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I analyzed all of Reguest’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
RE:Guest is highly praised by users for enhancing hotel guest experience through personalized engagement and strategic segmentation. This software enables hotels to increase direct bookings and revenue with features like an intuitive CRM for guest profiling and communication tools tailored for varied guest journeys. Users appreciate the seamless integration with platforms and AI-driven functionalities, which streamline operations and bolster both guest satisfaction and hotel efficiency.
Best Hotel CRM & Email Marketing for hotels in Italy
#3of 4
Best Hotel CRM & Email Marketing for hotels in Austria
#4of 4
Best Hotel CRM & Email Marketing for Extended Stay & Serviced Apartments
#5of 9
Reguest Hotel CRM & Email Marketing Rankings
By size
#8 of 12
Best Hotel CRM & Email Marketing for Small Hotels
97% recommended by 13 Small hotels
Reguest is a top Hotel CRM & Email Marketing pick among Small on HotelTechReport for personalized offers, pre and post stay emails, and birthday greetings that create a "wow effect" for guests.
#14 of 21
Best Hotel CRM & Email Marketing for Mid-sized Hotels
97% recommended by 13 Mid-sized hotels
Reguest is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport because hoteliers single out its fast quote preparation and the chatbot that turns guest requests into quicker replies.
Best Hotel CRM & Email Marketing for Small Hotels
97% recommended by 13 Small hotels
#8of 12
Reguest is a top Hotel CRM & Email Marketing pick among Small on HotelTechReport for personalized offers, pre and post stay emails, and birthday greetings that create a "wow effect" for guests.
Best Hotel CRM & Email Marketing for Mid-sized Hotels
97% recommended by 13 Mid-sized hotels
#14of 21
Reguest is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport because hoteliers single out its fast quote preparation and the chatbot that turns guest requests into quicker replies.
By type
#5 of 9
Best Hotel CRM & Email Marketing for Extended Stay & Serviced Apartments
99% recommended by 7 Extended Stay & Serviced Apartments hotels
Reguest is a top Hotel CRM & Email Marketing pick among extended-stay serviced apartments on HotelTechReport, with hoteliers pointing to the chatbot and automatic email replies for structured, individualized guest communication from first inquiry to booking.
#12 of 18
Best Hotel CRM & Email Marketing for Boutique Hotels
98% recommended by 13 Boutique Hotels hotels
Reguest is a top Hotel CRM & Email Marketing pick among boutique hotels on HotelTechReport, with hoteliers pointing to pre and post stay emails and birthday greetings that make guest outreach feel more personal.
#11 of 19
Best Hotel CRM & Email Marketing for Bed & Breakfast & Inns
98% recommended by 9 Bed & Breakfast & Inns hotels
Reguest is a top Hotel CRM & Email Marketing pick among Bed-N-Breakfast on HotelTechReport, with hoteliers pointing to personalized offers and newsletters via WhatsApp that help drive direct bookings.
#17 of 20
Best Hotel CRM & Email Marketing for Luxury Hotels
97% recommended by 7 Luxury Hotels hotels
Reguest is a top Hotel CRM & Email Marketing pick among luxury hotels on HotelTechReport, with hoteliers pointing to the chatbot and live chat that keep guest questions moving and support direct bookings.
Best Hotel CRM & Email Marketing for Extended Stay & Serviced Apartments
99% recommended by 7 Extended Stay & Serviced Apartments hotels
#5of 9
Reguest is a top Hotel CRM & Email Marketing pick among extended-stay serviced apartments on HotelTechReport, with hoteliers pointing to the chatbot and automatic email replies for structured, individualized guest communication from first inquiry to booking.
Best Hotel CRM & Email Marketing for Boutique Hotels
98% recommended by 13 Boutique Hotels hotels
#12of 18
Reguest is a top Hotel CRM & Email Marketing pick among boutique hotels on HotelTechReport, with hoteliers pointing to pre and post stay emails and birthday greetings that make guest outreach feel more personal.
Best Hotel CRM & Email Marketing for Bed & Breakfast & Inns
98% recommended by 9 Bed & Breakfast & Inns hotels
#11of 19
Reguest is a top Hotel CRM & Email Marketing pick among Bed-N-Breakfast on HotelTechReport, with hoteliers pointing to personalized offers and newsletters via WhatsApp that help drive direct bookings.
Best Hotel CRM & Email Marketing for Luxury Hotels
97% recommended by 7 Luxury Hotels hotels
#17of 20
Reguest is a top Hotel CRM & Email Marketing pick among luxury hotels on HotelTechReport, with hoteliers pointing to the chatbot and live chat that keep guest questions moving and support direct bookings.
