The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 200 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
apaleo GmbH shines in Value for Money — especially for airport and conference properties (5.0/5), with exclusive features like Integrated Payment Terminal & Card Reader and Payment Requests.
Preno shines in ease of use and staff adoption — especially for city-center properties (4.9/5), with exclusive features like Guest CRM and Revenue management module.
Side-by-side ratings based on 200 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $900/mo | From $500/mo |
| Verified Reviews | 30 | 170 |
After analyzing 200 verified reviews, apaleo GmbH users most value its frequent updates and community engagement, customization and flexibility, open api and integration, while Preno users highlight ease of use and staff adoption, housekeeping workflow management, billing and finance reporting. Click any theme to see what reviewers say.
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Frequent Updates and Community Engagement
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Ease of use and staff adoption
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Customization and Flexibility
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Housekeeping workflow management
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Open API and Integration
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Billing and finance reporting
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App Store and Third-Party Integrations
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Integrations and API connectivity
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| Cons | |
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Reporting Capabilities
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Payment flexibility gaps
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Group and Booking Management
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Paperless check-in
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Seasonal training and onboarding support
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #44 7 reviews | #14 87 reviews |
| Mid-Size (25-74 rooms) ▾ | #26 19 reviews | #35 15 reviews |
| Large (75-199 rooms) | #43 1 reviews | #48 1 reviews |
| X-Large (200+ rooms) | #13 3 reviews | — |
By Property Type
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| Boutique ▾ | #31 16 reviews | #14 68 reviews |
| Luxury ▾ | #44 4 reviews | #14 54 reviews |
| Branded / Chain ▾ | #42 4 reviews | #24 18 reviews |
| Extended Stay ▾ | #20 9 reviews | #9 28 reviews |
By Region
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| North America ▾ | #37 2 reviews | #28 7 reviews |
| Europe ▾ | #18 26 reviews | #29 14 reviews |
| Asia Pacific | — | #22 3 reviews |
| Middle East | — | #17 2 reviews |
Apaleo Open PMS and Preno both address core property management needs, but they diverge sharply in their approach and ideal hotel profiles. Apaleo is an API-first, open platform designed for flexible, scalable integration with best-of-breed technologies, making it a strong fit for hotel groups and serviced apartments seeking customization and complex workflows. Preno targets independent properties like boutique hotels, motels, and B&Bs, focusing on straightforward, all-in-one simplicity with native accounting integration.
Both products solve the fundamental problem of connecting reservations, billing, and guest communication in one system. Apaleo excels where hotels want to tailor their tech stack and automate complex processes; Preno suits operators needing an intuitive system that centralizes multi-property management with minimal complexity.
If your property is a multi-property hotel group or serviced apartment operator with IT resources to customize and integrate multiple applications, Apaleo’s open API and extensive integrations (122 verified partners) provide unmatched flexibility for tailored workflows and advanced automation. This is supported by 24-country usage across brands like citizenM and easyHotel, and strong segment ratings in extended stay (4.8/5 over 9 reviews) and boutique hotels (4.9/5 over 16 reviews).
Conversely, if you run a single or small chain of independent properties such as boutique hotels, motels, or B&Bs — especially under 50 rooms — Preno’s focus on simplicity, multi-property dashboard, and native Xero accounting integration makes it easier to adopt quickly. Preno’s 170 reviews (including 68 from boutique hotels and 55 motels) show consistently strong satisfaction (4.8/5 overall) in these segments. However, Preno’s sharp drop in review activity (87% fewer in the last six months compared to prior years) suggests buyers should monitor recent product developments.
If your hotel values deep customization, integration breadth, and is comfortable investing in setup, Apaleo fits best. For properties prioritizing an easy-to-use, all-in-one solution with native financial tools and less technical overhead, Preno is the better choice.
Apaleo and Preno are rated similarly for ease of use and onboarding, with Apaleo at 4.9/5 and Preno at 4.8/5 (ease of use), and 4.8/5 versus 4.7/5 in onboarding, respectively, across 30 and 170 reviews. Apaleo’s users praise its intuitive interface and rapid setup, noting new staff typically learn the system within minutes, which reduces training time. Preno reviewers highlight its user-friendly, clean layout and quick staff adoption, with several noting ease in training new team members.
