Profitroom Marketing Automation vs. WhatCounts:
Which Is Right for You?

The Decision

Choosing between Profitroom’s Marketing Automation and WhatCounts hinges on what your hotel prioritizes. Profitroom offers a comprehensive, hotel-specific CRM with a suite of automation features, while WhatCounts is a general email marketing platform tailored for the broader travel and hospitality industry. Both aim to boost revenue and guest engagement, but their approaches and capabilities differ significantly.

Profitroom’s platform is built specifically for hotels, integrating guest profiles, segmentation, and automation that align directly with your operations. WhatCounts focuses on delivering personalized email campaigns at scale, but lacks the hotel-specific features found in Profitroom. Which solution better fits your hotel’s current and future needs?

Is Profitroom or WhatCounts Better for Hotels?

Profitroom stands out with a tailored hotel CRM and marketing automation suite, designed to enhance guest communication and increase direct bookings. WhatCounts, on the other hand, excels as a versatile email marketing platform capable of managing complex campaigns but doesn’t offer integrated hotel-specific features.

Profitroom’s core strength lies in its deep integration with hotel operations, providing tools like guest profiling, segmentation, and automation within a single platform, with a recent review count of 232 and 8 reviews in the last six months. WhatCounts has no reviews, making Profitroom’s user feedback more recent and reliable. Will your hotel benefit more from a dedicated hospitality platform or a general email marketing service?

Profitroom vs WhatCounts: Which Should Your Hotel Choose?

If your hotel needs a comprehensive, all-in-one CRM and marketing automation tool designed specifically for hospitality, go with Profitroom. Its features like guest segmentation, personalized communication, and automation are suited for hotels aiming to optimize direct bookings and guest loyalty.

If your primary goal is advanced email campaign management with broad industry applicability and less focus on hotel-specific features, WhatCounts could be a fit. However, its lack of hotel-centric functionalities and no recent reviews make Profitroom the stronger choice for hotels seeking targeted growth tools.

Is Profitroom or WhatCounts Easier to Use?

Profitroom’s platform boasts a user rating of 4.73/5 for ease of use, with reviews praising its intuitive interface, quick setup, and straightforward content management. Hotel staff find it easy to implement, with positive feedback emphasizing its clear structure and support during onboarding.

WhatCounts, lacking a dedicated hotel interface and user reviews, offers no comparative data on usability. Given the detailed positive feedback for Profitroom’s user experience, it clearly has the edge here.

Which Has Better Features: Profitroom or WhatCounts?

Profitroom provides 26 unique features only available within its platform, including event-based automations, guest profiles, segmentation, a WYSIWYG editor, and a centralized data warehouse. These features enable hotels to execute targeted marketing and guest engagement strategies tailored specifically to hospitality.

WhatCounts offers no exclusive features and focuses solely on email campaign management. Therefore, its capabilities are limited to standard email marketing functions, lacking the depth and hotel-specific tools that give Profitroom an advantage. Edge: Profitroom.

Which Has Better Customer Support: Profitroom or WhatCounts?

Profitroom’s customer support scores 4.52/5, with reviews highlighting its responsiveness, professionalism, and helpfulness. Clients appreciate the support team’s quick assistance and advisory services, especially during onboarding and integration phases.

WhatCounts has no available reviews or support ratings, making it impossible to assess. Based on the available data, Profitroom’s support clearly surpasses WhatCounts, reinforcing its suitability for hotels needing reliable assistance.

Which Has More Integrations: Profitroom or WhatCounts?

Profitroom offers integrations with 66 verified partners, including popular hotel and booking systems like Mirai, HOTELTIME, apaleo, and Sojern. These integrations help streamline operations and improve data flow across your hotel’s tech stack.

WhatCounts has no verified integrations listed, limiting its ability to connect with existing hotel systems. If integrations are vital to your hotel’s operation, Profitroom’s extensive partner network provides a significant edge.

Which Do Hoteliers Rate Higher: Profitroom or WhatCounts?

Profitroom boasts a high overall rating of 4.79/5 from 232 reviews, with recent feedback emphasizing its impact on direct booking rates and guest engagement. Hotel segments like resorts and boutique hotels particularly rate it highly, often citing improved revenue and guest experience.

WhatCounts has no recent reviews or ratings, leaving no basis for comparison. The abundance of positive, recent feedback for Profitroom makes it the more trusted option among hoteliers.

How Much Do Profitroom and WhatCounts Cost?

Profitroom charges a base price of $600 per month, with no indication of additional implementation fees or tiered plans. It does not offer a freemium or trial, but its pricing reflects a comprehensive, hotel-specific solution.

WhatCounts’ pricing is not publicly available, which suggests it may be custom or enterprise-level. Without transparent pricing, Profitroom’s clear and predictable cost structure offers better value and planning for your hotel.

What Type of Hotel Should Use Profitroom?

• Hotels that want to increase direct bookings through personalized marketing automation.
• Properties seeking to unify guest data and improve segmentation for targeted campaigns.
• Hotels with multiple properties or brands needing centralized campaign management.
• Teams focused on increasing revenue from upselling and targeted communication.
• Hotels that value a platform built specifically for hospitality workflows.

Not ideal if:

• Your hotel operates primarily through third-party OTAs without a focus on direct engagement.
• You require a lightweight, non-hospitality-specific email platform.
• Your hotel has very limited or no digital marketing needs.

What Type of Hotel Should Use WhatCounts?

• Hotels or travel companies already heavily invested in broad email marketing campaigns.
• Businesses that need a flexible platform capable of managing complex, multi-channel email strategies.
• Organizations looking for a standalone email service provider without the need for integrated hospitality tools.
• Teams with existing hotel systems and a preference for integrating with their current marketing stack.

Not ideal if:

• Your hotel benefits from integrated CRM and automation specific to hospitality.
• You need hotel-specific features like guest profiling, segmentation, or automation workflows.
• You prefer a platform with dedicated support and verified integrations tailored for hotels.

Profitroom vs WhatCounts: The Bottom Line for Hotels

Profitroom offers a comprehensive, hotel-focused CRM and marketing automation platform with 26 unique features, recent positive reviews, and high user ratings. It excels at increasing direct bookings, streamlining guest communication, and integrating with numerous hotel systems.

WhatCounts is a general email marketing platform with no recent hotel reviews or verified integrations, primarily suited for broader travel or hospitality marketing campaigns. Its lack of hotel-specific features and limited data make it a less compelling choice for hotels seeking targeted automation.

For hotels aiming to boost direct bookings and guest loyalty through specialized tools, Profitroom is the clear winner. If your focus is on complex email campaigns across multiple sectors and you already have a robust tech stack, WhatCounts may serve your needs, but its hotel-specific value is unproven.

In conclusion, given the recent reviews, high ratings, and extensive integrations, Profitroom emerges as the more reliable, hotel-centric solution for your team’s growth and guest engagement needs.