By region
#10 of 19
Best Hotel CRM & Email Marketing for hotels in Europe
97% recommended by 27 hotels in Europe
Reguest is a top Hotel CRM & Email Marketing pick among Europe on HotelTechReport because hoteliers point to personalized offers and newsletters via WhatsApp, plus the chatbot, for more direct bookings and cleaner guest communication.
Best Hotel CRM & Email Marketing for hotels in Europe
97% recommended by 27 hotels in Europe
#10of 19
Reguest is a top Hotel CRM & Email Marketing pick among Europe on HotelTechReport because hoteliers point to personalized offers and newsletters via WhatsApp, plus the chatbot, for more direct bookings and cleaner guest communication.
By country
#3 of 4
Best Hotel CRM & Email Marketing for hotels in Italy
97% recommended by 14 hotels in Italy
Reguest is a top Hotel CRM & Email Marketing pick among hotels in Italy on HotelTechReport, with hoteliers pointing to personalized chatbot and WhatsApp newsletters that help drive direct bookings and birthday greetings that “create a wow effect.”
#5 of 6
Best Hotel CRM & Email Marketing for hotels in Germany
98% recommended by 8 hotels in Germany
Reguest is a top Hotel CRM & Email Marketing pick among hotels in Germany on HotelTechReport because hoteliers point to fast quote preparation and fast publication of newsletters and campaigns, so staff can get offers out quickly.
#4 of 4
Best Hotel CRM & Email Marketing for hotels in Austria
96% recommended by 5 hotels in Austria
Reguest is a top Hotel CRM & Email Marketing pick among hotels in Austria on HotelTechReport, with hoteliers singling out Sales Campaign for segmenting guests and sending personalized newsletters instead of one-size-fits-all mailings.
Best Hotel CRM & Email Marketing for hotels in Italy
97% recommended by 14 hotels in Italy
#3of 4
Reguest is a top Hotel CRM & Email Marketing pick among hotels in Italy on HotelTechReport, with hoteliers pointing to personalized chatbot and WhatsApp newsletters that help drive direct bookings and birthday greetings that “create a wow effect.”
Best Hotel CRM & Email Marketing for hotels in Germany
98% recommended by 8 hotels in Germany
#5of 6
Reguest is a top Hotel CRM & Email Marketing pick among hotels in Germany on HotelTechReport because hoteliers point to fast quote preparation and fast publication of newsletters and campaigns, so staff can get offers out quickly.
Best Hotel CRM & Email Marketing for hotels in Austria
96% recommended by 5 hotels in Austria
#4of 4
Reguest is a top Hotel CRM & Email Marketing pick among hotels in Austria on HotelTechReport, with hoteliers singling out Sales Campaign for segmenting guests and sending personalized newsletters instead of one-size-fits-all mailings.
ReGuest Hotel CRM Hotel CRM & Email Marketing Rankings
By size
ReGuest Hotel CRM is ranked #8 of 12 for Small Hotels in Hotel CRM & Email Marketing13 reviews, 97% recommend
Reguest is a top Hotel CRM & Email Marketing pick among Small on HotelTechReport for personalized offers, pre and post stay emails, and birthday greetings that create a "wow effect" for guests.
ReGuest Hotel CRM is ranked #14 of 21 for Mid-sized Hotels in Hotel CRM & Email Marketing13 reviews, 97% recommend
Reguest is a top Hotel CRM & Email Marketing pick among mid-sized hotels on HotelTechReport because hoteliers single out its fast quote preparation and the chatbot that turns guest requests into quicker replies.
By type
ReGuest Hotel CRM is ranked #5 of 9 for Extended Stay & Serviced Apartments in Hotel CRM & Email Marketing7 reviews, 99% recommend
Reguest is a top Hotel CRM & Email Marketing pick among extended-stay serviced apartments on HotelTechReport, with hoteliers pointing to the chatbot and automatic email replies for structured, individualized guest communication from first inquiry to booking.
ReGuest Hotel CRM is ranked #12 of 18 for Boutique Hotels in Hotel CRM & Email Marketing13 reviews, 98% recommend
Reguest is a top Hotel CRM & Email Marketing pick among boutique hotels on HotelTechReport, with hoteliers pointing to pre and post stay emails and birthday greetings that make guest outreach feel more personal.
ReGuest Hotel CRM is ranked #11 of 19 for Bed & Breakfast & Inns in Hotel CRM & Email Marketing9 reviews, 98% recommend
Reguest is a top Hotel CRM & Email Marketing pick among Bed-N-Breakfast on HotelTechReport, with hoteliers pointing to personalized offers and newsletters via WhatsApp that help drive direct bookings.
