The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 83 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Shiji Group shines in customer support and training — especially for extended-stay properties (4.9/5), with exclusive features like Mobile Friendly and Guest History.
Side-by-side ratings based on 83 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | Contact sales |
| Verified Reviews | 82 | 1 |
After analyzing 83 verified reviews, Shiji Group users most value its customer support and training, guest surveys and questionnaires, centralized review and feedback management, while Roomatic users highlight . Click any theme to see what reviewers say.
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Customer support and training
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Guest surveys and questionnaires
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Centralized review and feedback management
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Response management and review replies
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Reporting and analytics dashboards
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Usability and navigation
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Integration with review sources and OTAs
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #18 2 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #7 22 reviews | #22 1 reviews |
| Large (75-199 rooms) ▾ | #6 31 reviews | — |
| X-Large (200+ rooms) ▾ | #5 15 reviews | — |
By Property Type
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| Boutique ▾ | #7 26 reviews | #26 0 reviews |
| Luxury ▾ | #6 29 reviews | #26 0 reviews |
| Branded / Chain ▾ | #7 19 reviews | #21 1 reviews |
| Extended Stay ▾ | #7 6 reviews | — |
By Region
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| North America ▾ | #9 5 reviews | #19 1 reviews |
| Europe ▾ | #9 32 reviews | #25 0 reviews |
| Asia Pacific ▾ | #5 6 reviews | — |
| Middle East ▾ | #3 12 reviews | — |
Choosing between Shiji Reviewpro Reputation and Roomatic involves evaluating how each platform addresses your hotel’s reputation management and guest engagement needs. Both aim to enhance your online presence and guest satisfaction, but they differ significantly in scope, features, and user experience. While Reviewpro offers a broad, data-driven reputation management system, Roomatic centers on direct guest communication and on-site engagement.
Your decision hinges on whether you prioritize comprehensive review aggregation and benchmarking or prefer a streamlined, guest-focused communication tool. Which features and support structures are truly essential for your hotel’s growth?
Shiji Reviewpro Reputation is an extensive reputation management system designed to gather and analyze feedback from over 140 review sites, OTAs, and custom surveys. It provides real-time sentiment analysis, AI-powered review responses, and detailed benchmarking tools, making it ideal for hotels that rely heavily on online reviews and reputation scores.
Roomatic, on the other hand, is a guest engagement platform that enables direct communication with guests via their personal devices. It excels at on-site interactions, providing instant feedback and facilitating personalized service, but does not aggregate or analyze online reviews. Do you need a platform that consolidates and analyzes your reputation data, or one that enhances guest interaction during their stay?
ReviewPro’s strength lies in reputation insights and operational benchmarking, evidenced by its 40 reviews and a recent average rating of 3.83/5. Conversely, Roomatic’s high ease-of-use score (5/5) and 1 review with a 4/5 rating suggests it’s a straightforward tool for guest engagement but lacks the breadth of review analysis. Which of these core functions will most impact your hotel’s success?
If your hotel needs to monitor and improve online reputation across multiple platforms, Reviewpro is the clear choice. Its ability to aggregate feedback from hundreds of sources, combined with benchmarking features and sentiment analysis, makes it suitable for hotels aiming to actively manage their digital presence and drive ratings.
If your focus is on enhancing on-site guest experiences and increasing direct feedback, Roomatic fits better. Its simple interface and dedicated guest engagement features help your team respond promptly to guest needs and improve service quality during their stay.
For properties with a large online reputation footprint or those competing in markets where reviews heavily influence bookings, Reviewpro’s detailed analytics and integrations offer tangible value. Smaller hotels or those seeking an easy-to-use, direct communication tool might find Roomatic more aligned with their operational style. Which approach aligns best with your strategic priorities?
ReviewPro’s user interface receives a 4.15/5 rating, praised for its intuitive dashboards and straightforward navigation. Onboarding involves a detailed setup process, but once configured, team members find it simple to track KPIs and review data.
Roomatic scores a perfect 5/5 for ease of use, emphasizing its minimal learning curve and direct, guest-focused interface. Its simplicity makes staff adoption quick, especially for properties without dedicated revenue management or reputation teams.
Edge: Roomatic.
ReviewPro offers 43 unique features, including mobile-friendly access, guest history, photo sharing, SMS messaging, chatbot booking, sentiment analysis, surveys, review responses, workflow management, and extensive integrations with platforms like TripAdvisor, Google, and Booking.com. These tools support comprehensive reputation management and operational benchmarking.
Roomatic’s feature set solely revolves around guest engagement, offering access to amenities and services via personal devices, with instant feedback capabilities. It does not include review aggregation or benchmarking features.
Edge: Shiji Reviewpro.
ReviewPro’s support has mixed reviews. Some users praise their quick responses and proactive updates, but others report slow support and occasional unhelpfulness, citing a 3.69/5 support score.
