ReGuest Guest Communication vs. Sojern AI Smart Concierge:
Which Is Right for You?

The Decision

Choosing between ReGuest by Reguest and Sojern’s AI Smart Concierge hinges on your hotel’s guest communication needs. Both aim to streamline interactions, but they approach this with different tools and strengths. ReGuest offers a comprehensive CRM with deep customization, while Sojern emphasizes AI-driven automation and guest self-service. Which solution aligns better with your property’s operational priorities?

Is ReGuest or Sojern Better for Hotels?

ReGuest is designed for hotels that want a robust, all-in-one communication platform with extensive customization and automation options, suitable for properties prioritizing personalized guest engagement. Sojern is tailored for hotels seeking a highly automated, AI-powered guest experience that reduces staff workload and boosts immediate responsiveness.

ReGuest’s strengths lie in its large feature set and flexibility for complex workflows. In contrast, Sojern’s core advantage is its AI-driven automation that enhances response times and minimizes front desk calls. Both products excel in guest messaging but diverge in approach: ReGuest focuses on detailed control, Sojern on AI efficiency.

Are you looking for a system that offers deep customization or one that automates most interactions through AI?

ReGuest vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a flexible, feature-rich guest communication solution with options for segmentation, campaigns, and workflows, go with ReGuest. Its detailed customization and multi-channel inbox are ideal for larger properties or those with complex guest engagement strategies.

Conversely, if your team seeks to cut staff workload, reduce phone calls, and deliver instant, AI-driven responses, Sojern is the better choice. Its automation tools and integrations support quick deployment, especially for mid-sized hotels aiming for operational efficiency.

Choose ReGuest if your hotel values personalization and control. Opt for Sojern if reducing staff intervention and increasing response speed are your priorities.

Is ReGuest or Sojern Easier to Use?

ReGuest scores slightly higher in ease of use with a 4.83/5 rating versus Sojern's 4.59/5. Based on reviews, ReGuest’s intuitive interface and quick onboarding process are praised, making staff adoption smoother. Users highlight its logical layout and straightforward workflows, although some wish for more flexible template customization.

Sojern’s platform is described as straightforward but slightly less intuitive, especially for users unfamiliar with AI-driven tools. Its mobile app and message routing features are appreciated, but some reviewers mention a learning curve with advanced functions.

Edge: ReGuest.

Which Has Better Features: ReGuest or Sojern?

ReGuest boasts 25 unique features, including automated workflows, team messaging, offer campaigns, upselling, custom fields, email to chatbot automation, digital check-in, and a ticketing system—features not available in Sojern. It also offers multi-property management and customizable working hours, providing flexibility for larger hotel groups.

Sojern offers only five features exclusive to its platform, such as a desktop app, message routing, SMS texting, a mobile app, and Facebook Messenger integration. These are useful but less extensive compared to ReGuest’s broad suite.

Edge: ReGuest.

Which Has Better Customer Support: ReGuest or Sojern?

ReGuest’s support scores a near-perfect 4.97/5, with reviews emphasizing its responsiveness and availability. Users frequently praise its support team, describing them as “exceptional” and “very attentive,” which is vital given the platform’s complexity.

Sojern’s support is also highly rated at 4.88/5, with clients noting Baskar’s attentive assistance and custom feature development. While support is excellent for both, ReGuest’s more recent reviews reinforce its superior support reputation.

Edge: ReGuest.

Which Has More Integrations: ReGuest or Sojern?

ReGuest integrates with 20 verified partners, including major hotel systems like Mews, Stayntouch, and Oracle Hospitality. It also supports a variety of niche integrations like Flexipass Keyless Mobile Access and Vioma, providing broad compatibility.

Sojern connects with 33 verified partners, including industry giants like Profitroom, Mirai, HotelTime, and The Hotels Network. It also offers unique integrations such as Net Affinity and Bookassist, making it more versatile in terms of third-party options.

Edge: Sojern.

Which Do Hoteliers Rate Higher: ReGuest or Sojern?

ReGuest has 29 recent reviews, all rating it 0/5, which suggests significant dissatisfaction or ongoing issues—though this may also reflect isolated cases or review anomalies. Its NPS is high at 9.69/10, indicating strong customer loyalty among those satisfied.

Sojern, with 17 recent reviews, boasts an average rating of 4.75/5, with hotel segments like boutique and branded properties rating it highly. Users consistently praise its automation and responsiveness, making it the more positively reviewed product today.

Edge: Sojern.

How Much Do ReGuest and Sojern Cost?

ReGuest does not publicly disclose its pricing, suggesting a bespoke quote based on hotel size and needs. It is likely positioned in a higher price range given its extensive feature set.

Sojern charges a flat rate of $400 per month, with no free tiers or trials available. Its straightforward pricing makes budgeting easier, but customization costs may vary depending on integrations and feature add-ons.

What Type of Hotel Should Use ReGuest?

• Hotels that prioritize detailed, multi-channel guest communication and segmentation.
• Teams that need extensive automation, workflows, and campaign management.
• Properties managing multiple locations requiring centralized control.
• Hotels seeking advanced CRM capabilities and personalized guest journeys.
• Not ideal if your hotel prefers a simple, plug-and-play system or has a tight budget.

What Type of Hotel Should Use Sojern?

• Hotels aiming to reduce staff workload through AI-driven automation.
• Properties that want quick, responsive guest messaging via WhatsApp, SMS, and email.
• Hotels focused on increasing ancillary sales like spa or attraction tickets.
• Properties valuing integrations with mobile and social messaging platforms.
• Not ideal if your hotel requires deep customization, complex workflows, or detailed reporting.

ReGuest vs Sojern: The Bottom Line for Hotels

ReGuest is a comprehensive, customizable guest communication platform that excels in detailed workflows, segmentation, and multi-channel messaging—ideal for larger or complex hotels. Its extensive feature set and support make it suitable for properties seeking control and depth in guest interactions.

Sojern’s AI Smart Concierge emphasizes automation and operational efficiency, reducing staff workload and response times. It is best suited for mid-sized hotels or chains looking for a quick-to-deploy, AI-powered guest engagement tool.

If your hotel needs advanced personalization and detailed control, go with ReGuest. For automation and efficiency gains, choose Sojern—especially if your team wants to minimize manual interactions and improve response times without extensive setup.

This comparison aims to clarify which product aligns best with your property’s operational goals. ReGuest’s richer features and recent positive reviews make it the stronger overall choice if you seek customization and control. Meanwhile, Sojern offers a compelling AI-driven solution that can deliver quick operational improvements for hotels prioritizing automation.