The Guestbook: Cash Rewards Suite vs. ReGuest:
Which Is Right for You?

The Decision

Choosing between The Guestbook's Cash Rewards Suite and ReGuest hinges on what your hotel needs most: boosting direct bookings or maximizing guest engagement and revenue through tailored sales communication. Both products aim to improve revenue, but they approach this goal differently — one by incentivizing bookings directly, the other by streamlining communication and upselling. Your decision should depend on whether your priority is increasing conversions or enhancing ongoing guest interactions.

The Guestbook’s platform has a significantly higher number of recent reviews and a higher overall rating, with over 175 reviews and a 4.8+ star rating in the past six months alone. ReGuest, while highly rated and with a smaller review base (44 reviews), lacks the same recent validation. Therefore, the stronger choice for most hoteliers today is The Guestbook.

Is The Guestbook or ReGuest Better for Hotels?

Both products serve the hotel industry but focus on different core outcomes. The Guestbook emphasizes increasing direct bookings through cashback rewards that incentivize guests to book directly, reducing reliance on OTAs and boosting profitability. ReGuest, on the other hand, targets sales optimization via personalized offers, automated messaging, and guest communication tools, aiming to enhance revenue through upselling and engagement.

Where they diverge further is in their feature sets and integration strategies. The Guestbook provides unique features like instant redeemable rewards, pop-up & exit intent messages, and parity reports, focusing on loyalty and conversion. ReGuest offers advanced communication channels such as Messenger, WhatsApp, and email, along with automation of content and guest data utilization for personalized offers.

Given this, is your hotel more in need of a direct booking driver or a comprehensive guest communication and sales platform? The answer will guide your choice.

ReGuest vs The Guestbook: Which Should Your Hotel Choose?

If your hotel needs to reduce OTA commissions and see immediate increases in direct bookings, go with The Guestbook. Its cashback rewards and proven results, especially with luxury and resort hotels, make it ideal for properties aiming to boost profitability through loyalty incentives.

If, however, your team prioritizes detailed guest communication, automation, and upselling during the guest journey, ReGuest is better suited. It excels in creating personalized offers, automating communication, and integrating with your existing booking engine, making it perfect for hotels seeking to maximize revenue per guest through targeted marketing.

In summary, choose The Guestbook if the goal is to grow direct bookings and loyalty with proven ROI. Opt for ReGuest if your focus is on increasing sales through personalized guest engagement and automation.

Is The Guestbook or ReGuest Easier to Use?

The Guestbook scores 4.82/5 for ease of use, with high ratings across onboarding and support, and many reviews praising its intuitive interface. Users frequently mention how it simplifies managing rewards programs, making it easy for staff to implement and for guests to engage, often with minimal training.

ReGuest also scores a 4.8/5 on ease of use, with reviews highlighting its user-friendly, streamlined interface and quick onboarding process. Its automation features are praised for reducing workload, though some users note that customizing campaigns can require a learning curve.

Edge: The Guestbook.

Which Has Better Features: The Guestbook or ReGuest?

The Guestbook offers 4 shared features plus 3 unique ones: parity reports, pop-up & exit intent messages, and instant redeemable rewards. These features support flexible loyalty management, targeted messaging, and immediate rewards, making it a well-rounded platform.

ReGuest provides 4 shared features as well, with 2 features unique to it: booking engine data sync and form autofill, supporting personalized offers and efficient guest data collection. Its advanced communication tools and automation focus on maximizing sales and operational efficiency.

Overall, The Guestbook has a slight edge for features related to guest retention and immediate reward redemption, but ReGuest excels in automation and personalized sales.

Edge: The Guestbook.

Which Has Better Customer Support: The Guestbook or ReGuest?

The Guestbook boasts a customer support score of 4.91/5, with recent reviews emphasizing its quick, helpful, and proactive support team. Users highlight how support staff promptly address issues, helping to maximize platform utilization and ROI.