Roomatic lacks detailed support ratings or recent reviews, making it difficult to evaluate. Given its small size and limited reviews, support quality may be inconsistent.
Edge: Shiji Reviewpro.
Shiji Reviewpro boasts 64 verified partners, including major platforms like SiteMinder, Revinate, IDeaS, and TripAdvisor Review Partner. Its open API and extensive third-party integrations enable seamless operation across hotel tech stacks.
Roomatic has no verified integrations listed, which could limit its utility for hotels needing interconnected systems. Its standalone nature simplifies use but reduces flexibility.
Edge: Shiji Reviewpro.
ReviewPro has an overall rating of 3.83/5 from 40 reviews, with recent feedback emphasizing its usefulness in reputation management and reporting. It’s particularly well-rated by independent and branded hotels, averaging 4.33/5 in those segments.
Roomatic scores 4/5 based on a single recent review, with praise for its guest communication features but limited feedback about its broader impact. Its small user base and fewer reviews suggest less peer validation.
Edge: Shiji Reviewpro.
ReviewPro’s base pricing is $900 per month, with no free tier or trial available. Its cost reflects its extensive feature set and integration capabilities.
Roomatic does not publish pricing details, indicating it may be tailored or lower-cost, but this lack of transparency makes direct comparison difficult. Expect a smaller-scale or more flexible pricing structure.
Not ideal if your hotel:
Not ideal if your hotel:
Shiji Reviewpro is a comprehensive reputation management system capable of gathering, analyzing, and benchmarking feedback from hundreds of sources. Its extensive feature set and integrations make it ideal for hotels that see reputation as a core strategic asset, especially those with large or complex operations.
Roomatic is a guest engagement platform that centers on real-time communication and on-site service improvement. Its simplicity and ease of use suit smaller hotels or those prioritizing direct guest interactions over comprehensive reputation analysis.
If your hotel needs a robust reputation dashboard with benchmarking and automated review responses, Reviewpro is the clear choice. However, if your focus is on improving guest satisfaction through direct, personal engagement, Roomatic offers a quick, effective solution.
In summary, for reputation-centric hotels with multiple review channels and data needs, Reviewpro is the stronger option. For properties emphasizing guest interaction and service quality during stays, Roomatic provides a streamlined, user-friendly alternative.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | — |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Surveys & Feedback
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| SMS text messaging | ||
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| Guest satisfaction surveys | ||
| Responsive surveys | ||
| Review encouragement | ||
| Email reminders | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| In-stay surveys | ||
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Review Generation
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| Tripadvisor Review Partner | ||
| SMS text messaging | ||
| Workflow Management | ||
| Respond to reviews | ||
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Follow-up & Resolution
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| AI Generated Reply Automation | ||
| Workflow Management | ||
| Respond to reviews | ||
| Alerts & Notifications | ||
| Ticketing system | ||
| In-stay surveys | ||
| Case Management | ||
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Reporting, Analytics & Insights
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| Sentiment Analysis | ||
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| Corporate Reporting | ||
| Reporting Dashboard | ||
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Channels
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| Social Media | ||
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Admin & Settings
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| Multi-property Management | ||
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We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
No published case study for this goal yet.
What hoteliers love
Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the pl... Support is frequently described as responsive, knowledgeable, and helpful, with account managers and support teams adding real value. Even when the platform is criticized, reviewers often distinguish those issues from the quality of support, while also asking for better training resources and more localized documentation.
Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention... Users value ReviewPro’s survey tools for collecting post-stay feedback and tying it directly to reputation workflows. However, several reviews mention that survey editing, layout customization, and template flexibility can feel rigid or limited.
Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping team... Users frequently say ReviewPro brings reviews and guest feedback from multiple sources into one place, making daily monitoring easier and helping teams spot trends and issues faster. This consolidation is seen as a practical way to improve reputation management and guest experience across the hotel or resort.
Where hoteliers push back
Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to un... Many reviewers highlight the dashboards and reporting as a core strength because they make performance, satisfaction, and improvement areas easy to understand at a glance. At the same time, some users want more functional PDF reports, clearer score explanations, and more customizable metrics for hotel-specific KPIs.
Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of fea... Several reviewers say the platform is intuitive and easy to navigate for daily monitoring, especially once set up. Others note that the breadth of features can make some functions hard to find and that the interface and questionnaire editing could be more user-friendly.
Ranks higher for
Unique capabilities
Ranks higher for
It depends on your requirements. Shiji Reviewpro Reputation and Roomatic share many core Reputation Management features, but each has unique capabilities. Shiji Reviewpro Reputation offers 72 verified integration partners, while Roomatic offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roomatic leads in ease of use at 5.0/5 vs 4.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Shiji Reviewpro Reputation: No. Roomatic: No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Shiji Group has an HT Score of 83 and Roomatic has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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