ReGuest Hotel CRM vs. RIMS (MP-Network GmbH):
Which Is Right for You?

The Decision

Choosing between ReGuest Hotel CRM by Reguest and RIMS by MP-Network hinges on your hotel’s specific needs and operational priorities. Both products aim to enhance your guest communication and marketing efforts, but they approach these goals differently. While Reguest emphasizes personalized marketing through an advanced CRM with AI features, MP-Network specializes in sophisticated, automated guest messaging with a focus on high-end hospitality. Which aligns better with your hotel's strategy? Let’s explore their strengths and weaknesses side by side.

Is ReGuest Hotel CRM or RIMS Better for Hotels?

ReGuest by Reguest and RIMS by MP-Network both serve as hotel CRM and email marketing tools designed to improve guest engagement and increase direct bookings. ReGuest leans heavily into personalized communication, segmentation, and AI-driven automation, making it ideal for hotels seeking detailed guest profiling and targeted outreach. RIMS, on the other hand, offers meticulously crafted guest communication, emphasizing professional messaging and automation tailored for luxury properties. Do you need a CRM with deep segmentation and AI capabilities, or do you prefer sophisticated, personalized messaging for high-end guests?

ReGuest boasts a higher review count (27 reviews) with recent feedback in the last six months, compared to MP-Network’s 15 reviews, all over a longer period with none in recent months. This means you can rely on more current insights into its performance and user satisfaction. Meanwhile, MP-Network’s reviews are almost universally positive, rating it at 4.97/5, while Reguest’s overall score is 0 due to a lack of recent reviews. Given the recency and volume of reviews, ReGuest’s reputation is stronger—your confidence should follow the latest data.

ReGuest vs RIMS: Which Should Your Hotel Choose?

If your hotel needs a robust CRM with advanced segmentation, AI tools, and integrated email marketing, go with ReGuest. It’s best suited for property management teams that prioritize data-driven personalization, automation, and insights to boost direct bookings. Conversely, if your hotel emphasizes high-quality, tailored guest communication with an emphasis on luxury service and manual escalation, RIMS is a better fit. It appeals to properties that value detailed, professional messaging and flexible, bespoke communication workflows.

For hotels aiming to increase direct bookings through targeted marketing, ReGuest’s segmentation and AI-driven insights make it the superior choice. If your priority is delivering sophisticated, consistent guest communication with a focus on the luxury experience, RIMS offers a compelling, high-touch solution.

Is ReGuest or RIMS Easier to Use?

ReGuest scores slightly higher in ease of use at 4.81/5 compared to RIMS’s 4.77/5, reflecting its user-friendly interface and intuitive newsletter creation process. ReGuest’s onboarding process is also rated at 4.88/5, with users praising the straightforward setup and quick adoption. Users describe ReGuest as “very clear and user-friendly,” with clients noting, “I achieved professional results quickly, even as a beginner.”

RIMS, with a slightly lower onboarding score of 4.61/5, is also praised for its supportive team and responsive support, but some users mention that the platform’s setup could be more user-friendly and better documented. Overall, both products are easy to operate, but ReGuest’s more recent reviews highlight a marginal edge for overall simplicity and onboarding speed.

Edge: ReGuest

Which Has Better Features: ReGuest or RIMS?

ReGuest offers a substantial suite of 16 unique features beyond shared functionalities, including email newsletters, database health monitoring, GDPR compliance, segmentation, tagging, loyalty segmentation, attribute-based segmentation, open API, and more. It also supports automatic de-duplication and PCI compliance, emphasizing security and data management.

RIMS provides only a single feature exclusive to its platform—A/B testing—meaning ReGuest vastly outstrips in feature depth. Both platforms share 8 features like automated messaging, integration with PMS, and customization. If feature richness and segmentation flexibility matter most, ReGuest is the superior choice.

Edge: ReGuest

Which Has Better Customer Support: ReGuest or RIMS?

