Optima PMS vs. Redforts:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) for your hotel hinges on your specific operational needs, budget, and growth plans. Both Priority Software's Optima PMS and Redforts aim to streamline hotel management, but they differ significantly in market presence, features, user feedback, and pricing. While Optima boasts a long global history and extensive integrations, Redforts offers a more recent, highly-rated user experience with a focus on ease of use. Which system aligns better with your hotel’s priorities?

Optima targets larger resorts and properties with complex needs, whereas Redforts serves a broader spectrum, including small hotels, hostels, and boutique properties. Do you need a mature, globally connected platform or a more nimble, user-friendly solution?

Is Optima PMS or Redforts Better for Hotels?

Optima PMS by Priority Software is an all-in-one, enterprise-level solution with a focus on complex operations, global connectivity, and automation. It supports a wide array of features, from revenue management to integrated CRS, and has a presence in multiple regions, especially in Europe, the Middle East, and Asia Pacific. Its review count is limited (just 1 in the last 6 months), but it enjoys high support and onboarding ratings.

Redforts, by contrast, shows rapid growth with 40 reviews, most recent being from just a month ago, and a stellar NPS score of 9.5/10. It emphasizes ease of use, automation, and affordability, with a focus on simplifying daily management for small to mid-sized properties. Its reviews praise the intuitive interface, quick customer service, and robust integration with booking engines and channel managers.

The two products serve different hotel types and operational complexities—Optima suits large resorts and global chains needing extensive automation, while Redforts caters to smaller properties prioritizing simplicity and fast onboarding. Are you looking for a highly scalable solution or a straightforward management tool?

Optima PMS vs Redforts: Which Should Your Hotel Choose?

If your hotel needs a comprehensive, cloud-based platform with global reach, extensive integrations, and automation, Optima PMS is the recommended choice. Its capabilities extend to managing diverse property types and complex operations, particularly suited for resorts, large hotels, and properties with multiple brands or extensive distribution channels.

If your hotel prioritizes ease of use, quick onboarding, and cost-effectiveness, Redforts is the better pick. It’s ideal for independent hotels, hostels, boutique properties, or smaller chains that want a straightforward system with strong reservation and channel management features without the complexity or cost of a large enterprise system.

Your decision should hinge on your property size, operational complexity, and growth ambitions. Do you need a tool that scales with your hotel’s expansion, or do you prefer a quick-to-deploy solution for day-to-day management?

Is Optima PMS or Redforts Easier to Use?

Redforts scores an impressive 4.68/5 for ease of use, and reviews consistently mention its intuitive interface and simple management. Users highlight quick learning curves, responsive support, and minimal training needs, making it suitable for staff with varying tech skills.

Optima, with a 4/5 rating for ease of use, is noted for its onboarding process and support but has a steeper learning curve due to its extensive feature set designed for larger properties. Its interface is more complex, reflecting its broader capabilities.

Edge: Redforts.

Which Has Better Features: Optima PMS or Redforts?

Optima offers 53 features in total, including 12 unique functions like Spa & Wellness modules, integrated CRS, automated night audits, and rules-based room assignments. Its features support complex operations, global distribution, and automation that smaller systems can't match.

Redforts provides 46 features, with key capabilities like a booking engine, channel management, revenue and yield management, online check-in, and online payment. It also includes unique modules such as native email marketing, guest messaging, and a guest app. Its features are tailored for straightforward hotel management with automation and integration at the core.

Based on feature count, Optima’s broader suite provides advantages for large, multi-property, or complex operations. For simplicity and essential hotel management, Redforts is more than sufficient.

Edge: Optima PMS.

Which Has Better Customer Support: Optima PMS or Redforts?

Both products score highly in support ratings, with Priority Software at 4/5 and Redforts at 4.53/5. Users praise Redforts’ responsiveness, mentioning that support is quick and personal, which is vital for smaller operations. Reviews highlight Redforts’ ongoing improvements and attentive service over a decade.

Optima also receives strong support ratings, with users appreciating onboarding and assistance, though the review count is limited. Its support is geared toward large-scale properties needing detailed guidance.

Edge: Redforts.

Which Has More Integrations: Optima PMS or Redforts?

Optima boasts 40 verified partners, including major booking engines, channel managers, and third-party systems like STR, Cendyn, and TrustYou. Its open architecture enables extensive customization and scalability.

Redforts offers just 2 verified integrations—WuBook and Mr Winston—focused mainly on channel management and booking. While easy to connect, its integration ecosystem is limited compared to Optima.

Edge: Optima PMS.

Which Do Hoteliers Rate Higher: Optima PMS or Redforts?

Redforts’ recent reviews reflect a 9.5/10 NPS score, with hoteliers praising its ease of use, quick support, and automation. Many users are long-term clients, and reviews from small hotels, hostels, and boutique properties confirm high satisfaction.

Optima, with only 1 review, received a 9/5 NPS score but lacks recent feedback. Hotel size and operational complexity are not sufficiently represented in reviews to compare ratings meaningfully.

Based on volume and recency, Redforts is clearly favored by hoteliers today.

Edge: Redforts.

How Much Do Optima PMS and Redforts Cost?

Optima’s pricing is not publicly disclosed; it likely varies based on property size and features, given its enterprise focus. The absence of a trial or clear fee structure suggests customization for larger clients.

Redforts charges a flat fee of $500, with no trial available. It targets small to mid-sized properties seeking affordable management solutions with predictable costs.

If your hotel values transparent pricing, Redforts’ straightforward fee makes budgeting easier.

What Type of Hotel Should Use Optima PMS?

• Hotels that operate multiple properties or brands and need centralized management.
• Resorts with complex service offerings, such as spas and activities.
• Large hotel groups seeking automation, global distribution, and extensive integrations.
• Properties aiming for growth and scaling with a flexible, cloud-based system.
• Teams that require detailed revenue, operational, and guest engagement tools.

Not ideal if your hotel is small, independent, or prefers a plug-and-play system with minimal setup.

What Type of Hotel Should Use Redforts?

• Small hotels, hostels, boutique hotels, or inns looking for an easy-to-use PMS.
• Properties that prioritize quick onboarding and straightforward operations.
• Hotels with limited budgets but need essential reservation, channel management, and payment features.
• Teams that want automation without the complexity of larger systems.
• Hotels that value responsive support and ongoing improvements.

Not ideal if your hotel requires extensive automation, multi-property management, or advanced integrations.

The Bottom Line for Hotels

Optima PMS is a comprehensive, enterprise-grade system designed for large, complex properties and chains. Its vast feature set, extensive integrations, and global connectivity make it suitable for resorts, hotel groups, and properties with diverse operational needs.

Redforts, on the other hand, offers a highly-rated, user-friendly experience ideal for small to mid-sized hotels, hostels, and boutique properties seeking straightforward management at a competitive price point. Its recent reviews and high satisfaction ratings position it as a smart choice for properties prioritizing simplicity and quick deployment.

If your hotel demands a scalable, multi-property solution with automation and integrations, Optima is the right pick. But if ease of use, support, and affordability are your top concerns, Redforts is the better choice.