such as TrustYou, and property management adjuncts like INTELITY and Whistle. These integrations suit hotels seeking a unified operational ecosystem, particularly in markets reliant on wide distribution and guest service technologies.
Porter’s integrations focus on digital marketing and booking optimization tools including SiteMinder, Revinate, Mews, and booking boosters like RoomRaccoon, targeting hotels emphasizing direct booking and marketing automation. Porter’s partnerships support conversion and distribution mix health but lack OTA channel breadth.
Hotels requiring broad channel connectivity and operational integration will prefer ThinkReservations; those prioritizing marketing and conversion optimization tools will lean toward Porter.
Edge: ThinkReservations.
ThinkReservations leads with a 5/5 overall rating based on 33 reviews, 29 of which are from the last six months, indicating consistent current satisfaction. Porter’s 4.7/5 rating is solid but based on only 10 reviews with no recent feedback, reducing confidence that the rating reflects the current product state.
Segment ratings reinforce this: ThinkReservations scores a perfect 5/5 with 27 reviews from bed & breakfasts and 4.9/5 for boutique hotels (15 reviews), whereas Porter’s boutique hotel segment rates it 4.7/5 from 5 reviews. ThinkReservations also achieves 5/5 in city center hotels and 4.9/5 in resorts, while Porter’s resort rating is 4.5/5 from 3 reviews.
The volume, recency, and consistency of ThinkReservations reviews suggest higher satisfaction, especially among small inns and boutique properties. Porter’s ratings remain credible but less current and less voluminous.
Edge: ThinkReservations.
Neither Porter nor ThinkReservations publish pricing publicly. Both do not offer freemium or free trial options, nor do they charge flat monthly or per-room fees openly. Implementation fees are not listed for either product.
Prospective buyers must contact vendors directly for cost details. This lack of transparency complicates direct price comparison but is common in customized hotel website services and integrated PMS/website platforms.
Not ideal if:
Not ideal if:
The core difference between Porter and ThinkReservations rests in scope and specialization. Porter delivers a premium hotel website design platform with 15 unique, hotel-specific features focused on brand customization, SEO, and conversion optimization. ThinkReservations offers an integrated booking and property management platform with a website, emphasizing operational consolidation and direct booking growth for smaller properties, especially bed & breakfasts.
Choose Porter if your hotel prioritizes a customizable, multi-lingual website with marketing plugins and conversion tools to enhance direct bookings. Porter’s strong customer support and design flexibility benefit boutique and resort hotels aiming for a distinct web presence. However, the lack of recent reviews and integration breadth may limit appeal for hotels seeking all-in-one solutions.
Choose ThinkReservations if your hotel seeks a proven all-in-one system with a 5/5 current rating from 29 recent reviews. Its integrated PMS, booking engine, and guest communication tools simplify small property operations while increasing direct bookings and revenue. It suits bed & breakfasts and inns that value responsive support and operational workflow consolidation but may require more website design freedom.
This comparison places Porter as the specialized website design leader and ThinkReservations as the integrated platform champion, making the choice dependent on your hotel’s operational complexity and marketing focus.
Edge: ThinkReservations.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Design & Content Management
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| Drag and Drop Page Builder | ||
| Hotel Website Templates | ||
| Whitelabel Capability | ||
| Fully Customizable Themes | ||
| Blog Post Composer | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Conversion
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| Google AMP Markup | ||
| Storefront/Voucher Functionality | ||
| Mobile Optimized/Responsive | ||
| Review Widgets | ||
| Booking Engine | ||
| Popups & Alerts | ||
| Customizable Attractions Maps | ||
| Website Personalization | ||
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Internationalization
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Analytics
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| Google Analytics Connection | ||
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SEO & Traffic
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| Social Media Integrations | ||
| Google AMP Markup | ||
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| Multi-lingual | ||
| SEO Plugins | ||
| Customizable Attractions Maps | ||
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Security & Compliance
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| Security Protocals (SSL/HTTPS) | ||
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Upselling
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Other
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Ranks higher for
Unique capabilities
What hoteliers love
Support is a major strength in the reviews, with users praising phone access, knowledgeable staff, and responsive account managers. Hotel operators sa... Support is a major strength in the reviews, with users praising phone access, knowledgeable staff, and responsive account managers. Hotel operators say the team understands innkeeping needs and helps resolve questions or issues quickly, which reduces operational friction.
Users repeatedly say ThinkReservations improves the booking funnel and drives more direct reservations, which translates into stronger revenue and les... Users repeatedly say ThinkReservations improves the booking funnel and drives more direct reservations, which translates into stronger revenue and less reliance on OTAs. Several reviews cite measurable gains in conversion rate, bookings, and overall revenue after switching to the platform.
The software is often described as easy to use, user-friendly, and uncluttered, making daily hotel operations less complicated. Reviewers value how qu... The software is often described as easy to use, user-friendly, and uncluttered, making daily hotel operations less complicated. Reviewers value how quickly they can find what they need and how the system supports efficient workflow without a steep learning curve.
Where hoteliers push back
A recurring critical theme is that some users want more customization, such as color-coding room types, customizable UI, and more configurable email w... A recurring critical theme is that some users want more customization, such as color-coding room types, customizable UI, and more configurable email workflows. Reviewers generally like the product, but these comments suggest some properties may outgrow the default setup or need more tailoring.
A smaller but important set of reviews mentions occasional bugs or delays, especially in search engine fixes, messaging response timing, and room bloc... A smaller but important set of reviews mentions occasional bugs or delays, especially in search engine fixes, messaging response timing, and room block functionality. These issues do not dominate the feedback, but they matter for hotels that depend on fast guest communication and smooth booking operations.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Porter - Premium Hotel Websites and ThinkWeb Websites share many core Website Design features, but each has unique capabilities. Porter - Premium Hotel Websites offers 7 verified integration partners, while ThinkWeb Websites offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Porter - Premium Hotel Websites leads in ease of use at 4.9/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Porter - Premium Hotel Websites: No. ThinkWeb Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Porter has an HT Score of 0 and ThinkReservations has 84. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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