Preno’s emphasis on simplicity suits smaller teams and independent properties with less tech expertise. Apaleo’s more complex capabilities do not translate into operational difficulty, but some less technical teams may require more time upfront to leverage its flexibility fully.
Edge: Even.
Apaleo offers 12 unique features absent in Preno, including multi-lingual support, multi-currency handling, integrated payment terminals, payment requests, rate management, SOC2 compliance, tax configuration, online check-in and checkout, digital registration, a housekeeping mobile app, and task management. These features enhance operational workflows by enabling direct in-PMS payment processing, compliance with security standards, and mobile housekeeping coordination.
Preno has 5 exclusive features: guest CRM, a revenue management module, native email marketing, EPoS, and a built-in booking engine. These provide independent hotels with direct marketing tools, integrated point-of-sale for F&B operations, and straightforward revenue optimization within one platform.
Apaleo’s feature set supports complex operations needing advanced payment handling and multi-property housekeeping coordination. Preno’s unique features streamline guest relationships and revenue management for smaller properties focusing on marketing and front-of-house sales.
Edge: Apaleo Open PMS.
Both products share nearly identical customer support ratings—4.8/5 for Apaleo and 4.8/5 for Preno—with onboarding ratings also close at 4.8/5 and 4.7/5. Apaleo reviewers frequently commend prompt, knowledgeable support and appreciate the active user community and ongoing updates. Preno users describe support as friendly and responsive, with real people answering calls quickly, which is especially valued during onboarding and transition.
Some Preno reviews mention occasional delays during busy periods, while Apaleo users note a desire for expanded support options like phone support. Overall, both provide strong customer care that supports rapid team adoption and problem resolution.
Edge: Even.
Apaleo leads with 122 verified partner integrations compared to Preno’s 17, a difference exceeding 25% and significant for integration depth. Both share key partners like Bookboost, RevControl, TrustYou, SiteMinder, Revinate, Cendyn, RoomPriceGenie, MyStay, and STAAH.
Apaleo’s unique integrations include revenue management tools (Right Revenue, HQ revenue), hotel operations (hotelkit, 4SUITES), and analytics platforms (The Data Appeal Company, Fairmas), supporting complex, multi-system workflows. Preno’s unique partners focus on accounting (Xero), guest engagement (GuestTraction, Zingle), and point-of-sale (Lightspeed), aligning with its all-in-one independent property focus.
Hotels needing broad integration capabilities for diverse operations will benefit from Apaleo’s ecosystem. Smaller independent hotels seeking seamless accounting and guest communication integrations will find Preno adequate.
Edge: Apaleo Open PMS.
Both products hold an overall rating of 4.8/5, but Preno’s 170 reviews versus Apaleo’s 30 offer a more representative sample. Preno’s consistent 4.8/5 across multiple segments—boutique hotels (68 reviews), motels (55), and resorts (46)—demonstrates broad independent hotel approval. Apaleo’s boutique hotel rating is slightly higher at 4.9/5 over 16 reviews, and it scores well in city center hotels (4.9/5) and extended stay (4.8/5).
No recent reviews (0 in 6 months) exist for Apaleo versus 3 for Preno, though Preno’s recent review volume is sharply down from prior years (87% fewer). This decline suggests Preno’s historical ratings may not fully reflect the current product experience, while Apaleo’s lack of recent reviews limits assessment of ongoing user satisfaction.
Edge: Even.
Apaleo’s base price is $900 with no freemium, no monthly flat or per-room pricing, and no implementation fee or trial offered. Preno’s base price is $500, also without freemium or flat/per-room pricing, but it offers a 30-day free trial and no implementation fee.
Pricing models are straightforward but not fully transparent regarding scale or additional costs. Preno’s lower base price and free trial provide lower upfront risk, favorable for smaller independents. Apaleo’s higher base price reflects its enterprise-grade platform and extensive customization potential.
Not ideal if:
Not ideal if:
Apaleo Open PMS and Preno both deliver solid property management capabilities but differ fundamentally in flexibility and target market. Apaleo’s open API-first platform supports complex, multi-property and serviced apartment operations by enabling custom workflows, extensive integrations (122 verified partners), and advanced features like multi-currency and integrated payment terminals. Preno caters to independent hotels emphasizing ease of use, native accounting integration, and built-in guest CRM and marketing tools.