ReGuest Hotel CRM is ranked #17 of 20 for Luxury Hotels in Hotel CRM & Email Marketing7 reviews, 97% recommend
Reguest is a top Hotel CRM & Email Marketing pick among luxury hotels on HotelTechReport, with hoteliers pointing to the chatbot and live chat that keep guest questions moving and support direct bookings.
By region
ReGuest Hotel CRM is ranked #10 of 19 for hotels in Europe in Hotel CRM & Email Marketing27 reviews, 97% recommend
Reguest is a top Hotel CRM & Email Marketing pick among Europe on HotelTechReport because hoteliers point to personalized offers and newsletters via WhatsApp, plus the chatbot, for more direct bookings and cleaner guest communication.
By country
ReGuest Hotel CRM is ranked #3 of 4 for hotels in Italy in Hotel CRM & Email Marketing14 reviews, 97% recommend
Reguest is a top Hotel CRM & Email Marketing pick among hotels in Italy on HotelTechReport, with hoteliers pointing to personalized chatbot and WhatsApp newsletters that help drive direct bookings and birthday greetings that “create a wow effect.”
ReGuest Hotel CRM is ranked #5 of 6 for hotels in Germany in Hotel CRM & Email Marketing8 reviews, 98% recommend
Reguest is a top Hotel CRM & Email Marketing pick among hotels in Germany on HotelTechReport because hoteliers point to fast quote preparation and fast publication of newsletters and campaigns, so staff can get offers out quickly.
ReGuest Hotel CRM is ranked #4 of 4 for hotels in Austria in Hotel CRM & Email Marketing5 reviews, 96% recommend
Reguest is a top Hotel CRM & Email Marketing pick among hotels in Austria on HotelTechReport, with hoteliers singling out Sales Campaign for segmenting guests and sending personalized newsletters instead of one-size-fits-all mailings.
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Trusted by 1.5m+ hoteliers from the world's most innovative hotel brands
What is Reguest?
Founded in 2014 | Headquarters in Tirol (Italy) | 20 employees
ReGuest Hotel CRM is a hotel customer relationship management software that helps hotels manage guest communication, sales, and marketing across the full guest journey. It centralizes guest data to create personalized offers, newsletters, and campaigns, then automates delivery to drive direct bookings and upsells. With chat, WhatsApp, email, an AI Chatbot, and an omnichannel inbox, it keeps communication organized and responsive. Real-time reporting helps hotels track performance and improve guest engagement.
This description was generated by AI which analyzed the following sources to summarize a description of Reguest products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Reguest's Provided Description:
"ReGuest is a hotel CRM software designed to manage guest communication, sales, and marketing across the entire guest journey. It helps hotels store and use guest data to create personalized offers, newsletters and sales campaigns, automate sending them, and increase bookings and upsells for rooms and extra services. With built-in messaging through chat, WhatsApp, and email, an AI Chatbot and an Omnichannel Inbox it keeps communication seamless and efficient, while real-time reporting helps improve sales performance and guest engagement."
Automatically updates and expands guest profiles based on newsletter interactions. Clicks and engagement patterns reveal guest interests in specific topics, travel periods, and activities.
Omnichannel Inbox
Omnichannel Inbox
Consolidates messages from all channels (WhatsApp, Messenger, email, and more) into a single inbox, allowing the reception team to respond without switching tools. Guests access the full communication history via the ReGuest Messenger on the hotel website or booking offer, ensuring no message is lost.
Copilot
Copilot
Built on ReGuest Intelligence, generates, translates, and corrects text in under 10 seconds, accelerating newsletter creation and guest request handling.
Price Variants in offers
Price Variants in offers
Supports multiple price variants per room within a single offer, increasing pricing flexibility and booking conversion.
Send multiple offers once a time
Send multiple offers once a time
Allows a single offer to respond to multiple availability requests for the same period, improving team efficiency.
Booking Cockpit
Booking Cockpit
Centralizes all guest correspondence, inquiries, and past and future bookings in one place, accessible to guests at any time via the Messenger.
Automatic messages pre-stay
Automatic messages pre-stay
Automatically sends booking confirmation and relevant pre-arrival information at a scheduled time, ensuring guests are prepared before check-in.
Online Check-In
Online Check-In
Collects key guest and travel companion data before arrival through a check-in assistant. Data can be saved as a template for reuse on future stays.
