The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 47 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Reguest shines in ease of use and customer support , with exclusive features like Messaging Analytics and Custom Segment Messaging.
AZDS shines , with exclusive features like Mobile optimized/responsive and Automated reporting.
Side-by-side ratings based on 47 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 47 | 0 |
After analyzing 47 verified reviews, Reguest users most value its increased sales and efficiency, support and responsiveness, professional and personalized offers, while AZDS users highlight . Click any theme to see what reviewers say.
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Increased Sales and Efficiency
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Support and Responsiveness
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Professional and Personalized Offers
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Automated Messaging and Real-time Chat
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Technical and Functional Issues
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How each product ranks among Direct Booking Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #6 16 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #6 26 reviews | — |
| Large (75-199 rooms) | #13 1 reviews | — |
By Property Type
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| Boutique ▾ | #8 17 reviews | — |
| Luxury ▾ | #8 18 reviews | — |
| Branded / Chain | #13 3 reviews | — |
| Extended Stay ▾ | #6 7 reviews | — |
By Region
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| Europe ▾ | #4 46 reviews | — |
Choosing between ReGuest by Reguest and RevRaise by AZDS hinges on your hotel’s specific needs in direct booking and guest communication. Both products aim to increase conversions and streamline your booking process, but they serve different core functions. ReGuest focuses on enhancing guest interactions and upselling through a sophisticated CRM, while RevRaise improves your existing booking engine’s performance and user experience. Which solution aligns better with your hotel’s strategic priorities?
ReGuest offers an all-in-one CRM that personalizes communication, automates sales, and strengthens guest relationships. RevRaise, on the other hand, is a platform that optimizes your current SynXis booking engine to boost conversion rates and revenue. Are you looking to deepen guest engagement or improve your booking process efficiency?
ReGuest is designed for hotels seeking to actively manage and personalize guest communications, with features like automated messaging, real-time chat, and personalized offers. Its core strength lies in elevating your sales cycle to maximize revenue from each guest through targeted marketing and upselling.
RevRaise is tailored for hotels that already operate with a SynXis CRS and want to upgrade the booking experience without changing their underlying reservation system. Its focus is on simplifying the booking steps, merchandising, and analytics to increase conversion rates by at least 25%.
Where do your hotel’s priorities lie? Do you want to transform guest interactions and sales opportunities or focus on optimizing your existing booking engine? The answer will guide your choice.
If your hotel needs a comprehensive guest relationship management tool that enhances direct communication, automates personalized offers, and drives incremental sales, go with ReGuest. Its extensive review base (44 reviews, mostly recent) and high NPS score of 9.61/10 demonstrate strong customer satisfaction and ongoing support.
If your goal is to improve your current booking process with a focus on increasing conversions and merchandising within SynXis, RevRaise is the better fit. It’s ideal for hotels that want a straightforward, technical upgrade rather than a full CRM overhaul, especially given its ability to increase conversions by at least 25%.
For hotels prioritizing guest engagement and revenue from personalized communication, ReGuest wins. For those wanting to maximize existing booking engine performance, RevRaise is preferable.
ReGuest’s user interface is rated 4.8/5, with an onboarding score of 4.84/5, reflecting its intuitive design and straightforward setup. Users praise its ease of use, noting that anyone on your team can quickly learn how to create personalized offers and manage communications.
RevRaise’s interface details are not provided, but since it integrates directly with SynXis and focuses on optimizing an existing system, its complexity depends on your current setup. Typically, such tools require less training if your team is familiar with SynXis, but may involve some technical onboarding.
Edge: ReGuest.
ReGuest offers 6 exclusive features, including Live Chat, Messaging Analytics, Custom Segment Messaging, an Analytics Dashboard, Booking Engine Data Sync, and Form Autofill. These focus on personalized communication, real-time engagement, and sales tracking.
RevRaise boasts 20 features, such as mobile responsiveness, A/B testing, pooled inventory, multi-currency, loyalty program integration, and advanced merchandising options. These features help optimize your booking process and revenue strategies but are less focused on direct guest messaging.
Edge: RevRaise.
ReGuest’s support is highly rated, with a 4.84/5 score, and reviewers often commend their quick, helpful responses. The support team actively assists with onboarding, troubleshooting, and updates, contributing to high user satisfaction.
