The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 597 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Preno shines in user-friendly interface — especially for city-center properties (4.9/5), with exclusive features like Guest CRM and Revenue management module.
ThinkReservations shines in customer support and account management — especially for bed & breakfast properties (4.9/5), with exclusive features like Guest Communication (SMS Messaging) and Guest Messaging.
Side-by-side ratings based on 597 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | From $500/mo |
| Verified Reviews | 170 | 427 |
After analyzing 597 verified reviews, Preno users most value its user-friendly interface, customer support, channel management, while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.
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User-Friendly Interface
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Customer support and account management
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Customer Support
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Ease of use and daily operations
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Channel Management
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Reservations, calendar, and availability management
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Reporting and Analytics
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Direct booking engine and website integration
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Reporting and Analytics
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Feature requests and product flexibility
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Mobile Application
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Billing, payments, and accounting integrations
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Channel management and OTA connectivity
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #14 87 reviews | #4 148 reviews |
| Mid-Size (25-74 rooms) ▾ | #35 15 reviews | #9 25 reviews |
| Large (75-199 rooms) | #48 1 reviews | #7 3 reviews |
| X-Large (200+ rooms) | — | #6 1 reviews |
By Property Type
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| Boutique ▾ | #14 68 reviews | #7 105 reviews |
| Luxury ▾ | #14 54 reviews | #7 72 reviews |
| Branded / Chain ▾ | #24 18 reviews | #7 26 reviews |
| Extended Stay ▾ | #9 28 reviews | #11 8 reviews |
By Region
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| North America ▾ | #28 7 reviews | #1 399 reviews |
| Europe ▾ | #29 14 reviews | #59 1 reviews |
| Asia Pacific | #22 3 reviews | #35 0 reviews |
| Middle East | #17 2 reviews | #34 0 reviews |
Preno and ThinkReservations both serve independent hotels, but they diverge sharply in scope and regional focus. Preno targets boutique hotels, motels, B&Bs, and pubs with rooms, emphasizing simplicity and integration with accounting systems like Xero. Its user base is global, spanning 24 countries, with a strong presence in boutique hotels (19%) and motels (25%). ThinkReservations concentrates primarily on North American independent inns and small hotels, especially bed & breakfasts (63% of its users), with deeper OTA integration for channels like Booking.com, Expedia, and Airbnb.
Both products solve the core problem of managing bookings, payments, and daily operations in a unified system designed for small to medium-sized hotels. They reduce administrative burdens by connecting reservations, guest communications, and financial workflows, aiming to increase operational efficiency and revenue. The choice hinges on your property type, geographic region, and the complexity of your channel and revenue management needs.
If you run a boutique hotel, motel, or B&B outside North America, especially in one of the 24 countries Preno supports, Preno fits best. Its integrated CRM, revenue management module, and native Xero integration support properties needing straightforward financial workflows and multi-property management. This is backed by 170 reviews, including 68 from boutique hotels, with an overall rating of 4.8/5. However, recent review activity dropped sharply, with only 3 reviews in the last six months versus an average of 23.3, indicating potential recent product or support changes that buyers should consider.
If your property is a bed & breakfast, inn, or small hotel in North America, particularly seeking broad OTA connectivity and a booking engine with upsell capabilities, ThinkReservations is preferable. It holds 424 reviews with a strong last-six-months rating of 4.9/5 across 38 recent reviews, signaling current customer satisfaction. Its user base of 63% B&Bs and solid ratings across segments (4.9/5 for B&Bs from 375 reviews) supports this fit. Its features like multi-currency, digital registration, and integrated payment terminals cater to properties with higher operational complexity. Data for outside North America and larger chains is limited for ThinkReservations.
Both Preno and ThinkReservations score identically in ease of use and onboarding at 4.8/5 and 4.7/5 respectively. Reviewers for Preno highlight its intuitive interface and quick staff training, with one noting "Any of my staff can log on from any office, any laptop, any phone, anywhere in the world," reflecting cloud-based flexibility. ThinkReservations users praise its simplicity for daily operations, with comments like "So easy even a caveman like me can run this stuff" and reports of smooth transitions from legacy systems.
Both systems benefit from responsive support during onboarding, though Preno’s onboarding may involve a more time-consuming setup phase. This does not impact ease of use once implemented. Staff adoption appears strong for both, aided by clean interfaces and accessible customer support. Given identical scores and comparable user feedback, neither product has a clear ease of use advantage.
Edge: Even.
ThinkReservations offers 14 unique hotel features Preno lacks, including guest communication via SMS, multi-currency support, digital and tablet/kiosk check-in, integrated payment terminals, and shift planning. These features support hotels with more complex operational needs, such as properties processing multiple currencies, automating guest messaging, and streamlining check-in workflows. ThinkReservations’ rate management and tax configuration tools provide finer control over pricing and compliance.
Preno has 5 distinctive features: guest CRM, integrated central reservation system (CRS), a revenue management module, automated space optimization, and automated room assignments. These features focus on operational efficiency and revenue optimization, helping properties with multi-property management and dynamic pricing. The guest CRM and automated assignments reduce front desk workload by centralizing guest data and optimizing room allocation.
With 25 shared features and a significant number of unique features on each side, ThinkReservations’ richer feature set better serves properties needing advanced operational and guest communication tools. Preno’s unique features concentrate on revenue and space optimization for independent properties with fewer operational complexities.
Edge: ThinkReservations.
Both products have strong customer support ratings at 4.8/5 overall and 4.7/5 for onboarding. Preno’s users consistently praise the support team’s responsiveness and willingness to incorporate user feedback, with one reviewer remarking on the "exemplary" support and smooth transition experience. However, some note occasional delays during busy periods or weekends.
