Optima PMS

4.5 (1 REVIEWS)

HT Score

0 out of 100

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Optima PMS

Name: Optima PMS
Rating: 4.5 (1 reviews)

4.5 (1 REVIEWS)

Unranked in Property Management Systems

Hotel Management Software, GDS OTA connectivity, Channel Management, and Hotel Mobile Applications

90% recommended by 2 hotels

Priority Software has 0 reviews from United Kingdom so we’re unable to verify that they operate in your local market.

What is Priority Software?

Founded in 1986 | Headquarters in Haifa | 550 employees

This description was generated by AI which analyzed the following sources to summarize a description of Priority Software products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.

Priority Software Reviews Analyzed: 0

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Verified expert recommendations

We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.

Priority Software Expert Recommendations Analyzed: 0

Read expert recommendations

Description provided by Priority Software

While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.

Priority Software's Provided Description:

"Priority Hospitality PMS (Optima) is an all-in-one solution that centralizes all aspects of hotel management, including guest engagement, room reservations, revenue management operations, global connections, and service add-ons. Powered by cloud technology, open architecture, AI, automation, and a focus on a rich marketplace, Priority Optima empowers hoteliers from global chains, resorts, and boutique hotels for over 30 years across four continents to enhance their global presence, grow business and increase RevPAR. With Priority Optima, Hotels can list rooms on more than 20 Global sites including Booking.com, Agoda, trivago, TripAdvisor, Kayak, Expedia, and more providing flexible pricing rates and additional service for a superb guest experience"

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Optima PMS Alternatives

Not sure if Priority Software is right for your hotel? Here are similar Property Management Systems vendors that could be a good fit for your hotel:

Features

Accounting & Finance

4/5 features

Direct billing

Direct billing refers to the process where a hotel directly bills a third-party entity, such as a company, travel agency, or organization, for a guest’s stay, rather than requiring the guest to pay at the time of check-out. This feature allows hotels to set up and manage accounts for companies or other entities that regularly send guests to the hotel, making it easier for those businesses to handle payments through invoices or agreed-upon terms. This feature simplifies the payment process for corporate guests or groups and helps hotels manage financial transactions efficiently.
RevPaR & ADR Reports
Multi-currency
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.
Automated night audit

Marketing & Ecommerce

4/5 features

Guest Communication (SMS Messaging)

The ability to communicate with your guests via text messaging | improves quality of guest experience and communication.
Native Email Marketing

Send highly targeted marketing emails to previous guests. Native to the system, ability to segment the database and create tailored email. Features include: campaigns, segmentation, drag-n-drop builder, transactional emails
Guest profiles
Guest CRM
Gift Vouchers
Channel Manager
Booking Engine

Eliminate the need for a separate booking engine vendor and serve live inventory from your PMS right into your booking engine.
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.

Administration & Configuration

4/5 features

Centralized user & role management
Multi-lingual
Cloud based
On premise

Customer Management

4/5 features

Guest Communication (SMS Messaging)

The ability to communicate with your guests via text messaging | improves quality of guest experience and communication.
Guest profiles
Centralized Messaging

Receive messages from guests and colleagues all in one place within the PMS.
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.

Front Office

4/5 features

Mobile Device Notes & Tasks (Voice-to-Text)

Via a button in the notes field in the guest profile or reservation the staff can speak voice-to-text messages for guest or reservation notes. The GM/staff is in the breakfast room or somewhere around on the estate, he engages with guests and learns different things about them. The person won't rush back to a desktop to enter this information into the PMS, however they are usually carrying their mobile phones. With voice, they can launch the PMS on their mobile, speak into it and add a comment that is relevant for the reservation or the guest profile based on their recent engagement with the guest.
Mobile App
Automated night audit
Calendar view
Multi-lingual
Task Management

Attach automated and custom-made tasks to reservations to easily track jobs and keep guests happy.
Automated reminders

Failed settlements and payment request tasks are automatically created so you don’t miss guest payments.
Guest profiles
Tablet/Kiosk Check-in

Guests can skip the reception queue check in via a tablet, on their own or with the help of one of your team.
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.
Centralized Messaging

Receive messages from guests and colleagues all in one place within the PMS.
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.

Groups Management

4/5 features

Group functionality
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.

