The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 42 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Shiji Group shines in ease of use and customer support — especially for brand properties (4.3/5) , with exclusive features like Mobile Friendly and Guest History.
Toocan (HotelNavigator) shines .
Side-by-side ratings based on 42 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 42 | 0 |
After analyzing 42 verified reviews, Shiji Group users most value its user interface and usability, reporting and dashboard, aggregating feedback, while Toocan (HotelNavigator) users highlight . Click any theme to see what reviewers say.
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Toocan (HotelNavigator)
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User Interface and Usability
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Reporting and Dashboard
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Aggregating Feedback
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Integration with Third-Party Software
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Customer Support
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Response Time for Reviews
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Price vs. Value
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How each product ranks among Reputation Management vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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Toocan (HotelNavigator)
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| Small (10-24 rooms) | #19 1 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #9 16 reviews | — |
| Large (75-199 rooms) ▾ | #6 10 reviews | — |
| X-Large (200+ rooms) ▾ | #7 8 reviews | — |
By Property Type
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Toocan (HotelNavigator)
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| Boutique ▾ | #7 13 reviews | — |
| Luxury ▾ | #7 18 reviews | — |
| Branded / Chain ▾ | #7 12 reviews | — |
| Extended Stay | #13 2 reviews | — |
By Region
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Toocan (HotelNavigator)
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| North America | #9 2 reviews | — |
| Europe ▾ | #12 15 reviews | — |
| Asia Pacific ▾ | #5 6 reviews | — |
| Middle East ▾ | #3 9 reviews | — |
Choosing the right reputation management platform is crucial for your hotel’s online presence and guest satisfaction. Both Shiji Reviewpro Reputation and Toocan (HotelNavigator) aim to improve what guests say about your property, but they serve different needs and have different strengths. Reviewpro boasts a significant track record with more reviews, recent updates, and a broad feature set, while Toocan’s offering remains less tested and lacks recent user feedback. Given the data, which platform better supports your hotel’s reputation goals?
Reviewpro, with over 40 reviews and a 3.83/5 overall rating, provides a proven reputation management solution with extensive capabilities. Toocan has no reviews or recent feedback, making it difficult to evaluate its effectiveness or reliability. Reviewpro excels with a comprehensive feature set, including sentiment analysis, review responses, and benchmarking, whereas Toocan’s offerings are not clearly detailed beyond basic review monitoring. Are you willing to trust a newer, less-reviewed platform over a well-established one?
If your hotel needs a well-rounded reputation management system with proven results and extensive integrations, Reviewpro is the clear choice. It caters to a range of hotel types, from luxury to resorts, and offers robust tools like guest feedback aggregation, AI review responses, and competitive benchmarking. Conversely, if you prioritize a simple, social media-focused monitoring tool and are comfortable with limited proven data, Toocan might seem appealing—but its lack of reviews makes it a risky option. For a confident investment, Reviewpro’s extensive track record is preferable.
Reviewpro scores 4.15/5 in ease of use, with a user-friendly dashboard and straightforward onboarding, reflected in positive review comments about its simplicity. Toocan doesn’t provide usability ratings or recent reviews, leaving its user interface and onboarding process unverified. Given Reviewpro’s longstanding presence and high ratings, it’s clearly the more accessible platform. Edge: Reviewpro.
Reviewpro offers 43 unique features, including guest history, sentiment analysis, AI-generated replies, review encouragement, multi-property management, and integrations with major OTAs and review sites. Toocan lacks publicly available feature details, making it impossible to compare on specific functionalities. The extensive feature set of Reviewpro provides a comprehensive toolkit for reputation management. Edge: Reviewpro.
Reviewpro’s support is rated at 3.69/5, with reviews citing prompt assistance and helpful staff, though some mention slow response times. Toocan offers no recent reviews or support ratings, leaving its customer service unverified. Given Reviewpro’s long-standing presence and existing feedback, it’s the safer bet for reliable support. Edge: Reviewpro.
Reviewpro boasts 64 verified partners, including major hotel tech providers like SiteMinder, Revinate, IDeaS, Duetto, and TripAdvisor. Toocan has zero verified integrations, limiting its connectivity with other systems. If seamless operation across platforms is a priority, Reviewpro’s extensive integrations give it a decisive advantage. Edge: Reviewpro.
