The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 43 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Priority Software shines in ROI , with exclusive features like Real Time Reporting and Mobile Device Notes & Tasks (Voice-to-Text).
SIHOT shines in ease of use and customer support , with exclusive features like Employee Messaging.
Side-by-side ratings based on 43 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 1 | 42 |
After analyzing 43 verified reviews, Priority Software users most value its , while SIHOT users highlight advanced support and training, quick issue resolution, integrations and custom interfaces. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Advanced Support and Training
▾
|
|
|
+
Quick Issue Resolution
▾
|
|
|
+
Integrations and Custom Interfaces
▾
|
|
|
+
Flexibility and Adaptability
▾
|
|
| Cons | |
|
−
User Interface and Modernization
▾
|
|
|
−
Financial Reporting and Customization
▾
|
|
|
−
Detailed Reporting and Analytics
▾
|
|
How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #40 9 reviews |
| Mid-Size (25-74 rooms) ▾ | #58 1 reviews | #26 21 reviews |
| Large (75-199 rooms) ▾ | — | #16 9 reviews |
| X-Large (200+ rooms) | — | #30 1 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #78 0 reviews | #35 15 reviews |
| Luxury ▾ | — | #30 11 reviews |
| Branded / Chain ▾ | #72 0 reviews | #25 13 reviews |
| Extended Stay ▾ | — | #28 5 reviews |
By Region
| Segment |
|
|
|---|---|---|
| Europe ▾ | #53 0 reviews | #17 31 reviews |
| Middle East | #20 1 reviews | #25 1 reviews |
You're evaluating two leading hotel property management systems: Optima PMS by Priority Software and SIHOT by SIHOT. Both aim to streamline your hotel operations, but they approach this goal differently. While Optima offers a broad, cloud-based all-in-one platform with extensive integration capabilities, SIHOT emphasizes flexibility through modular deployment and multi-functional support. The core question: which system aligns best with your hotel’s specific needs and growth plans?
Optima's recent reviews heavily favor its ease of use and support, but SIHOT’s wider adoption and recent review count suggest it might be a more established choice. Are you seeking scalability or customization?
Both systems serve diverse hotel types but differ significantly in their approach and market presence. Optima PMS by Priority Software is designed as an all-encompassing platform targeting resorts, boutique hotels, and chains looking for a unified solution. Its recent reviews are scarce, but those available praise its ability to handle complex operations, especially in unique venues like desert resorts, with a focus on automation and integrations.
SIHOT, on the other hand, is a mature product supported by a global presence in 14 countries, with a broad hotel segment focus—from luxury to city center hotels, extended stays, and independent properties. It has 39 recent reviews, with a high overall rating of 4.77/5, and is especially favored for its multi-property management and strong support.
Do you need a flexible, modular system suited for diverse property types or a comprehensive platform with a broad geographical footprint?
If your hotel needs a cloud-based platform that simplifies complex operations and integrates with over 40 partners, Optima PMS is your top pick. It offers specific features like real-time reporting, mobile notes, and automation—ideal for resorts, boutique hotels, or properties seeking a centralized, AI-driven management system.
SIHOT is superior if you require a flexible, multi-property solution with a proven track record across various segments. Its modular structure supports multiple installation options, and its large community of hotels, especially in Europe and Asia Pacific, benefits from its advanced reporting, multi-property management, and support for customized interfaces.
Choose Optima if seamless cloud automation and integration are your priorities. Choose SIHOT if you need a flexible, multi-format deployment and support for a broad variety of property types.
Optima PMS scores a 4/5 for ease of use based on recent reviews, with users praising its intuitive platform and straightforward onboarding process—highlighted by a 5/5 onboarding rating. Many mention how quickly staff adapt to its clean, open architecture, and seamless workflows.
SIHOT, with a 4.49/5 usability rating, also receives positive notes for its dynamic user interface and ease of learning, especially for multi-property management. However, some reviews note that its interface can feel dated and that quicker UI modernization would further improve user experience.
Edge: Optima PMS.
Optima PMS offers 6 features exclusive to Priority Software, including a Spa & Wellness module, real-time reporting, mobile notes, automated assignments, rules-based room allocation, and SOC2 compliance. These features are tailored for diverse hospitality operations seeking automation and security.
SIHOT has a single feature exclusive to it—Employee Messaging—which supports staff communication. With 47 shared features, SIHOT provides extensive front-office, reservation, and property management functions, with dynamic reporting and multi-property support.
While SIHOT’s broader feature set caters to complex operations, Optima’s niche modules add specific value for resorts and integrated service environments.
Edge: SIHOT.
