The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 302 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Frontline Performance Group shines in training and coaching resources, with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) and Performance Reporting & Offer Analytics.
Side-by-side ratings based on 302 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 302 | 0 |
After analyzing 302 verified reviews, Frontline Performance Group users most value its training and coaching resources, support and account management, upsell performance tracking and visibility, while Reserva users highlight . Click any theme to see what reviewers say.
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Training and coaching resources
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Support and account management
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Upsell performance tracking and visibility
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Reporting and dashboard customization
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Mobile app and web usability
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Manual audit and data correction
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PMS and platform integration
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Mid-Size (25-74 rooms) ▾ | #8 23 reviews | — |
| Large (75-199 rooms) ▾ | #4 68 reviews | — |
| X-Large (200+ rooms) ▾ | #4 37 reviews | — |
By Property Type
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| Boutique ▾ | #7 39 reviews | — |
| Luxury ▾ | #5 71 reviews | — |
| Branded / Chain ▾ | #4 91 reviews | — |
| Extended Stay | #12 3 reviews | — |
By Region
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| North America ▾ | #2 55 reviews | — |
| Europe ▾ | #20 5 reviews | — |
| Asia Pacific ▾ | #4 22 reviews | — |
| Middle East ▾ | #3 31 reviews | — |
Frontline Performance Group (FPG) delivers a comprehensive upselling platform tailored to hotels seeking to drive incremental revenue across rooms and ancillary services. Its IN-Gauge system integrates with property management systems (PMS), supports multi-property dashboards, and includes training and performance analytics that engage frontline teams. It fits hotels of all sizes, with verified adoption by global brands like Marriott and Hilton, and 274 verified reviews averaging 4.9/5, including 183 in the last six months.
Reserva Gift Cards focuses narrowly on gift card creation and direct guest reservation redemption, simplifying gift card sales and booking without hotel contact. However, it has no verified reviews, integrations, or feature depth for upsell beyond gift cards. Both products address upselling revenue growth but from very different operational scopes and with markedly different market footprints.
If your hotel seeks a full upselling solution that motivates and educates front desk staff, tracks real-time revenue impact, and manages incentive programs, Frontline Performance Group is the data-backed choice. Its platform is proven across 52 countries and multiple hotel types, with 274 reviews averaging 4.9/5. It supports performance analytics and dynamic pricing that benefit branded hotels and luxury resorts alike.
If your hotel’s core need is to sell gift cards that guests can redeem online without contacting staff, and you operate a small, independent property with limited upselling complexity, Reserva could theoretically fit. However, without any verified reviews, integrations, or additional upselling features, its suitability is unproven. For hotels prioritizing full upsell funnel management and staff engagement, Reserva lacks operational depth.
Frontline Performance Group scores 4.8/5 for ease of use and onboarding across 274 reviews, with users praising its intuitive interface for front desk teams and structured training programs. Reviewers note some limitations in mobile usability and report occasional complexity in manager audit workflows but generally find day-to-day navigation straightforward.
Reserva has no verified reviews or user feedback on ease of use, making any usability assessment impossible. With no onboarding data and unknown customer experience, the user adoption risk for hotels is unquantified.
Edge: Even.
Frontline Performance Group offers 17 unique hotel-specific upselling features including room upgrade merchandising, multi-channel delivery (email, SMS, WhatsApp, chat), multi-property dashboards, offer experimentation with A/B testing, and dynamic upgrade pricing. These features provide operational tools for front desk teams to tailor offers, track performance, and automate incentive payouts. The platform’s audit trail, guest segmentation, and inventory controls enhance management oversight and revenue integrity.
Reserva offers a standalone gift card creation and redemption system with no additional upselling or performance features. Consequently, it lacks any hotel upselling capabilities beyond gift card issuance.
Edge: Frontline Performance Group.
Frontline Performance Group scores 4.9/5 for customer support and 4.8/5 for onboarding across 274 reviews. Users highlight warm, responsive account management, hands-on training, and ongoing coaching that help maintain program momentum and resolve issues swiftly. Named consultants and monthly follow-ups are common praise points.
Reserva has no verified reviews or support ratings, leaving its service quality unknown.
Edge: Even.
Frontline Performance Group integrates with four verified partners relevant to hotel operations: Oracle Hospitality, Shiji Group, Mews, and Stayntouch. These integrations facilitate seamless data flow between IN-Gauge and PMS systems, crucial for real-time upsell tracking and performance reporting.
Reserva has zero verified integrations, which limits its operational connectivity and may increase manual processes for gift card management.
Edge: Frontline Performance Group.
Frontline Performance Group holds a 4.9/5 overall rating from 274 reviews, with 183 recent reviews maintaining the same high score. Its 98% recommend rate reflects strong current user satisfaction. Ratings are robust across hotel segments: luxury hotels (4.9/5, 134 reviews), branded hotels (4.9/5, 177 reviews), city center hotels (4.9/5, 94 reviews), and resorts (4.9/5, 99 reviews). Boutique and limited service hotels also report ratings above 4.8/5.