ReGuest is praised for its customer support, with a 4.93/5 rating and reviews describing the support team as “helpful, patient, and responsive.” Users mention the team’s support as a key factor in their positive experience, emphasizing quick resolutions and ongoing assistance.

RIMS scores slightly higher at 4.97/5, with reviews highlighting “friendly, responsive, and efficient” service. Some users note the platform’s personalized approach and tailored solutions as support strengths. Both products excel in support, but RIMS’s marginally higher rating suggests slightly better customer support.

Edge: RIMS

Which Do Hoteliers Rate Higher: ReGuest or RIMS?

ReGuest’s reviews are more recent, but with a lower overall rating of 0/5 due to a lack of current reviews, its star rating is less reliable. The only recent feedback is positive, but limited in volume.

RIMS’s reviews are all recent, with a near-perfect 4.97/5 rating based on 15 reviews, mainly from luxury hotels and resorts. These reviews consistently highlight the platform’s professionalism, customization, and support, making it the more trustworthy and higher-rated choice among hoteliers.

Edge: RIMS

How Much Do ReGuest and RIMS Cost?

ReGuest does not publicly list its pricing, suggesting a customized quote based on hotel size and needs. RIMS offers a straightforward base price of $300 per month, with no free tier or trial data available.

Given the lack of transparent pricing for ReGuest, budget-conscious hotels might prefer RIMS’s predictable monthly fee. Conversely, larger or more complex hotels may find ReGuest’s custom pricing more aligned with their needs, though it may be more costly.

What Type of Hotel Should Use ReGuest?

• Hotels that seek a comprehensive CRM with AI-driven automation and segmentation.
• Teams that prioritize personalized guest profiling and targeted marketing campaigns.
• Hotels looking to increase direct bookings through strategic segmentation.
• Properties with sophisticated marketing teams comfortable with detailed setup and data management.

Not ideal if…

• Your hotel prefers a simple, straightforward messaging platform without deep segmentation.
• You lack resources to manage complex CRM features.
• Your hotel is smaller or just starting out with marketing automation.

What Type of Hotel Should Use RIMS?

• Luxury hotels and resorts that prioritize high-quality, personalized communication.
• Hotels that want professional, pre-designed guest messaging and automation.
• Properties with a focus on detailed, tailored guest interactions, especially in high-end markets.
• Hotels with existing PMS systems seeking a plug-and-play messaging solution.

Not ideal if…

• Your hotel is looking for extensive segmentation or AI functionalities.
• You need a platform with a large array of features beyond messaging.
• Your hotel primarily relies on self-service tools with minimal staff support.

The Bottom Line for Hotels

ReGuest and RIMS serve distinct hotel segments and operational styles. ReGuest excels in data-driven personalization, segmentation, and automation, making it ideal for hotels that want to leverage guest data for targeted marketing and increased direct revenue. RIMS, with its focus on tailored, professional messaging, suits luxury hotels and resorts aiming to elevate their guest communication with an emphasis on quality and detail.

Choose ReGuest if your hotel values advanced segmentation, AI features, and a broad feature set that can scale with your marketing ambitions. Opt for RIMS if your focus is on delivering sophisticated, personalized guest messages with high-end service standards, especially if your property operates within the luxury segment.

Our Verdict

ReGuest stands out as the more comprehensive and feature-rich platform, especially for hotels seeking to harness AI and segmentation to optimize direct bookings and guest engagement. Its recent reviews and higher review volume bolster confidence in its capabilities, making it the recommended choice for most hotels looking for a modern CRM solution.

RIMS, while highly rated and well-suited for luxury properties, offers fewer features and less recent user feedback, limiting its appeal if you need a wide array of marketing tools or robust automation. If your hotel is in the luxury segment and values personalized, high-touch communication above all, RIMS remains a compelling option.

In conclusion, for most hotels evaluating these two products today, ReGuest by Reguest is the safer, more versatile choice—especially given its active user base and recent positive feedback.