Choose Apaleo if your hotel group or serviced apartment operation needs granular control over integrations and workflows, values a wide partner ecosystem, and can invest in setup. Its strengths in multi-currency, digital registration, and housekeeping mobile apps support operational efficiency at scale. Choose Preno if you run boutique hotels, motels, or B&Bs seeking a straightforward, all-in-one PMS with native Xero integration and marketing capabilities, backed by extensive independent hotel reviews and responsive support.
Note Preno’s review volume has dropped sharply by 87% in the last six months compared to prior years, indicating potential shifts in product or company focus. Apaleo lacks recent reviews, limiting insight into current user sentiment. Both products maintain high overall ratings (4.8/5), so decisions should weigh operational fit and technical capacity accordingly.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | From $500/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"One of the biggest impacts for us has been the vast array of implementation options available on Apaleo. We’re now able to think outside the box and customise solutions in ways we..."
No published case study for this goal yet.
What hoteliers love
The platform's commitment to regular updates and community engagement is well-received, with users valuing the attention to feedback and ongoing impro... The platform's commitment to regular updates and community engagement is well-received, with users valuing the attention to feedback and ongoing improvements. The active community provides a support network that enhances the user experience.
Users highlight Apaleo's strength in customization, allowing tailored workflows and process automation. This flexibility helps hotels create systems t... Users highlight Apaleo's strength in customization, allowing tailored workflows and process automation. This flexibility helps hotels create systems that align perfectly with their operational needs, enhancing efficiency and improving guest services.
Apaleo's open API is uniquely praised for enabling custom tech stacks and seamless integration with various systems, greatly enhancing efficiency and... Apaleo's open API is uniquely praised for enabling custom tech stacks and seamless integration with various systems, greatly enhancing efficiency and flexibility in operations. Reviewers appreciate the ability to create their own applications and tech ecosystems, significantly setting Apaleo apart from its competitors.
Where hoteliers push back
While users value the basic reporting functionalities, there is a noticeable demand for advanced reporting features within Apaleo. Many find current o... While users value the basic reporting functionalities, there is a noticeable demand for advanced reporting features within Apaleo. Many find current options limited, leading to reliance on additional tools for deeper analytics.
Apaleo's group management features receive praise for user-friendliness, but some reviews note areas for improvement, particularly concerning comprehe... Apaleo's group management features receive praise for user-friendliness, but some reviews note areas for improvement, particularly concerning comprehensive functionality and intuitiveness.
Ranks higher for
Unique capabilities
What hoteliers love
Reviewers consistently say Preno is easy for hotel teams to learn and operate, which reduces training time and day-to-day friction. This ease of use h... Reviewers consistently say Preno is easy for hotel teams to learn and operate, which reduces training time and day-to-day friction. This ease of use helps staff move faster across reservation, housekeeping, and billing tasks, supporting smoother operations with less manual effort.
Users highlight housekeeping as a strong operational fit, especially the ability to assign tasks and manage room-related workflows efficiently. Review... Users highlight housekeeping as a strong operational fit, especially the ability to assign tasks and manage room-related workflows efficiently. Reviewers say these functions are well designed and save time, helping hotels coordinate rooms more effectively and keep turnover moving.
Several reviews mention bills from different departments and the quality of reports for the finance team. This suggests Preno helps hotels consolidate... Several reviews mention bills from different departments and the quality of reports for the finance team. This suggests Preno helps hotels consolidate charges and improve financial visibility, reducing admin work and supporting better revenue tracking.
Where hoteliers push back
A reviewer notes that Preno could offer more payment options, such as handling early non-refundable payment differently from flexible pre-arrival paym... A reviewer notes that Preno could offer more payment options, such as handling early non-refundable payment differently from flexible pre-arrival payment. This points to a revenue and policy gap for hotels that need more nuanced payment rules to protect income and match booking conditions.
One review explicitly asks for paperless check-in support, showing this is a missing workflow for properties aiming to speed arrivals and reduce front... One review explicitly asks for paperless check-in support, showing this is a missing workflow for properties aiming to speed arrivals and reduce front-desk paperwork. Adding it could improve guest convenience and streamline check-in operations.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Apaleo Open PMS and Preno share many core Property Management Systems features, but each has unique capabilities. Apaleo Open PMS offers 122 verified integration partners, while Preno offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Apaleo Open PMS leads in ease of use at 4.9/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Apaleo Open PMS: No. Preno: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. apaleo GmbH has an HT Score of 79 and Preno has 83. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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