The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 95 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Frontline Performance Group shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) and Performance Reporting & Offer Analytics.
Reserva shines .
Side-by-side ratings based on 95 verified hotelier reviews on HTR.
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| Starting Price | From $400/mo | Contact sales |
| Verified Reviews | 95 | 0 |
After analyzing 95 verified reviews, Frontline Performance Group users most value its upsell tracking & reporting, ease of use & integration, performance metrics & goal setting, while Reserva users highlight . Click any theme to see what reviewers say.
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Upsell Tracking & Reporting
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Ease of Use & Integration
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Performance Metrics & Goal Setting
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Training & Development
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Manual Data Tracking
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Mid-Size (25-74 rooms) ▾ | #9 16 reviews | — |
| Large (75-199 rooms) ▾ | #5 29 reviews | — |
| X-Large (200+ rooms) ▾ | #5 19 reviews | — |
By Property Type
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| Boutique ▾ | #9 19 reviews | — |
| Luxury ▾ | #6 40 reviews | — |
| Branded / Chain ▾ | #5 46 reviews | — |
| Extended Stay | #13 1 reviews | — |
By Region
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| North America ▾ | #4 25 reviews | — |
| Europe ▾ | #18 5 reviews | — |
| Asia Pacific ▾ | #5 12 reviews | — |
| Middle East ▾ | #3 14 reviews | — |
Choosing between IN-Gauge by Frontline Performance Group and Reserva Gift Cards hinges on what your hotel needs most. IN-Gauge offers a broad set of upselling tools and analytics to boost revenue through staff engagement, while Reserva provides a straightforward solution for creating and selling gift cards that directly drive reservations. Both aim to increase revenue, but they serve fundamentally different functions. Which aligns better with your current priorities?
IN-Gauge by Frontline Performance Group is designed as a comprehensive upselling platform that integrates with PMS systems, enabling real-time revenue tracking, staff incentives, and performance analytics. Reserva Gift Cards, by contrast, is a simpler tool focused solely on gift card creation and redemption, with no analytics or staff management features. Both solve revenue growth, but IN-Gauge targets operational upselling, while Reserva emphasizes guest engagement through gift cards.
Given their distinct purposes, your choice depends on whether you're seeking a full-scale upselling solution or a straightforward gift card system. Do you want to motivate your team and analyze revenue, or simply offer a gift card program?
If your hotel needs to actively increase revenue through staff-led upselling, better performance tracking, and incentive programs, IN-Gauge is the clear choice. It caters to mid-size and large hotels aiming for data-driven growth and team motivation, with over 92 reviews and a recent surge of positive feedback.
On the other hand, if your primary goal is to offer guests a gift card option that simplifies reservations and boosts direct bookings without complex analytics, Reserva is suitable. Its simplicity appeals to smaller hotels or properties looking for an easy-to-implement revenue channel. Since Reserva has no reviews yet, IN-Gauge's proven track record makes it the more reliable choice.
IN-Gauge boasts a high ease of use rating of 4.76/5, supported by an onboarding rating of 4.78/5 and recent reviews praising its user-friendly interface. Users mention that staff find the platform straightforward, especially for performance tracking and incentive management. The system’s training and support—highlighted by a 4.9/5 support score—further ease staff adoption.
Reserva, by contrast, offers a very simple setup focused solely on gift cards, but with no documented user ratings or reviews. Given the lack of detailed feedback, it's likely less complex but also less feature-rich.
Edge: IN-Gauge.
IN-Gauge provides 17 distinct features that cover room upgrade merchandising, multi-channel communication, offer experimentation, guest segmentation, and detailed analytics. These tools support targeted upselling and performance management, giving your team a comprehensive toolkit.
Reserva’s feature set is limited to creating and selling gift cards, with no advanced features or analytics. It lacks automation, segmentation, or multi-channel delivery, making it a straightforward but limited solution.
Edge: IN-Gauge.
Support is a strength for IN-Gauge, with a 4.9/5 rating based on 92 reviews. Users consistently praise the responsive, knowledgeable team, with comments like, “Yuri-san’s support has been exceptional,” and appreciate ongoing assistance that helps drive revenue.
