ReGuest Hotel CRM

4.8 (38 REVIEWS)

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HT Score  
84 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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ReGuest Hotel CRM

Ranked 7 (out of 76) in Hotel CRM & Email Marketing

ReGuest is the most advanced AI-based hotel CRM, with an intelligent communication system for sales and marketing at every stage of the guest journey.

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Bell avatar Bell - AI powered product analyst

I analyzed all of Reguest’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

Hoteliers say

RE:Guest is highly praised by users for enhancing hotel guest experience through personalized engagement and strategic segmentation. This software enables hotels to increase direct bookings and revenue with features like an intuitive CRM for guest profiling and communication tools tailored for varied guest journeys. Users appreciate the seamless integration with platforms and AI-driven functionalities, which streamline operations and bolster both guest satisfaction and hotel efficiency.

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Olympic SPA Hotel, Quellenhof Luxury Hotel, DAS EDELWEISS Salzburg Mountain Resort & 74 others

Read their reviews

What Types of Hotels Reguest is Popular For

Size

5 | X-Small (1-9 room)

34 | Small (10-49 room)

25 | Mid-Sized (50-99 room)

12 | Large (100-499 room)

1 | X-Large (500+ room)

Country

42 | Italy

17 | Austria

14 | Germany

3 | Switzerland

1 | Tunisia

Type

29 | Luxury Hotels

28 | Boutique Hotels

25 | Resorts

20 | Bed & Breakfast & Inns

14 | Airport/Conference Hotels

13 | Extended Stay & Serviced Apartments

7 | City Center Hotels

6 | Branded Hotels

6 | Limited Service & Budget Hotels

4 | Vacation Rentals & Villas

3 | Hostels

2 | RV Parks & Campgrounds

Region

76 | Europe

1 | Africa

Category

52 | Direct Booking Tools

38 | Hotel CRM & Email Marketing

35 | Guest Messaging Software

22 | Hotel Chatbots

Reguest Rankings

Hotel Tech Report rankings are based on rigorous analysis of data and reviews. Read more about how we calculate our rankings

Best Hotel CRM & Email Marketing for hotels in Italy
#2 of 4
Best Hotel CRM & Email Marketing for hotels in Austria
#4 of 4
Best Hotel CRM & Email Marketing for hotels in Germany
#4 of 6

Reguest Hotel CRM & Email Marketing Rankings

By size
Best Hotel CRM & Email Marketing for Small Hotels 98% recommended by 19 Small hotels
#7 of 12
Reguest is a top Hotel CRM & Email Marketing pick among small hotels on HotelTechReport for its ability to consolidate all guest communication channels into one platform, simplifying workflows and enhancing response times. Hoteliers note that it creates visually appealing offers, crucial for standing out in competitive markets.
Best Hotel CRM & Email Marketing for Mid-sized Hotels 96% recommended by 15 Mid-sized hotels
#12 of 22
Reguest is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport, praised for its ability to create visually appealing offers quickly and easily, with automated responses that reduce staff workload during busy seasons.
By type
Best Hotel CRM & Email Marketing for Extended Stay & Serviced Apartments 99% recommended by 7 Extended Stay & Serviced Apartments hotels
#5 of 9
Reguest is a top Hotel CRM & Email Marketing pick among Extended-Stay-Serviced-Apartments on HotelTechReport, praised for its ability to support structured, engaging, and personalized guest communications throughout the guest journey. Hoteliers highlight how it helps them stand out in competitive regions with quality interactions.
Best Hotel CRM & Email Marketing for Other 93% recommended by 6 Other hotels
#11 of 12
Reguest is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport, praised for consolidating communication channels to provide clear guest interaction, allowing operators to eliminate back-and-forth messages and save time.
Best Hotel CRM & Email Marketing for Boutique Hotels 98% recommended by 16 Boutique Hotels hotels
#12 of 20
Reguest is a top Hotel CRM & Email Marketing pick among boutique hotels on HotelTechReport, praised for its centralized management of guest communications across channels like WhatsApp and email, which simplifies staff workflows. Hoteliers highlight that it significantly improves daily operations and guest interactions.
Best Hotel CRM & Email Marketing for Bed & Breakfast & Inns 98% recommended by 11 Bed & Breakfast & Inns hotels
#11 of 19
Reguest is a top Hotel CRM & Email Marketing pick among Bed-N-Breakfast properties on HotelTechReport, praised for its personalized chatbot that helps organize daily work and improve guest satisfaction. Hoteliers note, "With RE:Guest we increased direct bookings thanks to personalized offers."
Best Hotel CRM & Email Marketing for Luxury Hotels 98% recommended by 10 Luxury Hotels hotels
#15 of 20
Reguest is a top Hotel CRM & Email Marketing pick among Luxury on HotelTechReport for its integrated newsletter tool, which enables hoteliers to implement mailings quickly and professionally, achieving a "pleasingly high response rate" from guests.
Best Hotel CRM & Email Marketing for Resorts 98% recommended by 6 Resorts hotels
#18 of 19
Reguest is a top Hotel CRM & Email Marketing pick among resorts on HotelTechReport because its integrated newsletter tool enables hotels to implement mailings quickly and achieve a high response rate from guests, making it easier to connect effectively.
By region
Best Hotel CRM & Email Marketing for hotels in Europe 97% recommended by 36 hotels in Europe
#9 of 19
Reguest is a top Hotel CRM & Email Marketing pick among mid-sized hotels in Europe on HotelTechReport due to its ability to streamline guest communication across multiple channels in one place, eliminating back-and-forth and saving valuable time for hotel staff.
By country
Best Hotel CRM & Email Marketing for hotels in Italy 97% recommended by 20 hotels in Italy
#2 of 4
Reguest is a top Hotel CRM & Email Marketing pick among Italy on HotelTechReport because it centralizes guest communication across various channels, making it easier to manage inquiries and responses all in one place. Hoteliers appreciate that it simplifies daily tasks and enables rapid creation of personalized email newsletters, saving valuable time.
Best Hotel CRM & Email Marketing for hotels in Germany 98% recommended by 9 hotels in Germany
#4 of 6
Reguest is a top Hotel CRM & Email Marketing pick among Germany on HotelTechReport, praised for its fast publication of newsletters and campaigns, allowing hoteliers to create visually appealing offers quickly and automate responses, which enhances communication throughout the guest journey.
Best Hotel CRM & Email Marketing for hotels in Austria 97% recommended by 7 hotels in Austria
#4 of 4
Reguest is a top Hotel CRM & Email Marketing pick among Austria on HotelTechReport for its ability to create personalized guest communication and sales campaigns, allowing hoteliers to address guests with tailored messages rather than generic newsletters.