Digital Concierge
Digital Concierge
Sends a welcome email on arrival day and grants access to the Digital Concierge, a digital guest folder that can be extended with external info widgets (e.g., weather forecasts, excursion tips, transport options).
Easy check-out
Easy check-out
Automatically contacts guests on their departure day with instructions for convenient online bill payment.
Post-Stay Review
Post-Stay Review
Sends an automated email requesting guest feedback, supporting continuous service improvement based on collected reviews.
Automatic Newsletters
Automatic Newsletters
Analyzes guest purchase behavior to automatically send targeted newsletters with content relevant to each guest's interests.
WhatsApp Newsletter
WhatsApp Newsletter
Delivers newsletters via WhatsApp, reporting open rates up to 93% and increased engagement and conversion compared to other channels.
Detailed Analysis
Detailed Analysis
Provides performance statistics to monitor and optimize marketing and sales strategy based on real data.
Suitable for Multi-Property management
Suitable for Multi-Property management
Supports managing requests and offers for hotel groups or multiple properties simultaneously from a single platform.
Collaboration feature for teamwork
Collaboration feature for teamwork
Enables message assignment to specific employees or departments. The unified inbox allows any team member to step into a conversation, ensuring guest support continuity even during staff absences.
City Center Hotels
100%
recommended by
2
City Center Hotels
Resorts
100%
recommended by
2
Resorts
Hostels
100%
recommended by
1
Hostels
Achievements
Trending Product
This vendor's trending score is rising, ReGuest Hotel CRM is the #8 most trending product in the Hotel CRM & Email Marketing category (out of 75) and the #314 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Reguest has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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ReGuest is the most advanced hotel CRM on the market, designed to revolutionize sales and marketing communication at every stage of the guest journey. At the heart of ReGuest lies its Sales Cycle that maximizes revenue potential by storing and using guest data for personalization and optimizing the sales of rooms and additional services. With ReGuest, you can create tailored offers that drive bookings, automate the process of creating and sending these offers, and leverage upselling opportunities to boost additional revenue. Seamless communication via Messenger, WhatsApp and E-Mail keeps guests engaged, while real-time statistics provide actionable insights to refine your strategy. Re:Guest Sales ensures every step is a step toward maximizing profitability.
ReGuest is a hotel CRM software designed to manage guest communication, sales, and marketing across the entire guest journey. It helps hotels store and use guest data to create personalized offers, newsletters and sales campaigns, automate sending them, and increase bookings and upsells for rooms and extra services. With built-in messaging through chat, WhatsApp, and email, an AI Chatbot and an Omnichannel Inbox it keeps communication seamless and efficient, while real-time reporting helps improve sales performance and guest engagement.
ReGuest is the most advanced hotel CRM on the market, with an intelligent guest communication system for sales and marketing at every stage of the guest journey. It unifies all channels in a clearly arranged Omnichannel Inbox, whether (potential) guests prefer to communicate via email, the ReGuest Messenger or WhatsApp, keeping the reception team organized. The communication and CRM are based on ReGuest Intelligence – the artificial intelligence tailored for the hotel industry, available 24/7 in all areas and driving CRIS, a virtual hotel employee who answers guests’ questions around the clock.
CRIS, the first virtual hotel employee, is a cognitive AI chatbot designed to support the hotel team by autonomously responding to guest inquiries and facilitating booking requests. CRIS can be personalized in terms of name and profile picture and, thanks to the training center, continuously evolves to provide an increasingly autonomous and comprehensive service. It can interact with guests in multiple languages 24 hours a day, including via WhatsApp and e-mail, collaborate with your human team and adopt your hotel's communication style.
4.8
(20 REVIEWS)
Reguest Reviews
Hotelier Rating
Excellent
27
Very Good
2
Average
0
Poor
0
Terrible
0
Property Size
X-Small
(2)
Small
(13)
Mid-Sized
(10)
Large
(4)
Country
Italy
Italy
(14)
Germany
Germany
(8)
Austria
Austria
(5)
Tunisia
Tunisia
(1)
Region
Europe
Europe
(27)
Africa
Africa
(1)
Property Size
X-Small
(2)
Small
(13)
Mid-Sized
(10)
Large
(4)
Country
Italy
Italy
(14)
Germany
Germany
(8)
Austria
Austria
(5)
Tunisia
Tunisia
(1)
Region
Europe
Europe
(27)
Africa
Africa
(1)
By Product
Direct Booking Tools
Direct Booking Tools
(47)
Hotel CRM & Email Marketing
Hotel CRM & Email Marketing
(29)
Guest Messaging Software
Guest Messaging Software
(29)
Hotel Chatbots
Hotel Chatbots
(20)
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Searching 29 reviews
10
ReGuest is always one step ahead
Hotelier
from
50-74 room
Hostel
in
Darmstadt
(Germany)
The speed with which the company adapts to market demands and continuously develops the tool is impressive. The price-performance ratio is excellent, and the investment in SaaS more than pays for itself within just a few weeks.