Reserva offers no available reviews or support ratings, making it difficult to evaluate. Given the complexity of upselling systems, the proven support behind IN-Gauge makes it the safer bet.
Edge: IN-Gauge.
IN-Gauge integrates with three verified partners, including Oracle Hospitality, Shiji Group, and Stayntouch, allowing it to connect with major PMS and hotel systems. This flexibility helps streamline operations and data accuracy.
Reserva has zero verified integrations, limiting its compatibility to basic reservation or POS systems. Its simplicity reduces integration needs but also restricts operational scalability.
Edge: IN-Gauge.
IN-Gauge is rated 80.1 on the HT-Score, with 21 recent reviews and a 97% likelihood to recommend, indicating strong user satisfaction. Its reviews highlight its effectiveness in revenue growth and team motivation across diverse hotel segments.
Reserva has no reviews or ratings, so we cannot gauge user sentiment. Given its recent launch and limited feedback, IN-Gauge currently holds a clear advantage in user perception.
Edge: IN-Gauge.
IN-Gauge has a straightforward monthly fee of $400, with no implementation or trial costs. Its pricing reflects its comprehensive feature set and enterprise-level support.
Reserva’s pricing details are not publicly available, but as a newer, simpler platform, it’s likely to have a lower or more flexible fee structure. However, without concrete data, IN-Gauge’s transparent pricing provides better value assessment.
Not ideal if your hotel:
Not ideal if your hotel:
IN-Gauge is a comprehensive upselling solution that helps your team increase revenue through targeted offers, real-time analytics, and staff incentives. It’s best suited for mid-sized and large hotels committed to performance-driven growth and team engagement.
Reserva offers a simple, guest-focused gift card platform that enhances direct reservations without complex features. It’s ideal for small hotels or those just starting to explore gift card revenue streams.
If your hotel needs a proven, feature-rich platform with extensive support and integrations, IN-Gauge is the clear choice. For straightforward gift card sales with minimal setup, Reserva might suffice—though it currently lacks reviews or detailed user feedback.
In conclusion, for most hotels looking for a reliable, well-supported upselling system, IN-Gauge provides the strongest value and confidence. Reserve your gift card needs for a secondary solution or a future expansion, once more reviews and data are available.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $400/mo | — |
According to HTR's product database, IN-Gauge (by Frontline Performance Group) and Reserva Gift Cards share 0 features. Here are the key differences — features one has that the other lacks.
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| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Offer Templates Library | ||
| Room Upgrade Merchandising | ||
| Type 2 SOC 2 Certified (Data Security) |
Showing top differences. 5 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"What I like about FPG's solution are the many facilities, including the mobile app, the detailed figures and the professional communication from the FPG team. The on-site training..."
No published case study for this goal yet.
"FPG enabled a standardized upselling process, improved guest satisfaction, increased operational efficiency, user-friendly tool for Ambassadors, strong training and motivation."
No published case study for this goal yet.
What hoteliers love
The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users... The software’s ability to track upsells and report metrics is frequently praised for aiding sales performance. While many find it helpful, a few users point out the need for enhanced customization options in reporting.
Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies pr... Users commend the software's user-friendly interface, making it easy for staff to navigate and integrate with existing hotel systems. It simplifies processes like team goal tracking and upselling, providing direct access through a well-structured platform.
Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a... Many reviewers mention the benefit of setting specific team and individual goals. The metrics tracking capability of the software is often cited as a key factor in driving sales improvements and accountability.
Where hoteliers push back
Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual trac... Despite its comprehensive tracking capabilities, some reviews note occasional lapses in automatic data updates, leading teams to resort to manual tracking of upsell metrics intermittently.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. IN-Gauge (by Frontline Performance Group) and Reserva Gift Cards share many core Upselling Software features, but each has unique capabilities. IN-Gauge (by Frontline Performance Group) offers 3 verified integration partners, while Reserva Gift Cards offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. IN-Gauge (by Frontline Performance Group) leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
IN-Gauge (by Frontline Performance Group): No. Reserva Gift Cards: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Frontline Performance Group has an HT Score of 81 and Reserva has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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