Guest Experience

4/5 features

Integrated ID & Passport Scanner

Effortlessly scans multiple passports and ID’s Contactless technology for improved hygiene Eliminates transcribing errors Improved safety: The identity document never leaves the guest’s hands Eliminates the need for copies and storage
Digital Registration

Guest can sign digital registration forms on a mobile device. The signature is automatically stored to the database. Faster check in, location independent, contactless.
Guest App

Put your guests in control of their experience from the moment they book, with a range of guest services from messaging, hotel services, request management, upsells and more.
Online Check-in

You check in online for a flight, why not for a hotel? Digitize your registration process to enable guests to check-in before they arrive to streamline the guest experience, eliminate the need to ask guests for payment upon arrival and reduce wait times and queues at the front desk.
Online Checkout

Lets guests check out from the comfort of their room or on the go via an email link to make checkout more convenient for guests and to help free up rooms faster to optimize your housekeeping operation and get rooms ready faster for arrivals.
Guest Messaging

Make it easy for your guests to contact you during any part of their stay with real-time messaging. Eliminate annoying phone hold times, respond to requests faster and provide outstanding service,.
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.
ID Scanning & Registration Pre-fill

Scan IDs to automatically pre-fill guest information
Lobby Kiosk

Give guests the choice to check themselves in as part of a contact-free experience. Typical features include: digital registration cards, passport scanner, integrated payment terminals, door lock integrations and streamlined self-check-out.

Housekeeping

4/5 features

Housekeeping module
Housekeeping Mobile App

Enable housekeeping team members to view assignments, track points coverage/daily progress, update room statuses and more all from their mobile device.
Real-Time Status Updates

Update reservations or create tasks within the app for immediate internal visibility.
Automated Assignments

Ability to leverage guest arrival and departure details help to prioritize which rooms to clean first.
Real Time Reporting

Ability to track live room status and check in reservations for available rooms. Know which rooms need priority cleaning in order to upsell early arrival.
Shift Planning

Ability to see a workload overview for every housekeeper to create an organized, optimized and efficient shift plan for each team member.
Employee Messaging

Message individual team members or groups to communicate and send updates without having to slow down your team or reach for a radio.
Online Checkout

Lets guests check out from the comfort of their room or on the go via an email link to make checkout more convenient for guests and to help free up rooms faster to optimize your housekeeping operation and get rooms ready faster for arrivals.

Payments

4/5 features

Integrated Payment Terminal & Card Reader

A fully automated card reader integrated with your PMS and Payment Processing System to help with Automation and Seamless Payment Processing
Direct billing

Direct billing refers to the process where a hotel directly bills a third-party entity, such as a company, travel agency, or organization, for a guest’s stay, rather than requiring the guest to pay at the time of check-out. This feature allows hotels to set up and manage accounts for companies or other entities that regularly send guests to the hotel, making it easier for those businesses to handle payments through invoices or agreed-upon terms. This feature simplifies the payment process for corporate guests or groups and helps hotels manage financial transactions efficiently.
Multi-currency
Payment processing
Payment Requests

Send payment requests directly to a guest’s email and get notified upon payment or expiration.

Reservations Management

4/5 features

RevPaR & ADR Reports
Gift Vouchers
Channel Manager
Integrated CRS
Drag-n-Drop Tapechart

Drag and drop reservations on an easy to use calendar view.
Rate Management

Your rates, your rules. Create and customize product rates and rules to suit your property, including special deals, dependencies, and restrictions.
Automated Space Optimization

Eliminate the manual work of room blocking with automated room assignments.
Rules Based Room Assignments

Set rules to optimize your room assignments to fit your property's unique needs. For example, - Assign spaces by floor from top down or bottom up to fill all your floors progressively - Spread out equally, so you have similar amount of reservations on each floor - Assign reservations based on how well they match the customer’s preferred space features
Transactional Emails (booking, folios, etc)

Automatically send transactional booking emails and reservation related notifications to guests.

Revenue Management

4/5 features

RevPaR & ADR Reports
Custom rates
Ancillary revenue tracking
Revenue management module
Base Pricing

Easily set up the base price of a rate to ensure minimum space income.

Taxes & Compliance

4/5 features

PCI Compliant
GDPR Compliant
SOC2 Complaint
Tax Configuration

Tax reporting and documentation customized for your regional requirements.

Support & Training

4/5 features

Online 24/7 support

Food & Beverage

4/5 features

EPoS

Spa

4/5 features

Spa & Wellness Module

Q1 '26 Property Management Systems Survey Insights

Last updated: Q1 2026

Is Priority Software a good fit for your hotel?

Rank

Hotel size

Popular alternatives

#1 of 51

Small

89% (606)

Cloudbeds

Small hotels say that Cloudbeds' Property Management System ranks highly in verified HotelTechReport reviews due to its ease of use, reliable OTA integration, and strong customer support. These features are crucial for Small hotels to streamline operations and enhance guest satisfaction.

#1 of 45

Mid-sized

92% (391)

Mews

Medium hotels say that Mews's Property Management System receives high praise in verified HotelTechReport reviews for its automation capabilities, ease of use, and seamless integrations. These features notably simplify daily operations and reduce manual processing, enhancing operational efficiency.

#1 of 20

Large

91% (252)

Oracle Hospitality

Large hotels say that Oracle Hospitality's Property Management System, according to verified HotelTechReport reviews, integrates smoothly with third-party systems, assists with multi-property management, and enhances operational efficiency through streamlined workflows and real-time updates.

Small

89% (606)

#1 of 51

Cloudbeds

Mid-sized

92% (391)

#1 of 45

Mews

Large

91% (252)

#1 of 20

Oracle Hospitality

Rank

Hotel type

Popular alternatives

#1 of 49

Boutique Hotels

90% (483)

Cloudbeds

Boutique hotels say that Cloudbeds' Property Management System stands out in verified HotelTechReport reviews for its centralized management and seamless OTA integrations, reducing manual tasks. The intuitive interface and responsive customer support are particularly beneficial for boutique operations.

#1 of 48

Bed & Breakfast & Inns

97% (353)

ThinkReservations

Bed-N-Breakfast hotels say that ThinkReservations' Property Management System ranks highly in verified HotelTechReport reviews due to its user-friendly interface, exceptional customer service, and robust reporting capabilities. These features are crucial for managing the unique operational needs of Bed-N-Breakfast accommodations.

#1 of 47

Resorts

91% (362)

Cloudbeds

Resort hotels say that Cloudbeds' Property Management System excels due to its user-friendly design and integrated channel manager, facilitating seamless OTA connections and efficient reservations management. Verified HotelTechReport reviews highlight exceptional customer support and reliable performance as key strengths for Resort operations.

Boutique Hotels

90% (483)

#1 of 49

Cloudbeds

Bed & Breakfast & Inns

97% (353)

#1 of 48

ThinkReservations

Resorts

91% (362)

#1 of 47

Cloudbeds

Rank

Region

Popular alternatives

#1 of 34

Europe

92% (673)

Mews

Europe hotels say that Mews's Property Management System, according to verified HotelTechReport reviews, excels due to its intuitive user interface, seamless integration with third-party tools, and strong automation features that streamline operations and improve efficiency, crucial for European hospitality businesses.

#1 of 32

North America

97% (387)

ThinkReservations

Na hotels say that ThinkReservations's Property Management System consistently impresses in verified HotelTechReport reviews with its user-friendly interface, robust support, and seamless integration capabilities. These strengths are particularly beneficial to Na hotels, enhancing operational efficiency and guest satisfaction.

#2 of 15

Asia Pacific

94% (398)

Oracle Hospitality

Ap hotels say that Oracle Hospitality's Property Management System excels due to cloud accessibility, streamlined integrations, and user-friendliness, according to verified HotelTechReport reviews. These strengths facilitate efficient operations, reducing manual bottlenecks, and enabling remote management, making it ideal for Ap properties.

Europe

92% (673)

#1 of 34

Mews

North America

97% (387)

#1 of 32

ThinkReservations

Asia Pacific

94% (398)

#2 of 15

Oracle Hospitality

Rank

Country

Popular alternatives

#1 of 29

United States

97% (374)

ThinkReservations

Us hotels say that ThinkReservations's Property Management System is praised in verified HotelTechReport reviews for its user-friendly interface, efficient customer support, and robust reporting capabilities. These recurring strengths provide significant operational advantages to hotels in the US, enhancing both staff and guest experiences.

#1 of 18

United Kingdom

99% (97)

freetobook

Gb hotels say that freetobook's Property Management System is highly rated, according to verified HotelTechReport reviews. Gb properties appreciate its user-friendly setup, outstanding customer support, and effective direct booking management. Freetobook's adaptability and comprehensive support streamline operations for Gb hotels.

#1 of 16

Canada

90% (79)

WebRezPro

Ca hotels say that WebRezPro's Property Management System is favored for its intuitive usability, strong integration capabilities, and responsive customer support, as per verified HotelTechReport reviews. These strengths align well with the operational needs of Canadian hotels.

United States

97% (374)

#1 of 29

ThinkReservations

United Kingdom

99% (97)

#1 of 18

freetobook

Canada

90% (79)

#1 of 16

WebRezPro

Full 2026 Property Management Systems Survey Findings

Priority Software - Q1 '26 Property Management Systems Survey Insights

By hotel size

Priority Software is not yet ranked for Small in Property Management Systems Popular alternatives: Cloudbeds, ThinkReservations, Mews and 48 others

Priority Software is not yet ranked for Mid-sized in Property Management Systems Popular alternatives: Mews, Oracle Hospitality, HOTELTIME and 42 others

Priority Software is not yet ranked for Large in Property Management Systems Popular alternatives: Oracle Hospitality, Mews, HOTELTIME and 17 others

By hotel type

Priority Software is not yet ranked for Boutique Hotels in Property Management Systems Popular alternatives: Cloudbeds, Mews, Oracle Hospitality and 46 others

