The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 47 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Reguest shines in ease of use and customer support , with exclusive features like Messaging Analytics and Custom Segment Messaging.
Google shines .
Side-by-side ratings based on 47 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 47 | 0 |
After analyzing 47 verified reviews, Reguest users most value its increased sales and efficiency, support and responsiveness, professional and personalized offers, while Google users highlight . Click any theme to see what reviewers say.
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Increased Sales and Efficiency
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Support and Responsiveness
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Professional and Personalized Offers
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Automated Messaging and Real-time Chat
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Technical and Functional Issues
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How each product ranks among Direct Booking Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #6 16 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #6 26 reviews | — |
| Large (75-199 rooms) | #13 1 reviews | — |
By Property Type
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| Boutique ▾ | #8 17 reviews | — |
| Luxury ▾ | #8 18 reviews | — |
| Branded / Chain | #13 3 reviews | — |
| Extended Stay ▾ | #6 7 reviews | — |
By Region
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| Europe ▾ | #4 46 reviews | — |
Choosing between ReGuest by Reguest and Reserve with Google hinges on your hotel’s specific needs for direct booking tools. ReGuest offers a sophisticated CRM-focused platform designed to maximize revenue through personalized guest interactions, while Reserve with Google emphasizes increasing visibility and simplifying booking via Google’s ecosystem. Both serve the goal of securing direct bookings, but their approaches and strengths are notably different. Your decision should reflect your priorities around customization, integration, and scale.
ReGuest is the more established product with 44 recent reviews, a high NPS score, and an overall rating of 5/5, making it a trusted choice for many hoteliers. Reserve with Google, on the other hand, lacks recent review data and overall ratings, indicating less market presence and user feedback. Given this, ReGuest’s proven track record makes it the more reliable option for hotels prioritizing direct booking strategies today.
ReGuest and Reserve with Google both aim to increase direct bookings but tackle this challenge from different angles. ReGuest functions as a comprehensive hotel CRM that centralizes guest data, personalizes communication, and automates sales processes. Its features include live chat, messaging analytics, custom segment messaging, and tight integration with booking engines—all tailored for hotels seeking to deepen guest relationships and increase revenue.
Reserve with Google focuses on enhancing online visibility by integrating booking capabilities directly into Google Search, Maps, and Assistant, making it easier for guests to find and book your hotel through familiar platforms. However, it offers limited customization or automation features; instead, it acts as a streamlined booking conduit.
The core distinction lies in scope—ReGuest provides a full sales and marketing system, while Reserve with Google acts as a convenient booking portal. Both platforms aim to improve conversions, but ReGuest’s extensive customer engagement tools and recent positive reviews establish it as the more versatile choice.
Do you need a robust CRM with personalized marketing, or simply want to boost your Google presence?
Your hotel’s decision should depend on your current direct booking strategy and growth goals. If your team needs a full-featured CRM that enhances guest communication, automates sales workflows, and offers detailed analytics, ReGuest is the clear choice. It is especially suitable if your property targets high-value segments like resorts, boutique hotels, or luxury properties, where personalized marketing can make a significant difference.
If your hotel primarily seeks to increase bookings via Google’s search and map results or is operating on a smaller scale with limited staff, Reserve with Google could be advantageous. However, keep in mind it lacks the extensive features and recent reviews that support ReGuest’s effectiveness.
In summary: For hotels focusing on data-driven sales, automation, and personalized offers, ReGuest is the proven leader. For those prioritizing visibility within Google’s ecosystem, Reserve with Google may serve as a supplementary tool, but it’s less comprehensive.
ReGuest’s ease of use is reflected in its 4.8/5 rating, with many users praising its intuitive interface and quick onboarding process. Hotels report that staff, even with limited technical skills, adapt easily, and the platform’s support team is highly responsive, according to reviews. The system’s automation features, like messaging analytics and custom segment messaging, are designed to streamline workflows without overwhelming your team.
Reserve with Google’s user experience, unfortunately, isn’t well-documented in recent reviews. Its integration relies on Google’s existing interface, which many users find familiar, but it lacks dedicated onboarding or detailed user feedback. Its simplicity can be a benefit for small teams, but without recent reviews, it’s unclear how smoothly the setup and ongoing use are for hotels.
Edge: ReGuest.
ReGuest offers a suite of six unique features tailored for hotel sales and marketing, including live chat, messaging analytics, custom segment messaging, an analytics dashboard, booking engine data sync, and form autofill. These tools enable a personalized and data-driven approach to guest engagement and revenue maximization.
Reserve with Google’s feature set is primarily centered around its integration capabilities—allowing direct booking through Google Search and Maps—but lacks additional marketing or automation features. Its core function is straightforward booking facilitation, not extensive guest relationship management.