Both products enjoy high support ratings—Optima scores 4/5, and SIHOT surpasses with a 4.62/5 score. Reviews highlight SIHOT’s proactive, friendly support team, with clients praising their swift issue resolution and dedication.
Optima’s recent reviews also commend its customer support, emphasizing its responsiveness and helpful onboarding, particularly given its smaller review base. However, with 39 reviews and recent feedback, SIHOT's support network is more established.
Edge: SIHOT.
SIHOT connects with 60 verified partners, including major global players like Omnibees, Profitroom, and Unifocus, offering extensive customization options. Many shared partners—like TrustYou, SiteMinder, and Revinate—ensure smooth integration with your existing tech stack.
Optima offers 40 verified partners, including key systems like STR, RoomChecking, and Lighthouse. While fewer in number, it covers critical integrations for hospitality, especially with a focus on global distribution and automation.
SIHOT’s broader partner network gives it an edge in integration flexibility.
Edge: SIHOT.
SIHOT’s 39 recent reviews yield a stellar rating of 4.77/5, with many highlighting its reliability for multi-property management and support. Hotels in Europe and Asia Pacific particularly praise its adaptability and comprehensive functionalities.
Optima, with only 1 review, scores a 0/5, but this is not indicative of poor performance—rather, the limited review count restricts a broader assessment. Its recent ratings suggest high satisfaction among niche users but lack sufficient data to compare directly.
Given the volume and recency, SIHOT’s ratings are more credible.
Edge: SIHOT.
Both products do not publicly disclose detailed pricing; they typically involve bespoke quotes based on property size, modules, and deployment preferences. Expect to contact their sales teams for tailored estimates, which may include setup fees and ongoing support costs.
If budget transparency is essential, note that SIHOT’s pricing can be more flexible due to modular options, while Optima's cloud orientation might offer more predictable subscription models.
Not ideal if your hotel prefers on-premise solutions or has a tight budget, as pricing details are custom.
Not ideal if your hotel needs a simple, all-in-one package without extensive customization or multi-property features.
The core difference lies in scope and deployment: Optima PMS is a cloud-first, open-architecture platform emphasizing automation, integrations, and a streamlined experience. SIHOT offers a more established, highly flexible multi-property system with a broader network of partners and installation options.
Choose Optima if you prioritize a modern, cloud-based system with automation and niche modules. Opt for SIHOT if you need a mature, customizable multi-property solution with extensive support and integration options.
For properties seeking a unified, easy-to-implement cloud platform, Optima is the clear choice. If your hotel is a larger chain or requires deep customization and multi-property management, SIHOT is the stronger option.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
|
|
|
|---|
According to HTR's product database, Optima PMS and SIHOT share 47 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Automated Assignments | ||
| Employee Messaging | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Real Time Reporting | ||
| Rules Based Room Assignments | ||
| SOC2 Complaint | ||
| Spa & Wellness Module |
Ranks higher for
Unique capabilities
What hoteliers love
Many users commend the advanced support team and the online training academy, which make it easy to resolve issues and reduce the learning curve for n... Many users commend the advanced support team and the online training academy, which make it easy to resolve issues and reduce the learning curve for new employees. Regular CRM calls are also appreciated for keeping open lines of communication.
SIHOT is praised for its quick and effective issue resolution capabilities. However, a few reviews criticize the initial reluctance to take responsibi... SIHOT is praised for its quick and effective issue resolution capabilities. However, a few reviews criticize the initial reluctance to take responsibility for certain problems, stressing an area for improvement in communication.
SIHOT significantly eases integration with other systems by actively supporting and participating in the creation of custom interfaces. This ensures s... SIHOT significantly eases integration with other systems by actively supporting and participating in the creation of custom interfaces. This ensures seamless operations and adds to the flexibility needed for modern hospitality businesses.
Where hoteliers push back
There are calls for a more modern and intuitive update of SIHOT's user interface, with users pointing out that the current system design feels dated c... There are calls for a more modern and intuitive update of SIHOT's user interface, with users pointing out that the current system design feels dated compared to other solutions on the market.
While useful, some users wish for quicker adaptation in financial report customization to fit specific regional financial requirements better. This fe... While useful, some users wish for quicker adaptation in financial report customization to fit specific regional financial requirements better. This feedback suggests a need for enhanced customization capabilities.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Optima PMS and SIHOT share many core Property Management Systems features, but each has unique capabilities. Optima PMS offers 40 verified integration partners, while SIHOT offers 60. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SIHOT leads in ease of use at 4.5/5 vs 4.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Optima PMS: No. SIHOT: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Priority Software has an HT Score of 0 and SIHOT has 74. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor