The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 108 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Planet shines in ease of use and customer support — especially for brand properties (5.0/5) , with exclusive features like On premise and Revenue management module.
Selfie shines .
Side-by-side ratings based on 108 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | Contact sales |
| Verified Reviews | 108 | 0 |
After analyzing 108 verified reviews, Planet users most value its functionality and features, ease of use, multi-property management, while Selfie users highlight . Click any theme to see what reviewers say.
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Functionality and Features
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Ease of Use
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Multi-property Management
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Support Issues
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Customization and Flexibility
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System Performance and Reliability
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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Selfie |
|---|---|---|
| Small (10-24 rooms) ▾ | #27 32 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #15 50 reviews | — |
| Large (75-199 rooms) ▾ | #15 10 reviews | — |
| X-Large (200+ rooms) | #17 3 reviews | — |
By Property Type
| Segment |
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Selfie |
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| Boutique ▾ | #21 42 reviews | — |
| Luxury ▾ | #21 34 reviews | — |
| Branded / Chain ▾ | #17 33 reviews | — |
| Extended Stay ▾ | #20 9 reviews | — |
By Region
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Selfie |
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| North America ▾ | #29 6 reviews | — |
| Europe ▾ | #10 79 reviews | — |
| Middle East | #15 2 reviews | — |
Choosing the right property management system (PMS) is critical for your hotel's efficiency, guest experience, and revenue. Both protel PMS by Planet and Selfie aim to streamline operations, but they serve different needs and maturity levels. Your decision hinges on which product aligns best with your hotel’s size, complexity, and growth plans.
protel PMS offers a comprehensive, feature-rich platform with a large user base and recent reviews, while Selfie is an AI-driven review tool with no recent hotel-specific user feedback. Which one truly fits your hotel’s operational scale and ambitions?
protel PMS provides a full-stack property management solution with over 105 reviews in the past six months, averaging 4.11 out of 5 stars. Its features include integrated payments, multi-currency support, and extensive third-party integrations, making it suitable for hotels that need detailed operational control.
Selfie, by contrast, is an AI review platform that offers insights into customer opinions, but it lacks recent hotel-specific reviews or a formal PMS feature set. It primarily focuses on review management and customer insights rather than day-to-day hotel operations.
The core problem both products address involves improving guest satisfaction and operational efficiency. However, protel PMS is designed to run your property’s management backend, while Selfie helps interpret guest feedback. Is your hotel seeking operational control or customer review insights? If operational efficiency is your priority, protel is the clear choice.
If your hotel requires a versatile, full-featured PMS capable of handling complex, multi-property operations, go with protel. It suits hotels that need detailed booking, rate management, and integrated payment processing, especially if you have a sizable or growing portfolio.
Choose Selfie if your focus is on managing online reputation, understanding guest sentiment, and responding quickly to customer feedback. However, given Selfie’s lack of recent hotel reviews and clear PMS functionality, it’s more suitable for smaller, customer-centric businesses seeking review insights rather than operational management.
In essence, for hotels seeking a reliable backend system with proven functionality and recent user validation, protel is the better pick. If your hotel’s main concern is review analysis and reputation monitoring, Selfie might be worth exploring—but its lack of recent reviews makes it less compelling.
protel PMS boasts an overall ease of use rating of 4.12 out of 5, backed by over 105 recent reviews. Users highlight its intuitive interface, straightforward navigation, and efficient onboarding process, although some mention initial complexity for larger setups.
Selfie, with no recent hotel-specific reviews, offers an AI-driven review summarization platform that is inherently designed for simplicity, primarily focusing on review analysis. Its ease of use is presumed high, but without recent hotel user feedback, it's difficult to assess how easily hotels can incorporate it into daily operations.
Edge: protel PMS. Its established, user-friendly interface and proven onboarding process for hospitality professionals give it a distinct advantage.
protel PMS offers a suite of 46 features exclusive to its platform, including revenue management, multi-currency support, integrated booking engine, guest CRM, digital registration, and real-time reporting. Its extensive integration ecosystem with over 195 verified partners supports a wide range of operational needs.
Selfie, by contrast, does not offer a comparable set of features relevant to hotel management, focusing instead on review analysis and customer sentiment. It lacks operational functionalities like booking, payments, or property management tools.
The clear edge goes to protel PMS, with its comprehensive feature set tailored for hotel management and a robust ecosystem for integrations.
protel PMS has a customer support rating of 3.95 out of 5, based on recent reviews, with hoteliers noting that support can be slow at times. Comments mention long response times and occasional frustrations with technical issues, but overall support is considered helpful when available.
Selfie, lacking recent reviews or hotel-specific support data, provides AI-driven review insights without mention of dedicated customer service or onboarding assistance. Its support experience remains unverified in the hotel context.
Edge: protel PMS. Its established support infrastructure and recent review data give it a slight advantage in reliability and responsiveness.
protel PMS boasts an impressive 195 verified partners, including major players like Innspire, Right Revenue, Omnibees, and RevControl. Its broad integration ecosystem supports a wide array of hotel operations, from revenue management to channel distribution.
Selfie does not list any verified integrations, indicating a limited or nonexistent integration ecosystem. Its core focus remains on review management, not operational connectivity.
Edge: protel PMS. Its extensive, verified integrations make it the more adaptable and scalable solution for complex hotel environments.
protel PMS has a strong overall rating of 4.11 out of 5, with recent reviews emphasizing its reliability, feature set, and ease of use. Hotels ranging from independent properties to small chains praise its flexibility and integration capabilities, particularly highlighting its recent support improvements.
Selfie, with no recent reviews or hotel-specific ratings, cannot be reliably compared. Its utility remains unverified in the hotel management space.
Edge: protel PMS. The volume and recency of reviews affirm its standing as a trusted hotel management platform.
protel PMS costs a flat $500 monthly fee, without a free tier or trial, reflecting its enterprise-grade features. The price covers the full suite of functionalities, including integrations and support.
Selfie’s pricing is not publicly available, but it’s positioned as a review and customer insight platform, likely offering tiered plans or custom quotes. Without clear pricing, direct comparison is limited.
In summary, protel’s transparent pricing makes budgeting straightforward; Selfie’s costs, if any, are uncertain.
Not ideal if:
Not ideal if:
protel PMS by Planet stands out as a versatile, feature-rich property management platform with recent positive reviews, extensive integrations, and a proven track record. It caters best to hotels that need a reliable backend system capable of managing multiple properties and complex operations.
Selfie, although innovative in review analysis, lacks recent hotel-specific reviews and operational features. It is more suitable for small, reputation-focused businesses that want to monitor guest feedback rather than run daily hotel management.
If your hotel needs a scalable, integrated PMS with a solid recent user base, go with protel. Its extensive features and proven support make it the clear choice. If your priority is review insights and reputation management for a small property, Selfie might be worth a trial, but its lack of recent hotel reviews makes it a less confident pick.
In conclusion, for most hotels actively managing operations and growth, protel PMS offers the stability, features, and recent validation needed to support your business today and tomorrow.
According to HTR's product database, protel PMS (by Planet) and Selfie share 0 features. Here are the key differences — features one has that the other lacks.
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Selfie |
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| Booking Engine | ||
| Cloud based | ||
| Multi-currency | ||
| Multi-lingual | ||
| On premise | ||
| Revenue management module |
Showing top differences. 34 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"It feels like a partnership, not a product. Our feedback is always heard and acted on. We’re working together for the shared goal of great guest service."
No published case study for this goal yet.
What hoteliers love
Users appreciate Protel's extensive features for managing single properties, with comprehensive tools for reporting, room plans, and rate management.... Users appreciate Protel's extensive features for managing single properties, with comprehensive tools for reporting, room plans, and rate management. However, many reviews expressed disappointment that a lot of these functionalities are incomplete, buggy, or missing entirely when dealing with more complex setups or multi-property environments. Custom reports and seamless integration with other tools are also highlighted as beneficial.
The user interface is generally praised for being intuitive and easy to navigate. Many users found Protel Air particularly user-friendly and noted the... The user interface is generally praised for being intuitive and easy to navigate. Many users found Protel Air particularly user-friendly and noted the efficiency in managing daily operations. However, certain updates have made certain functions more complex and less intuitive than before.
Protel's performance in catering to multi-property environments received mixed feedback. While some users praised its organizational tools and interfa... Protel's performance in catering to multi-property environments received mixed feedback. While some users praised its organizational tools and interfaces, many found the system frustratingly limited for multi-location setups, highlighting significant bugs and reduced functionalities.
Where hoteliers push back
Customer support is a consistent area of concern. Reviews mentioned long waiting times for support requests, lack of phone availability, and poor resp... Customer support is a consistent area of concern. Reviews mentioned long waiting times for support requests, lack of phone availability, and poor response times after the acquisition by Planet. Users recommend improving the speed and reliability of customer service.
Users are generally happy with the level of customization available in Protel, allowing them to adapt the system to better fit their specific needs. H... Users are generally happy with the level of customization available in Protel, allowing them to adapt the system to better fit their specific needs. However, this flexibility often comes at a high cost, and some required features are only available through paid custom development.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. protel PMS (by Planet) and Selfie share many core Property Management Systems features, but each has unique capabilities. protel PMS (by Planet) offers 194 verified integration partners, while Selfie offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. protel PMS (by Planet) leads in ease of use at 4.1/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
protel PMS (by Planet): No. Selfie: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Planet has an HT Score of 33 and Selfie has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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