Reviewpro’s reviews show a 3.83/5 rating based on 40 reviews, with recent feedback highlighting its ease of use and valuable insights. Toocan has no reviews or recent feedback, making it impossible to assess user satisfaction. While Reviewpro’s ratings are modest, they reflect a tool actively used and appreciated by hoteliers. Edge: Reviewpro.
Reviewpro’s pricing starts at $900 monthly, with no free trial or flexible plans publicly available. Toocan’s pricing is undisclosed, which complicates cost comparisons. Given the transparency on Reviewpro’s pricing, hoteliers can evaluate ROI more accurately. The lack of pricing data for Toocan makes it less attractive for budgeting.
Not ideal if your hotel is a very small property with minimal online reviews or a tight budget seeking a free tool.
Not ideal if your hotel requires detailed analytics, benchmarking, or extensive third-party integrations, or if you seek a proven, reviewed platform.
Reviewpro is a mature, feature-rich reputation management system backed by a substantial number of reviews and recent user feedback. It offers extensive tools for monitoring, responding, benchmarking, and integrating with other hotel tech solutions, making it suitable for hotels seeking a comprehensive approach. Toocan, with no recent reviews or detailed feature data, remains unverified and less reliable for serious reputation management.
If your hotel needs a dependable, well-supported platform with a proven track record, Reviewpro is your best choice. Its extensive features, integrations, and user feedback confirm its ability to deliver operational insights and reputation improvements. On the other hand, if your needs are minimal, and you’re comfortable with a less tested, less supported tool, Toocan might be worth a trial—though the risks are higher.
In conclusion, for most hotels aiming to actively manage and improve their online reputation with confidence, Reviewpro’s established presence and comprehensive capabilities make it the safer, more effective investment.
Reputation Management pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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Toocan (HotelNavigator)
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| Starting Price | From $900/mo | — |
According to HTR's product database, Shiji Reviewpro Reputation and Toocan (HotelNavigator) share 0 features. Here are the key differences — features one has that the other lacks.
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Toocan (HotelNavigator)
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| Facebook Messenger Integration | ||
| Guest History | ||
| Mobile Friendly | ||
| Photo Sharing | ||
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| Secured Data Protection |
Showing top differences. 31 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"All the big players don't offer the level of API connectivity we need, but Shiji does. From the early stages of our design process, we were confident that Shiji could provide us wi..."
Toocan (HotelNavigator)
No published case study for this goal yet.
"Our Guest Experience Specialist no longer spends valuable time manually monitoring and responding to feedback across multiple platforms."
Toocan (HotelNavigator)
No published case study for this goal yet.
What hoteliers love
The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires min... The tool’s user interface is generally lauded for its simplicity and intuitiveness. Users find it easy to navigate and appreciate that it requires minimal configuration, making it accessible for various team members.
Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable... Many users highlight the user-friendly nature of ReviewPro's dashboard, praising its comprehensiveness and ease of use. The dashboards offer valuable insights and facilitate the tracking of key performance indicators (KPIs), which aids in better decision-making.
Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain... Users appreciate ReviewPro's ability to gather guest feedback from multiple platforms and social media channels. This aggregation helps them maintain an up-to-date understanding of their online reputation and facilitates effective operations management. The tool's integration and synchronization capabilities enhance its utility.
Where hoteliers push back
ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted... ReviewPro's customer support quality is a mixed bag. While some users appreciate the swift responses and proactive feature updates, others have noted rudeness and lack of timely support as significant issues.
Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay criti... Multiple reviews mention delays in the system's processing and displaying of responses to guest reviews. This lag can disrupt workflow and delay critical review management actions.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Shiji Reviewpro Reputation and Toocan (HotelNavigator) share many core Reputation Management features, but each has unique capabilities. Shiji Reviewpro Reputation offers 64 verified integration partners, while Toocan (HotelNavigator) offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Shiji Reviewpro Reputation leads in ease of use at 4.2/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Shiji Reviewpro Reputation: No. Toocan (HotelNavigator): No. Neither product currently offers a free tier. Most Reputation Management vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Shiji Group has an HT Score of 32 and Toocan (HotelNavigator) has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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