Reserva has no user reviews or ratings, providing no evidence of hotelier satisfaction or dissatisfaction.
Edge: Even.
Frontline Performance Group publishes a base price of $400 but does not offer freemium, monthly flat, or per-room pricing models. There is no implementation fee or trial available, aligning with a premium product offering focused on hotels with budget for strategic upsell tools.
Reserva does not publish any pricing information, making cost comparison impossible. Without price transparency, hotels cannot assess ROI or budget fit.
Not ideal if:
Not ideal if:
Frontline Performance Group delivers a full-featured upselling platform that integrates with PMS systems, supports multiple communication channels, and includes training and performance analytics designed to grow revenue and enhance staff engagement. It serves a broad range of hotel segments globally with verified success in increasing RevPAR and upsell conversion rates.
Choose Frontline Performance Group if your hotel needs comprehensive upsell management, real-time performance tracking, and incentive automation that empowers frontline staff and managers alike. Its 274 reviews averaging 4.9/5, multi-property dashboards, and integration with major PMS systems support complex operational needs and sustained revenue growth.
Choose Reserva only if your hotel’s primary goal is to create and sell gift cards for online redemption with minimal operational complexity. Without verified reviews, integrations, or upselling features beyond gift cards, Reserva lacks the capabilities required to drive broader upsell performance or engage staff workflows.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | — |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Offer Delivery
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| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Guest Segmentation & Targeting | ||
| Digital Acceptance & Payment Capture | ||
| Check-In & On-Property Upsell Support | ||
| Post-Stay & Future Stay Offers | ||
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Offers & Merchandising
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| Offer Templates Library | ||
| Dynamic Upgrade Pricing | ||
| Room Upgrade Merchandising | ||
| Ancillary Product Merchandising | ||
| Gift Vouchers & Prepaid Experiences | ||
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Operations & Fulfillment
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| Type 2 SOC 2 Certified (Data Security) | ||
| Automated Fulfillment Task Routing | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Gift Vouchers & Prepaid Experiences | ||
| Inventory & Eligibility Controls | ||
| Reservation & Folio Update Workflow | ||
| Staff & Department Fulfillment Visibility | ||
| Exception, Refund & Override Handling | ||
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Performance & Control
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| Segmentation | ||
| Type 2 SOC 2 Certified (Data Security) | ||
| Offer Suppression & Approval Controls | ||
| Performance Reporting & Offer Analytics | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Offer Performance Analytics |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"What I like about FPG's solution are the many facilities, including the mobile app, the detailed figures and the professional communication from the FPG team. The on-site training..."
No published case study for this goal yet.
"FPG enabled a standardized upselling process, improved guest satisfaction, increased operational efficiency, user-friendly tool for Ambassadors, strong training and motivation."
No published case study for this goal yet.
What hoteliers love
Reviewers repeatedly highlight the value of FPG's training content, live coaching, role-play, webinars, and ongoing learning materials for improving u... Reviewers repeatedly highlight the value of FPG's training content, live coaching, role-play, webinars, and ongoing learning materials for improving upselling technique and guest conversations. Many note that the training helps new staff ramp up faster and gives champions practical tools to reinforce skills on the floor.
A major theme is the strength of FPG's consultants and support staff, who are described as responsive, knowledgeable, and closely involved in hotel su... A major theme is the strength of FPG's consultants and support staff, who are described as responsive, knowledgeable, and closely involved in hotel success. Users frequently say the partnership feels hands-on and proactive, with regular follow-up and practical guidance that helps keep the program on track.
Users most often say Frontline Performance Group makes it easy to monitor upsell activity, see individual and team progress, and understand performanc... Users most often say Frontline Performance Group makes it easy to monitor upsell activity, see individual and team progress, and understand performance trends over time. The visibility helps managers coach better, recognize top performers, and keep staff focused on goals and accountability.
Where hoteliers push back
Several reviewers praise the software as easy to use, but many also call out the mobile app or web experience as weaker than the desktop version. Comm... Several reviewers praise the software as easy to use, but many also call out the mobile app or web experience as weaker than the desktop version. Common requests include faster load times, fewer crashes, better navigation, and feature parity across devices.
A recurring pain point is the amount of manual auditing and cleanup needed when data does not flow correctly from PMS or when upsells are assigned to... A recurring pain point is the amount of manual auditing and cleanup needed when data does not flow correctly from PMS or when upsells are assigned to the wrong user or room. Reviewers say this creates extra work for champions and managers, especially when correcting late check-outs, moved rooms, or missing transactions.
Unique capabilities
It depends on your requirements. IN-Gauge (by Frontline Performance Group) and Reserva Gift Cards share many core Upselling Software features, but each has unique capabilities. IN-Gauge (by Frontline Performance Group) offers 4 verified integration partners, while Reserva Gift Cards offers 0. Review the feature comparison above to see where they differ before switching.
IN-Gauge (by Frontline Performance Group): No. Reserva Gift Cards: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Frontline Performance Group has an HT Score of 96 and Reserva has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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