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What is Reguest?

Founded in 2014 | Headquarters in Tirol (Italy) | 20 employees
ReGuest Hotel CRM is a hotel customer relationship management software that helps hotels manage guest communication, sales, and marketing across the full guest journey. It centralizes guest data to create personalized offers, newsletters, and campaigns, then automates delivery to drive direct bookings and upsells. With chat, WhatsApp, email, an AI Chatbot, and an omnichannel inbox, it keeps communication organized and responsive. Real-time reporting helps hotels track performance and improve guest engagement.

Powered by AI

This description was generated by AI which analyzed the following sources to summarize a description of Reguest products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

Verified expert recommendations

Description provided by Reguest

FAQs

Capabilities

Auto Profiling

Omnichannel Inbox

Copilot

Price Variants in offers

Send multiple offers once a time

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Available Add-ons & Modules

Offers

Hotel CRM & Email Marketing
The Offers module in Re:Guest transforms your hotel's offers into personalized, multimedia-rich websites tailored to guest preferences. Using emotional appeal and motivational triggers, it highlights your strengths and presents room insights with engaging visuals. Fully customizable and multilingual, the module ensures every offer feels exclusive, drives bookings, and enhances the guest experience—while simplifying the process for your team.

PREMIUM ADD-ON

Auto Offer

Hotel CRM & Email Marketing
The Auto Offer module by Re:Guest is your 24/7 digital collaborator 🤖, automating personalized offers with precision and speed. Define rules and workflows, and Auto Offer handles up to 70% of inquiries autonomously, reducing response times and increasing conversions. With real-time performance monitoring and seamless guest profiling, it ensures your offers are as engaging as human-crafted ones—saving time, boosting bookings, and easing staff workload. Perfect for understaffed receptions!

PREMIUM ADD-ON

MICE

Hotel CRM & Email Marketing
The MICE module by Re:Guest simplifies conference and event sales. Create tailored, visually stunning offers with detailed room info, additional services, and flexible templates. Communicate effortlessly via integrated Messenger and keep all client data organized in the CRM. Maximize revenue opportunities and streamline VAT management—all while delivering targeted, professional offers for MICE guests. Perfect for boosting sales and efficiency! 🏛️

PREMIUM ADD-ON

Upseller

Upselling Software
The Upseller module by Re:Guest boosts your revenue by offering personalized additional services to guests before arrival. From massages to romantic extras, it matches offers to guest profiles for irresistible upselling. Guests can create wish lists, ensuring their preferences are met, while you earn more effortlessly. With automated, timely messages and integrated Messenger communication, Upseller makes it easy to delight guests and maximize sales—all with charm and precision. 💸

PREMIUM ADD-ON

Reguest Reviews Summary

4.8
Excellent
Ease of Use
4.8/5
Customer Support
4.9/5
ROI
4.6/5
Implementation
4.8/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, ReGuest Hotel CRM is the #11 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #367 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Reguest’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Ht score logo
84 HT Score

Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.

Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world

Reguest Pricing

Pricing Available By Request

Reguest has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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Success Stories

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References

13

Featured Customers

Reguest Case Studies

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Reguest Reviews

Hotelier Rating

Excellent
36
Very Good
2
Average
0
Poor
0
Terrible
0

Property Size

  • X-Small (2)
  • Small (19)
  • Mid-Sized (11)
  • Large (6)

Country

  • Italy
    Italy
    (20)
  • Germany
    Germany
    (9)
  • Austria
    Austria
    (7)
  • Tunisia
    Tunisia
    (1)

Region

  • Europe
    Europe
    (36)
  • Africa
    Africa
    (1)
10

Easy to handle with great design — videos could be better

Hotelier from 50-74 room Bed & Breakfast & Inn in Niederdorf (Italy)

Verified
10 days ago
The flexibility. And the kindness of the staff. Also the Design is very good. It is very easy to handle.
Country Italy
Hotelier
Mid-Sized Hotel
10

Easy to use and makes daily work easier — but needs AI automation

Managing Director from 25-49 room Bed & Breakfast & Inn in Memmelsdorf (Germany)

Verified
1 months ago
Great software, easy to use, excellent guest experience, top-notch support that quickly addresses requests for new features, and it makes daily work easier.
Country Germany
Managing Director
Small Hotel
10

Simple, fast, and clear — booking changes could be easier

Innkeeper from 25-49 room in Steeg (Austria)

Verified
1 months ago
Simple, fast, clear, good presentation, option of different languages reliable, modern, forward-looking, good support, innovative, and, and, and, and, and, and
Country Austria
Innkeeper
Small Hotel
10

Intuitive guest communication with strong automation — but costs add up quickly

Junior Manager from 100 to 199 room Luxury Hotel in Scena (Italy)

Verified
1 months ago
The system is intuitive, clearly structured and brings guest communication, offers and newsletters together in one place. We especially appreciate the high level of automation, the direct connection to our hotel software and the many options for creating professional, personalized guest communication.
Country Italy
Junior Manager
Large Hotel
10

Easy to use with great guest-facing visuals — previewing changes is clunky

Managing Director from 10 to 24 room Bed & Breakfast & Inn in Wagrain (Austria)

Verified
1 months ago
Easy to use, very good graphical presentation of the offers for guests. Excellent support. Plenty of configuration options in the backend. We are very satisfied
Country Austria
Managing Director
Small Hotel
9

Easy offers with polished guest experience — PMS integration needs work

Owner from 50-74 room in Jesolo (Italy)

Verified
1 months ago
The ease of creating offers and the quality of the end result in terms of graphics and user experience. The management of the booking and payment process.
Country Italy
Owner
Mid-Sized Hotel
10

User-friendly daily operations with strong support — but special requests are limited

Marketing Manager from 200 to 499 room Boutique in San Martino in Passiria (Italy)

Verified
1 months ago
We really enjoy working with Reguest. Especially in the daily hotel operations, it's a real advantage when a system truly simplifies processes without unnecessarily complicating them. After a short familiarization period, it's easy to navigate and implement many things quickly and easily. What we particularly appreciate is its user-friendli...
Country Italy
Marketing Manager
Large Hotel
9

Autonomous booking and 24/7 support — but not fully multi-hotel

Revenue Manager from 50-74 room Resort in Livigno (Italy)

Verified
2 months ago
ReGuest's latest developments have positioned it among the top-of-the-line products: direct booking modules, push booking upload to the PMS, and, most importantly, the CRIS chatbot with artificial intelligence and the Auto-Offer matching module complete the package, making it a fully autonomous program that responds 24/7. Personally, I've b...
Country Italy
Revenue Manager
Mid-Sized Hotel
10

Simple, intuitive reception work that saves time — could automate more

Hotelier from 50-74 room Luxury Hotel in San Candido (Italy)

Verified
2 months ago
What particularly impresses me about Reguest is its simple and intuitive operation, as well as its reliable service. Because the system is constantly updated and always kept current, it provides invaluable support for daily operations at reception. Both reception duties and the processing and management of bookings are significantly simplif...
Country Italy
Hotelier
Mid-Sized Hotel
10

Clear guest communication in one place — but external spa guests are missing

Owner from 25-49 room Boutique in Fie allo Sciliar (Italy)

Verified
2 months ago
What makes Reguest a game changer is the fact that it consolidates all the different communication channels. The back-and-forth between Outlook, hotel software, and WhatsApp is eliminated, resulting in a complete and clear communication flow. The media management system is a huge help. Photos can be easily uploaded and used for both the com...
Country Italy
Owner
Small Hotel
  • 1
  • 2
  • 3
  • 4

Expert Q&A and Partner Recommendations

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Support

Unverified

Reguest has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center

Product Updates
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2026

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Response Time

3 days

Recommended

98%

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