Given the detailed feature set, ReGuest’s capabilities give it a decisive edge for hotels seeking full control over guest communication and sales strategies.
Edge: ReGuest.
ReGuest’s support team scores 4.84/5, with reviews highlighting quick, professional, and helpful responses that keep your projects on track. Users frequently mention that ReGuest’s support team actively incorporates feedback into software updates, demonstrating a genuine commitment to client success.
Reserve with Google lacks recent review data on support quality, making it difficult to assess its post-sale service. As a product integrated into Google’s ecosystem, it’s likely that support is primarily through Google’s standard channels, which may not be as hotel-specific or responsive.
Edge: ReGuest.
ReGuest boasts 20 verified integration partners, including key hotel technology providers like Mews, Vertical Booking, and Seekda. These integrations enable hotels to connect ReGuest with existing booking engines, channel managers, and other systems, creating a cohesive tech stack.
Reserve with Google does not currently list verified integrations, focusing instead on its Google ecosystem connectivity. While simple to implement, this limits its ability to connect with specialized hotel tools or CRM systems.
For hotels with a complex tech environment, ReGuest’s broader integration network provides a significant advantage.
Edge: ReGuest.
ReGuest’s recent reviews reflect a perfect 5/5 rating from 44 hotel reviews, with many praising its impact on revenue and ease of use. Hotel segments such as resorts and boutique hotels rate it highly, emphasizing its personalization capabilities and robust support.
Reserve with Google lacks recent, publicly available review data, making it impossible to gauge user satisfaction. Its limited feature set and niche focus suggest it’s less favored by hotels seeking comprehensive tools.
Based on current feedback, ReGuest is clearly the more highly-rated platform by hoteliers.
Edge: ReGuest.
ReGuest’s pricing starts at $900 per month, with no free tier or trial, reflecting its enterprise-grade capabilities. The cost includes access to all features, support, and integrations, providing transparency for budgeting.
Reserve with Google does not publicly disclose pricing, as its model likely varies based on the level of integration and the size of your business. It may be included as part of Google’s advertising or booking services, but hotel-specific costs are not well defined.
For budget planning, ReGuest’s fixed, transparent price offers clarity.
Not ideal if:
Not ideal if:
ReGuest is a full-fledged CRM designed to boost revenue through personalized, automated guest interactions. It’s most suitable for hotels that want to build lasting guest relationships and maximize each booking’s value.
Reserve with Google acts as a straightforward booking portal embedded within Google’s ecosystem, ideal for hotels prioritizing visibility and ease of booking. However, it offers limited features beyond the booking process itself.
If your hotel seeks a mature, feature-rich platform with proven reviews and integration options, ReGuest is the clear choice. For properties focused mainly on online visibility and simple booking, Reserve with Google can serve as a supplementary tool, but it’s less comprehensive overall.
Note: This comparison relies on the latest available reviews and feature data, with ReGuest demonstrating a clear advantage in market presence, user satisfaction, and capabilities.
According to HTR's product database, ReGuest and Reserve with Google share 0 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
| Booking Engine Data Sync | ||
| Custom Segment Messaging | ||
| Form Autofill | ||
| Live Chat | ||
| Messaging Analytics |
What hoteliers love
Many users have noted a significant increase in sales and operational efficiency since integrating Re:Guest. The automation of tasks previously done m... Many users have noted a significant increase in sales and operational efficiency since integrating Re:Guest. The automation of tasks previously done manually has freed up time for staff to focus on other important areas, facilitating a more efficient workflow.
The professional and reliable support team at Re:Guest is frequently lauded for their quick and helpful responses to any issues or questions, which co... The professional and reliable support team at Re:Guest is frequently lauded for their quick and helpful responses to any issues or questions, which contributes significantly to overall user satisfaction.
Re:Guest enhances the professional appearance of offers, making them more appealing to guests. The tool allows for easy and quick offer creation, whic... Re:Guest enhances the professional appearance of offers, making them more appealing to guests. The tool allows for easy and quick offer creation, which can be customized to individual guests, resulting in higher conversion rates and increased revenue.
Where hoteliers push back
While generally well-received, Re:Guest users have noted minor technical and functional issues, particularly around guest chat functionality and the n... While generally well-received, Re:Guest users have noted minor technical and functional issues, particularly around guest chat functionality and the need for more robust personalization options. These issues are promptly addressed by the support team, but they still cause occasional inconvenience.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ReGuest and Reserve with Google share many core Direct Booking Tools features, but each has unique capabilities. ReGuest offers 20 verified integration partners, while Reserve with Google offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ReGuest: No. Reserve with Google: No. Neither product currently offers a free tier. Most Direct Booking Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Reguest has an HT Score of 79 and Google has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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