ThinkReservations receives frequent praise for live-person support and knowledgeable account managers who understand innkeeping. Reviewers highlight the ease of reaching support by phone, chat, or email and proactive issue resolution. One customer called the support "very accessible" and "highly recommended."
Neither product shows a significant edge in ratings or qualitative feedback.
Edge: Even.
Both Preno and ThinkReservations report 17 verified integrations, including a shared partnership with TrustYou. Preno’s integrations emphasize accounting and revenue management tools like Xero, Bookboost, RevControl, and channel managers such as SiteMinder and STAAH. These integrations support streamlined financial reconciliation and channel distribution, critical for properties managing revenue and avoiding overbookings.
ThinkReservations integrates with OTAs and guest experience platforms including Booking.com, Expedia, Airbnb, Triptease, and INTELITY, supporting extensive online distribution and guest engagement. It also integrates with payment, marketing, and guest communication tools like Sojern, Whistle, and CartStack.
For hotels prioritizing financial and revenue operations, Preno’s integrations fit best. Properties focused on maximizing OTA reach and guest experience automation will lean toward ThinkReservations’ ecosystem.
Edge: Even.
Both products share an overall rating of 4.8/5 on Hotel Tech Report, but ThinkReservations’ rating is based on a larger and more recent sample: 424 reviews total, with 38 in the last six months averaging 4.9/5. Preno’s 4.8/5 rating comes from 170 reviews, but only 3 recent reviews—87% fewer than its historical six-month average—making its current rating less representative.
Segment-specific ratings favor ThinkReservations in B&B & Inns with 4.9/5 (375 reviews) versus Preno’s 4.8/5 (65 reviews). Preno scores well in boutique hotels (4.8/5 from 68 reviews) and motels (4.8/5 from 55 reviews), where ThinkReservations also performs solidly but with fewer reviews.
The volume and recency of ThinkReservations’ reviews suggest a more reliable current rating, signaling strong ongoing customer satisfaction. Preno’s sharp drop in recent review activity demands caution as its all-time ratings may not reflect recent product or support changes.
Edge: Even.
Both Preno and ThinkReservations have a base price of $500. Neither offers a freemium tier, monthly flat fee, nor per-room pricing. Preno includes a 30-day trial, while ThinkReservations does not offer a trial period publicly. Neither charges an implementation fee.
The pricing models are straightforward and align similarly, so pricing should not be a decisive factor unless trial availability and upfront evaluation periods matter to a buyer.
Not ideal if:
Not ideal if:
Preno and ThinkReservations both deliver strong PMS solutions for independent hotels but differ in geographic reach, feature focus, and customer base. Preno offers an integrated CRM, revenue management, and automated space optimization, excelling in boutique hotels and motels outside North America. ThinkReservations provides a broader feature set with advanced guest communication, multi-currency, and OTA channel integrations, making it a better fit for North American B&Bs and inns.
Choose Preno if your property values seamless accounting integration with Xero, multi-property management, and dynamic pricing tools that improve revenue without adding operational complexity. Its 170 reviews and 4.8/5 rating reflect reliable performance, though recent review activity has decreased sharply, warranting caution.
Opt for ThinkReservations if your hotel prioritizes extensive OTA connectivity, advanced guest messaging including SMS, and digital check-in features to enhance guest experience and operational efficiency. Supported by 424 reviews and a 4.9/5 rating in the last six months, ThinkReservations demonstrates strong current satisfaction, particularly among B&Bs and small hotels in North America.
Edge calls favor ThinkReservations on features and more current rating data, while ease of use, support, integrations, and overall ratings are even. The sharp decline in Preno's recent review volume suggests buyers should verify current product status before committing.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $500/mo | From $500/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
Preno is frequently commended for its intuitive and clean interface, which makes it simple to navigate. Users across various tech skill levels find it... Preno is frequently commended for its intuitive and clean interface, which makes it simple to navigate. Users across various tech skill levels find it easy to learn and use, which reduces the time and cost associated with staff training.
The support team is typically praised for being responsive and helpful, although some reviews indicate that there can be delays, especially during wee... The support team is typically praised for being responsive and helpful, although some reviews indicate that there can be delays, especially during weekends or busy periods. Responsiveness and direct contact with support staff are valued highly.
Preno’s seamless integration with channel managers like SiteMinder allows for real-time updates and has been attributed to eliminating double bookings... Preno’s seamless integration with channel managers like SiteMinder allows for real-time updates and has been attributed to eliminating double bookings. Users commend this functionality for improving operational efficiency and enhancing bookings management.
Where hoteliers push back
Preno's reporting functions receive mixed reviews, with some users satisfied with its ease of use, while others desire deeper analytics for better str... Preno's reporting functions receive mixed reviews, with some users satisfied with its ease of use, while others desire deeper analytics for better strategic decision-making. Some users expressed a need for customized reporting features.
Although some users laud Preno's features, there is a call for more robust mobile app capabilities. Reviews suggest that enhancing the mobile app with... Although some users laud Preno's features, there is a call for more robust mobile app capabilities. Reviews suggest that enhancing the mobile app with offline functionality and more feature depth would improve usability, especially for managers on the go.
Ranks higher for
Unique capabilities
What hoteliers love
Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.
Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.
The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.
Where hoteliers push back
A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.
Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.
Ranks higher for
Unique capabilities
It depends on your requirements. Preno and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Preno offers 17 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Preno leads in ease of use at 4.8/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Preno: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Preno has an HT Score of 83 and ThinkReservations has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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