RevRaise’s support ratings are not available, but given its technical focus on SynXis integration, effective support likely depends on your existing vendor relationship and technical expertise. Hotel managers generally prefer proactive, responsive support for CRM tools, which ReGuest clearly provides.
Edge: ReGuest.
ReGuest integrates with 20 verified partners, including key platforms like Mews, Seekda, Simple Booking, and Vertical Booking. Its broad integration ecosystem allows for seamless data flow across multiple hotel operational systems.
RevRaise has 6 verified partners, including The Hotels Network, Revinate, Navis, and Duetto. While fewer in number, these integrations focus on revenue management, reputation, and online marketing.
Edge: ReGuest.
ReGuest has a strong review count of 44, with recent feedback emphasizing its ease of use, support, and revenue impact. Hotels across various segments like resorts (26%) and boutique hotels (6%) rate it an average of 5/5, with a 98% likelihood to recommend.
RevRaise’s reviews are unavailable, but given its niche role and focus on technical optimization, it likely garners positive responses from revenue managers and tech-savvy operators. Still, the more recent and detailed reviews clearly favor ReGuest.
Edge: ReGuest.
ReGuest costs $900 per month with no additional implementation or setup fees. Its straightforward monthly fee provides predictable budgeting for your direct booking strategy.
Pricing for RevRaise isn’t specified, but as a customization of SynXis, its costs are typically embedded within your existing CRS or through a bespoke quote depending on your needs. Generally, expect to pay for the additional development and setup.
Not ideal if:
Not ideal if:
ReGuest is a comprehensive CRM that enhances guest communication, automates personalized offers, and drives incremental revenue through targeted engagement. Its high user ratings, recent positive reviews, and extensive integrations make it a clear leader for hotels seeking active guest relationship management.
RevRaise is a specialized tool that upgrades your existing SynXis booking engine to increase conversion rates and merchandising. It’s ideal if your hotel already relies on SynXis and wants a technical boost to improve booking performance.
For hotels prioritizing direct guest engagement and sales, ReGuest provides a proven, well-reviewed solution with ongoing support. If your focus is on technical optimization of your booking process with minimal disruption, RevRaise is the appropriate choice.
According to HTR's product database, ReGuest and RevRaise (by AZDS) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| A/B testing & optimization | ||
| Analytics dashboard | ||
| Automated reporting | ||
| Booking Engine Data Sync | ||
| Custom Segment Messaging | ||
| Form Autofill | ||
| Live Chat | ||
| Messaging Analytics | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Tariffs | ||
| Wedding & corporate booking modules |
Showing top differences. 14 more features differ between these products.
What hoteliers love
Many users have noted a significant increase in sales and operational efficiency since integrating Re:Guest. The automation of tasks previously done m... Many users have noted a significant increase in sales and operational efficiency since integrating Re:Guest. The automation of tasks previously done manually has freed up time for staff to focus on other important areas, facilitating a more efficient workflow.
The professional and reliable support team at Re:Guest is frequently lauded for their quick and helpful responses to any issues or questions, which co... The professional and reliable support team at Re:Guest is frequently lauded for their quick and helpful responses to any issues or questions, which contributes significantly to overall user satisfaction.
Re:Guest enhances the professional appearance of offers, making them more appealing to guests. The tool allows for easy and quick offer creation, whic... Re:Guest enhances the professional appearance of offers, making them more appealing to guests. The tool allows for easy and quick offer creation, which can be customized to individual guests, resulting in higher conversion rates and increased revenue.
Where hoteliers push back
While generally well-received, Re:Guest users have noted minor technical and functional issues, particularly around guest chat functionality and the n... While generally well-received, Re:Guest users have noted minor technical and functional issues, particularly around guest chat functionality and the need for more robust personalization options. These issues are promptly addressed by the support team, but they still cause occasional inconvenience.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ReGuest and RevRaise (by AZDS) share many core Direct Booking Tools features, but each has unique capabilities. ReGuest offers 20 verified integration partners, while RevRaise (by AZDS) offers 6. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ReGuest leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ReGuest: No. RevRaise (by AZDS): No. Neither product currently offers a free tier. Most Direct Booking Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Reguest has an HT Score of 80 and AZDS has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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