What do you dislike or think could be improved?
A user manual for the software would be a welcome improvement. While much of it is self-explanatory, some potential lies hidden within the system's depths. The manual could be made available online or offered as context-sensitive help.
5.0
Excellent
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
4.0/5
The speed with which the company adapts to market demands and continuously develops the tool is impressive. The price-performance ratio is excellent, and the investment in SaaS more than pays for itself within just a few weeks.
Very fast quote preparation, chatbot works great, enormous time savings, we work with almost all tools and are very satisfied.
What do you dislike or think could be improved?
Nothing comes to mind, it's very innovative. Of course, it's not exactly cheap, the customer support is very good, faster is always possible, but clearly, sometimes it's just not achievable.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
4.0/5
ROI
4.0/5
Implementation
4.0/5
Very fast quote preparation, chatbot works great, enormous time savings, we work with almost all tools and are very satisfied.
The ability to evolve and improve in the ever-changing world of hospitality technology, making hoteliers lives easier. The ability to track the guest journey thanks to a wealth of data, useful for both marketing and sales, fosters a greater number of direct bookings and therefore a very satisfactory conversion rate. Since the introduction of the chatbot, live chat has never been so seamless and efficient. Not to mention the customer service, always available and happy to assist with any need.
What do you dislike or think could be improved?
The ability to personalize newsletter segments more specifically. It can also be integrated into chats for Expedia bookings made through third-party channels.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
The ability to evolve and improve in the ever-changing world of hospitality technology, making hoteliers lives easier. The ability to track the guest journey thanks to a wealth of data, useful for both marketing and sales, fosters a greater number of direct bookings and therefore a very satisfactory conversion rate. Since the introduction o...
One program for everything: offers, guest communication, newsletters, etc. Very easy to use – you'll quickly get the hang of it. The AI is already a great help, too.
What do you dislike or think could be improved?
Nothing comes to mind right now – but something has to be written in this field. I'll just wait and see what other AI technologies come along.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
5.0/5
One program for everything: offers, guest communication, newsletters, etc. Very easy to use – you'll quickly get the hang of it. The AI is already a great help, too.
Every time we need help because we can't remember how to do it, they are very helpful and at the same time so nice. They are never running out of time for our questions.
What do you dislike or think could be improved?
At the moment I only can say maybe they could work on the problem with expedia third party bookings - because they don't go through the system. But they know and I am sure they will solve this problem.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Every time we need help because we can't remember how to do it, they are very helpful and at the same time so nice. They are never running out of time for our questions.
The hotel system impresses with its user-friendly interface, fast chat functions, efficient process support and clear statistics, enabling a smooth and transparent workflow.
Reservations
from
50-74 room
Airport/Conference Hotel
in
Großenlüder
(Germany)
The hotel management system impresses with its attractive and user-friendly interface, enabling quick and intuitive operation. Particularly noteworthy are the efficient chat functions, which significantly simplify and accelerate communication. Furthermore, the system supports numerous workflows and, thanks to fast, clear statistics, ensures complete traceability of all relevant processes. Overall, it represents a valuable and practical solution for hotel operations.
What do you dislike or think could be improved?
I currently see no real room for improvement, as the system is extremely easy to use and noticeably simplifies the work. Its clear structure and user-friendly interface make it not only efficient but also quite pleasant and motivating to use.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
The hotel management system impresses with its attractive and user-friendly interface, enabling quick and intuitive operation. Particularly noteworthy are the efficient chat functions, which significantly simplify and accelerate communication. Furthermore, the system supports numerous workflows and, thanks to fast, clear statistics, ensures...
Simple, fast and powerful tool to draft engaging guest communication. The CRM tool in combination with Sales Campaign allows for perfect segmentation to address guests very personalized instead of the old "one fits all" newsletter.
What do you dislike or think could be improved?
Deeper integration with Vioma Clearing station and the option to set child age higher than 17 years. Some Analysis show statistics of bookings but offer no option to see the underlying bookings itself.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Simple, fast and powerful tool to draft engaging guest communication. The CRM tool in combination with Sales Campaign allows for perfect segmentation to address guests very personalized instead of the old "one fits all" newsletter.
Reguest has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Response Time
3 days
Recommended
98%
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