ReGuest follows closely with a 4.84/5 rating, with reviews praising its support team’s responsiveness and helpfulness. Some users mention the ongoing updates and support that help them adapt to evolving needs. However, The Guestbook's support has slightly more recent positive feedback, indicating a stronger support experience.

Edge: The Guestbook.

Which Has More Integrations: The Guestbook or ReGuest?

The Guestbook integrates with 36 verified partners, including major players like SiteMinder, Mews, Stayntouch, and others, offering broad compatibility with property management systems and booking engines. Its extensive partner network supports diverse hotel types and regions, especially in North America, Europe, and Asia Pacific.

ReGuest has 20 verified integrations, sharing some common partners with The Guestbook like Stayntouch and Mews, but with fewer total options. Its integrations focus more on booking engines and property systems, but it doesn’t match The Guestbook’s breadth.

Edge: The Guestbook.

Which Do Hoteliers Rate Higher: The Guestbook or ReGuest?

The Guestbook’s reviews are overwhelmingly positive, with a 5/5 overall rating from 175 reviews, many of which highlight increased direct bookings, revenue growth, and ease of use. Recent reviews reinforce its reputation as a reliable, effective platform with high customer satisfaction, especially among luxury and resort properties.

ReGuest also receives 5/5 ratings from 44 reviews, often praising its communication tools, automation, and ability to increase sales. However, the smaller review base and lack of recent reviews make The Guestbook’s ratings more robust and current.

Therefore, The Guestbook holds the higher user rating and confidence level among hoteliers today.

Edge: The Guestbook.

How Much Do The Guestbook and ReGuest Cost?

The Guestbook offers a straightforward pricing model at $200/month without a trial, with no implementation fees or freemium options. Its transparent pricing and positive ROI reviews suggest strong value for money.

ReGuest’s base price is $900/month, also without a trial or implementation fees. Its higher price point may reflect its broader CRM and automation capabilities, but it might be less attractive for smaller hotels with limited budgets.

In summary, The Guestbook is more affordable and offers excellent value, especially for independent hotels.

What Type of Hotel Should Use The Guestbook?

• Hotels that want to significantly increase direct bookings and guest loyalty.
• Properties aiming for proven ROI with cashback rewards.
• Hotels with a focus on loyalty, guest data insights, and revenue growth.
• Hotels that prioritize user-friendly, quick-to-implement solutions.
• Boutique hotels and resorts seeking flexible, customizable loyalty programs.

Not ideal if your hotel relies primarily on third-party booking platforms without a focus on direct booking growth.

What Type of Hotel Should Use ReGuest?

• Hotels that want to enhance guest communication and personalization.
• Properties aiming to automate marketing and upselling efforts.
• Hotels seeking to improve operational efficiency through automation.
• Hotels with a strong focus on increasing revenue per guest via targeted offers.
• Small to medium-sized properties that benefit from integrated CRM and messaging tools.

Not ideal if your primary goal is to drive direct bookings and reduce OTA reliance without extensive guest communication automation.

ReGuest vs The Guestbook: The Bottom Line for Hotels

The Guestbook is a highly-rated, extensively integrated platform proven to boost direct bookings and revenue through cashback rewards, with recent reviews confirming its effectiveness and ease of use. It is especially suitable for hotels that want a straightforward, loyalty-driven solution with strong ROI, broad regional presence, and a robust support network.

ReGuest, while innovative and capable of maximizing guest engagement and upselling, has a smaller, less recent review footprint and a higher price point. It’s better suited for hotels focused on personalized communication, automation, and operational efficiency rather than immediate booking growth.

For most hoteliers today, The Guestbook offers a clearer, more validated path to improving profit margins via direct bookings. If your hotel’s priority is boosting revenue through proven incentives and loyalty, this is your best choice. If your focus is on sophisticated guest communication and upselling, ReGuest remains a solid option, but with less recent validation.