Priority Software is not yet ranked for Bed & Breakfast & Inns in Property Management Systems Popular alternatives: ThinkReservations, Cloudbeds, Mews and 45 others

Priority Software is not yet ranked for Resorts in Property Management Systems Popular alternatives: Cloudbeds, Oracle Hospitality, HOTELTIME and 44 others

By region

Priority Software is not yet ranked for Europe in Property Management Systems Popular alternatives: Mews, HOTELTIME, Clock and 31 others

Priority Software is not yet ranked for North America in Property Management Systems Popular alternatives: ThinkReservations, Cloudbeds, Stayntouch and 29 others

Priority Software is not yet ranked for Asia Pacific in Property Management Systems Popular alternatives: Oracle Hospitality, Cloudbeds, HOTELTIME and 12 others

By country

Priority Software is not yet ranked for United States in Property Management Systems Popular alternatives: ThinkReservations, Cloudbeds, Stayntouch and 26 others

Priority Software is not yet ranked for United Kingdom in Property Management Systems Popular alternatives: freetobook, Mews, eviivo and 15 others

Priority Software is not yet ranked for Canada in Property Management Systems Popular alternatives: WebRezPro, Cloudbeds, ThinkReservations and 13 others

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Top Picks

Pricing

Reviews

4.8 avg

Priority Software Reviews Summary

4.5

Very Good

1 reviews

Ease of Use

4.0/5

Customer Support

4.0/5

ROI

5.0/5

Implementation

5.0/5

Property Management Systems Ranked #72 out of 343

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4.6 (1255 REVIEWS)

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4.6 (761 REVIEWS)

OPERA Property Management Suite - from independents to global brands, OPERA is the flexible, configurable, intuitive solution to manage your entire operation

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Priority Software Integrations

Company	Functionality
SiteMinder 93% recommended by 2763 hotels	Channel Managers
Canary Technologies 96% recommended by 2571 hotels	Contactless Check-in +2 more
Actabl 92% recommended by 1786 hotels	Hotel Maintenance Software
This integration hasn’t been verified by Priority Software yet. RoomPriceGenie 96% recommended by 681 hotels	Revenue Management Systems
Oracle Hospitality 92% recommended by 615 hotels	Hotel POS Systems
Duve 94% recommended by 599 hotels	Upselling Software +3 more
IDeaS 92% recommended by 594 hotels	Revenue Management Systems
This integration hasn’t been verified by Priority Software yet. RateGain 94% recommended by 577 hotels	Hotel Chatbots
TrustYou 92% recommended by 428 hotels	Guest Survey Software +2 more
Cendyn 90% recommended by 350 hotels	Hotel Reservations Software

Browse all integrations (35)

Support

Unverified

Priority Software has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates

2026

Learn more about the GCSC Certification

Request a Quote

HT Score

0/100

Recommended

90%

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Optima PMS

What is Priority Software?

Direct billing

RevPaR & ADR Reports

Multi-currency

Transactional Emails (booking, folios, etc)

Automated night audit

Guest Communication (SMS Messaging)

Native Email Marketing

Guest profiles

Guest CRM

Gift Vouchers

Channel Manager

Booking Engine

Transactional Emails (booking, folios, etc)

Centralized user & role management

Multi-lingual

Cloud based

On premise

Guest Communication (SMS Messaging)

Guest profiles

Centralized Messaging

Transactional Emails (booking, folios, etc)

Mobile Device Notes & Tasks (Voice-to-Text)

Mobile App

Automated night audit

Calendar view

Multi-lingual

Task Management

Automated reminders

Guest profiles

Tablet/Kiosk Check-in

Payment Requests

Centralized Messaging

Automated Space Optimization

Group functionality

Automated Space Optimization

Integrated ID & Passport Scanner

Digital Registration

Guest App

Online Check-in

Online Checkout

Guest Messaging

Transactional Emails (booking, folios, etc)

ID Scanning & Registration Pre-fill

Lobby Kiosk

Housekeeping module

Housekeeping Mobile App

Real-Time Status Updates

Automated Assignments

Real Time Reporting

Shift Planning

Employee Messaging

Online Checkout

Integrated Payment Terminal & Card Reader

Direct billing

Multi-currency

Payment processing

Payment Requests

RevPaR & ADR Reports

Gift Vouchers

Channel Manager

Integrated CRS

Drag-n-Drop Tapechart

Rate Management

Automated Space Optimization

Rules Based Room Assignments

Transactional Emails (booking, folios, etc)

RevPaR & ADR Reports

Custom rates

Ancillary revenue tracking

Revenue management module

Base Pricing

PCI Compliant

GDPR Compliant

SOC2 Complaint

Tax Configuration

Online 24/7 support

EPoS